What Hoffmaster Group does

Hoffmaster Group, Inc. is a privately held, PE-backed manufacturer of premium single-use tableware and baking products, founded in 1947 and headquartered at 2920 N Main St, Oshkosh, Wisconsin. The company operates through two divisions: a Foodservice division that sells napkins, food wraps, pan liners, paper straws, bakery supplies, tablecovers, cutlery and cutlery kits, placemats, traymats, and accessories to restaurants, bars, bakeries, healthcare and hospitality, education, and recreation and entertainment operators; and a Consumer division that distributes trend-forward tabletop and party solutions, including NFL-licensed and collegiate collections, through retail partners and catalogs.

Its product platform rests on proprietary substrate technologies including Linen-Like, FashnPoint, and Cellutex 3-Ply materials, an in-house Innovation Lab for material and product testing, and a 100% custom printing capability across nearly every product category. The company maintains six North American locations across Wisconsin, Nevada, Indiana, and Quebec (the Lapaco Division), employs more than 1,500 people, and holds BPI and CMA-S certifications on sustainable lines such as Earthwise and Aardvark paper straws.

Hoffmaster generates revenue primarily through one-time B2B sales of branded and custom-printed disposable foodservice products via direct sales and foodservice distributors, complemented by consumer sales through retail partnerships and seasonal catalogs. Growth has been pursued through acquisitions, notably Aardvark Straws (2018) and Paterson Pacific (2023), expanding the product portfolio and foodservice reach under a PE-owned growth strategy.

Name

Hoffmaster Group

Legal name

Hoffmaster Group, Inc.

Website

https://hoffmaster.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hoffmaster Group is a privately held, PE-backed manufacturer of premium single-use tableware and baking products. It serves foodservice operators across restaurants, healthcare, education, and hospitality and consumers through retail and catalogs, operating six North American facilities.

Ownership category

akta.pro rank

Product category

Disposable Tableware and Baking Products

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

Keywords

• Disposable tableware products
• Foodservice napkins
• Baking paper supplies
• Custom print tableware
• Sustainable food packaging

Headquarters

HQ city

Oshkosh

HQ country

United States

HQ region

North America

Offices6 records

Markets served

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Foodservice Division Sales: B2B sales of premium napkins, food wraps, pan liners, custom print solutions, and tableware to foodservice operators including restaurants, healthcare, education, and hospitality sectors
2. Consumer/Retail Division Sales: Sale of trend-forward tableware, napkins, party décor, and seasonal designs to retail partners and consumers through catalogs and retail stores
3. Custom Printing Services: Custom branding and printing solutions across nearly every product category including napkins, placemats, wraps, liners, and straws for brand differentiation

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Hoffmaster Group manufactures premium single-use tableware and baking products, including napkins, tablecovers, placemats, traymats, food wraps, pan liners, bake cups, paper straws, and cutlery kits, sold through two divisions: Foodservice (B2B to restaurants, healthcare, education, hospitality, and bakeries) and Consumer (B2B2C via retail partners and catalogs). The company offers custom printing solutions across nearly every product category and operates six manufacturing facilities across North America.

Product overview

Hoffmaster Group is a manufacturer of premium single-use tableware and baking products with two main divisions: Foodservice and Consumer. The Foodservice division offers a broad portfolio including napkins (various types, plies, and embossing), food wraps and basket liners, paper straws (including Aardvark brand), pan liners, bakery supplies (bake cups, cake liners), tablecovers (including Cellutex™ 3-ply technology), cutlery and CaterWrap® pre-rolled combinations (using FashnPoint® and Linen-Like® substrates), placemats, traymats, and tableware accessories. Key brands include the core Hoffmaster® brand, acquired Paterson® brand for food prep essentials, and Earthwise® for sustainable alternatives. The Consumer division provides solid color tableware (Solids Colors in Classic, Secondary, and Accents), seasonal designs, occasions and events products, and licensed NFL and collegiate collections through catalogs like Sensations, Touch of Color, and Everyday. The company operates 6 manufacturing facilities across North America with over 1,500 employees and offers 100% custom printing solutions across nearly all products.

