Pinna
Pinna is a subscription-based audio streaming service offering curated podcasts, audiobooks, music, and interactive audio games for children ages 3-12 and their families, with exclusive original content and educator resources.
- Company typePrivate
- Founded2017
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pinna does
Pinna is a subscription-based audio streaming service targeting children ages 3-12 and their families, offering a curated catalog of podcasts, audiobooks, music, and audio games. The platform is operated by Pinna Media, LLC, a New York-domiciled subsidiary of Realm (realm.fm), with reported operations in Brooklyn and a global distribution footprint via Apple App Store, Google Play, Amazon Appstore, and Apple Podcasts (through The Kids Podcast Network). Its content base of more than 400 hours includes exclusive Pinna Originals such as Grimm, Grimmer, Grimmest, Hero Hotel, Food Crimes, and ABC Adventures, alongside third-party curated titles, with content vetted by cognitive development specialists. Technically, the platform provides a dedicated Kids Player with voice-activated interactive storytelling, offline download capability, playlist creation, and age-appropriate parental controls, all designed under a COPPA-compliant architecture with minimal data collection from children and GDPR compliance for EU/UK users.
The business model is a freemium-to-subscription D2C model: a free sampling tier with limited content, plus monthly subscriptions at $7.99 or annual at $5.99/month ($71.88/year), with 7-day free trials, auto-renewal, and a 1-year gift subscription option. Go-to-market is product-led and multi-channel, combining app store optimization, direct website subscription, email newsletter, earned media coverage, and a parallel educator channel (Pinna for Educators) offering free teacher guides and class codes for Pre-K through 6th grade classrooms. Pinna has accumulated third-party validation including NAPPA, Webby Honoree (2018), Parents' Choice (2019), Kidscreen Award (2020), and a Peabody Award, alongside editorial coverage in Forbes, ABC, New York Times, and Today Show. Leadership includes CEO Maggie McGuire and Amy Kraft as Senior Director of Development and Children's Programming. No public funding rounds, investors, revenue figures, or M&A activity are disclosed in the available data.
Pinna firmographics
Firmographics- Name
- Pinna
- Legal name
- Pinna Media, LLC
- Website
- https://pinna.fm
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pinna is a subscription-based audio streaming service offering curated podcasts, audiobooks, music, and interactive audio games for children ages 3-12 and their families, with exclusive original content and educator resources.
- Ownership category
- akta.pro rank
Pinna industry classification
Industry- Product category
- Children's Audio Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Audiobook & Spoken-Word Streaming Platforms (MPAIADAE)
- akta.pro secondary industries
- On-Demand Music Streaming (Interactive) (MPAIACAA), Music & Audio Streaming Platforms (BPAMAJAC)
Keywords
Where Pinna is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pinna business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Recurring subscription revenue from monthly ($7.99/month) and annual ($5.99/month) plans providing full access to the entire Pinna catalog of podcasts, audiobooks, music, and audio games.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free sampling tier with limited content access |
| Subscription | Annual | Annual full access subscription at discounted rate |
| Subscription | Monthly | Monthly full access subscription |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Pinna product offering
Product offeringCore offering
Pinna operates a subscription-based audio streaming service delivering over 400 hours of curated podcasts, audiobooks, music, and interactive audio games exclusively for children ages 3-12 and their families. The service is offered across iOS, Android, Amazon, and web platforms, with a free sampling tier alongside monthly ($7.99) and annual ($5.99/month) paid subscriptions. Content is COPPA-compliant, vetted by cognitive development specialists, and includes original exclusive Pinna Original productions.
Product overview
Pinna is an award-winning audio streaming service offering podcasts, audiobooks, music, and audio games for kids ages 3-12. The core product is a subscription-based streaming service featuring exclusive Pinna Original shows (Grimm, Grimmer, Grimmest; Hero Hotel; Food Crimes; ABC Adventures; Opal Watson Private Eye) alongside curated third-party content. The platform operates on a tiered model: a free sampling tier with limited content, and paid annual ($5.99/month) or monthly ($7.99/month) full-access subscriptions. Additional offerings include voice-activated interactive stories, offline download capability, playlist creation, a dedicated Educators program with free classroom resources for grades Pre-K-6, and gift subscription options. The service is COPPA compliant and content is vetted by cognitive development experts.
Differentiator
Problem solved
Functional benefit
Products and services
- Pinna Audio Streaming Service An award-winning audio on-demand streaming subscription service providing kids ages 3-12 and their families with unlimited access to over 400 hours of curated podcasts, audiobooks, music, exclusive Pinna Original productions, voice-activated interactive stories, offline downloads, and curated playlists. Offered via monthly ($7.99/month) and annual ($5.99/month) subscriptions with a 7-day free trial and freemium sampling tier.
- Pinna for Educators A free program for Pre-K through 6th grade educators providing access to Pinna's audio library with companion teacher guides and activity sheets aligned to curriculum standards, plus class codes for managed student listening during school hours. Content is vetted by cognitive development experts and curriculum builders, targeting listening comprehension, vocabulary development, and accessibility for diverse learners.
- Gift Subscriptions A 1-year gift subscription to Pinna's full audio streaming service, including access to Pinna Originals and curated content from around the world. Priced at $71.88 for one year.
Quantifiable outcome
- Expert curation vetted by cognitive development specialists
- +1 more outcomes
Companies that use Pinna
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Pinna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
Pinna partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RealmflagshipPinna is an audio streaming service from Realm. Realm works with various partners to produce and distribute audio content. Realm produces content like Netflix's Popcorn Brainstorm and distributes fan-favorite kids podcasts to listeners worldwide.
Scale indicators3 records
Expansion highlights5 records
Pinna competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pinna social profiles
Digital presencePinna compliance and trust
Trust signalCompliance2 records
Pinna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinna leadership team
Management profileNumber of profiles
Profiles2 records
Pinna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinna
What does Pinna do?
Pinna operates a subscription-based audio streaming service delivering over 400 hours of curated podcasts, audiobooks, music, and interactive audio games exclusively for children ages 3-12 and their families. The service is offered across iOS, Android, Amazon, and web platforms, with a free sampling tier alongside monthly ($7.99) and annual ($5.99/month) paid subscriptions. Content is COPPA-compliant, vetted by cognitive development specialists, and includes original exclusive Pinna Original productions.
Is Pinna a public or private company?
Pinna is a private company. It is classified as corporate owned and is currently operating.
When was Pinna founded?
Pinna was founded in 2017. It employs 11 to 50 people.
Where is Pinna based?
Pinna is headquartered in Brooklyn, United States, in the North America region.
How does Pinna make money?
One revenue line is on record: subscription Revenue.
Does Pinna have an API?
No public API is recorded for Pinna.
What industry is Pinna in?
Pinna's product category is Children's Audio Streaming. Its primary akta.pro industry code is MPAIADAE, Audiobook & Spoken-Word Streaming Platforms, with a secondary code of MPAIACAA, On-Demand Music Streaming (Interactive). Its NAICS code is 516210.