Boost Group
Boost Group is a Switzerland-based, full-service provider of loyalty programs, collectibles promotions, and shopper marketing services, serving 150+ FMCG brands and retailers across 20 countries through direct enterprise field sales since 1987.
- Company typePrivate
- Founded1987
- HeadquartersHulst, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Boost Group does
Boost Group, legally organised as Boost Holding AG, is a Switzerland-incorporated, privately held full-service provider of loyalty programs, collectibles promotions, and shopper marketing services, founded in 1987 and headquartered in Steinhausen (Zug). The company designs, produces, distributes, and operates omni-channel campaigns for major FMCG brands and retailers, including large-scale loyalty and coalition loyalty programs, short-term collectibles promotions (with digital extensions into metaverse and gaming platforms such as Roblox), and point-of-sale activations using FSC-certified, organic, and recycled materials. Revenue is generated through a mix of managed services (loyalty program management, including per-transaction or per-member fees), professional services (collectibles production and shopper marketing campaigns on a project or retainer basis), and licensing royalties (notably through the emoji company partnership). Boost serves more than 150 brands and retailers across 20 countries, with regional offices in Switzerland, the Benelux, Italy, Germany, France, China, Hong Kong, Russia, and the USA/Canada, and go-to-market conducted primarily through direct enterprise field sales. Notable long-tenure operational anchors include the Air Miles Web Shop in the Netherlands (operated by Boost since 2008 with over 2 million annual online visitors) and the DeutschlandCard coalition loyalty program in Germany, alongside an Air Miles Web Shop supporting mobile and tablet applications.
Boost Group firmographics
Firmographics- Name
- Boost Group
- Legal name
- Boost Holding AG
- Website
- https://boostgroup.eu
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Boost Group is a Switzerland-based, full-service provider of loyalty programs, collectibles promotions, and shopper marketing services, serving 150+ FMCG brands and retailers across 20 countries through direct enterprise field sales since 1987.
- Ownership category
- akta.pro rank
Boost Group industry classification
Industry- Product category
- Loyalty and Shopper Marketing Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Loyalty, Rewards & Incentive Programs (BPAFAMAE)
- akta.pro secondary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where Boost Group is headquartered
LocationHeadquarters
- HQ city
- Hulst
- HQ country
- Netherlands
- HQ region
- Europe
Offices14 records
Markets served
Boost Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Loyalty Program Development & Management: End-to-end development and management of loyalty programs for major FMCG brands and retailers, including coalition loyalty programs. Revenue is generated through program design fees, ongoing management fees, and per-transaction or per-member fees.
- Collectibles Promotions: Design, production, and distribution of collectible items and instant reward programs for retailers and brands. Revenue generated through production fees, licensing fees, and promotional program fees.
- Shopper Marketing Services: Shopper marketing campaigns including POP/POS activations, product sampling, demonstrations, and omni-channel interactions. Revenue is project-based or retainer-based.
- Licensing Royalties: Partnership with emoji company (1200+ brand partnerships, 150+ countries) for emoji collectibles generates licensing revenue streams through retail loyalty programs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Boost Group product offering
Product offeringCore offering
Boost Group is an international full-service provider of loyalty programs, shopper marketing, and collectibles promotions for FMCG brands and retailers. The company designs, produces, distributes, and executes omni-channel loyalty campaigns, coalition loyalty programs, point-of-sale activations, and short-term collectibles promotions targeting kids, adults, and families. Boost also operates the Air Miles Web Shop in the Netherlands and is expanding into digital collectibles and metaverse solutions.
Product overview
Boost Group operates as a service company offering three core service lines: Shopper Marketing (creating marketing moments at retail POS locations), Loyalty Programs (large-scale reward and savings programs), and Collectibles Promotions (short-term collectibles campaigns). Their loyalty program offering includes the Air Miles Web Shop (the largest loyalty program in the Netherlands). They have expanded into digital collectibles and metaverse solutions through their partnership with emoji company, including digital collectibles, metaverse applications, and Roblox gaming platform integration. The company also develops mobile applications for smartphones and tablets supporting their loyalty services.
Differentiator
Problem solved
Functional benefit
Brands
- Boost Loyalty Programs: Large-scale reward and savings programmes stimulating long-term relationships between clients and shoppers
- Boost Shopper Marketing
- Boost Collectibles Promotions
Products and services
- Shopper Marketing Marketing services that create effective moments at point-of-sale (POP/POS) with direct impact on sales and customer loyalty, including sampling, product demonstrations, tasting, display/POS materials, and omni-channel interaction campaigns for FMCG brands and retailers.
- Loyalty Programs Large-scale reward and savings programs that stimulate long-term relationships between clients and shoppers, serving FMCG brands, retailers, DIY/electronics chains, pharmaceutical companies, automotive/fuel suppliers, media agencies, financial institutions, and telecom/energy companies. Includes coalition loyalty program design, development, and management.
- Collectibles Promotions Short-term collectibles promotions and instant reward programs targeting different shopper groups including kids, adults, and families, designing, producing, distributing, and promoting must-have collectible items for retailers and brand owners.
- Air Miles Web Shop Boost serves as the largest external partner operating the Air Miles Web Shop in the Netherlands, the largest loyalty program in the country. The platform hosts more than 2 million online visitors annually.
- Digital Collectibles & Metaverse Solutions Joint solutions with the emoji company for digital collectibles, metaverse applications, and gaming platforms (Roblox), extending physical collectible campaigns into digital and virtual experiences for retail loyalty programs.
Quantifiable outcome
- Boost has developed loyalty programs for 150+ brands and retailers across 20 countries since 1987.
