KW MAPS Coaching
KW MAPS Coaching is the exclusive coaching division of Keller Williams Realty, delivering subscription and in-person coaching programs to KW real estate agents and Market Center leadership via curriculum built on Gary Keller's proprietary real estate frameworks.
- Company typePrivate
- Founded1983
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What KW MAPS Coaching does
KW MAPS Coaching (operating as Mega Achievement Productivity Systems) is the exclusive coaching division of Keller Williams Realty, Inc., a privately held real estate franchising company founded in 1983 and headquartered in Austin, Texas. The division delivers structured coaching, training, and accountability programs to affiliated Keller Williams agents, Market Center leadership, and select non-KW coaching enthusiasts, with curriculum built on Gary Keller's proprietary frameworks including The Millionaire Real Estate Agent, SHIFT, The ONE Thing, Quantum Leap, and Value2.
The product portfolio spans five core coaching programs: Mastery (1-on-1 elite coaching at $1,000/month with 42 annual calls for agents and leaders with GCI above $150K), Breakthrough (1-on-1 coaching at $450/month with 24 annual calls for the $75K-$149K GCI tier), 30-60-90 (high-intensity group coaching at $2,500/month for 90 days with 60 sessions), BOLD (a 6-week in-person foundational program at Market Centers, recently rewritten as Onward BOLD), and Fast Track (modular skills-based courses covering AI, networking, listings, and events). Supporting offerings include 2-day Coaching Skills Camps and Advanced Coaching Skills Camps at KWRI Austin, recurring free webinars, annual KW events (Family Reunion, Mega Camp), and digital tools such as the Coaching Discovery Tool. Programs are delivered through a hybrid model combining Zoom webinars, in-person sessions at KWRI and Market Centers, and self-serve registration via mapscoaching.com, with consultative sales handled by Business Growth Advisors.
The business model is predominantly subscription-recurring revenue (Mastery, Breakthrough, BOLD, 30-60-90, many Fast Track programs) layered with one-time event and training fees (Coaching Skills Camp at $799, individual Fast Track workshops). Go-to-market is sales-led and community-led, leveraging the KW agent network, event-driven demand generation, and a formal coach certification pipeline. Customer outcomes are quantified through impact metrics including 193,112 cumulative coaching calls, 2,803,670 lives impacted in the current year, and outcome data showing Mastery clients sell 281% more homes and BOLD clients average 11 pieces of business. The division operates without proprietary technology infrastructure, relying on Zoom for delivery and the broader Keller Williams technology ecosystem for agent and market-center connectivity.
KW MAPS Coaching firmographics
Firmographics- Name
- KW MAPS Coaching
- Legal name
- Keller Williams Realty, Inc.
- Website
- https://mapscoaching.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KW MAPS Coaching is the exclusive coaching division of Keller Williams Realty, delivering subscription and in-person coaching programs to KW real estate agents and Market Center leadership via curriculum built on Gary Keller's proprietary real estate frameworks.
- Ownership category
- akta.pro rank
KW MAPS Coaching industry classification
Industry- Product category
- Real Estate Coaching Services
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Consultative Selling & Discovery (EDABABAC)
- akta.pro secondary industries
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)
Keywords
Where KW MAPS Coaching is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KW MAPS Coaching business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Mastery Coaching Program: Premium subscription-based coaching at $1,000/month providing 42 coaching calls per year plus Holiday Group Calls. Includes exclusive perks, VIP event access, and personalized coaching for top-performing KW agents and Market Center Leadership.
- Breakthrough Coaching Program: Mid-tier subscription at $450/month offering 24 coaching calls per year with bi-weekly 1-on-1 check-ins. Designed for agents on the path to mastery with GCI between $75,000-$149,000.
- 30-60-90 Intensive Program: High-intensity 90-day program at $2,500/month for 3 months. Includes 60 sessions with small group coaching, daily tasks, and accountability. No prerequisites required.
- Coaching Skills Camp: In-person 2-day course at KWRI in Austin, Texas priced at $799. Foundation course for developing coaching skills, open to KW agents, leaders, and non-affiliated attendees.
- Fast Track Programs: Skills-based training courses covering topics like AI automation, networking, event mastery, listings, and land expansion. Delivered via digital/webinar format with group training and live Q&A.
