Centro
Centro Incorporated is the largest custom rotational molder in North America, designing and manufacturing rotationally molded plastic parts and assemblies for OEM customers across agriculture, construction, lawn and garden, vehicle, medical, and safety equipment industries from 11 facilities in the US, Brazil, and Northern Ireland.
- Company typePrivate
- Founded1970
- HeadquartersNorth Liberty, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Centro does
Centro Incorporated, founded in 1970 by Dick Rozek and headquartered in North Liberty, Iowa, is the largest custom rotational molder in North America. The company designs and manufactures custom rotationally molded plastic parts for OEM customers across seven primary verticals: agriculture equipment, construction equipment, lawn and garden equipment, floor cleaning equipment, medical equipment, vehicles, and safety products. Its core technology is rotational molding — a bi-axial mold rotation process used to produce complex, seamless, large-scale parts ranging from inches to over 15 feet in length. Centro holds U.S. Patent No. 8,597,747 on RotoLoPerm®, a proprietary multi-layer fuel tank solution certified by both EPA and CARB for evaporative emissions compliance, and was the first rotational molder in North America to install the Rotomolded Anionic Polymerization (RAP) process for in-mold Nylon 6 production. The company operates 11 manufacturing facilities across the United States, Brazil, and Northern Ireland with approximately 1,200 associates.
The company sells exclusively through direct enterprise sales, deploying dedicated Sales Engineers and Project Engineers who support OEM customers from conceptualization through production. Revenue is generated via custom project quotes based on design complexity, materials (XLPE, nylon variants, RotoLoPerm®), volume, and assembly requirements, with multi-year contracts typical. Beyond molding, Centro offers in-house engineering and design services — including PTC Creo and SOLIDWORKS solid modeling, ANSYS-based finite element analysis, industrial design, and a proprietary 8-gate, 34-task Production Part Approval Process (PPAP) — plus custom component integration and assembly. Marquee customers include John Deere (supplier since 1970 across 18+ locations, named to John Deere's Achieving Excellence Hall of Fame in 2006), Caterpillar (Supplier of the Year, 2010, for the Tier IV Small Wheel Loader fuel tank), Scag Power Equipment, Hawkeye Steel Products, The Vollrath Company, Ferry Industries, and Intimidator. The company is privately held, founder-owned, with no disclosed PE, VC, or institutional investor backing.
Centro firmographics
Firmographics- Name
- Centro
- Legal name
- Centro Incorporated
- Website
- https://centroinc.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Centro Incorporated is the largest custom rotational molder in North America, designing and manufacturing rotationally molded plastic parts and assemblies for OEM customers across agriculture, construction, lawn and garden, vehicle, medical, and safety equipment industries from 11 facilities in the US, Brazil, and Northern Ireland.
- Ownership category
- akta.pro rank
Centro industry classification
Industry- Product category
- Custom Rotational Molding Manufacturing
- NAICS
- Plastics Product Manufacturing (3261), Plastics and Rubber Products Manufacturing (326)
- SIC
- Plastics Products, Nec (3089), Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Custom Injection Molding & Contract Manufacturing (Job Shops/CMs) (IMANAFAJ)
Keywords
Where Centro is headquartered
LocationHeadquarters
- HQ city
- North Liberty
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Centro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Custom Rotational Molding Parts: Centro manufactures custom rotational molded parts for OEMs across multiple industries. Each part is custom-designed and produced per customer specifications. Revenue is derived from part manufacturing with pricing based on complexity, materials, and volume. The company also offers custom assembly capabilities where customers realize savings in component procurement, labor, and convenience.
- Engineering and Design Services: In-house engineering and design services including concept creation, feasibility models, 3D modeling, production-ready design, PFMEA, control charts, and capability plans. Services integrate with customer engineering and marketing groups.
- Component Integration and Assembly: Custom assembly capabilities allowing customers to realize savings in component procurement, labor, and convenience. Centro identifies, sources, and integrates components into products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom manufacturing quotes - no standard pricing tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Centro product offering
Product offeringCore offering
Centro designs and manufactures custom rotationally molded plastic parts and assemblies for OEM customers, ranging in size from inches to over 15 feet. Core offerings include fuel and hydraulic tanks, DEF/AdBlue/urea tanks, agriculture and construction equipment components, and custom assemblies, supported by in-house engineering, prototyping, materials expertise (XLPE, nylon, multi-layer structures), and proprietary technologies such as RotoLoPerm® EPA/CARB-compliant barrier technology and RAP liquid nylon molding.
