CD Automation
CD Automation S.r.l., based in Legnano, Italy, designs and manufactures SCR thyristor power controllers, solid state relays, soft starters, and temperature controllers up to 3,000 kW for industrial manufacturers in plastics, heat treatment, glass, and metals processing, selling through direct, online, and channel channels worldwide.
- Company typePrivate
- Founded2010
- HeadquartersLegnano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What CD Automation does
CD Automation S.r.l. is an Italian private limited company headquartered in Legnano that designs and manufactures industrial electric power control equipment, principally SCR (silicon controlled rectifier) thyristor power controllers, solid state relays, soft starters, and temperature controllers. The company supports loads up to 3,000 kW in single-, two-, and three-phase configurations with voltages up to 690 V and currents up to 2,700 A. Products are organized into the CD3000S, REVO S, REVEX, REVO C CONNECT, REVO PN (multi-channel, 4–24 zones), and REVO PC families on the SCR side, and the REVO RT, REVO RT Loop, COMPACT, MAX VU Rail, and PUM multi-loop families on the temperature-control side, with STB Basic soft starters as a separate line. Differentiated engineering features include 100 kA SCCR-tested units with integrated fuses, all major FieldBus protocols on internal board (Modbus RTU/TCP, Profibus DP, Profinet, Ethernet/IP), remote-service capability, and a 60% footprint reduction in multi-zone packages versus standard thyristor stacks.
The business model is hardware sales: products are sold through a B2B portal (with volume discounts, MOQs, and net unit pricing) and a B2C portal on shop.cdautomation.com, direct sales with quotation-based pricing (EUR 200 minimum invoice plus EUR 18 admin fee, prices valid 30 days), and an INNOVA VALUE TECH TRADE regional channel partnership that handles customer relations, quotations, and first-level service while CD Automation retains invoicing and supply. The company pursues trade-show-led demand generation (UK Metals Expo 2025, Glasspro India 2025) and maintains a multilingual website, YouTube, and LinkedIn presence. Customers are industrial manufacturers — primarily in plastics, heat treatment, glass, metals, and other process heating — needing precise multi-zone temperature control and power-peak management. CD Automation holds CE, EAC, cUL us (NRNT.E231578), and UKCA certifications, supports products for five years after end-of-life, and reports an installed-base of products serving customers in Europe and India. The firm operates with 11–50 employees from a single registered office in Legnano and has no disclosed parent company, subsidiaries, or external funding rounds.
CD Automation firmographics
Firmographics- Name
- CD Automation
- Legal name
- CD Automation S.r.l.
- Website
- https://cdautomation.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CD Automation S.r.l., based in Legnano, Italy, designs and manufactures SCR thyristor power controllers, solid state relays, soft starters, and temperature controllers up to 3,000 kW for industrial manufacturers in plastics, heat treatment, glass, and metals processing, selling through direct, online, and channel channels worldwide.
- Ownership category
- akta.pro rank
CD Automation industry classification
Industry- Product category
- Industrial Power Control Electronics
- NAICS
- Relay and Industrial Control Manufacturing (335314), Switchgear and Switchboard Apparatus Manufacturing (335313), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Switchgear & Switchboard Apparatus (3613), Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Thyristors (SCRs/Triacs/Diacs) (HDAHAHAF)
- akta.pro secondary industries
- Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Distributed Control Systems (DCS) (IMAGABAC)
Keywords
Where CD Automation is headquartered
LocationHeadquarters
- HQ city
- Legnano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
CD Automation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- SCR Power Controller Sales: Sale of thyristor/SCR power controllers including CD3000S, REVO S, REVEX, REVO C families. Products handle loads up to 3000kW in single-phase, two-phase and three-phase configurations. Revenue generated through one-time product sales with standard pricing.
- Temperature Controller Sales: Sale of temperature control products including REVO RT, REVO RT Loop, COMPACT, MAX VU Rail, PUM Multi-loop modules for industrial heating applications.
- Soft Starter Sales: Sale of STB Basic Soft Starters for industrial motor control applications.
