Magna Steyr
Magna Steyr is an Austrian automotive contract manufacturer and wholly-owned subsidiary of Magna International that produces complete vehicles, battery enclosures, and powertrain systems for traditional OEMs and EV entrants across 28 countries.
- Company typePublic
- Founded1897
- HeadquartersOberwaltersdorf, Austria
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Magna Steyr does
Magna Steyr is a wholly-owned operating subsidiary of Magna International Inc. (NYSE: MGA, TSX: MG) and one of the world's largest automotive contract manufacturers. Headquartered in Graz, Austria, the company specializes in complete vehicle engineering and manufacturing for OEM customers, including legacy automakers, new EV entrants, and Chinese OEMs expanding into Europe. With origins tracing to Steyr-Daimler-Puch (founded 1897), Magna Steyr has produced more than 4 million vehicles and 39 different models for 13 different OEMs, and it operates the world's first single-plant flexible production line capable of building conventional, hybrid, and fully electric powertrains simultaneously.
The company's technology stack spans body-in-white solutions with multi-material joining (steel, aluminum, magnesium, hybrids), proprietary battery enclosures including the single-piece OptiForm design (10% more usable battery space, 20% lighter than steel equivalents), a validated C/D-segment Magna EV platform, in-house Vehicle Control Units, ADAS sensor integration and validation, the FEMSITE simulation software (25+ years of development), and Human-Machine Interface development with VR/XR prototyping. Beyond complete vehicles, the portfolio includes commercial vehicle engineering, battery enclosures, powertrain systems, and aerospace components (EASA Part 21 G certified since 2015). The ACTS GmbH & Co. KG subsidiary provides accredited crash, battery, and safety testing.
Magna Steyr monetizes primarily through B2B contract manufacturing and engineering services, with pricing negotiated individually per OEM program. Revenue streams include contract vehicle manufacturing (hardware sales), complete vehicle engineering, program management, and testing/validation services. The go-to-market is direct enterprise engagement with global OEMs and new automotive entrants; there are no retail or self-service channels. Customer segments include traditional OEMs seeking flexible production capacity, new EV entrants needing turnkey vehicle programs, Chinese OEMs (Xpeng, GAC) seeking European manufacturing access, and adjacent aerospace customers. Magna Steyr holds a deep certification stack including IATF 16949:2016, ISO 9001/14001/45001, EN 9100, Nadcap, ISO/SAE 21434 automotive cybersecurity, and EMAS environmental management.
Magna Steyr firmographics
Firmographics- Name
- Magna Steyr
- Legal name
- Magna International Inc.
- Website
- https://magna.com
- Company type
- Public
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Magna Steyr is an Austrian automotive contract manufacturer and wholly-owned subsidiary of Magna International that produces complete vehicles, battery enclosures, and powertrain systems for traditional OEMs and EV entrants across 28 countries.
- Ownership category
- akta.pro rank
Magna Steyr industry classification
Industry- Product category
- Automotive Contract Manufacturing
- NAICS
- Mechanical Power Transmission Equipment Manufacturing (333613), Other Engine Equipment Manufacturing (333618)
- SIC
- Engines & Turbines (3510)
- akta.pro primary industry
- Powertrain, PTO & Implement Systems (Engines, Transmissions, Hydraulics, PTO Drives) (AFAAAAAF)
Keywords
Where Magna Steyr is headquartered
LocationHeadquarters
- HQ city
- Oberwaltersdorf
- HQ country
- Austria
- HQ region
- Europe
Offices10 records
Markets served
Magna Steyr business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Contract Vehicle Manufacturing: Magna Steyr earns revenue by manufacturing complete vehicles for OEM customers on a contract basis. The company operates as an independent contract manufacturer providing production capacity to traditional automakers and new market entrants.
- Complete Vehicle Engineering Services: Engineering services spanning from concept to serial production, including vehicle design, systems integration, propulsion engineering, ADAS integration, testing and validation services
- Program Management Services: Project management and coordination services for vehicle development and manufacturing programs, including supplier sourcing and supply chain management
- Testing and Validation Services: Comprehensive testing services including crash testing, battery testing, component testing, and certification through ACTS GmbH & Co. KG subsidiary
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
Magna Steyr product offering
Product offeringCore offering
Magna Steyr is a contract manufacturer and engineering services provider that produces complete vehicles on behalf of global automotive OEMs. The company operates flexible production lines capable of building conventional, hybrid, and all-electric powertrains side-by-side, and delivers full-vehicle engineering, prototyping, validation, and program management services from concept to start of production.