Product overview
Centro is a custom rotational molding company providing end-to-end manufacturing services from design and engineering through production. The core offering is Custom Rotational Molding, supported by specialized materials like RotoLoPerm® (EPA/CARB compliant multi-layer fuel tank solution) and Rotomolded Anionic Polymerization (RAP) for Liquid Nylon parts. The product portfolio includes Fuel & Hydraulic Tanks, DEF/AdBlue/Urea Tanks, and various engineered parts serving Agriculture, Construction Equipment, Lawn & Garden, Vehicles, and other industries. Engineering services including Design Assistance, Advanced Engineering Capabilities (using PTC Creo, SOLIDWORKS, and ANSYS), and PPAP quality processes complement the manufacturing capabilities. Centro operates 11 manufacturing facilities across the US and Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Rotational Molding Manufacturing End-to-end custom rotational molding service for OEM customers — design, engineering, prototyping, mold-making, and production of complex, large-scale rotationally molded plastic parts with uniform wall thickness and seamless construction, ranging in size from inches to over 15 feet.
- RotoLoPerm® EPA/CARB-Compliant Fuel Tanks Proprietary, patented (U.S. Pat No. 8,597,747) multi-layer rotationally molded fuel tanks that combine cross-linked polyethylene with a barrier layer to control hydrocarbon evaporative emissions and meet EPA/CARB regulatory requirements. Permeation rates are significantly below EPA's allowable limit of 1.5g/m²/day when tested at 28°C with CE10 fuel.
- Fuel & Hydraulic Tanks Rotationally molded fuel tanks ranging from 1-gallon to over 200 gallons and hydraulic tanks with seamless, leak-free construction. Centro manufactures more than 100,000 fuel tanks annually from over 300 different customer designs.
- DEF/AdBlue/Urea Tanks Diesel Exhaust Fluid (DEF/AdBlue/Urea) storage tanks for diesel engines meeting emissions standards, leveraging Centro's expertise in suitable resins and integrated DEF/urea component sourcing relationships.
- Rotomolded Anionic Polymerization (RAP) Liquid Nylon Parts Custom rotationally molded Nylon 6 parts produced via the RAP process in-mold, enabling lower-cost, high-temperature resistant, paintable parts with significant metal component encapsulation. Centro was the first rotational molder to bring this process to North America.
- Rotational Molding Materials Supply Material selection and supply for rotational molding using Cross-linked Polyethylene (XLPE), Linear Polyethylene (LLDPE, MDPE, HDPE), Nylon (PA 6, PA 11, PA 12), Liquid Nylon via RAP, and multi-layer structures tailored to customer application requirements.
- Advanced Engineering Services Engineering services including PTC Creo and SOLIDWORKS solid modeling, industrial design, CNC programming, ANSYS-based finite element analysis (FEA), and electronic information exchange to evaluate and refine rotational molding designs before production.
- Design Assistance and Industrial Design Services Integration of Centro's technical team with customer engineering and marketing groups for early product concept creation, including concept sketches, feasibility models, manufacturability evaluation, and production-ready design support.
- Production Part Approval Process (PPAP) Quality Engineering Centro's proprietary PPAP quality engineering service with 8 gates and 34 tasks covering Initial Sample Inspection Reports, control charts, PFMEA, and capability studies to ensure quality parts by design throughout the project lifecycle.
- Component Integration and Custom Assembly Custom assembly service in which Centro identifies, sources, and integrates components into finished products, allowing customers to realize savings in component procurement, labor, and convenience.
Quantifiable outcome
- RotoLoPerm permeation rate significantly lower than EPA's allowable limit of 1.5g/m²/day when tested at 28°C using CE10 fuel
- +2 more outcomes
Companies that use Centro
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
Centro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Centro partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- IntimidatorcoreCo-development partnership for the GC1K Utility Vehicle where Centro provided Industrial Design and Engineering services to create 11 rotationally molded components defining the vehicle's look. This collaboration resulted in industry-leading design and earned Product of the Year and Innovative State-of-the-Art awards at Rotoplas 2017.
