Ned Davis Research

What Ned Davis Research does

Ned Davis Research (NDR), founded in 1980 and headquartered in Sarasota, Florida, is one of the largest independent providers of investment research. The firm operates as a subsidiary of the Delinian Group, a diversified financial information and media conglomerate, and maintains offices in New York, London, and Hong Kong to serve institutional, wealth, and hedge-fund clients globally. NDR employs approximately 70 dedicated professionals across strategy, research, sales, and engineering functions, and generates revenue primarily through subscription-based access to its research platform, supplemented by model portfolio licensing, ETF/fund product fees (including the VanEck Vectors Long/Flat Trend Strategy ETF, ticker LFEQ), and bespoke Custom Research Solutions.

NDR's product is built on a proprietary 360-degree weight-of-the-evidence methodology that fuses fundamental, technical, macro, and sentiment analysis into unified market views. The platform offers Strategic and Tactical Market Strategy, Thematic Opportunities (augmented by AI/NLP-driven thematic scoring), Selection (Stocks & ETFs) with screening tools, Alternatives research spanning commodities, real estate, and cryptocurrencies, Custom Research Solutions, and turnkey Model Portfolios (Dynamic Asset Allocation, Fixed Income Allocation, Global Allocation, Sector Allocation, and Stock Portfolio Strategies). Underlying the offering are more than 10,000 proprietary and third-party datasets and a library of named proprietary indicators including DAVIS265 (S&P 500 vs. Daily Trading Sentiment Composite), DAVIS275 (percentage of stocks above moving averages), the NDR Crowd Sentiment Poll, the Global Recession Probability Model, and Long-Term Capital Market Assumptions. The NDR AI Analyst, a generative AI-powered chat interface, was added to allow subscribers to interact directly with NDR's data and models.

The go-to-market is a hybrid of enterprise direct sales, a self-serve subscription portal, a freemium Business Developer program targeting RIAs and financial advisors, and an expanding network of third-party platform partners (Amplify, GeoWealth, SmartLeaf, FinaMaze, C8 Technologies) and licensed fund managers (VanEck, Elana, Kathrein) that distribute NDR's model portfolios as SMAs or ETFs. Thought leadership is delivered through the NDR Signals blog, the See the Signals podcast, regular appearances on CNBC, Bloomberg, Yahoo Finance, Fox Business, and BNN Bloomberg, and conference engagements worldwide. Customer segments are diversified across asset managers, wealth managers, asset owners, hedge funds, and pensions/endowments/foundations, with no single named customer dominating the disclosed mix.

Name

Ned Davis Research

Legal name

Ned Davis Research, Inc.

Website

https://ndr.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Ned Davis Research is an independent investment research firm founded in 1980 that provides quantitative market research, proprietary indicators, model portfolios, and data-driven analytics to asset managers, wealth managers, hedge funds, and asset owners globally.

Ownership category

akta.pro rank

Product category

Investment Research Services

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Marketing Research and Public Opinion Polling (54191)

SIC

Investment Advice (6282), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategy & Thematic Research (FSACAGAG)

akta.pro secondary industries

Equity Research (FSACAGAA), Industry & Sector Research (Syndicated/Custom) (BPAHALAE), FX Research (FSACAGAD)

Keywords

• Investment research
• Asset allocation
• Model portfolios
• Quantitative analytics
• Market strategy

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Research Services: NDR generates revenue primarily through subscription-based access to its investment research platform, covering global investment research, portfolio strategy, and data-driven analytics. Subscribers access the platform via website portal with on-demand charts, publications, and tools, supplemented by webinars and one-on-one strategist calls.
2. Model Portfolio Licensing: NDR licenses its proprietary model portfolios (Dynamic Asset Allocation, Fixed Income Allocation, Global Allocation, Sector Allocation, Stock Portfolio Strategies) to third-party platforms (Amplify, GeoWealth, SmartLeaf, FinaMaze) and fund managers (VanEck, Elana, Kathrein) for a fee, generating licensing and partnership revenue.
3. NDR Funds / ETF Products: NDR's implementation ETF offering leverages NDR methodology via ndrfunds.com, generating revenue from fund management and distribution.
4. Custom Research Solutions: Dedicated team builds bespoke models, studies, dashboards, indicator tests, screens and pattern recognition for institutional clients, generating professional services revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Ned Davis Research is a global provider of independent investment research, solutions, and tools that delivers an integrated platform spanning global investment research, portfolio strategy, wealth advisory services, and data-driven analytics. The company applies a proprietary 360-degree weight-of-the-evidence methodology combining macro, fundamental, technical, and sentiment factors, supported by 10,000+ proprietary and third-party datasets and quantitative models. It sells subscription access to research publications, model portfolios, screening tools, and bespoke custom research for institutional and wealth management clients.

