What Avec does

Avec is a New York City-headquartered, multi-disciplinary branding and design studio founded in 2010 by Camillia BenBassat. The firm partners with forward-thinking businesses to deliver brand strategy, visual identity, naming, art direction, typography, copywriting, packaging, web design and development, and print communications, with most client projects integrating multiple service lines rather than single deliverables.

The studio's portfolio spans hospitality (The Island House, Joie de Vivre Hotels, Thompson Hotels, Delamar), fashion and consumer goods (Theory, Vitamin A, Brooklinen, Vere Verto, Wit), food and beverage (Food52, Fishers Island Lemonade, Panna Cooking), media (The New York Times, The 74, The Mill, Luma Pictures), technology (Google, HP), and e-commerce (Gilt Groupe, One Kings Lane). Avec maintains a second office in San Francisco alongside its NYC headquarters in Chinatown.

Avec operates a professional services revenue model, monetizing through project-based engagements acquired largely via referrals, portfolio visibility, and direct outreach. Pricing is not publicly disclosed. The firm has no disclosed outside funding, no parent company, no M&A activity, and no productized software offering; its competitive position rests on its portfolio of recognizable client work, full-service in-house creative capabilities, and long-duration client relationships.

Name

Avec

Legal name

Avec

Website

https://avec.us

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Avec is a New York City-based, multi-disciplinary branding and design studio founded in 2010, serving consumer-facing brands across hospitality, fashion, media, food/beverage, and technology with integrated strategy, identity, web, packaging, and print services.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand identity design
• Packaging design
• Web design services
• Print communications
• Brand strategy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Branding and Design Services: Avec generates revenue through project-based branding, web design, packaging, and print communications engagements with clients. Services include research and strategy, naming, branding and identity, art direction, typography, copywriting, user experience, UI design, web design, and development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Avec is a multi-disciplinary design studio providing branding, identity design, web design, packaging, and print communications services. Founded in 2010 in New York with a San Francisco office, the firm partners with consumer-facing companies to develop cohesive visual identity systems across digital and physical channels.

Product overview

Avec is a branding agency that offers a unified suite of brand design services rather than a software product. The core offering consists of Branding & Identity Services (including research, strategy, naming, brand identity, art direction, typography, copywriting, and iconography), Web Design & Development (encompassing user experience, UI design, web design, and development), Packaging Design, and Print Communications. These services are offered as an integrated portfolio, with individual client projects typically combining multiple service offerings such as Branding + Web, Branding + Packaging + Print, or Branding + Print + Web. The agency's portfolio spans diverse industries including hospitality, consumer goods, media, fashion, and technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Identity Design Multi-disciplinary brand strategy and visual identity design services including logo development, visual systems, and brand guidelines for consumer-facing companies.
• Web Design & Development Website design and development services for consumer-facing brands, focused on digital brand presence and user-facing brand experiences.
• Packaging Design Physical product packaging design services that translate brand identity into tangible retail and consumer packaging systems.
• Print Communications Print design and communications services covering editorial, marketing collateral, and printed brand materials for client campaigns and product launches.

Quantifiable outcome

• Food52 awarded Publication of the Year by the James Beard Foundation in first year after rebranding
• +3 more outcomes

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mother Design: Mother Design is the design practice within the Mother network, producing brand identity, packaging, and digital work for premium consumer brands. Comparable to Avec in client profile and creative output, with a similar boutique-feel creative-led model.
• COLLINS: COLLINS is a design and strategy studio with overlapping brand identity, web, and packaging work for consumer, hospitality, and tech clients. Similar boutique scale and creative-led positioning make it a direct peer for branding engagements comparable to Avec's portfolio.
• Pentagram: Pentagram is the most direct comparable to Avec: a partner-led, multi-disciplinary design and branding studio serving similar client categories (hospitality, media, technology, consumer brands) with a comparable service mix of identity, packaging, web, and print. Both firms operate on a project-based, founder/partner-driven model.
• Hyperakt: Hyperakt is a NYC-based design agency focused on brand identity, web design, and social impact storytelling. Comparable scale and service mix; particularly relevant for nonprofit and mission-driven brand engagements similar to The 74 work at Avec.
• Mucca: Mucca is a multi-disciplinary design studio offering branding, identity, typography, packaging, and digital work. Comparable service mix and project-based model make it a relevant boutique peer to Avec.
• Chermayeff & Geismar & Haviv: Long-established NYC identity design firm serving institutional and consumer clients with brand identity, logo, and visual systems. Closely comparable to Avec on the identity-design axis with a similar boutique New York footprint.
• Manual: Manual is a creative studio delivering brand strategy, identity, and digital experience design for premium consumer and lifestyle brands. Overlaps Avec directly on brand identity and web projects for similar hospitality and lifestyle clientele.
• Carbone Smolan Agency: Carbone Smolan Agency is a NYC branding and design firm producing identity, print, and digital work for premium consumer and cultural clients. Direct competitor for similar boutique-scale branding engagements and client verticals.

Broad incumbents

• Wieden+Kennedy: Wieden+Kenn Kennedy is a global creative agency with an in-house design arm (W+K Studio) that produces brand identity, packaging, and experiential work. A broader incumbent serving many of the same enterprise client categories as Avec but with full advertising capabilities.
• Lippincott: Lippincott is a larger, established brand strategy and design consultancy serving enterprise clients across categories. Overlaps Avec on brand identity and strategy but operates at greater scale with broader advisory offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/avecyou
• Xx.com/avecyou
• LinkedInlinkedin.com/company/avecyou

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avec