What Customer Value Partners does

Customer Value Partners (CVP) is a privately held, founder-owned federal government consulting firm founded in 2003 by CEO Anirudh Kulkarni and headquartered in Washington, DC. The firm employs approximately 650 practitioners and focuses on three core federal verticals — federal healthcare (VA, HHS, CMS, NIH, HRSA, SAMHSA), civilian government services (DHS, State Department, EPA), and national security. CVP historically started as a commercial strategy consultancy, pivoted to public sector in the 2010s, and executed the 2021 acquisition of Atlas Research to deepen its healthcare research and evaluation capabilities.

The firm has developed a portfolio of proprietary technology accelerators managed under its NextLabs R&D function, headlined by Fifer — an LLM-agnostic enterprise GenAI platform rebranded from Franklin in September 2025 that orchestrates Chat, Expert, Analyst, Dev, and BYOA modules on FedRAMP High-ready infrastructure (AWS, Azure, GCP). Complementing Fifer are Babington (AI-based physical security monitoring), Era (VR/gamified training), Hopper (DevSecOps MPaaS), and Nightingale (data analytics MPaaS with API/RPA exposure). The firm also holds CMMI Level 3 (re-appraised March 2025) and aligns its products to NIST 800-53, FISMA, HIPAA, Privacy Act, and Section 508 standards.

CVP generates revenue primarily through professional services contracts with federal agencies, augmented by subscription/managed-service revenue from its proprietary platforms. The go-to-market is purely enterprise field sales executed through a deep contract-vehicle stack: GSA MAS (through 2039), GSA OASIS+ (through 2030), GSA HCaTS, multiple agency-specific IDIQs (CMS MIDS/SPARC/RMADA 2, HRSA OPTN, SAMHSA, VA VHA AVAIL, NIH, DON SeaPort NxG), and SDVOSB/WOSB joint-venture set-asides (TITAN-AUXO with Ansible, KYC Advisors, Olympus Alpha). Product distribution is additionally enabled through DOW Tradewinds Marketplace and AWS Marketplace listings for Fifer.

Name

Customer Value Partners

Legal name

Customer Value Partners, LLC

Website

https://cvpcorp.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Customer Value Partners (CVP) is a private, founder-owned federal consulting firm serving U.S. healthcare and civilian agencies with approximately 650 employees. It combines management consulting with proprietary AI, VR, and DevSecOps technology accelerators delivered through GWACs, IDIQs, and JV set-aside vehicles.

Ownership category

akta.pro rank

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Federal Government Consulting Services: CVP generates revenue primarily through professional services contracts with federal government agencies. Services include strategic consulting, implementation, healthcare research, digital modernization, cybersecurity, and business transformation. Revenue flows through various government contract vehicles including GWACS, agency-specific IDIQs, and set-aside joint ventures.
2. Technology Platforms and Products: CVP offers AI-powered technology platforms including Fifer (GenAI), Babington (security monitoring), Era (VR training), Hopper (DevSecOps), and Nightingale (data analytics) as managed services. These proprietary platforms are available through government marketplaces and contract vehicles.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

CVP is a federal government management and technology consulting firm that delivers strategic consulting, digital modernization, healthcare transformation, and cybersecurity services to U.S. federal agencies — primarily HHS, CMS, VA, NIH, DoD, DHS, and the Department of State. The firm supplements its consulting practice with proprietary AI and data platforms (Fifer GenAI, Babington, Era, Hopper, Nightingale) sold as managed services to federal clients.

Product overview

CVP offers a portfolio of technology accelerators and a unified GenAI enterprise intelligence platform. The flagship platform is Fifer (rebranded from Franklin in September 2025), a modular, LLM-agnostic enterprise intelligence platform serving as the central AI orchestration layer for federal government — underpinning five specialized modules: Fifer Chat (conversational interface), Fifer Expert (knowledge-base Q&A with RAG-based retrieval), Fifer Analyst (research and data analysis), Fifer Dev (AI-assisted code generation), and Fifer BYOA (third-party app integration). Complementing Fifer are four technology accelerators: Babington (AI-powered security monitoring), Era (VR/gamified training platform), Hopper (DevSecOps MPaaS software factory), and Nightingale (data analytics and insights MPaaS). Together these products form a connected ecosystem spanning AI, security, training, and data infrastructure for healthcare and government clients.