Product overview

Ned Davis Research operates as a modular investment research platform offering integrated services across strategic market strategy, tactical asset allocation, thematic opportunities, and stock/ETF selection. The core offering combines fundamental and technical analysis through a '360-degree' weight-of-the-evidence methodology, supported by proprietary quantitative models, over 10,000 datasets, and AI-powered tools. Key products include Market Strategy (Strategic and Tactical), Thematic Opportunities with AI/NLP-driven scoring, Selection: Stocks & ETFs with screening tools, Alternatives research (commodities, real estate, crypto), Custom Research Solutions for bespoke analysis, and Model Portfolios spanning tactical and strategic asset allocation across global equities, fixed income, and alternatives. The NDR AI Analyst provides generative AI-powered research interaction. Distribution occurs through institutional, wealth management, and hedge fund channels, with model portfolios accessible via third-party platforms.

Differentiator

Problem solved

Functional benefit

Brands

• NDR Dynamic Asset Allocation Strategy: A tactical asset allocation overlay strategy that invests in 13 different assets including U.S. equities, global equities, fixed income, and cash.
• NDR Fixed Income Allocation Strategy
• NDR Global Allocation Strategy
• NDR Sector Allocation Strategy
• NDR Crowd Sentiment Poll
• DAVIS265

Products and services

• Market Strategy (Tactical) Strategic and tactical market research delivering global economic growth frameworks, asset allocation models, and proprietary indicators across equities, fixed income, commodities, and alternatives for different time horizons. Targeted at institutional and wealth clients.
• Thematic Opportunities High-conviction thematic investment ideas with target returns, implemented through concentrated portfolios of 10-15 companies or thematic ETFs, leveraging AI/NLP-driven thematic opportunity scoring. Built for investment managers and their clients.
• Selection: Stocks & ETFs Global objective stock and ETF analysis with screening tools, factor research, focus ranks, ratings, and portfolio evaluation tools to help identify return drivers and generate investment ideas.
• Alternatives Research and investment ideas covering commodities, real estate (including REITs), cryptocurrencies (Bitcoin), traditional and alternative energy, industrial and precious metals, and private equity/credit macroeconomic drivers.
• Custom Research Solutions (CRS) Bespoke quantitative analysis, custom models, studies, dashboards, indicator tests, screens, and pattern recognition tailored to client specifications. Delivered by a dedicated team to institutional clients.
• Model Portfolios Turnkey investment solutions including global tactical asset allocation, equity and fixed income sector rotation, thematic and factor-based stock strategies, and Strategic Asset Allocation (SAA) services. Licensed to third-party platforms and fund managers.
• NDR AI Analyst Generative AI-powered chat interface enabling users to query investment research, interact with NDR data and models, and receive insights and analysis responses within the NDR platform.
• NDR Dynamic Asset Allocation Strategy Tactical asset allocation model investing in 13 different assets (U.S. equities, global equities, fixed income, cash) using a turnover-reducing algorithm with monthly rebalancing.
• NDR Fixed Income Allocation Strategy Fixed income sector allocation strategy merging macroeconomic and technical indicators across nine fixed income sectors including duration, quality, and geographies.
• NDR Global Allocation Strategy Disciplined tactical asset allocation strategy combining indicators to invest across asset classes and regions globally.
• NDR Sector Allocation Strategy Tactical sector rotation strategy combining trend, behavioral, fundamental, and macroeconomic indicators to assign asset weights versus cap-weighted benchmark across eleven U.S. large-cap sectors.
• NDR Stock Portfolio Strategies Multiple stock strategies including Large-Cap Core, Multi-Cap Growth, Dividend Income, Large-Cap Growth, Large-Cap Value, Mid-Cap Growth, Mid-Cap Value, Small-Cap, and ADR.
• Strategic Asset Allocation (SAA) Service Global economic growth framework grounded in long-term labor force and productivity trends, enhanced by business-cycle analytics and proprietary leading indicators, providing 10-year forward-looking return, risk, and correlation assumptions across asset classes, geographies, and alternatives.
• NDR Funds / Implementation ETFs NDR's implementation ETF offering leverages NDR methodology via ndrfunds.com, generating revenue from fund management and distribution of strategy-tracking funds.

