HJ Sims
- Company typePrivate
- Founded1935
- HeadquartersFairfield, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
HJ Sims firmographics
Firmographics- Name
- HJ Sims
- Legal name
- Herbert J. Sims & Co. Inc.
- Website
- https://hjsims.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
HJ Sims industry classification
Industry- Product category
- Investment Banking
- NAICS
- Investment Banking and Securities Intermediation (52315), Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)
- akta.pro secondary industries
- Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Private Client/High-Net-Worth Advisory (FSAEAAAN)
Keywords
Where HJ Sims is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
HJ Sims business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brokerage Services: Through Herbert J. Sims & Co, Inc. (HJS), a Broker-Dealer, provides brokerage services to retail and institutional investors including recommendations for buying and selling financial securities such as stocks, bonds, mutual funds, ETFs, and other investment products.
- Investment Advisory Services: Through Herbert J. Sims Capital Management, Inc. (HJSCM), a SEC Registered Investment Advisor, provides investment advisory services and assists in creating and managing investment portfolios tailored to clients' financial goals, risk tolerance, and time horizon.
- Investment Banking: Full-service investment banking providing capital sourcing, bond underwriting and distribution, and advisory services to non-profit and for-profit organizations in senior living/healthcare and education sectors. Generates fees from underwriting, advisory, and structuring services.
- Sims Mortgage Funding: Through Sims Mortgage Funding, Inc. (SMF), a subsidiary established in 1984, originates, underwrites, and funds FHA-insured loans for healthcare and housing projects, generating revenue from loan origination and underwriting fees.
- Institutional Sales & Services: Sales, trading and underwriting of investment-grade and high yield municipal and corporate bonds in primary and secondary markets, generating revenue through trading spreads and underwriting fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Tax Exempt Municipal Bond offerings |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
HJ Sims product offering
Product offeringCore offering
HJ Sims is a privately held investment bank and wealth management firm providing three core service lines: Private Wealth Management (brokerage and investment advisory for individuals), Investment Banking (bond underwriting, capital sourcing, and financial advisory for senior living, healthcare, and education organizations), and Institutional Sales & Services (trading and underwriting of municipal and corporate bonds). The firm also operates Sims Mortgage Funding, which originates FHA-insured loans for healthcare and housing projects.
Product overview
HJ Sims is a privately held investment bank and wealth management firm founded in 1935, offering a multi-service financial platform through three core divisions: Private Wealth Management (brokerage via NetXInvestor and advisory via Herbert J. Sims Capital Management), Investment Banking (senior living, healthcare, and education financing including Sims Mortgage Funding's FHA-insured solutions), and Institutional Sales & Services (trading and underwriting of income securities). The firm's Financed Right approach provides flexible capital solutions including tax-exempt bonds, HUD Plus higher-leverage programs, and MatchCap private placements. Additional offerings include market commentary, research analysis, and the entirement holistic wealth management methodology.
Differentiator
Problem solved
Functional benefit
Brands
- Herbert J. Sims Capital Management (HJSCM): SEC Registered Investment Advisor and wholly owned subsidiary of HJS, offering investment advisory services and portfolio management to retail investors through a holistic 'entirement' wealth management approach.
- entirement®
- Sims Mortgage Funding (SMF)
- MatchCap℠
- HUD Plus®
Products and services
- Private Wealth Management
- Investment Banking
- Institutional Sales & Services
- Sims Mortgage Funding
- Herbert J. Sims Capital Management (HJSCM)
- Senior Living + Healthcare Investment Banking
- Education Finance
- HJ Sims Investments, LLC (HJSI)
- NetXInvestor Brokerage Platform
Quantifiable outcome
- $33+ billion in total financings completed since founding
- +4 more outcomes
Companies that use HJ Sims
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles4 records
HJ Sims technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HJ Sims partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Greg EllingsonminorVice President hired for not-for-profit senior living investment banking team based in Des Moines, Iowa, bringing over $500 million in financing experience from prior role at LCS, a leading senior living operator.
- Sims Mortgage Funding, Inc.coreEstablished in 1984 as a wholly-owned subsidiary of HJ Sims, Sims Mortgage Funding specializes in originating, underwriting, and funding FHA-insured loans for healthcare and housing projects. SMF is a nationally recognized investment banking firm specializing in debt and equity financing for the senior living industry with over 30 years of hands-on experience.
- HUD/FHAcoreLong-standing relationship with Federal Housing Administration programs administered under HUD authority. SMF serves on committees that establish HUD policies and has access to senior HUD officials.
