Foundation Wealth Partners

What Foundation Wealth Partners does

Foundation Wealth Partners LP is a privately held Canadian wealth management firm registered as a Portfolio Manager and Exempt Market Dealer across all Canadian provinces and the Yukon territory. The firm serves high-net-worth individuals, families, and business owners through an integrated wealth management platform that combines investment management, retirement, estate, insurance, philanthropic, and business succession planning. Distribution is organized as a federation of five regional partner groups — FWP Clearplan Group (Vancouver), FWP Lakeshore Group (GTA/Oakville), FWP Beltline Group (Calgary), FWP Perspective Planning Group (Calgary), and FWP Apex (BC Interior) — each led by partners with CFA, CIM, FCSI, PFP, or CFP designations.

The core product set consists of three proprietary investment pools — Diversifier, Equity, and Income — managed with strategic and tactical asset allocation, alongside a D1g1t-powered client portal for account access and performance reporting. The firm operates on a fee-only model (no product commissions), with onboarding driven by direct advisor consultations booked via Calendly and supported by content marketing, video, podcast appearances, and a CBC personal finance column. AI tooling is used internally for research synthesis and operational automation under human oversight, but no proprietary AI products are commercialized.

The business is led by CEO Jeff Gans and Head of FWP Evan Cohen, with founders Mark Ting and James Pelmore serving as portfolio manager partners. A Financial Advisor Partnership Program enables independent advisors to affiliate with FWP, providing a growth lever beyond organic client acquisition. The firm has no disclosed parent, private equity sponsor, or external institutional investors.

Name

Foundation Wealth Partners

Legal name

Foundation Wealth Partners LP

Website

https://foundationwealth.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Foundation Wealth Partners is an independent, fee-based Canadian wealth manager serving high-net-worth individuals, families, and business owners through five regional partner groups offering integrated investment, retirement, and estate planning services.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)

Keywords

• Wealth management
• Portfolio management
• Financial planning
• Retirement planning
• Estate planning

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fee-based wealth management: The firm operates on a fee-based model where advisors are not compensated by product commissions. This alignment ensures advisors act in clients' best interests. Services include investment management, financial planning, retirement planning, estate planning, insurance planning, and business succession planning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Foundation Wealth Partners operates as an integrated wealth management platform composed of multiple regional partner groups across Canada, offering fee-based investment management through proprietary investment pools (Diversifier, Equity, Income). Services span retirement planning, insurance and risk management, business succession planning, estate and trust planning, philanthropic planning, and institutional consulting for high-net-worth individuals, families, and business owners.

Product overview

Foundation Wealth Partners is an integrated wealth management firm operating as a platform with multiple partner groups (Clearplan Group, Lakeshore Group, Beltline Group, Perspective Planning Group, Apex) offering comprehensive financial services. The core investment offering consists of three proprietary investment pools: the Diversifier Pool (non-core holdings with low market correlation), Equity Pool, and Income Pool. Services include retirement planning, insurance and risk management, business succession, integrated wealth management, philanthropic planning, and estate and trust planning. The firm also operates a client portal for account access and offers a partnership program for advisors seeking independence. AI tools are used internally for research, analysis, and operational support.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Pools (Diversifier, Equity, Income)

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nicola Wealth Management: Canadian independent HNW/UHNW wealth management firm with a partner/team-based model serving families and business owners across Canada with integrated planning and proprietary investment offerings. Highly comparable to FWP's independent HNW model, fee-based compensation, and integrated planning approach.
• Richardson Wealth (RF Capital Group): Canadian independent wealth management platform (formerly GMP Capital) with a national advisor network serving HNW clients with discretionary portfolio management, financial planning, and capital markets services. Comparable advisory-led, fee-based HNW model structured as a national platform across Canada.
• TriDelta Investment Counsel: Toronto-based boutique investment counsel firm focused on discretionary portfolio management and integrated financial planning for HNW families, professionals, and business owners across Canada. Comparable boutique private wealth, fee-based, advisor-led model with institutional-quality portfolio management.
• Leede Jones Gable (Ventum Financial): Independent Canadian wealth management and capital markets firm serving HNW individuals, families, and entrepreneurs with integrated portfolio management and financial planning. Comparable boutique HNW advisory model positioned as independent from the Big Six bank wealth arms.

Broad incumbents

• IG Wealth Management (IGM Financial): One of Canada's largest wealth management firms (subsidiary of IGM Financial) with a national advisor network serving Canadians with investment, retirement, and financial planning services. Much larger scale than FWP but serves the same HNW planning client base through an advisor-led distribution model.
• Raymond James Canada: Canadian wealth management subsidiary of Raymond James Financial serving HNW clients and business owners through a national advisor network with discretionary portfolio management and financial planning. Comparable multi-office, advisor-led HNW wealth model with independent-advice positioning.
• CI Wealth (CI Financial): Large Canadian wealth management platform (subsidiary of CI Financial, now part of Mubadala) operating across advisor channels, investment management, and private wealth with multi-billion AUM scale. Much larger incumbent offering investment management, financial planning, and tax/estate services—overlapping FWP's integrated HNW service suite.
• BMO Wealth Management: Bank of Montreal's wealth management division offering investment advisory, financial planning, private banking, and institutional asset management across Canada. A Big Six bank incumbent competitor to FWP in the HNW planning space, with materially larger balance-sheet and distribution scale.
• Edward Jones Canada: Canadian franchise of the global advisory firm operating a multi-office financial advisor network serving individuals and families with investment and financial planning services. Comparable advisor-led, HNW-targeting distribution model with broad Canadian footprint and recurring fee revenue.

Emerging players

• Wealthsimple: Canadian digital wealth management platform (subsidiary of Power Corporation) with managed investing, trading, and private wealth services targeting younger and mass-affluent investors. Differentiated tech-led model serves overlapping Canadian investing/wealth clients but with a digitally native, low-fee structure that pressures traditional advisor-led wealth firms like FWP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foundation-wealth
• Xx.com/FW_Partners
• Facebookfacebook.com/FWPartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundation Wealth Partners