Differentiator

Problem solved

Functional benefit

Brands

• Fifer: A GenAI enterprise intelligence platform (formerly known as Franklin). Provides AI-powered solutions for federal government including chat assistant, expert knowledge base, analyst, and developer tools.
• Babington
• Era
• Hopper
• Nightingale

Quantifiable outcome

• Potential $152M in savings from AI hospital readmission prediction models
• +8 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability15 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Partner with solutions available on AWS Marketplace. CVP Fifer is available through AWS Marketplace and operates within customer AWS accounts for FedRAMP High compliance.
• Google CloudcoreTechnology or IntegrationGoogle Cloud Partner. CVP leverages Google Cloud services including AutoML Vision for AI/ML solutions such as skin cancer detection applications.
• Ansible Government SolutionsflagshipStrategic or Co-development PartnerCVP and Ansible formed TITAN-AUXO joint venture (SDVOSB mentor-protégé) securing positions on $23B VHA ICSP and $14B VHA IHT 2.0 IDIQ contracts. Combined mission to drive transformation in healthcare, technology, and security.
• KYC AdvisorscoreStrategic or Co-development PartnerCVP joint venture (KYC Advisors JV) holding GSA STARS III contract vehicle (47QTCA21D0061). Certified as SB/WOSB/SDB/8(a). Period 03/02/2021 – 03/01/2026.
• Atlas ResearchcoreStrategic or Co-development PartnerAcquired by CVP in 2021. Atlas Research is a leader in healthcare Research and Evaluation, Strategy and Transformation, and Marketing, Communications, and Change Management. Atlas Research JV (Olympus Alpha) holds GSA MAS contract.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SAIC: Large federal IT services and solutions provider with significant federal civilian and health IT work. Competes with CVP on VA, NIH, and CMS task orders, with greater scale and a broader integration capabilities portfolio.
• ManTech International: Federal technology services firm (now part of Carlyle portfolio) with federal health, intelligence, and cyber practices. Competes for VA, DoD health, and federal digital modernization work comparable to CVP's core book of business.
• Booz Allen Hamilton: Largest pure-play federal consulting firm with deep federal healthcare, digital modernization, and AI practices. Directly competes with CVP for VA, HHS, and DoD health task orders, but operates at vastly greater scale across defense, intel, and civilian agencies.
• Leidos: Large federal systems integrator with material federal health IT presence (including VA and HHS). Competes with CVP on VHA, CMS, and NIH contracts and brings scale, past performance, and prime-contractor advantages that CVP cannot match organically.

Emerging players

• Oddball: Mid-sized digital services firm focused on federal health and civilian modernization, with DevSecOps, cloud, and product engineering capabilities. Comparable to CVP in NextLabs-style innovation focus and federal health customer set, but smaller and earlier-stage.
• Reveal Knowledge: Smaller federal health and IT consulting firm pursuing CMS, HRSA, and VA work with data, AI, and digital modernization capabilities. Comparable as a sub-scale federal health consultancy competing in similar procurement vehicles, though with a narrower footprint.

Direct peers

• ICF International: Mid-to-large federal health and civilian consulting firm with strong HHS/CDC/EPA, digital modernization, and analytics practices. Closely comparable to CVP in scale, federal health focus, and the mix of advisory + technology-enabled services.
• Maximus: Federal services firm focused on health and citizen services programs, including benefits administration, eligibility, and contact center work. Highly comparable to CVP in the federal health/citizen services space, with overlapping VA, CMS, and HHS pursuits.
• Guidehouse: Management consulting firm with strong federal health (HHS, CMS, state health agencies) and public sector practices. Closely comparable to CVP in advisory-led federal health work, including health program integrity, transformation, and digital services.

Others

• Palantir Technologies: Data analytics and AI platform vendor with substantial federal presence across health (HHS/NIH), defense, and civilian agencies. Adjacent to CVP as both an ecosystem partner and indirect competitor for federal AI/data analytics task orders, particularly relevant to Fifer's competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cvpcorp
• LinkedInlinkedin.com/company/26145
• Xx.com/cvpcorp

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Customer Value Partners