- DEF/Urea Component SupplierscoreCentro has developed excellent working relationships with all key DEF/urea component suppliers to ensure optimal tank designs. This supplier network is crucial for specialized component integration in urea storage tanks required for diesel engine aftertreatment systems.
- Lakeland Mold CompanycoreOver 20-year relationship with moldmaker Lakeland Mold Company. Centro has dealt with Lakeland in a demanding yet ethical manner, expecting high performance while investing time and energy to work together to achieve expectations. Described as 'an excellent example of a business relationship that is based upon enduring principles.'
- Wheeler-BoyceminorToolmaker partner for the John Deere 5000 Twenty Series Agriculture Tractor Roof project that won the 2002 Industrial Plastics Product Design Award. Wheeler-Boyce provided mold tooling for the innovative rotationally molded roof.
- ExxonMobil ChemicalminorResin supplier for the John Deere 5000 Twenty Series Agriculture Tractor Roof project. Provided the LLDPE material used in the award-winning rotationally molded component.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Centro competitors and assessment
Company assessmentDirect peers
- Meese Orbitron Dunne Co. (MOD): One of the largest custom rotational molders in North America, producing rotomolded products for material handling, recycling, and industrial customers. Directly comparable to Centro as a large-scale, multi-facility custom rotational molding contract manufacturer.
- Wilbert Plastic Services: Long-established custom rotational molder serving construction, agriculture, and industrial markets with rotomolded components. Direct competitor to Centro in OEM-focused custom rotational molding for heavy equipment.
- Ameri-Kart (a Myers Industries company): Major North American rotational molder producing tanks, containers, and custom molded parts for industrial and recreational markets. Comparable to Centro in scale, process specialization, and OEM customer base.
- Solar Plastics: Custom rotational molder serving industrial, agricultural, and recreational customers with a focus on large-part rotomolding. Direct competitor for custom OEM rotational molding programs.
- Elkhart Plastics: Multi-facility custom rotational molder serving OEM customers across marine, agriculture, and industrial markets. Comparable business model and scale to Centro in custom rotomolding for OEMs.
- Custom-Pak: Custom rotational molder with capabilities in large-part molding serving industrial, agricultural, and recreational end markets. Comparable to Centro in process specialization and OEM contract manufacturing.
- Rotational Molding Inc. Custom rotational molder producing tanks, enclosures, and industrial components for OEM customers. Direct peer in the custom rotational molding contract manufacturing space.
- Trilogy Plastics: Custom rotational molder serving industrial and commercial customers with engineered rotomolded products. Comparable to Centro in custom contract rotational molding for OEM applications.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Centro social profiles
Digital presenceCentro compliance and trust
Trust signalCompliance2 records
Centro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centro leadership team
Management profileNumber of profiles
Profiles5 records
Centro subsidiaries and ownership
Company hierarchySubsidiaries9 records
Centro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centro
What does Centro do?
Centro designs and manufactures custom rotationally molded plastic parts and assemblies for OEM customers, ranging in size from inches to over 15 feet. Core offerings include fuel and hydraulic tanks, DEF/AdBlue/urea tanks, agriculture and construction equipment components, and custom assemblies, supported by in-house engineering, prototyping, materials expertise (XLPE, nylon, multi-layer structures), and proprietary technologies such as RotoLoPerm® EPA/CARB-compliant barrier technology and RAP liquid nylon molding.
Is Centro a public or private company?
Centro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Centro founded?
Centro was founded in 1970. It employs 501 to 1,000 people.
Where is Centro based?
Centro is headquartered in North Liberty, United States, in the North America region.
How does Centro make money?
Three revenue lines are on record. Custom Rotational Molding Parts are the primary driver. The others are engineering and Design Services and component Integration and Assembly.
Who are Centro's main competitors?
Direct peers on record are Meese Orbitron Dunne Co. (MOD), Wilbert Plastic Services, Ameri-Kart (a Myers Industries company), Solar Plastics, Elkhart Plastics, Custom-Pak, Rotational Molding Inc. and Trilogy Plastics.
Does Centro have an API?
No public API is recorded for Centro.
What industry is Centro in?
Centro's product category is Custom Rotational Molding Manufacturing. Its primary akta.pro industry code is IMANAFAJ, Custom Injection Molding & Contract Manufacturing (Job Shops/CMs). Its NAICS code is 3261 and its SIC code is 3089.