Findmypast

What Findmypast does

Findmypast is a UK-based, privately held genealogy and family history platform operated by Findmypast Limited, headquartered in London with a customer support operation in Dundee. The company provides subscription-based access to billions of British and Irish genealogical records spanning over 500 years, including the 1921 Census of England and Wales, the 1939 Register, military records, parish records, BMD (birth, marriage, death) records, and an extensive digitized newspaper archive dating to the 1700s. Its core products are a cloud-based Family Tree Builder with an automated hints/recommendation engine, a unified records search across multiple record categories, a family-tree search network across member-built trees, and native iOS/Android mobile applications. Distribution occurs through self-serve regional domains (findmypast.co.uk, findmypast.com, findmypast.com.au, findmypast.ie), mobile app stores, and wholly owned properties including Genes Reunited and The British Newspaper Archive.

The company monetizes exclusively through consumer subscriptions, supported by a 7-day free trial and tiered membership plans, with stated student and graduate discounts. Go-to-market is product-led and self-serve, augmented by content marketing (genealogy blog, surname A-Z pages for SEO) and community channels (Facebook, YouTube, Instagram, TikTok, X). Findmypast's data advantage is anchored by long-standing exclusive partnerships with The National Archives, the British Library (newspaper digitization since 2011), and the Family History Federation, plus acquisitions of Mocavo (2014) and Twile (2018). More recently, the platform has layered in generative AI features (AI research story generation, AI assistant, AI intro dialog, AI transcript summarization), computer vision for newspaper photo extraction, and discovery agents to synthesize records, while maintaining GEDCOM interoperability for users migrating from competing services.

Name

Findmypast

Legal name

Findmypast Limited

Website

https://findmypast.co.uk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Findmypast is a UK-based subscription genealogy platform providing individual family history researchers self-serve access to billions of British and Irish historical records, census data, newspaper archives, and family tree building tools across UK, US, Australian, and Irish markets.

Ownership category

akta.pro rank

Product category

Online Genealogy and Family History Services

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

akta.pro primary industry

Q&A and Knowledge Discovery Platforms (BPAMAAAF)

Keywords

• Genealogy records
• Family tree software
• Ancestry research
• Historical records search
• Census records database

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Revenue: Findmypast generates revenue primarily through subscription-based access to its genealogy records database. Users can choose from various subscription tiers that provide access to different levels of records, census data, newspapers, and family tree features. The company offers free trials (7 days) to attract new subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Findmypast operates a cloud-based subscription genealogy platform that gives individuals access to billions of digitized British and Irish historical records, including census data, BMD (birth, marriage, death) records, parish records, military records, travel/migration documents, and millions of newspaper pages dating back to the 1700s. Its core product is an online Family Tree Builder augmented by automated hints that suggest relatives and records, with access gated through tiered subscription memberships (preceded by a 7-day free trial).

Product overview

Findmypast is a genealogy and family history platform offering a unified product centered on its Family Tree Builder, complemented by access to billions of British and Irish genealogical records including census data (1851-1921), the 1939 Register, BMD records, parish records, and newspaper archives. The platform integrates a family tree search network where members can discover connections in existing research, supports GEDCOM file import/export for interoperability with other genealogy services, and operates mobile applications for iOS and Android. The product portfolio also includes acquired brand Genes Reunited and partnership offerings with The British Newspaper Archive and Heritage Open Days.

Differentiator

Problem solved

Functional benefit

Brands

• Findmypast.co.uk: UK and Ireland focused genealogy platform
• Findmypast.com
• Findmypast.com.au
• Findmypast.ie

Products and services

• Family Tree Builder Online family tree building tool that lets individual users add known family members, manage ancestry data, and receive automated hints suggesting potential relatives and matching records based on entered data.
• Genealogy Records Search Searchable database of billions of British and Irish genealogical records including census records (1851-1921), military records, BMD (birth/marriage/death) records, parish records, institution records, and travel/migration documents, aimed at individual family historians.
• British and Irish Newspaper Archives Digitized archive containing millions of pages of British and Irish newspapers dating back to the 1700s, with search functionality for historical news, events, and family mentions.
• 1921 Census Comprehensive subscription access to the 1921 Census of England and Wales, documenting household-level information from this post-WWI census as a key genealogical resource.
• 1939 Register Digitized 1939 Register capturing civilian population details during WWII, serving as a key genealogical resource for mid-20th century British family history research.
• The British Newspaper Archive Separate newspaper archive website operated in partnership with the British Library, providing searchable access to digitized British newspaper collections.
• Genes Reunited UK-based genealogy website acquired by Findmypast, offering family tree building, ancestry search, and family connection services to individual members.
• Findmypast Mobile Applications Native mobile applications for iOS and Android devices enabling subscribers to build family trees, search historical records, and conduct genealogy research on mobile platforms.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Heritage Open DaysminorGTM or Marketing Partner · 1 January 2026Findmypast is proud to present the 2026 Heritage Open Days theme 'Everyday Histories' as part of England's largest festival of heritage and culture.
• The British LibrarycoreStrategic or Co-development Partner · 1 January 2011Since 2011, Findmypast has been bringing the British Library's entire newspaper archive online. Millions of digitised pages are now accessible through the platform, with the partnership continuing to expand the newspaper collection.
• The National ArchivescoreStrategic or Co-development PartnerThe National Archives is home to over 1,000 years of precious British history. Findmypast partners with them to preserve and make British history accessible online, providing exclusive access to archival records for genealogy research.
• Family History FederationcoreStrategic or Co-development PartnerThanks to a long-standing partnership with the Family History Federation, Findmypast offers millions of records not found anywhere else online. This partnership provides exclusive genealogical records and validates the platform's credibility in the family history community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Xx.com/findmypast
• YouTubeyoutube.com/user/findmypast?feature=mhum
• Facebookfacebook.com/findmypast
• Instagraminstagram.com/findmypast
• TikToktiktok.com/@findmypast

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Findmypast