STANDAGE

What STANDAGE does

STANDAGE Co., Ltd. is a Tokyo-headquartered digital trade platform provider founded in March 2017 that enables Japanese small and medium-sized enterprises to expand internationally. The company operates a portfolio of four interlocking products: Omakase Trade, a fully managed export service handling market research, sales-channel development, negotiations, logistics, and settlement; Trade Cloud (rebranded from DigiTrad in August 2024), a SaaS platform integrating CRM, chat, payment, and AI-powered auto-negotiation for trade operations; DigiTrad Forwarding, a cloud module for quotation, project, and document management; and DigiTrad Payments, positioned as Japan's first stablecoin- and blockchain-based trade settlement system with a digital-vault escrow that confirms goods delivery before releasing funds, including electronic Bill of Lading integration.

Underlying technology combines a cloud-native trade operations platform with private/public blockchain and stablecoin rails, an AI negotiation module, and electronic trade document integration. Revenue is generated through three mechanics: professional services fees on Omakase Trade engagements, subscription/usage fees on Trade Cloud and DigiTrad Forwarding, and transaction fees on DigiTrad Payments settlement volumes. The company serves Japanese SMEs across food, cosmetics, health products, textiles, and consumer goods, with cumulative contracted companies growing from 100 in August 2023 to over 370 by September 2025 (450+ cited on the corporate site). Distribution relies on direct sales supplemented by bank-channel referrals through capital and business alliances with Shoko Chukin Bank (Feb 2026, 210 million yen equity), Funai Research Institute Group (Mar 2026), Shonai Bank, and Hokuto Bank (both Oct 2025). Geographic reach spans Japan, Nigeria (founding base), and active corridors into Southeast Asia, Greater China, the Middle East, the UK, and the United States.

Name

STANDAGE

Legal name

STANDAGE Co., Ltd.

Website

https://standage.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

STANDAGE is a Tokyo-headquartered digital trade platform provider that helps Japanese small and medium-sized manufacturers export internationally through managed trade services, a cloud operations platform, and Japan's first blockchain-based stablecoin trade settlement system.

Ownership category

akta.pro rank

Product category

Digital Trade Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

akta.pro secondary industry

Trade Finance & Receivables Tokenization (FSADAEAG)

Keywords

• Digital trade platform
• Cross-border trade services
• Stablecoin trade settlement
• SME export support
• Trade operations software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Omakase Trade (Fully Managed Trade): End-to-end trade agency service handling market research, sales channel development, negotiations, logistics, and settlement for Japanese SMEs expanding overseas. Revenue generated through service fees.
2. Trade Cloud subscription: Cloud-based trade operations management platform with subscription pricing for businesses to manage trade workflows, documents, and communications.
3. DigiTrad Payments transaction fees: Blockchain-based trade settlement service utilizing stablecoins. Revenue generated from transaction fees for trade payment processing through the digital vault system.
4. DigiTrad Forwarding: Trade management platform for quotation and project management. Revenue from platform usage fees for managing export operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

STANDAGE develops and operates a digital trade platform that combines a fully managed trade agency service (Omakase Trade) with cloud-based software (Trade Cloud, DigiTrad Forwarding) and a blockchain-based stablecoin settlement system (DigiTrad Payments). The offering enables Japanese SMEs to research overseas markets, manage export operations, and settle cross-border payments through a single integrated stack.

Product overview

STANDAGE operates as a digital trade platform provider offering a portfolio of interconnected products: Omakase Trade serves as the flagship managed service for SMEs requiring end-to-end export support, while Trade Cloud (formerly DigiTrad) functions as the core cloud platform integrating CRM, chat, payment, and AI-powered negotiation capabilities. This platform comprises two key modules—DigiTrad Forwarding for operations management (quotations, projects, documents) and DigiTrad Payments for blockchain-based stablecoin trade settlement with digital vault and eBL support. The products work together to provide comprehensive trade infrastructure from market entry to payment settlement.

