Falaya

What Falaya does

Falaya is a Baton Rouge, Louisiana-based flat-fee real estate brokerage that operates a cloud-based transaction platform enabling homeowners, real estate investors, home builders, and institutional sellers to list and manage property sales on the MLS without engaging a traditional full-service agent. Founded in 2020 and operating as Falaya LLC, the company offers three tiered listing packages — Basic ($500 upfront + $500 at closing), Professional ($500 + 0.5% at closing), and Premium ($250 + 1% at closing) — which progressively bundle licensed Falaya realtor advisory and negotiation support on top of MLS syndication to Zillow, Realtor.com, Redfin, Trulia, and 1,000+ sites.

The underlying technology stack combines a self-serve web application (app.falaya.com) with native iOS and Android mobile apps, a seller dashboard, an automated transaction coordination system with "Push Button Offers" electronic signature workflow, and Q&A-style document automation. The platform also integrates with ShowingTime and Broker Bay for showing management. A generative-AI feature, AI Staged Photos, was added as an on-demand service. Falaya is licensed across 9 US states (Louisiana, Mississippi, Georgia, Texas, Alabama, Florida, North Carolina, Tennessee, Colorado) and pairs the product-led growth motion with a demo-booking inside-sales channel for institutional and builder segments.

Revenue mechanics are hybrid: upfront listing fees, closing-based percentage fees, and a la carte professional services (photography, video/3D walkthrough, targeted ads, inspections, AI staging, pricing analysis, staging support, general support at $75/hour). The company is privately held and bootstrapped, with an 11-person team and no disclosed external funding.

Name

Falaya

Legal name

Falaya LLC

Website

https://falaya.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Falaya is a Baton Rouge-based flat-fee MLS brokerage platform that enables homeowners, real estate investors, home builders, and institutional sellers to list properties on the MLS without traditional 5-6% agent commissions, operating across 9 US states with a self-serve web and mobile app plus on-demand realtor services.

Ownership category

akta.pro rank

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Flat Fee MLS Listing Packages: Three tiered flat fee MLS listing packages with upfront fees and closing fees. Basic Plan ($500+$500), Professional Plan ($500+0.5% closing), Premium Plan ($250+1% closing).
2. On-Demand Real Estate Services: A la carte licensed realtor services including pricing analysis, professional photography, video/3D tours, staging support, targeted ads, inspections, and general support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Falaya is a flat-fee MLS listing platform that helps home sellers, real estate investors, and home builders bypass traditional full-commission real estate agents by offering self-serve listing packages for a flat upfront fee plus a smaller success-based fee at closing. The core offering bundles MLS syndication to all major real estate websites with a dedicated transaction coordinator, document automation, push-button offer management, and on-demand agent support. Customers can also purchase à la carte add-on services such as professional photography, video walkthroughs, AI-staged photos, social media advertising, contract negotiations, and pre-listing inspections through the platform.

Product overview

Falaya is a flat-fee MLS listing platform that enables homeowners to sell properties without traditional agent representation. The core platform consists of three listing packages (Basic Plan at $500 + $500 at closing, Professional Plan at $500 + 0.5% at closing, and Premium Plan at $250 + 1% at closing) that provide MLS access, transaction coordination, and mobile app functionality. These core plans differ in the level of Realtor support provided—from self-service to full-service. The platform is complemented by on-demand add-on services including Professional Photography ($200), Video & 3D Walkthrough ($600), AI Staged Photos, Listing Price Analysis ($300), Targeted Social Media Ads ($200), Staging Support, General Support ($75/hour), House Measurement ($200), Pre-Listing Inspection ($400), and Contract Negotiations. The Falaya Mobile App and Seller Dashboard provide the technology interface for managing listings, leads, offers, and tasks. Transaction Management with dedicated coordinators supports all listings through the closing process.

Differentiator

Problem solved

Functional benefit

Products and services

• Falaya Mobile App (iOS and Android) Native mobile app for iOS and Android devices that lets home sellers manage their MLS listing, documents, photos, tasks, showings, and transaction progress directly from their phone. Built for individual home sellers, real estate investors, and home builders using the Falaya flat-fee listing platform.
• Falaya Transaction Management Service End-to-end transaction coordination service supported by a dedicated transaction coordinator, with document automation, electronic signatures, push-button offer management, showing management, lead routing, and a custom task checklist. Designed for home sellers who want professional handling of paperwork and compliance while keeping a flat-fee cost structure.
• Listing Price Analysis (CMA) Comparative market analysis service that helps sellers set an accurate list price for their property using market data. Offered as an on-demand add-on to Falaya's core listing packages.
• Targeted Social Media Ads Paid social media advertising service that promotes Falaya listings to targeted buyer audiences on social platforms. Sold as an add-on to accelerate listing exposure beyond organic MLS syndication.
• Professional Photography Professional real estate photography delivered to sellers as an add-on to improve the visual quality of their MLS listing and marketing assets.
• Video & 3D Walkthrough Video tour and 3D walkthrough production service that creates immersive property tours for Falaya listings, sold as an add-on to boost buyer engagement online.
• Staging Support Physical home staging consultation and support to help sellers prepare their property for showings and photography. Offered as an add-on through the Falaya platform.
• AI Staged Photos AI-powered virtual staging service that digitally furnishes a property's listing photos to show buyers how rooms could look when staged. Sold as a low-cost alternative or complement to physical staging.
• House Measurement Service Property measurement service that verifies and documents the square footage of a seller's home for accurate MLS listing data and buyer disclosures.
• Pre-Listing Inspection Pre-listing home inspection service that lets sellers identify and address property issues before putting the home on the market, reducing surprises during buyer due diligence.
• Contract Negotiations Support Agent-assisted contract negotiation service that gives sellers on-demand help reviewing and negotiating purchase offers, contingencies, and terms.
• General Support On-demand general agent support service allowing Falaya sellers to ask questions and get help at any point during the listing and closing process, priced based on need.

Quantifiable outcome

• 89% success rate for sellers using the platform
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/FalayaRE
• YouTubeyoutube.com/channel/UC3ITu6Rby2u9LYyHiH-MJ0g
• Facebookfacebook.com/FalayaRealEstate
• LinkedInlinkedin.com/company/falaya
• Instagraminstagram.com/falayarealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falaya