LIST4FLATFEE.COM
List4FlatFee.com is a Washington State-licensed real estate brokerage that provides flat fee MLS listing services to For Sale By Owner home sellers for $385, operating as a solo-broker self-service platform using DocuSign, JotForm, and NWMLS/RMLS syndication.
- Company typePrivate
- Founded2008
- HeadquartersWashington, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What LIST4FLATFEE.COM does
List4FlatFee.com, LLC is a Washington State-based licensed real estate brokerage founded in 2008 by Stacie Whitfield, who operates as the sole Managing Broker and Owner. The company provides flat fee MLS listing services targeting For Sale By Owner (FSBO) home sellers in Washington State, offering a one-time $385 fee for a six-month MLS listing including up to 40 photos, automatic syndication to hundreds of public real estate portals (Realtor.com, Zillow, Redfin, Trulia, Windermere, JohnLScott, RE/MAX), electronic document processing, free unlimited listing changes, and buyer lead forwarding. As a member broker of both the Northwest Multiple Listing Service (NWMLS) and Regional MLS (RMLS), the company covers 35 Washington State counties and also holds inactive broker licenses in Hawaii and Arizona.
The platform architecture is a lean web-based stack built primarily on third-party SaaS infrastructure: JotForm for online order placement, DocuSign for electronic signatures on listing agreements and disclosures, ShowingTime for optional showing scheduling, and LinkURealty as the underlying website and listing management platform. Listings entered into NWMLS or RMLS automatically syndicate to the major public real estate aggregators. The brokerage holds WA Brokerage License #20208 and Managing Broker License #13147.
The business model is direct-to-consumer and self-service: customers discover the service through organic search, social media, or referrals, place orders online without human interaction, and complete document signing electronically. The $385 listing fee is the core revenue stream, supplemented by an optional Broker Assistance with Offers service ($1,800 total, with $300 due at listing and $1,500 at closing) and transactional add-ons including electronic lock box ($110), yard sign ($35), ShowingTime integration ($25), and disclosure management ($35). A 1% Limited Dual Agent service is available when sellers find their own buyer. Geographic expansion outside Washington is handled via referral to partner flat fee brokers through the FlatList.com network. No revenue figures, transaction volumes, or institutional backing are disclosed.
LIST4FLATFEE.COM firmographics
Firmographics- Name
- LIST4FLATFEE.COM
- Legal name
- List4FlatFee.com, LLC
- Website
- https://list4flatfee.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- List4FlatFee.com is a Washington State-licensed real estate brokerage that provides flat fee MLS listing services to For Sale By Owner home sellers for $385, operating as a solo-broker self-service platform using DocuSign, JotForm, and NWMLS/RMLS syndication.
- Ownership category
- akta.pro rank
LIST4FLATFEE.COM industry classification
Industry- Product category
- Flat Fee Real Estate Brokerage / MLS Listing Service
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where LIST4FLATFEE.COM is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LIST4FLATFEE.COM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Flat Fee MLS Listing: One-time $385 fee for 6-month MLS listing service. Seller pays upfront with no commission due at closing unless optional assistance services are purchased.
- Broker Assistance with Offers (Optional Add-on): $1800 total compensation ($300 due at listing, $1500 due at closing). Broker assists with offer review, counter-offers, transaction coordination, title ordering, escrow setup, and inspection responses. Only available if seller opts in.
- Additional Services: Lock box ($110), For Sale Sign ($35), Showing Time ($25), Disclosures ($35), Limited Dual Agent service (1% of sales price if seller finds their own buyer without agent representation).
- Buyer's Agent Compensation (Negotiable): Sellers are NOT required to offer buyer's agent compensation. If seller agrees to compensate, it is fully negotiable and not set by law.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard MLS Listing Package |
| Outcome Based/ Performance | Multi-year contract | Broker Assistance with Offers (Optional) |
| Unit Pricing | Pay-as-you-go | Lock Box (Optional Add-on) |
| Unit Pricing | Pay-as-you-go | For Sale Sign (Optional Add-on) |
| Unit Pricing | Pay-as-you-go | Showing Time Service (Optional Add-on) |
| Outcome Based/ Performance | Multi-year contract | Limited Dual Agent Service (Optional) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
LIST4FLATFEE.COM product offering
Product offeringCore offering
List4FlatFee.com provides a flat fee Multiple Listing Service (MLS) listing package for For Sale By Owner (FSBO) home, condominium, and land sellers in Washington State. The $385 one-time fee delivers a 6-month MLS listing with up to 40 photos, automatic syndication to hundreds of public real estate portals (Zillow, Realtor.com, Redfin, Trulia, etc.), free unlimited listing changes, electronic forms and signatures, and buyer lead forwarding. Optional add-ons include broker assistance with offers ($1,800), electronic lock box ($110), for sale sign ($35), ShowingTime scheduling ($25), disclosures service ($35), and a 1% limited dual agent service.
Product overview
List4FlatFee.com offers a single-tier flat fee MLS listing service that enables property sellers in Washington State to list on NWMLS and RMLS for $385 without paying traditional agent commissions. The core product is the Flat Fee MLS Listing Service, supplemented by optional add-on services including Broker Assistance with Offers ($1800), Electronic Supra Lock Box ($110), For Sale Sign ($35), ShowingTime Integration ($25), and Electronic Disclosures Service ($35). Sellers also have the option to add a 1% Limited Dual Agent Service when selling directly to buyers without agent representation. Listings automatically syndicate to major public real estate portals including Realtor.com, Zillow, Redfin, Trulia, Windermere, JohnLScott, and Remax. The company has been operating since 2008.