Product overview
Magna Steyr operates as a complete vehicle solutions provider offering both engineering and manufacturing services. The core portfolio includes Complete Vehicle Engineering (covering design, ADAS integration, HMI/UI-UX development, battery systems, powertrains, and FEMSITE simulation software) and Complete Vehicle Manufacturing (covering body-in-white, paint, assembly, and flexible multi-powertrain production lines). Supporting product modules include Battery Enclosures with the proprietary OptiForm one-piece design, the Magna EV Platform, Vehicle Control Units, and ACTS testing services. The company also provides Commercial Vehicle Engineering and Aerospace Components. Magna Steyr is the world's first vehicle contract manufacturer to produce a wide range of powertrain technologies—conventional, plug-in hybrid, and all-electric—sometimes on the same production line.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete Vehicle Engineering Full-spectrum vehicle engineering services from initial concept to serial production readiness, covering design, systems integration, prototyping, and validation for OEM customers.
- Complete Vehicle Manufacturing
- Commercial Vehicle Engineering Engineering services for commercial vehicles, special vehicles, off-road OEMs, and new mobility entrants including vehicle engineering, propulsion engineering, software and simulation, and testing services.
- Battery Enclosures Complete battery enclosure systems for electric vehicles available in steel, aluminum, and one-piece OptiForm designs with advanced manufacturing techniques. The OptiForm design increases available battery space by 10% and aluminum enclosures are 20% lighter than comparable steel designs.
- ADAS and Automated Driving Advanced Driver Assistance Systems integration including sensor integration, virtual testing, hardware-in-the-loop testing, and complete vehicle validation for semi and fully automated driving.
- Body-in-White Solutions Full range of body manufacturing from steel to multi-material structural bodies and all-aluminum models with digitalized flexible automation and advanced joining technologies including laser welding, self-pierce riveting, clinching, friction element welding, and flow drill screwing.
- Chassis Systems Chassis development and integration covering suspension systems, powertrain integration, and testing procedures for complete vehicle requirements.
- BEV Powertrain Battery electric vehicle powertrain development and manufacturing including eDrive products, vehicle control units, and high-voltage battery systems.
- Hybrid Powertrain Hybrid electric vehicle powertrain solutions including 48V mild hybrid systems, plug-in hybrids, and cast hybrid battery enclosures for next-generation vehicles.
- Magna EV Platform Validated and industrialized C/D segment electric vehicle platform with aluminum underbody structure, McPherson front suspension, and multi-link rear suspension, designed for five-star safety rating.
- Vehicle Control Unit (VCU) In-house developed central control unit serving as the heart of electric drivetrains, managing vehicle dynamics, torque distribution, thermal management, and charging standards.
- Human-Machine Interface (HMI) Complete HMI development including UI/UX design, software development for display systems, virtual prototyping with VR/XR, and AR-integrated operating concepts for OEMs.
- FEMSITE Simulation Software Proprietary simulation software developed by Magna supporting the entire automotive development process for stiffness, strength, durability, and fatigue life estimation with over 25 years of validation experience.
- ACTS Testing Services Independent crash testing, battery testing, and vehicle safety testing through ACTS GmbH & Co. KG, Magna Steyr's accredited testing subsidiary.
- Aerospace Components Aerospace piping, ducting, and gas storage systems including propellant lines for launch vehicles, flexible elements, tubes for aircraft, and liquid hydrogen tanks, built on 20+ years of aerospace component experience.
- Exterior Solutions Vehicle exterior components including engineered glass, greenhouse surrounds, lighting systems, and exterior structural solutions for OEMs.
- Interior Solutions Vehicle interior components including seating systems, mechatronics, mirrors, and assist steps for complete vehicle interiors.
- Prototyping and Low-volume Manufacturing Concept vehicles, test vehicles, prototypes, and highly-customized low-volume finished vehicles and parts with comprehensive testing capabilities for niche and low-volume programs.
Quantifiable outcome
- 39 different models produced for 13 different OEMs
- +5 more outcomes
Companies that use Magna Steyr
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Magna Steyr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature8 records
Magna Steyr partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GAC (Guangzhou Automobile Corporation)coreGAC has commenced production of the AION V electric vehicle at Magna Steyr's plant in Austria. This partnership enables GAC to serve the European market with electric vehicles manufactured locally.