- B2B Online Portal Sales: Online sales through shop.cdautomation.com B2B portal with authenticated customer access, volume discounts, net unit prices, minimum order quantities (MOQ) and package requirements (BOX).
- B2C Online Portal Sales: Consumer-facing online sales through shop.cdautomation.com with B2C pricing, delivered carriage paid in Italy and EU with additional shipping costs for other destinations.
- Spare Parts & RMA Services: RMA (Return Material Authorization) service for repair/replacement of defective products. Technical support and spare parts for discontinued products for up to 5 years after end-of-life.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B Online Portal - Volume Discount Pricing |
| Unit Pricing | Pay-as-you-go | B2C Online Portal - Consumer Pricing |
| Other | Multi-year contract | Custom/Special Configuration Quotes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
CD Automation product offering
Product offeringCore offering
CD Automation designs, manufactures and sells industrial electric power control hardware — primarily SCR (thyristor) power controllers, solid state relays (SSRs), motor soft starters and multi-zone temperature controllers — for industrial heating and process automation loads up to 3000 kW in single-, two- and three-phase configurations. Products are sold under proprietary families (CD3000S, REVO S, REVEX, REVO C CONNECT, REVO PN, REVO PC, REVO RT, COMPACT, MAX VU Rail, PUM, STB) through a B2B/B2C online portal, direct sales and a regional channel partner. The offering is complemented by a Thyristor Configurator software, spare-parts support for up to 5 years after product end-of-life, and an RMA service.
Product overview
CD Automation provides industrial electric power control solutions consisting of SCR (Thyristor) Power Controllers and Temperature Controllers. The core product portfolio includes four main SCR power controller families: CD3000S (standard thyristor units), REVO S (solid state relay family 3.5A-800A), REVEX (on-demand digital control), and REVO C CONNECT (communicating universal controller). Supporting these are multi-channel solutions REVO PN (4-24 zones) and REVO PC (peak power management). Temperature control products include REVO RT (3-zone PID), REVO RT Loop (multi-zone), COMPACT (DIN rail), MAX VU Rail, and PUM multi-loop modules. Accessory offerings comprise Communication Modules for fieldbus integration, HMI Terminals for operator interface, Rectifier Bridges, and Auxiliary Units. The company also offers Soft Starters (STB Basic) for motor control applications. Products support loads up to 3000kW in single, two, and three-phase configurations with voltages up to 690V.
Differentiator
Problem solved
Functional benefit
Products and services
- CD3000S SCR Power Controller Family Standard SCR (thyristor) power controller family designed for industrial electric power control in single-, dual-, and three-phase configurations, serving industrial manufacturers that need precise control of resistive and inductive heating loads.
- REVO S Solid State Relay (SSR) Power Controller Family SSR power controller family available from 3.5A to 800A, supporting 1-, 2- and 3-phase configurations at 480–600–690V nominal voltage with burst firing capabilities, for industrial heating and process power control.
- REVEX On Demand SCR Power Controller Family Digital-input SCR power controller family offering multiple firing modes (Single Cycle, Half Cycle, Burst Firing, Phase Angle, Delayed Triggering with adjustable ramp), control modes (V, V², I, I², VxI), and RS485 Modbus communication for flexible industrial load control.
- REVO C CONNECT Universal Communicating Power Controller
Quantifiable outcome
- 60% footprint reduction in 24-zone package compared to standard thyristor stacks
- +3 more outcomes
Companies that use CD Automation
Customer profileSegments3 records
Ideal customer profiles2 records
CD Automation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
CD Automation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- INNOVA VALUE TECH TRADEcoreINNOVA VALUE TECH TRADE and CD Automation are leading companies working together in a long-term business partnership. INNOVA manages customer relations by providing technical and commercial support, preparing quotations, overseeing order entry and project follow-up, and facilitating first-level technical service. Product supply and invoicing are handled directly by CD Automation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
CD Automation competitors and assessment
Company assessmentBroad incumbents
- Siemens: Siemens provides a full range of industrial automation (SIMATIC PLCs, drives, process instrumentation) and integrates power control into its TIA Portal environment that CD Automation products are configured for. It is a broad incumbent with overlapping capability in industrial temperature and power control.