- +2 more outcomes
Companies that use Boost Group
Customer profileNamed customers27 records
Segments8 records
Ideal customer profiles3 records
Boost Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Boost Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- emoji companyflagshipBoost Group and emoji company have a strategic partnership for retail loyalty programs and omnichannel commerce. Since 2016, Boost has developed and executed 21 successful emoji collectibles campaigns in Europe and Asia Pacific. The partnership was expanded in 2022 to include digital collectibles, metaverse applications, and game platforms like Roblox. emoji company has over 1200 partnerships in 150+ countries and offers 20,000+ emoji icons. Boost is described as the exclusive or preferred loyalty program partner for emoji collectibles in several markets.
- WWF (World Wildlife Fund)coreBoost is a sustainability pioneer and has been a partner of WWF since 2007, representing one of its longest-standing sustainability partnerships. The partnership drives Boost's sustainable loyalty and marketing approach.
- FSC (Forest Stewardship Council)coreBoost holds FSC certification, confirming that FSC-labelled products (paper and wood) are produced from forests managed responsibly. Products are available with 100% FSC, Mix, or Recycled labels.
- Climate PartnerminorBoost collaborates with Climate Partner as part of its sustainability collaborations to offset environmental impact of promotional campaigns.
- FSC (Forest Stewardship Council)coreBoost is certified by FSC for sustainable production of POS materials and promotional products, offering FSC-certified paper and wood products.
- Royal LimogesminorRoyal Limoges (French luxury tableware brand, 200-year history) partnered with Boost for exclusive collectibles promotions, such as the Netto France aperitif glass collection campaign. The brand provides high perceived value collectibles for retail loyalty programs.
- schleichminorBoost partnered with schleich (toy manufacturer known for animal figurines) for the BIPA Austria 'Wild Life' collectibles campaign, creating collectibles from schleich's animal kingdom theme.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Boost Group competitors and assessment
Company assessmentOthers
- Capgemini Invent: Global consulting arm with a dedicated loyalty and customer experience practice. Competes indirectly via advisory-led loyalty transformations that can also be implemented by Boost's managed services offering.
Broad incumbents
- Accenture Song: Global marketing services arm of Accenture covering strategy, creative, commerce, and loyalty. Comparable end-to-end client service model and global enterprise client base, though at vastly greater scale.
- Epsilon (Publicis): Publicis-owned data-driven marketing and loyalty services business. Competes with Boost on the data/CRM/loyalty platform layer, with far larger scale and broader geographic footprint.
- Aimia: Canadian coalition loyalty operator historically associated with Air Miles programs in multiple countries. Operates at a larger scale in coalition loyalty infrastructure, a category in which Boost also competes (e.g., Deutschlandcard).
- Kantar: Marketing research, consumer insights, and analytics firm (Bain Capital portfolio). Comparable to Boost's in-house consumer/shopper insights, RFM modeling, and ROI analytics functions, but at much larger scale.
- Merkle (Dentsu): Dentsu-owned CRM, loyalty, and customer experience services network. Overlaps with Boost's loyalty and consumer insights offerings but extends into more enterprise software/platform monetization.
Emerging players
- Salesforce Marketing Cloud / Loyalty Management: SaaS-based loyalty and customer engagement platform increasingly competing for the technology layer beneath loyalty programs. Represents a different go-to-market but a threat and potential partner to traditional agencies like Boost.
Direct peers
- The Marketing Store: Global loyalty, shopper, and promotional marketing agency headquartered in Chicago with similar end-to-end program design, rewards sourcing, and in-store activation capabilities. Directly comparable in serving tier-1 FMCG and retail clients.
- Prizm Group: Belgian-headquartered loyalty and shopper marketing agency serving European FMCG and retail clients. Closest geographic and service-mix overlap with Boost, including loyalty program design, collectibles, and POS activation.
- Added Value: Shopper and experiential marketing agency operating across Europe and the Americas. Overlaps with Boost's Shopper Marketing line on sampling, demonstrations, and POP activation for FMCG brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Boost Group social profiles
Digital presenceBoost Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boost Group leadership team
Management profileNumber of profiles
Profiles6 records
Boost Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Boost Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boost Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boost Group
What does Boost Group do?
Boost Group is an international full-service provider of loyalty programs, shopper marketing, and collectibles promotions for FMCG brands and retailers. The company designs, produces, distributes, and executes omni-channel loyalty campaigns, coalition loyalty programs, point-of-sale activations, and short-term collectibles promotions targeting kids, adults, and families. Boost also operates the Air Miles Web Shop in the Netherlands and is expanding into digital collectibles and metaverse solutions.
Is Boost Group a public or private company?
Boost Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boost Group founded?
Boost Group was founded in 1987. It employs 101 to 250 people.
Where is Boost Group based?
Boost Group is headquartered in Hulst, Netherlands, in the Europe region.
How does Boost Group make money?
Four revenue lines are on record. Loyalty Program Development & Management is the primary driver. The others are collectibles Promotions, shopper Marketing Services and licensing Royalties.
Who are Boost Group's main competitors?
Capgemini Invent is listed as an others. Broad incumbents are Accenture Song, Epsilon (Publicis), Aimia, Kantar and Merkle (Dentsu). Salesforce Marketing Cloud / Loyalty Management is listed as an emerging player. Direct peers are The Marketing Store, Prizm Group and Added Value.
Does Boost Group have an API?
No public API is recorded for Boost Group.
What industry is Boost Group in?
Boost Group's product category is Loyalty and Shopper Marketing Services. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its SIC code is 7311.