Woodsage Corporation

What Woodsage Corporation does

Woodsage Corporation is a Holland, Ohio-based precision manufacturer of conveyor system components and custom steel tube fabricated products, founded in 1975 as a steel tube swaging company. The company's core product lines are conveyor rollers — including tapered, straight grooved, high-speed, heavy-duty, CDLR (chain-driven live roller), gravity, specialty, and the QuietPro sound-dampening series — together with conveyor pulleys and idlers manufactured to UPS and FedEx specifications. A custom tube fabrication division provides CNC machining, tube laser cutting, rotary swaging, spin forming, bending, and welding, processing more than 3,000 miles of tubing per year and producing in excess of one million steel tube parts per month. Acquired brands and product extensions include aftermarket motorcycle exhaust systems (for Harley Davidson and Indian), automotive catalytic converters, and the May 2022 acquisition of Ashland Conveyor Products, which added powered conveyor systems (RigidPro, ProFlex, CDLR, Power Belt) and gravity conveyor subsystems (FlexExtend, Telescoping, Skatewheel, Ball Transfer Tables).

The company sells exclusively to other businesses under a custom quote-based pricing model with no public price lists. The primary segment is material handling OEMs and integrators — including the largest conveyor equipment manufacturers in North America — supplemented by aftermarket motorcycle and automotive exhaust customers, industrial manufacturers in fitness, lawn and garden, power sports, and specialty furniture, and an approved-vendor relationship with UPS for specification pulleys. Distribution is direct via the woodsage.com request-a-quote workflow and a phone line (419-866-8000), supplemented by CEMA and MHI/CSS industry association membership and trade show participation (PROMAT 2023). The company is privately held under the ProVeyance Group umbrella following Milton Street Capital's November 2021 acquisition; Ashland's leadership was retained post-acquisition.

Manufacturing operates from a single ISO 9001:2015-certified facility in Holland, Ohio. Woodsage claims the shortest lead times and best on-time delivery rates in the conveyor roller industry, a posture explicitly reinforced during the 2021-2022 supply chain disruption period via a deliberate doubling of raw tube inventory and expansion of plant capacity and workforce. The company's competitive claims rest on 40+ years of swaging know-how, installed-base scale of more than one million rollers in service globally, integrated tube-forming capability under one roof, and validated quality credentials including UPS vendor approval and the 2021 Dematic "Return Supplier of the Year" award.

Name

Woodsage Corporation

Legal name

Woodsage, LLC.

Website

https://www.woodsage.com/

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Woodsage Corporation, founded in 1975 and based in Holland, Ohio, manufactures precision conveyor rollers, pulleys, and idlers along with custom steel tube fabrication for material handling OEMs, industrial distributors, and aftermarket motorcycle and automotive exhaust customers, operating from a single ISO 9001:2015-certified facility under PE owner Milton Street Capital.

Ownership category

akta.pro rank

Product category

Conveyor System Components Manufacturing

NAICS

Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Steel Pipe & Tubes (3317)

akta.pro primary industry

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

Keywords

• Conveyor roller manufacturing
• Steel tube fabrication
• Conveyor pulleys and idlers
• Material handling components
• Custom tube laser cutting

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Conveyor Roller and Component Sales: Woodsage manufactures and sells conveyor roller products (tapered, straight, heavy-duty, high-speed, CDLR, specialty) and conveyor pulleys. Revenue is generated through product sales to material handling OEMs, integrators, and industrial distributors. Products are sold directly via quote requests and through channel distributors.
2. Custom Tube Fabrication Services: Woodsage provides custom tube and pipe fabrication services including laser cutting, bending, swaging, spinning, and welding for various industries (automotive, motorcycle exhaust, fitness equipment, lawn & garden, solar). High-volume production of custom tube parts generates revenue on a per-part basis.
3. Aftermarket Exhaust System Components: Manufactures aftermarket motorcycle exhaust systems for brands such as Harley Davidson and Indian, and catalytic converters for the automotive aftermarket. Products include complete muffler assemblies, header tubes, heat shields, baffles, and inlet/outlet components.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Woodsage Corporation manufactures precision-engineered conveyor system components, including conveyor rollers (tapered, straight grooved, high-speed, CDLR, heavy-duty, gravity, specialty, and QuietPro series) and conveyor pulleys & idlers, all produced at its ISO 9001:2015 certified facility in Holland, Ohio. The company also provides full-service custom tube fabrication, including tube laser cutting, swaging, spinning, bending, CNC machining, and welding, processing more than 3,000 miles of tubing annually and producing over one million tube parts per month. Additional offerings include aftermarket motorcycle exhaust systems (for Harley Davidson and Indian brands) and automotive catalytic converters.