Differentiator

Problem solved

Functional benefit

Brands

• Hoffmaster: Primary company brand for quality foodservice tableware products including napkins, placemats, and traymats.
• Paterson
• Earthwise
• Aardvark
• CaterWrap
• FashnPoint
• Linen-Like
• Flat Pack
• Eco-Flex
• Naptastik

Products and services

• Napkins Foodservice napkins available in multiple types including beverage, dinner, guest towels, Flat Pack and Quickset variants, with various plies (1, 2, 3-ply), colors, and embossing patterns for restaurant and foodservice operators.
• Food Wraps and Basket Liners
• Paper Straws (Aardvark brand) Paper drinking straws available in cocktail, jumbo, giant, colossal, and boba sizes, including Eco-Flex flexible straws, with BPI-certified compostable and CMA-S composter accepted options.
• Pan Liners
• Bakery Supplies
• Tablecovers
• Cutlery and Cutlery Kits (CaterWrap)
• Placemats
• Traymats
• Tableware Accessories
• Paterson Brand Food Prep Essentials
• Earthwise Sustainable Products
• Custom Printing Solutions
• Consumer Solids Colors Tableware
• Sensations Seasonal Collections
• NFL Licensed Tableware Collection
• Touch of Color Collection
• Occasions and Events Tableware
• Consumer Product Catalogs

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Paterson PacificcoreStrategic or Co-development Partner · 2 March 2023PE-backed Hoffmaster Group acquired the foodservice and paper products firm Paterson Pacific. The acquisition signifies a step in Hoffmaster Group's growth strategy, expanding its foodservice and paper products capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dart Container Corporation: Dart Container is a major U.S. manufacturer of single-use foodservice products including cups, containers, cutlery, and lids. It directly competes with Hoffmaster in foodservice disposables sold through distributors to operators across restaurants, healthcare, and education.
• Sabert Corporation: Sabert is a foodservice packaging manufacturer specializing in disposable tableware, cutlery, and sustainable foodservice solutions. It directly overlaps with Hoffmaster's CaterWrap-style cutlery kits, napkins, and sustainable product lines sold to foodservice operators and distributors.
• Anchor Packaging: Anchor Packaging is a U.S. manufacturer of foodservice disposable packaging including hinged containers, tableware, and specialty foodservice items. It is a direct foodservice peer competing for operator and distributor accounts alongside Hoffmaster.

Broad incumbents

• Pactiv Evergreen: Pactiv Evergreen is a large publicly-traded manufacturer of foodservice and food merchandising packaging including Hefty branded consumer products. It is a broad incumbent in foodservice disposables with overlapping categories in cups, containers, cutlery, and tableware accessories.
• Huhtamaki: Huhtamaki is a global foodservice and consumer goods packaging company with a significant North American presence in paper-based tableware, cups, and foodservice disposables. It competes with Hoffmaster across foodservice paper plates, napkins, and tableware.
• Georgia-Pacific (Tableware / Consumer Products): Georgia-Pacific's consumer products division produces paper-based foodservice disposables including Dixie brand cups and tableware. As a major paper-products incumbent with foodservice and consumer reach, it is a broad competitor to Hoffmaster's napkin and tableware portfolio.
• Reynolds Consumer Products: Reynolds Consumer Products produces Hefty, Reynolds, and Tablemate branded disposable tableware and consumer foodservice products. Its consumer division overlaps with Hoffmaster's Consumer division catalogs and party tableware business.
• Sealed Air Corporation: Sealed Air is a global packaging company whose foodservice and protective packaging segments overlap with Hoffmaster in food wrap, basket liners, and select foodservice disposables sold through distributors.

Emerging players

• Lollicup (Karat by Lollicup): Lollicup / Karat is a foodservice disposables supplier offering cups, cutlery, straws, napkins, and tableware with strong distributor reach. It competes with Hoffmaster across paper straws, cutlery kits, and napkins for foodservice and consumer channels.
• Eco-Products (a Novolex brand): Eco-Products, part of Novolex, is a leading U.S. supplier of compostable and sustainable foodservice disposables including plates, bowls, cutlery, and straws. It competes directly with Hoffmaster's Earthwise and Aardvark sustainable product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hoffmastergroup
• YouTubeyoutube.com/channel/hoffmaster
• Facebookfacebook.com/103300859749266
• LinkedInlinkedin.com/company/hoffmaster
• Instagraminstagram.com/hoffmaster

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoffmaster Group