Sixes Social Cricket

What Sixes Social Cricket does

Sixes Social Cricket operates a network of immersive hospitality venues that combine interactive cricket batting simulators with full food and drink service. Its core product, branded "Party Cricket," uses bowling machines to deliver real balls at speeds up to 75mph into enclosed nets, with multiple game formats (World Cup, T20, Hundred) and five skill levels that allow non-players to participate alongside cricket enthusiasts. The company is incorporated in Scotland as Sixes Cricket Limited (registration SC672010) and was founded in 2019 by restaurant operators including Andy Waugh, who built the shareable food menu, and runs under the Motherclub Hospitality Group umbrella alongside sister brand Moonshot Social.

The business monetises through four streams: per-session cricket net bookings (priced by group size from 30 minutes to 2 hours), on-site food and beverage (sharing plates, pizzas, cocktails), bespoke event packages (corporate events, hens and stags, birthdays, students, seasonal and private hire for up to 300 guests), and franchise fees for operators in the UK, USA, and India. Distribution mixes a self-serve website booking flow for groups up to 30 people with an inside-sales team for larger events, supplemented by venue partnerships with operators such as TeamSport and Mulligans, and a cross-venue BatFast-powered leaderboard.

As of 2025 Sixes operates around 17 venues across the UK (London Bridge, Wembley, Bristol, Sussex, Stratford, Bournemouth, High Wycombe, Watford, Romford among others), with a Caribbean flagship at One Woodbrook Place in Port of Spain, Trinidad, and a planned Dallas, Texas entry funded by a 2023 investment from England cricket players Ben Stokes, Stuart Broad, and Jofra Archer through the 4CAST group. The company entered administration in December 2025 citing competitive pressure and softer consumer spending, with most venues continuing to trade while a sale of the business is explored.

Name

Sixes Social Cricket

Legal name

Sixes Cricket Limited

Website

https://sixescricket.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sixes Social Cricket operates immersive hospitality venues that combine interactive cricket batting simulators (real balls at up to 75mph) with full food and beverage service, serving groups, corporate events, celebrations, and students across a UK-led network expanding into the US and Caribbean.

Ownership category

akta.pro rank

Product category

Social Cricket Entertainment Hospitality

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

akta.pro secondary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Social cricket entertainment
• Cricket batting simulators
• Sports hospitality venues
• Interactive entertainment bars
• Event celebration packages

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Cricket Net Bookings: Per-session bookings for cricket batting experiences with net allocation based on group size (30 minutes for 2-3 people up to 2 hours for 31-40 people). Core revenue driver combining entertainment with social experience.
2. Food and Beverage Sales: On-site restaurant and bar sales including sharing plates, pizzas, cocktails, and drinks. Shareable menu designed for group dining experiences. Packages available for pre-order with events.
3. Event Packages and Private Hire: Tailored packages for corporate events, birthdays, hens/stags, and private hire. Full or partial venue takeovers with dedicated event hosts and bespoke catering options.
4. Franchise Fees: Franchise model for global expansion with operators in UK, USA, and India. Prospective franchisees required to provide business experience and capital position information.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sixes Social Cricket operates Party Cricket venues where guests face virtual bowling machines hurling real balls at speeds up to 75mph across multiple game formats (World Cup, T20, Hundred) and five skill levels. The core experience pairs cricket batting sessions with full-service hospitality including shareable food menus, a curated bar programme, and a BatFast-powered global leaderboard system. The offering is delivered through company-owned and franchise venues across the UK, Trinidad & Tobago, and planned US locations.

Product overview

Sixes Social Cricket is a hospitality and entertainment company operating Party Cricket venues - an immersive cricket batting experience combining real ball bowling machines (up to 75mph) with full food and drink hospitality. The company functions as a single unified hospitality platform with the Cricket Nets as the core attraction, supported by modular add-on services including Food & Drink (created by co-founder Andy Waugh and Head of Drinks Luke Leiper), Events packages (Corporate Events, Hens & Stags, Birthdays, Kids Parties, Students & Societies, Seasonal Celebrations, Private Hire), Live Sport Screenings, Gift Vouchers, and a Leaderboard system powered by Batfast Stats. The company operates venues in the UK (with 17 locations including London Bridge, Wembley, Bristol, Sussex, Stratford, Bournemouth, High Wycombe, Watford, and Romford) and internationally in Trinidad & Tobago (One Woodbrook Place, Port of Spain).

Differentiator

Problem solved

Functional benefit

Products and services

• Party Cricket (Cricket Nets) The core interactive cricket batting experience where players face virtual bowling machines hurling real balls at speeds up to 75mph. Multiple game modes including World Cup, T20, and Hundred formats span five skill levels from Novice to World Class, with net allocation determined by group size.
• Food & Drink

Quantifiable outcome

• Venue capacity up to 300 guests for private events
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Motherclub Hospitality GroupcoreOthersSixes is part of Motherclub Hospitality Group, a blue sky immersive entertainment studio. The group includes other brands like Moonshot Social and is founded on the belief that traditional hospitality was ready to be supercharged.
• Franchise Operators (UK, USA, India)coreChannel Partner/ Reseller/ DistributorSixes works with top operators in UK, USA, and India for franchise expansion. The franchise model provides tools, training, operations, marketing, culinary arts, and technology support.
• TeamSportminorChannel Partner/ Reseller/ DistributorVenue management partnership for certain UK locations including Stratford, Bournemouth, and High Wycombe venues.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Market position

Strengths6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sixescc
• Facebookfacebook.com/sixessocialcricket
• LinkedInlinkedin.com/company/sixes-social-cricket

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sixes Social Cricket