Differentiator

Problem solved

Functional benefit

Brands

• Omakase Trade (おまかせ貿易): Comprehensive trade support service that handles everything from overseas market research, exhibition participation, sales agent services, to sales channel development for SMEs expanding overseas.
• DigiTrad Forwarding (デジトラッド フォワーディング)
• DigiTrad Payments (デジトラッド ペイメント)
• Trade Cloud (貿易クラウド)

Products and services

• Omakase Trade (おまかせ貿易) Comprehensive trade package service for Japanese SMEs that handles overseas market research, exhibition participation, sales agent representation, sales channel development, negotiation and contracts, settlement, and logistics, providing one-stop end-to-end support for companies expanding overseas.
• Trade Cloud (貿易クラウド) Cloud-based trade operations platform that centralizes customer management, order processing, and project revenue/expense management by integrating CRM, chat, and payment functions, and includes AI-powered automatic negotiation functionality for ordering and receiving operations.
• DigiTrad Forwarding (デジトラッド フォワーディング) Trade management platform that centralizes quotation creation, project management, scheduling, and document management for import/export operations, consolidating scattered business information into a single cloud environment for trading companies and large manufacturers.
• DigiTrad Payments (デジトラッド ペイメント) Japan's first trade settlement system using blockchain and stablecoins, providing a digital vault that keeps importer and exporter funds secure until goods delivery is confirmed, enabling safe, fast, and inexpensive simultaneous exchange of goods and payments with electronic Bill of Lading integration.

Quantifiable outcome

• Cumulative contracted companies grew from 100 in August 2023 to over 250 by August 2024 and exceeded 370 by September 2025
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core, secondary and minor.

• Funai Research Institute GroupcoreStrategic or Co-development Partner · 24 March 2026Capital and business alliance agreement with Funai Research Institute Group. The two companies will jointly operate a management research group aimed at strengthening overseas expansion for small and medium-sized enterprises.
• Shonai BanksecondaryGTM or Marketing Partner · 14 October 2025Business matching agreement to promote STANDAGE's 'Omakase Trade' overseas expansion support service. Partnership aims to expand awareness and adoption of the service to companies in Shonai Bank's regional network seeking to expand overseas.
• Hokuto BanksecondaryGTM or Marketing Partner · 14 October 2025Business matching agreement to promote STANDAGE's 'Omakase Trade' overseas expansion support service. Partnership aims to support companies in Hokuto Bank's regional network and contribute to regional economic revitalization.
• GCERTIminorOthersISMS certification body that awarded STANDAGE ISO/IEC 27001:2022 certification for information security management systems.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• SAP Ariba: Broad incumbent cloud platform for procurement, supplier management, and B2B trade. Overlaps with Trade Cloud in trade-document and supplier-management workflows, but operates at much larger enterprise scale and does not focus on SME export support or stablecoin-based settlement.
• Alibaba.com: Largest global B2B marketplace connecting SMEs to overseas buyers, especially out of Asia. Comparable to Standage's Omakase Trade in enabling Japanese SMEs to reach international buyers, though Alibaba operates as a marketplace rather than a managed service with logistics and stablecoin settlement.

Emerging players

• Ripple: Enterprise-grade blockchain payments and stablecoin (RLUSD) infrastructure for cross-border value transfer. Comparable to Standage's DigiTrad Payments on the use of blockchain-based settlement for cross-border transactions, though Ripple targets financial institutions rather than Japanese SME exporters.
• Freightos: Digital freight booking and freight-management platform with adjacent trade-finance products. Comparable to Standage's DigiTrad Forwarding in digitizing and centralizing international logistics workflows, though Freightos focuses on freight rate/booking rather than managed export services or stablecoin settlement.
• Currencycloud (Visa): Cross-border payments and FX infrastructure platform now part of Visa, providing multi-currency wallets and settlement APIs. Comparable to Standage's settlement layer as a cross-border payment rail, though Currencycloud focuses on fintech/B2B payment flows rather than goods-linked trade escrow.

Direct peers

• Tradeshift: Cloud-based B2B trade and supply chain platform serving SMEs and large enterprises with procurement, invoicing, and trade workflows. Closely comparable to Standage's Trade Cloud and DigiTrad Forwarding in target customer (SMEs) and SaaS-based trade operations management, though without Standage's Japan focus or stablecoin settlement layer.
• TradeIX (Marco Polo Network): Enterprise blockchain trade finance network connecting banks, corporates, and trade platforms to digitize letters of credit, receivables financing, and settlement. Comparable to Standage on the trade-finance/blockchain settlement layer and the institutional partner model, though serving larger banks and corporates rather than Japanese SMEs.
• komgo: Blockchain-based trade finance platform built by a consortium of major banks and commodity traders to digitize and secure trade documents and settlement. Directly comparable to Standage's DigiTrad Payments and eBL integration in its use of distributed ledger technology for cross-border trade settlement.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/standage_jp
• Facebookfacebook.com/standage.inc
• LinkedInlinkedin.com/company/standage-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STANDAGE