Product overview

Woodsage Corporation is a manufacturer of conveyor system components and custom tube-based fabricated products, organized under parent company ProVeyance Group (formed September 2022). The product portfolio centers on conveyor rollers (tapered, straight grooved, high-speed, CDLR, heavy-duty, gravity, specialty, and the QuietPro sound-dampening series) and conveyor pulleys & idlers, all precision-manufactured in Holland, Ohio. The offering is complemented by a full-service custom tube fabrication division providing CNC machining, tube laser cutting, swaging, spinning, bending, and welding services—processing over 3,000 miles of tubing annually. Following the May 2022 acquisition of Ashland Conveyor Products, the portfolio expanded to include Ashland's powered conveyor systems (RigidPro, ProFlex, CDLR, Power Belt) and gravity roller systems (FlexExtend, Telescoping, Ball Transfer Tables, Skatewheel). The company also manufactures exhaust system components including motorcycle exhaust systems for Harley Davidson and Indian, and automotive catalytic converters. All products are ISO 9001:2015 certified and manufactured in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• QuietPro Series: Sound-dampening conveyor roller series designed for reduced noise operation in material handling applications.
• Ashland Conveyor Products
• RigidPro
• ProFlex
• FlexExtend

Products and services

• Tapered Conveyor Rollers

Quantifiable outcome

• More than 1 million conveyor rollers produced and in service globally
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• CEMA (Conveyor Equipment Manufacturers Association)minorOthers · 1 November 2022Woodsage became a member of CEMA in November 2022. CEMA, founded in 1933, provides the conveyor industry with standards, technical information, safety labels, and safety information, and is at the forefront of new developments in conveyor design, technology, applications, and safety.
• ProVeyance GroupcoreOthers · 1 September 2022ProVeyance Group was formed in September 2022 as the parent company coordinating the operations of Woodsage and Ashland Conveyor Products. It synchronizes each company's sales and manufacturing operations to provide a broad spectrum of industries with high-quality products, engineering support, and outstanding customer service.
• Ashland Conveyor ProductscoreStrategic or Co-development Partner · 1 May 2022Ashland Conveyor Products, an Ohio-based manufacturer of conveyor systems and components since 1978, was acquired by Woodsage in May 2022. Ashland manufactures gravity, skatewheel and telescoping conveyor systems, ball transfer tables and accessories/replacement parts that complement Woodsage's existing roller and pulley line. Ashland's management team (President Tim Swineford and CFO Bill Waltz) continues with the company.
• MHI Conveyor and Sortation Systems (CSS) GroupminorOthers · 1 May 2022Woodsage was approved as a member of the Material Handling Institute's Conveyor and Sortation Systems (CSS) Group in May 2022. The CSS Group has been in operation since 1971 and is known for industry leadership in the design, manufacturing, and supply of conveyor and sortation systems equipment, components, and technology. Membership provides networking opportunities, access to industry trend data, and collaborative idea sharing.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Interroll Holding: Swiss-based global leader in conveyor rollers, drum motors, and conveying equipment. Direct competitor to Woodsage in the conveyor roller market with a similar product focus but significantly larger global scale and European manufacturing footprint.
• ASGCO Manufacturing: US-based manufacturer of conveyor components including idlers, pulleys, and belt tracking products. Directly competes with Woodsage in the conveyor components market serving material handling operations and industrial distributors.
• Martin Sprocket & Gear: US manufacturer of power transmission and material handling products including conveyor components, pulleys, and idlers. Competes directly with Woodsage in industrial conveyor components with a broader catalog across power transmission categories.
• Roach Conveyors: US manufacturer of gravity and powered conveyor systems including roller conveyors, skatewheel, and belt conveyors. Directly comparable to Woodsage's Ashland Conveyor Products subsidiary in product offerings and customer base.
• Flexco: Leading global manufacturer of conveyor belt maintenance products and components including fasteners, cleaners, and tracking systems. Serves the same material handling end markets as Woodsage with complementary conveyor component offerings.
• Titan Conveyors: US-based custom conveyor manufacturer specializing in heavy-duty and industrial conveyor systems. Competes with Woodsage and Ashland in the conveyor systems market with focus on custom-engineered solutions for industrial applications.

Broad incumbents

• Daifuku: Japanese-headquartered global leader in material handling systems and intralogistics solutions. Operates in the same end markets as Woodsage through its automated warehouse, conveyor, and sortation system offerings, representing both a potential customer and integrator competitor.
• Dorner Manufacturing: US-based manufacturer of precision and sanitary conveyors used in industrial and packaging applications. Competes with Woodsage and Ashland in the conveyor systems space, particularly in the integration of roller and pulley components into complete systems.
• Regal Rexnord: Global industrial manufacturer of motion control, power transmission, and conveyor components. Competes with Woodsage through its system integrators and offers a much broader portfolio across multiple industrial end markets.
• Hytrol Conveyor Company: One of the largest conveyor manufacturers in North America, offering integrated conveyor systems rather than focusing on roller components. Serves the same material handling OEM and integrator customer base as Woodsage and represents a downstream integrator of conveyor components.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/woodsage
• LinkedInlinkedin.com/company/woodsage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodsage Corporation