Horizon-Next

Name

Horizon-Next

Legal name

Horizon Next

Website

https://horizon-next.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Media agency services
• Marketing mix modeling
• Media investment management
• Advanced marketing analytics
• Brand strategy services

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Media Investment Management: Horizon invests over $8.5B across offline and online media for 120+ clients. Revenue is derived from media management fees based on annual billings of $4.5B+.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Horizon Next is an independent media agency that provides integrated media investment, brand strategy, audience understanding, and advanced analytics services to enterprise and mid-market brands across the US and Canada. Its work is anchored by 'blu.', a proprietary connected marketing platform that powers data-driven planning, activation, and measurement across Video, TV, Social, Programmatic, Search, Audio, Print, OOH, and eCommerce channels.

Product overview

Horizon Next is an independent media agency offering a unified platform approach centered on its proprietary connected marketing platform, blu. The portfolio comprises Advanced Analytics services (including the 360 Measurement Framework, Marketing Mix Modeling, and Multi-touch Attribution), Integrated Media Investment across all channels (Search, Audio, Video, eCommerce, Print, Social, OOH, and Programmatic), Strategic Services (Data Led Audience Segmentation, Tactical Excellence, Real-time Analytics Engine), Audience Understanding for data-driven insights, and Client Management services. These offerings are designed to work together under the 'data powered, human understanding' philosophy, with blu. serving as the connective platform that powers actionable insights across all service areas.

Differentiator

Problem solved

Functional benefit

Brands

• blu. Connected marketing platform that powers actionable, customized insights across all channels and touches every facet of the business

Products and services

• blu. Connected Marketing Platform Proprietary connected marketing platform that powers actionable, customized insights across all channels, informing budgeting and planning, identifying strongest paths to conversion, and isolating incrementality against key segments for Horizon Next's enterprise and mid-market brand clients.
• Advanced Analytics Analytics service combining a managed technology stack and proprietary codebase, delivering 360 Measurement Framework, Marketing Mix Modeling, Brand Measurement, Multi-touch Attribution, Rapid & Nimble Testing, and Audio and Video Attribution across Infrastructure & Data Engineering, Business Intelligence, and Advanced Analytics pillars for brand clients.
• Integrated Media Investment Media buying and activation across Search (PPC, SEO), Audio (podcasts, radio, streaming), Video (National DRTV, TV, Local Market, Advanced TV, OTT/CTV, OLV), eCommerce (shopper, lifecycle, retail media), Print, Social, OOH, and Programmatic channels for enterprise and mid-market brand clients.
• Strategic Services Tailored brand and business-building solutions including Data Led Audience Segmentation, Planning Guardrails, Tactical Excellence, and a Real-time Analytics Engine for iterative planning and testing, balancing quantitative data with human insights for brand clients.
• Audience Understanding Data-driven audience insights service that uncovers, identifies, and integrates triggers, signals, journey moments, and behavioral data inputs, producing customized clustering for 1-to-1 personalization at scale for brand clients.
• Client Management Agency-of-record client partnership service offering Data Powered Human Understanding, Business and Brand Building, Senior-Level Client Service, Resource Leverage, and Speed to Market, positioning the team as the client's most valued partner.

Quantifiable outcome

• Delivered record-breaking growth and sales for clients across DTC, CPG, B2B and other categories
• +2 more outcomes

Named customers1 record

Segments13 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• American Residential Services (ARS)coreGTM or Marketing Partner · 24 February 2026American Residential Services (ARS), one of the nation's largest providers of air conditioning, heating, and plumbing services, selected Horizon Next Media as its media agency of record. Horizon Next will manage strategy, planning, activation, and measurement across local video, audio, and out-of-home channels for ARS's platform of 25 brands operating in more than 55 markets. The partnership aims to drive more efficient growth through video and location-based channels with advanced analytics and measurement frameworks while identifying cost-efficiency opportunities.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Horizon Media: Horizon Media is one of the largest independent media agencies in the US and the apparent affiliate of Horizon-Next (shared email domain horizonmedia.com). Directly comparable business model, client base, and analytics capabilities; Horizon Media's broader portfolio and larger scale make it the most natural peer benchmark.
• Havas Media: Havas Media is the media arm of Havas Creative Group and provides integrated media planning, buying, and analytics services. Mid-tier holding company competitor with overlapping capabilities and client mix.
• GroupM (WPP): GroupM is WPP's media investment group and the world's largest media agency network managing over $50B in billings. Direct competitor for enterprise media agency of record mandates across all channels, with overlapping capabilities in programmatic, analytics, and measurement.
• Publicis Media: Publicis Media is the media arm of Publicis Groupe encompassing Starcom, Zenith, and Spark Foundry. Directly competes for large enterprise AOR relationships and has invested heavily in data and analytics capabilities through Epsilon.
• IPG Mediabrands: IPG Mediabrands includes UM, Initiative, and Mediabrands Precision and competes across the same enterprise media agency of record category. Comparable global scale and full-service media planning/buying capabilities.
• OMEGA (Omnicom Media Group): Omnicom Media Group encompasses OMD, PHD, and Hearts & Science and manages over $30B in media investment. Directly comparable full-service media agency offerings across strategy, planning, activation, and analytics for enterprise brands globally.
• Dentsu Media: Dentsu's media division includes Carat, iProspect, and dentsu X and competes globally for enterprise media mandates. Directly comparable full-service offerings with strong analytics and programmatic capabilities.

Direct peers

• Mediahub: Mediahub is an IPG-owned media agency known for advanced analytics, data-driven planning, and multi-channel media investment. Closely comparable to Horizon-Next on analytics-first positioning and enterprise AOR relationships.
• Tinuiti:

Market position

Strengths1 record

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon-Next