Quantifiable outcome

• The S&P 500 has never rallied more than 11% in the three months leading up to the first Fed rate cut, but has historically performed strongly after the rate cut
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature12 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• VanEckcoreChannel Partner/ Reseller/ DistributorVanEck licenses NDR's proprietary CMG US Large Cap Long/Flat Index methodology to offer the VanEck Vectors Long/Flat Trend Strategy ETF (ticker: LFEQ), which follows a model that determines when and by how much to allocate to U.S. equities and/or U.S. Treasury bills to seek to avoid losses in declining markets.
• ElanaminorChannel Partner/ Reseller/ DistributorElana, a Bulgarian investment platform, offers the Elana/NDR Dynamic Strategy fund (ISIN: BG9000017210) which invests in 13 different assets including U.S. equities, global equities, fixed income, and cash, using NDR's dynamic automated investment strategy.
• Kathrein (Raiffeisen Centro AG)minorChannel Partner/ Reseller/ DistributorKathrein offers the NDR Active Allocation - Kathrein fund (ISIN T: AT0000A1DJV9, ISIN A: AT0000A1DJW7), a dynamically managed balanced fund-of-fund using ETFs for stocks, bonds, and money markets, based on NDR's research and capital market forecasts.
• AmplifycoreChannel Partner/ Reseller/ DistributorAmplify platform offers separately managed accounts (SMAs) delivering NDR's Dynamic Asset Allocation Strategy, Fixed Income Allocation Strategy, and Sector Allocation Strategy, enabling advisors to implement NDR model portfolios on the Amplify platform.
• GeoWealthcoreChannel Partner/ Reseller/ DistributorGeoWealth provides separately managed accounts (SMAs) delivering NDR's Dynamic Asset Allocation Strategy and Global Allocation Strategy, enabling wealth managers to implement NDR model portfolios.
• SmartLeafcoreChannel Partner/ Reseller/ DistributorSmartLeaf offers separately managed accounts (SMAs) delivering multiple NDR strategies including Dynamic Asset Allocation, International Equity Allocation, and Stock Portfolio Strategies.
• FinaMazeminorChannel Partner/ Reseller/ DistributorFinaMaze platform provides access to NDR's Dynamic Asset Allocation Strategy for diversified asset investment.
• C8 TechnologiesminorChannel Partner/ Reseller/ DistributorC8 Technologies provides direct indexing capabilities enabling implementation of NDR strategies.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FactSet: FactSet is a leading provider of integrated financial information, analytical applications, and industry-leading research. Like NDR, it serves institutional investors with portfolio analytics, screening tools, and proprietary research, though at significantly larger scale and via a terminal-based delivery model.
• BCA Research: BCA Research is an independent provider of global macroeconomic research and asset allocation strategy. It is highly comparable to NDR's Strategy and Global Allocation products, serving institutional investors with similar subscription-based delivery.
• Research Affiliates: Research Affiliates is an investment research firm specializing in factor investing, smart beta, and asset allocation research. It is directly comparable to NDR's factor analysis, asset allocation, and model portfolio offerings, particularly for institutional allocators.
• Hedgeye Risk Management: Hedgeye is an independent investment research firm offering macro, sector, and stock research with a quantitative and process-driven methodology. It overlaps NDR's institutional research subscription model and quantitative emphasis, with a stronger sector rotation product.
• Morningstar: Morningstar is a global investment research firm offering fund and stock research, ratings, portfolio tools, and data. It directly overlaps NDR's wealth and institutional research, screeners, and model portfolio offerings, while operating at a larger scale with broader retail reach.
• GaveKal Capital / GaveKal Research: GaveKal provides independent macro, strategy, and asset allocation research for institutional clients, with notable Asia expertise. It competes with NDR's global macro and allocation products, especially for clients seeking Asia-Pacific perspective.
• Strategas Securities: Strategas is an independent research firm focused on macro strategy, technical analysis, and policy research for institutional clients. Its methodology and product mix (macro, technicals, thematic, asset allocation) closely mirror NDR's 360-degree approach.
• CFRA (Center for Financial Research and Analysis): CFRA (formerly S&P Capital IQ's equity research unit) provides independent fundamental equity research, fund research, and forensic accounting analysis. It competes directly with NDR's Selection: Stocks & ETFs and factor/portfolio evaluation offerings.

Broad incumbents

• S&P Global Market Intelligence: S&P Global Market Intelligence is a broad data, analytics, and research provider to institutional investors. It overlaps NDR's data and screening offerings as part of a much larger, multi-product platform with deep enterprise distribution.
• Bloomberg Intelligence: Bloomberg Intelligence is Bloomberg's in-house research arm, providing thematic, sector, and macro research to terminal subscribers. It overlaps NDR's macro, thematic, and sector research products, but is bundled into Bloomberg Terminal distribution rather than sold as a standalone subscription.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ndr_research
• YouTubeyoutube.com/playlist?list=PLN6iep1vEGlcRqfLkG_OkoQa5CDS80SeO
• LinkedInlinkedin.com/company/ned-davis-research-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ned Davis Research