- XpengcoreXpeng has partnered with Magna Steyr for local production of its electric vehicles in Europe. Xpeng is expanding its European presence through local production via Magna Steyr in Austria, positioning itself as a technology rival to Tesla with plans to offer advanced autonomous driving features in the EU.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
Magna Steyr competitors and assessment
Company assessmentDirect peers
- Valmet Automotive: Finnish contract vehicle manufacturer providing complete vehicle engineering and manufacturing services to OEMs, including EV production for legacy and new entrants. Closely mirrors Magna Steyr's contract manufacturing business model.
- EDAG: Germany-based engineering services provider offering vehicle development, production solutions, and complete vehicle engineering across automotive OEMs. Directly comparable to Magna Steyr's engineering services and prototyping offerings.
- Bertrandt: German automotive engineering services firm providing vehicle development, electronics, and production engineering to OEMs and tier suppliers. Comparable to Magna Steyr in engineering and prototyping services.
- AVL List: Austrian powertrain and vehicle engineering firm specializing in development, simulation, and testing for automotive OEMs. Headquartered near Magna Steyr in Austria and directly comparable for engineering services and powertrain expertise.
- Roding Mobility: German low-volume contract vehicle manufacturer producing prototypes and niche production vehicles for OEMs and specialty manufacturers. Comparable niche contract manufacturing capability to Magna Steyr's prototyping and low-volume operations.
Emerging players
- Foxconn (Hon Hai Precision): Taiwanese electronics contract manufacturer aggressively entering EV contract manufacturing via Foxtron and partnerships with OEMs like Lordstown and Fisker. Emerging direct competitor in EV-focused contract vehicle manufacturing.
Broad incumbents
- Bosch: World's largest automotive supplier with broad portfolio spanning powertrain, ADAS, body electronics, and aftermarket. Overlaps with Magna Steyr in powertrain, ADAS, and battery-related systems.
- ZF Friedrichshafen: Major German automotive supplier of transmissions, chassis systems, and ADAS components. Directly comparable to Magna Steyr in driveline and chassis manufacturing capabilities.
- Continental AG: German automotive supplier offering powertrain, chassis, interior, and ADAS solutions. Comparable broad supplier overlap with Magna Steyr's powertrain and electronics portfolio.
- Hyundai Mobis: South Korean automotive supplier covering modules, powertrain, electronics, and chassis systems for Hyundai/Kia OEMs and external customers. Comparable broad automotive systems supplier to Magna Steyr.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Magna Steyr social profiles
Digital presenceMagna Steyr compliance and trust
Trust signalCompliance13 records
Magna Steyr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magna Steyr leadership team
Management profileNumber of profiles
Profiles2 records
Magna Steyr subsidiaries and ownership
Company hierarchySubsidiaries4 records
Magna Steyr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magna Steyr M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magna Steyr
What does Magna Steyr do?
Magna Steyr is a contract manufacturer and engineering services provider that produces complete vehicles on behalf of global automotive OEMs. The company operates flexible production lines capable of building conventional, hybrid, and all-electric powertrains side-by-side, and delivers full-vehicle engineering, prototyping, validation, and program management services from concept to start of production.
Is Magna Steyr a public or private company?
Magna Steyr is a public company. It is classified as public and is currently operating.
When was Magna Steyr founded?
Magna Steyr was founded in 1897. It employs 5,001 to 10,000 people.
Where is Magna Steyr based?
Magna Steyr is headquartered in Oberwaltersdorf, Austria, in the Europe region.
How does Magna Steyr make money?
Four revenue lines are on record. Contract Vehicle Manufacturing is the primary driver. The others are complete Vehicle Engineering Services, program Management Services and testing and Validation Services.
Who are Magna Steyr's main competitors?
Direct peers on record are Valmet Automotive, EDAG, Bertrandt, AVL List and Roding Mobility. Foxconn (Hon Hai Precision) is listed as an emerging player. Broad incumbents are Bosch, ZF Friedrichshafen, Continental AG and Hyundai Mobis.
Does Magna Steyr have an API?
No public API is recorded for Magna Steyr.
What industry is Magna Steyr in?
Magna Steyr's product category is Automotive Contract Manufacturing. Its primary akta.pro industry code is AFAAAAAF, Powertrain, PTO & Implement Systems (Engines, Transmissions, Hydraulics, PTO Drives). Its NAICS code is 333613 and its SIC code is 3510.