Findmypast
Findmypast is a UK-based subscription genealogy platform providing individual family history researchers self-serve access to billions of British and Irish historical records, census data, newspaper archives, and family tree building tools across UK, US, Australian, and Irish markets.
- Company typePrivate
- Founded1965
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Findmypast does
Findmypast is a UK-based, privately held genealogy and family history platform operated by Findmypast Limited, headquartered in London with a customer support operation in Dundee. The company provides subscription-based access to billions of British and Irish genealogical records spanning over 500 years, including the 1921 Census of England and Wales, the 1939 Register, military records, parish records, BMD (birth, marriage, death) records, and an extensive digitized newspaper archive dating to the 1700s. Its core products are a cloud-based Family Tree Builder with an automated hints/recommendation engine, a unified records search across multiple record categories, a family-tree search network across member-built trees, and native iOS/Android mobile applications. Distribution occurs through self-serve regional domains (findmypast.co.uk, findmypast.com, findmypast.com.au, findmypast.ie), mobile app stores, and wholly owned properties including Genes Reunited and The British Newspaper Archive.
The company monetizes exclusively through consumer subscriptions, supported by a 7-day free trial and tiered membership plans, with stated student and graduate discounts. Go-to-market is product-led and self-serve, augmented by content marketing (genealogy blog, surname A-Z pages for SEO) and community channels (Facebook, YouTube, Instagram, TikTok, X). Findmypast's data advantage is anchored by long-standing exclusive partnerships with The National Archives, the British Library (newspaper digitization since 2011), and the Family History Federation, plus acquisitions of Mocavo (2014) and Twile (2018). More recently, the platform has layered in generative AI features (AI research story generation, AI assistant, AI intro dialog, AI transcript summarization), computer vision for newspaper photo extraction, and discovery agents to synthesize records, while maintaining GEDCOM interoperability for users migrating from competing services.
Findmypast firmographics
Firmographics- Name
- Findmypast
- Legal name
- Findmypast Limited
- Website
- https://findmypast.co.uk
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Findmypast is a UK-based subscription genealogy platform providing individual family history researchers self-serve access to billions of British and Irish historical records, census data, newspaper archives, and family tree building tools across UK, US, Australian, and Irish markets.
- Ownership category
- akta.pro rank
Findmypast industry classification
Industry- Product category
- Online Genealogy and Family History Services
- NAICS
- Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- akta.pro primary industry
- Q&A and Knowledge Discovery Platforms (BPAMAAAF)
Keywords
Where Findmypast is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Findmypast business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription Revenue: Findmypast generates revenue primarily through subscription-based access to its genealogy records database. Users can choose from various subscription tiers that provide access to different levels of records, census data, newspapers, and family tree features. The company offers free trials (7 days) to attract new subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 7 days |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Findmypast product offering
Product offeringCore offering
Findmypast operates a cloud-based subscription genealogy platform that gives individuals access to billions of digitized British and Irish historical records, including census data, BMD (birth, marriage, death) records, parish records, military records, travel/migration documents, and millions of newspaper pages dating back to the 1700s. Its core product is an online Family Tree Builder augmented by automated hints that suggest relatives and records, with access gated through tiered subscription memberships (preceded by a 7-day free trial).
Product overview
Findmypast is a genealogy and family history platform offering a unified product centered on its Family Tree Builder, complemented by access to billions of British and Irish genealogical records including census data (1851-1921), the 1939 Register, BMD records, parish records, and newspaper archives. The platform integrates a family tree search network where members can discover connections in existing research, supports GEDCOM file import/export for interoperability with other genealogy services, and operates mobile applications for iOS and Android. The product portfolio also includes acquired brand Genes Reunited and partnership offerings with The British Newspaper Archive and Heritage Open Days.
Differentiator
Problem solved
Functional benefit
Brands
- Findmypast.co.uk: UK and Ireland focused genealogy platform
- Findmypast.com
- Findmypast.com.au
- Findmypast.ie
Products and services
- Family Tree Builder Online family tree building tool that lets individual users add known family members, manage ancestry data, and receive automated hints suggesting potential relatives and matching records based on entered data.
- Genealogy Records Search Searchable database of billions of British and Irish genealogical records including census records (1851-1921), military records, BMD (birth/marriage/death) records, parish records, institution records, and travel/migration documents, aimed at individual family historians.
- British and Irish Newspaper Archives Digitized archive containing millions of pages of British and Irish newspapers dating back to the 1700s, with search functionality for historical news, events, and family mentions.
- 1921 Census Comprehensive subscription access to the 1921 Census of England and Wales, documenting household-level information from this post-WWI census as a key genealogical resource.
- 1939 Register Digitized 1939 Register capturing civilian population details during WWII, serving as a key genealogical resource for mid-20th century British family history research.
- The British Newspaper Archive Separate newspaper archive website operated in partnership with the British Library, providing searchable access to digitized British newspaper collections.
- Genes Reunited UK-based genealogy website acquired by Findmypast, offering family tree building, ancestry search, and family connection services to individual members.
- Findmypast Mobile Applications Native mobile applications for iOS and Android devices enabling subscribers to build family trees, search historical records, and conduct genealogy research on mobile platforms.
Companies that use Findmypast
Customer profileSegments1 record
Ideal customer profiles1 record
Findmypast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Findmypast partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Heritage Open DaysminorFindmypast is proud to present the 2026 Heritage Open Days theme 'Everyday Histories' as part of England's largest festival of heritage and culture.
- The British LibrarycoreSince 2011, Findmypast has been bringing the British Library's entire newspaper archive online. Millions of digitised pages are now accessible through the platform, with the partnership continuing to expand the newspaper collection.
- The National ArchivescoreThe National Archives is home to over 1,000 years of precious British history. Findmypast partners with them to preserve and make British history accessible online, providing exclusive access to archival records for genealogy research.
- Family History FederationcoreThanks to a long-standing partnership with the Family History Federation, Findmypast offers millions of records not found anywhere else online. This partnership provides exclusive genealogical records and validates the platform's credibility in the family history community.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Findmypast competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Customer concentration
Findmypast social profiles
Digital presenceFindmypast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Findmypast leadership team
Management profileNumber of profiles
Profiles3 records
Findmypast subsidiaries and ownership
Company hierarchySubsidiaries2 records
Findmypast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Findmypast M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Findmypast
What does Findmypast do?
Findmypast operates a cloud-based subscription genealogy platform that gives individuals access to billions of digitized British and Irish historical records, including census data, BMD (birth, marriage, death) records, parish records, military records, travel/migration documents, and millions of newspaper pages dating back to the 1700s. Its core product is an online Family Tree Builder augmented by automated hints that suggest relatives and records, with access gated through tiered subscription memberships (preceded by a 7-day free trial).
Is Findmypast a public or private company?
Findmypast is a private company. It is classified as unknown and is currently operating.
When was Findmypast founded?
Findmypast was founded in 1965. It employs 51 to 100 people.
Where is Findmypast based?
Findmypast is headquartered in London, United Kingdom, in the Europe region.
How does Findmypast make money?
One revenue line is on record: subscription Revenue.
Does Findmypast have an API?
No public API is recorded for Findmypast.
What industry is Findmypast in?
Findmypast's product category is Online Genealogy and Family History Services. Its primary akta.pro industry code is BPAMAAAF, Q&A and Knowledge Discovery Platforms. Its NAICS code is 51929.