- BOLD Program: Foundational 6-week in-person course hosted at Market Centers, facilitated by KW MAPS Coaches. New 'Onward BOLD' program written by Gary Keller with 6 one-day classes over 6 weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mastery Coaching - Premium 1-on-1 coaching for top performers |
| Subscription | Monthly | Breakthrough Coaching - Path to mastery coaching |
| Subscription | Multi-year contract | 30-60-90 - High-intensity 90-day program |
| Unit Pricing | Pay-as-you-go | Coaching Skills Camp - 2-day foundational course |
| Subscription | Pay-as-you-go | Fast Track Programs - Skills-based digital courses |
| Subscription | Multi-year contract | BOLD - 6-week foundational program |
| Unit Pricing | Pay-as-you-go | Event pricing examples |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
KW MAPS Coaching product offering
Product offeringCore offering
KW MAPS Coaching is the exclusive coaching division of Keller Williams Realty, providing paid coaching programs for KW real estate agents and Market Center leadership. The portfolio includes tiered monthly subscriptions (Mastery at $1,000/month, Breakthrough at $450/month, 30-60-90 at $2,500/month), the Onward BOLD foundational 6-week in-person program, Fast Track skills courses, and 2-day in-person Coaching Skills Camps at KWRI Austin, all delivered via Zoom, in-person, and through Market Center-hosted sessions.
Product overview
KW MAPS Coaching is a comprehensive coaching platform for Keller Williams real estate agents and leadership, built around a core portfolio of five main coaching programs: Mastery Coaching (elite $1,000/month program with 42 annual coaching calls for top performers), Onward BOLD (foundational 6-week group program written by Gary Keller), Fast Track Coaching (flexible skills-based courses on topics like AI, networking, and listings), 30-60-90 (high-intensity $2,500/month group coaching over 90 days with 60 sessions), and Breakthrough Coaching ($450/month stepping stone to Mastery with 24 annual calls). Supporting these core programs are specialized training products including Coaching Skills Camp (2-day foundational course), Advanced Coaching Skills Camp, and event-based programs covering topics like Profit Camp, luxury client service, and market center leadership. The platform also provides digital tools including a Coaching Discovery Tool, Event Calendar, and Training Calendar, along with resources such as the Keller Personality Assessment, KW Communities, Outfront magazine, Recommended Reading, Podcasts, and Free Training sessions. KW MAPS Coaching has been recognized with a Stevie Award for Sales Training and Coaching Program of the Year and was the first real estate company nominated for the PRISM Award for excellence in coaching.
Differentiator
Problem solved
Functional benefit
Brands
- Mastery: Elite coaching program for top-performing KW agents with exclusive perks, privileges, and discounts.
- BOLD
- Fast Track
- 30-60-90
- Breakthrough
Products and services
- Mastery Coaching Elite subscription coaching program for top-performing KW agents and Market Center Leadership offering 42 coaching calls per year, exclusive privileges (Family Reunion, Mega Camp tickets), Fast Track discounts, and Mastery Lounge access at $1,000/month.
- Breakthrough Coaching Mid-tier subscription coaching program for agents on the path to Mastery offering 24 coaching calls per year, bi-weekly 1-on-1 check-ins, business and personal coaching at $450/month.
- 30-60-90 Intensive Program High-intensity 90-day group coaching program with 60 sessions, daily tasks and accountability for ambitious professionals including Team Leaders, Service Coordinators, Directors of Operations, and General Managers at $2,500/month for 3 months.
- Onward BOLD Program Foundational 6-week in-person program hosted at KW Market Centers covering lead generation, social media, listings, buyer presentations, and wealth building, facilitated by KW MAPS Coaches with gamified tracking.
- Fast Track Coaching Programs Skills-based training courses including AI Made Easy, Networking Mastery, Event Mastery, Take More Listings Now, and Unlock the Land Goldmine, delivered via webinar with group training and live Q&A.
- Coaching Skills Camp 2-day in-person foundational business coaching course at KWRI in Austin, Texas teaching coaching skills, communication, goal-setting, and accountability through THE GROW Model and the Four Cornerstones of Coaching at $799 total.
- Advanced Coaching Skills Camp Advanced 2-day in-person course at KWRI in Austin, Texas for coaches and leaders building on Coaching Skills Camp foundational skills with deeper coaching paradigms.
- Performance Leadership 1-on-1 Coaching 1-on-1 coaching for KW Market Center Leadership aimed at identifying growth obstacles, addressing challenges, aligning with commitments, and increasing market center profit and agent retention.
- Become a Coach Program Digital application and certification program for prospective KW MAPS Coaches including performance standards review, application review, and certification workshops delivered via Zoom information sessions.
Quantifiable outcome
- Mastery Clients sell 281% more homes than those not in coaching
- +4 more outcomes
Companies that use KW MAPS Coaching
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
KW MAPS Coaching technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
KW MAPS Coaching partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keller Williams Realty, Inc.coreKW MAPS Coaching is the exclusive coaching division of Keller Williams Realty, the world's largest real estate franchise by agent count. As an integral part of KW, MAPS Coaching leverages the franchise's models, systems, and agent network. Programs are built on Gary Keller's publications and KW's proprietary frameworks including The Millionaire Real Estate Agent, SHIFT, The ONE Thing, Quantum Leap, and Value2 courses. Keller Williams provides corporate infrastructure, events (Family Reunion, Mega Camp), and brand recognition.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
KW MAPS Coaching competitors and assessment
Company assessmentBroad incumbents
- eXp Realty (ICON Coaching): eXp Realty operates an in-house coaching and agent development program (ICON) that provides training and mastermind-style groups to its agent base, serving as a captive competitor within another major real estate brokerage.