- Advanced Energy Industries: Advanced Energy supplies precision power control and conversion products for industrial and process applications, including SCR-based solutions. It is a broader incumbent in power control with overlap to CD Automation on industrial heating power delivery.
- Schneider Electric: Schneider Electric, owner of Eurotherm, is a broad industrial automation incumbent with power and process control offerings that overlap with CD Automation's portfolio. It competes through bundled solutions and global service.
- ABB: ABB offers a broad industrial automation portfolio that includes power control, soft starters, and temperature/process control products overlapping with CD Automation's lines. It is a large incumbent competing primarily through full-system sales.
Direct peers
- Control Concepts: Control Concepts is a focused manufacturer of SCR power controllers and related firing/control products, with overlap to CD Automation's CD3000S and REVO families. It is a US-based direct peer in the same niche.
- Chromalox: Chromalox manufactures SCR power controllers and industrial heating solutions for similar end markets (plastics, metals, chemical). It is a direct competitor on power control and complements CD Automation's industrial heating portfolio with heating elements.
- Watlow: Watlow is a direct peer in industrial temperature and power control, including SCR power controllers, temperature controllers, and thermal system solutions. It competes head-to-head with CD Automation in plastics, heat treatment, and process heating applications.
- Spang Power Electronics: Spang Power Electronics designs SCR power controllers, power supplies, and AC/DC conversion equipment for industrial applications. It is a direct peer in the power control niche with comparable product specifications and customer base.
- Gefran: Gefran is an Italian-headquartered peer in industrial automation, sensors, and power/control solutions, including SCR controllers and temperature controllers. It is one of the closest geographic and product-line peers to CD Automation in Europe.
- Eurotherm (Schneider Electric): Eurotherm is a direct competitor in SCR power controllers, solid state relays, and temperature/process controllers for industrial heating. It is the closest functional peer to CD Automation's REVO and CD3000S product lines, with a substantially larger installed base and global service network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
CD Automation social profiles
Digital presenceCD Automation compliance and trust
Trust signalCompliance1 record
CD Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
CD Automation leadership team
Management profileNumber of profiles
CD Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CD Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CD Automation
What does CD Automation do?
CD Automation designs, manufactures and sells industrial electric power control hardware — primarily SCR (thyristor) power controllers, solid state relays (SSRs), motor soft starters and multi-zone temperature controllers — for industrial heating and process automation loads up to 3000 kW in single-, two- and three-phase configurations. Products are sold under proprietary families (CD3000S, REVO S, REVEX, REVO C CONNECT, REVO PN, REVO PC, REVO RT, COMPACT, MAX VU Rail, PUM, STB) through a B2B/B2C online portal, direct sales and a regional channel partner. The offering is complemented by a Thyristor Configurator software, spare-parts support for up to 5 years after product end-of-life, and an RMA service.
Is CD Automation a public or private company?
CD Automation is a private company. It is classified as unknown and is currently operating.
When was CD Automation founded?
CD Automation was founded in 2010. It employs 11 to 50 people.
Where is CD Automation based?
CD Automation is headquartered in Legnano, Italy, in the Europe region.
How does CD Automation make money?
Six revenue lines are on record. SCR Power Controller Sales are the primary driver. The others are temperature Controller Sales, soft Starter Sales, B2B Online Portal Sales, B2C Online Portal Sales and spare Parts & RMA Services.
Who are CD Automation's main competitors?
Broad incumbents on record are Siemens, Advanced Energy Industries, Schneider Electric and ABB. Direct peers are Control Concepts, Chromalox, Watlow, Spang Power Electronics, Gefran and Eurotherm (Schneider Electric).
Does CD Automation have an API?
No public API is recorded for CD Automation.
What industry is CD Automation in?
CD Automation's product category is Industrial Power Control Electronics. Its primary akta.pro industry code is HDAHAHAF, Thyristors (SCRs/Triacs/Diacs), with a secondary code of IMAHAHAK, Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation). Its NAICS code is 335314 and its SIC code is 3613.