- LeadingAgecoreHJ Sims was selected as a preferred banker by LeadingAge (formerly AAHSA) starting in 1987. HJ Sims also hired to refinance LeadingAge's debt. Firm continues to participate in LeadingAge Southeast Annual Convention and other LeadingAge events.
Scale indicators7 records
Recent moves20 records
Expansion highlights6 records
HJ Sims competitors and assessment
Company assessmentDirect peers
- Ziegler: Ziegler is a privately held investment bank specializing in senior living, healthcare, and education financing with bond underwriting, wealth management, and institutional services—nearly identical business model and client focus to HJ Sims.
- Hilltop Securities: Hilltop Securities provides public finance, institutional sales/trading, and wealth management with significant municipal bond underwriting focus—overlapping with HJ Sims' institutional sales and investment banking activities.
- Hammond Hanlon Camp: H2C is a healthcare-specialized investment bank with capital advisory and strategic services for hospitals, senior living, and post-acute providers—comparable to HJ Sims in deal type, though broader in sub-verticals.
- Cain Brothers: Cain Brothers (a division of KeyBanc Capital Markets) is a healthcare-focused investment bank providing M&A, capital raising, and strategic advisory to senior living, hospitals, and healthcare services—overlapping directly with HJ Sims' senior living + healthcare practice.
Broad incumbents
- Stifel Financial: Stifel offers investment banking, institutional brokerage, and wealth management with a public finance group; a larger incumbent with overlapping capabilities to HJ Sims' fixed income and advisory business.
- Oppenheimer Holdings: Oppenheimer provides investment banking, institutional sales/trading, and wealth management with a fixed income and public finance practice—comparable multi-line platform to HJ Sims but at substantially larger scale.
- Ladenburg Thalmann: Ladenburg Thalmann operates wealth management and capital markets businesses; its public finance and fixed income activities overlap with HJ Sims' institutional sales and HNW wealth practice.
- Robert W. Baird: Baird is a private, employee-owned financial services firm with investment banking, wealth management, and institutional sales—mirrors HJ Sims' integrated platform structure at meaningfully larger scale.
- Piper Sandler: Piper Sandler is a diversified middle-market investment bank and wealth manager with public finance and healthcare practices—broader scale than HJ Sims but comparable in combining IB, wealth management, and fixed income.
Emerging players
- Greystone: Greystone is a commercial real estate finance and advisory firm with a senior living and FHA/HUD lending arm—competitor to Sims Mortgage Funding in FHA-insured healthcare and housing lending.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
HJ Sims social profiles
Digital presenceHJ Sims financial estimates
Financial estimateRevenue estimate
Valuation estimate
HJ Sims leadership team
Management profileNumber of profiles
Profiles18 records
HJ Sims subsidiaries and ownership
Company hierarchySubsidiaries3 records
HJ Sims funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HJ Sims M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HJ Sims
What does HJ Sims do?
HJ Sims is a privately held investment bank and wealth management firm providing three core service lines: Private Wealth Management (brokerage and investment advisory for individuals), Investment Banking (bond underwriting, capital sourcing, and financial advisory for senior living, healthcare, and education organizations), and Institutional Sales & Services (trading and underwriting of municipal and corporate bonds). The firm also operates Sims Mortgage Funding, which originates FHA-insured loans for healthcare and housing projects.
Is HJ Sims a public or private company?
HJ Sims is a private company. It is classified as family owned and is currently operating.
When was HJ Sims founded?
HJ Sims was founded in 1935. It employs 101 to 250 people.
Where is HJ Sims based?
HJ Sims is headquartered in Fairfield, United States, in the North America region.
How does HJ Sims make money?
Five revenue lines are on record. Brokerage Services are the primary driver. The others are investment Advisory Services, investment Banking, sims Mortgage Funding and institutional Sales & Services.
Who are HJ Sims's main competitors?
Direct peers on record are Ziegler, Hilltop Securities, Hammond Hanlon Camp and Cain Brothers. Broad incumbents are Stifel Financial, Oppenheimer Holdings, Ladenburg Thalmann, Robert W. Baird and Piper Sandler. Greystone is listed as an emerging player.
Does HJ Sims have an API?
No public API is recorded for HJ Sims.
What industry is HJ Sims in?
HJ Sims's product category is Investment Banking. Its primary akta.pro industry code is BPAHADAI, Strategic Partnerships, Alliances & JVs Advisory, with a secondary code of FSAAABAM, Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs). Its NAICS code is 52315 and its SIC code is 6211.