Differentiator
Problem solved
Functional benefit
Products and services
- Flat Fee MLS Listing Service Core product: a one-time $385 flat fee 6-month MLS listing in NWMLS and RMLS for residential, condominium, or land sellers in Washington State. Includes up to 40 photos, syndication to hundreds of public real estate sites (Zillow, Realtor.com, Redfin, Trulia, Windermere, John L. Scott, RE/MAX), free unlimited listing changes, electronic forms and DocuSign signatures, buyer lead forwarding, and the WA State purchase agreement.
- Broker Assistance with Offers
Quantifiable outcome
- Sellers save up to 6% in commissions by listing flat fee instead of using traditional agent
- +1 more outcomes
Companies that use LIST4FLATFEE.COM
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
LIST4FLATFEE.COM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
LIST4FLATFEE.COM partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FlatList.comcoreRelated flat fee broker network covering Arizona, Hawaii, Oregon, and all other states. Stacie Whitfield has teamed up with flat fee brokers outside Washington to refer clients with out-of-state properties to appropriate flat fee listing services through this partner network.
- NWMLS (Northwest Multiple Listing Service)coreMember brokerage providing MLS access for listings across most Washington State counties. Full rights and privileges as member broker.
- RMLS (Regional Multiple Listing Service)coreMember brokerage providing MLS access for Clark County area and additional Washington State counties. Full rights and privileges as member broker.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
LIST4FLATFEE.COM competitors and assessment
Company assessmentBroad incumbents
- Redfin: Large technology-powered residential brokerage offering listing services at reduced commissions (typically 1-1.5%) with full-service support. Indirect competitor capturing cost-conscious sellers who still want some agent assistance rather than pure self-service.
- Zillow: Largest U.S. real estate marketplace and major listing syndication channel. Indirectly competitive through Zillow's own listing tools and Premier Agent marketplace that funnels sellers to traditional agents; also a key distribution partner for List4FlatFee's listings.
Direct peers
- Assist-2-Sell: Discount real estate brokerage franchise offering flat-fee listing services with full MLS exposure. Directly competes with List4FlatFee's seller-side value proposition for FSBO and cost-conscious sellers.
- Beycome: Flat-fee MLS listing service allowing FSBO sellers to list on their local MLS for a one-time fee with optional add-on services. Directly competes for the same price-sensitive seller segment across multiple states.
- FlatList.com: Direct peer and referral partner network offering flat-fee MLS listing services in Arizona, Hawaii, Oregon, and other U.S. states. Operates the same flat-fee business model and is actively partnered with List4FlatFee.com for inter-state lead routing.
- FSBO.com: Long-running FSBO marketplace and flat-fee listing service. Targets the same For Sale By Owner seller segment with MLS access and property marketing tools.
- Houzeo: Largest tech-enabled flat-fee MLS listing platform in the U.S., offering self-service FSBO listing packages starting around $399 with similar MLS syndication and electronic document workflows. Direct competitor for the same FSBO seller segment, but operating nationally at much greater scale.
- ISoldMyHouse.com: Flat-fee MLS listing service providing FSBO sellers MLS access without full-service commissions. Directly competes in the same flat-fee FSBO listing category with comparable pricing tiers.
- FlatFeeMLS: National flat-fee MLS listing service offering similar one-time-fee listing packages with MLS syndication and electronic document workflows for FSBO sellers.
- Help-U-Sell Real Estate: Established discount real estate brokerage franchise offering flat-fee and reduced-commission listing services since 1976. Competes in the same FSBO and cost-conscious seller market with a similar value proposition of full MLS exposure at a flat fee.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LIST4FLATFEE.COM social profiles
Digital presenceLIST4FLATFEE.COM compliance and trust
Trust signalCompliance6 records
LIST4FLATFEE.COM financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIST4FLATFEE.COM leadership team
Management profileNumber of profiles
Profiles1 record
LIST4FLATFEE.COM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIST4FLATFEE.COM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIST4FLATFEE.COM
What does LIST4FLATFEE.COM do?
List4FlatFee.com provides a flat fee Multiple Listing Service (MLS) listing package for For Sale By Owner (FSBO) home, condominium, and land sellers in Washington State. The $385 one-time fee delivers a 6-month MLS listing with up to 40 photos, automatic syndication to hundreds of public real estate portals (Zillow, Realtor.com, Redfin, Trulia, etc.), free unlimited listing changes, electronic forms and signatures, and buyer lead forwarding. Optional add-ons include broker assistance with offers ($1,800), electronic lock box ($110), for sale sign ($35), ShowingTime scheduling ($25), disclosures service ($35), and a 1% limited dual agent service.
Is LIST4FLATFEE.COM a public or private company?
LIST4FLATFEE.COM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LIST4FLATFEE.COM founded?
LIST4FLATFEE.COM was founded in 2008.
Where is LIST4FLATFEE.COM based?
LIST4FLATFEE.COM is headquartered in Washington, United States, in the North America region.
How does LIST4FLATFEE.COM make money?
Four revenue lines are on record. Flat Fee MLS Listing is the primary driver. The others are broker Assistance with Offers (Optional Add-on), additional Services and buyer's Agent Compensation (Negotiable).
Who are LIST4FLATFEE.COM's main competitors?
Broad incumbents on record are Redfin and Zillow. Direct peers are Assist-2-Sell, Beycome, FlatList.com, FSBO.com, Houzeo, ISoldMyHouse.com, FlatFeeMLS and Help-U-Sell Real Estate.
Does LIST4FLATFEE.COM have an API?
No public API is recorded for LIST4FLATFEE.COM.
What industry is LIST4FLATFEE.COM in?
LIST4FLATFEE.COM's product category is Flat Fee Real Estate Brokerage / MLS Listing Service. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services. Its SIC code is 6531.