- Tony Robbins Business Coaching: Tony Robbins Business Coaching is a large, established business and performance coaching program with a broad portfolio that includes real estate professionals among its target segments, competing indirectly with MAPS for premium coaching dollars.
Direct peers
- Ninja Selling: Ninja Selling is a real estate training and coaching system built around the Ninja Selling methodology, offering workshops, ongoing coaching, and group programs to real estate agents across multiple brokerages.
- REAL Coaching (by REAL Trends): REAL Trends / REAL Coaching provides coaching and consulting to real estate teams, brokerages, and agents on growth, lead generation, and productivity - directly comparable in target market and coaching delivery model.
- Mike Ferry Organization: Mike Ferry Organization provides sales training, scripts, and coaching for real estate agents, with a long history of agent coaching programs and live events - a direct competitor to MAPS in real estate sales coaching.
- Buffini & Company: Founded by Brian Buffini, Buffini & Company is one of the largest real estate coaching and training organizations in North America, delivering coaching programs, lead generation systems, and live events to real estate agents - directly comparable to MAPS in target customer, business model, and core offering.
- Tom Ferry International: Tom Ferry is a leading real estate coaching and training company offering coaching programs, masterminds, and live events for agents and team leaders, with a similar subscription coaching model targeting real estate professionals.
Others
- Colibri Real Estate: Colibri Real Estate (formerly OnCourse Learning / McKissock) provides real estate licensing education, continuing education, and professional development courses - adjacent to MAPS in target customer (real estate agents) but focused on pre-licensure and CE rather than performance coaching.
- The CE Shop: The CE Shop is a leading provider of real estate pre-licensing and continuing education, offering online courses to real estate agents - adjacent to MAPS in customer base but operates in regulatory education rather than performance coaching.
Emerging players
- Tony Hawk / Industry Edge (real estate training): Industry Edge and similar digital-first real estate training platforms offer on-demand video courses and coaching for real estate professionals, representing an emerging lower-cost alternative to MAPS's premium live coaching model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
KW MAPS Coaching social profiles
Digital presenceKW MAPS Coaching financial estimates
Financial estimateRevenue estimate
Valuation estimate
KW MAPS Coaching leadership team
Management profileNumber of profiles
Profiles9 records
KW MAPS Coaching funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KW MAPS Coaching M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KW MAPS Coaching
What does KW MAPS Coaching do?
KW MAPS Coaching is the exclusive coaching division of Keller Williams Realty, providing paid coaching programs for KW real estate agents and Market Center leadership. The portfolio includes tiered monthly subscriptions (Mastery at $1,000/month, Breakthrough at $450/month, 30-60-90 at $2,500/month), the Onward BOLD foundational 6-week in-person program, Fast Track skills courses, and 2-day in-person Coaching Skills Camps at KWRI Austin, all delivered via Zoom, in-person, and through Market Center-hosted sessions.
Is KW MAPS Coaching a public or private company?
KW MAPS Coaching is a private company. It is classified as corporate owned and is currently operating.
When was KW MAPS Coaching founded?
KW MAPS Coaching was founded in 1983. It employs 101 to 250 people.
Where is KW MAPS Coaching based?
KW MAPS Coaching is headquartered in Austin, United States, in the North America region.
How does KW MAPS Coaching make money?
Six revenue lines are on record. Mastery Coaching Program is the primary driver. The others are breakthrough Coaching Program, 30-60-90 Intensive Program, coaching Skills Camp, fast Track Programs and BOLD Program.
Who are KW MAPS Coaching's main competitors?
Broad incumbents on record are eXp Realty (ICON Coaching) and Tony Robbins Business Coaching. Direct peers are Ninja Selling, REAL Coaching (by REAL Trends), Mike Ferry Organization, Buffini & Company and Tom Ferry International. Others are Colibri Real Estate and The CE Shop. Tony Hawk / Industry Edge (real estate training) is listed as an emerging player.
Does KW MAPS Coaching have an API?
No public API is recorded for KW MAPS Coaching.
What industry is KW MAPS Coaching in?
KW MAPS Coaching's product category is Real Estate Coaching Services. Its primary akta.pro industry code is EDABABAC, Consultative Selling & Discovery, with a secondary code of BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching). Its NAICS code is 61171 and its SIC code is 8200.