EmPRO

What EmPRO does

EmPRO Insurance Company is a medical professional liability (MPL) insurance carrier domiciled in New York and operating across five Northeast states (New York, New Jersey, Massachusetts, Connecticut, and Pennsylvania). The company underwrites claims-made and occurrence MPL coverage for individual physicians and healthcare providers, physician groups of all sizes and specialties, and hospitals and healthcare facilities, complemented by Entity Liability and Commercial General Liability policies. EmPRO is a wholly owned subsidiary of Physicians' Reciprocal Insurers (PRI), a New York reciprocal insurance exchange formed in 1981; the carrier emerged from PRI's 2017 reorganization under new management led by Bruce C. Shulan and The Princeton Partnership, LLC, followed by the 2020 acquisition and recapitalization of the former Empire Insurance Company into EmPRO with $100 million of capital.

Revenue is generated principally through recurring annual insurance premiums, with policyholder pricing governed by specialty, jurisdiction, coverage limits, deductibles, and claims history. Annual written premiums exceed $190 million across the multi-state portfolio, placing EmPRO as the 3rd largest MPL writer in New York and the 13th largest in the United States. Distribution is executed through licensed insurance brokers and agents across the region, supplemented by direct inside-sales and a New York online quick-quote channel. Underwriting is supported by a chief actuary building data modeling and advanced analytics for pricing, reserving, and risk selection.

Beyond core coverage, EmPRO competes on a differentiated services layer: MSSNY-accredited CME courses that qualify policyholders for premium discounts (5% in NY, 7.5% in NJ, MA, CT), risk management and patient safety consulting, an in-house peer support program for physicians facing litigation, the Physicians' Club community program, and the Flourishing in Medicine podcast. The carrier employs 101-250 staff across offices in Roslyn (HQ), Rochester, Hamilton Township (NJ), and Boston (MA), with headquarters at 1800 Northern Boulevard, Roslyn, NY.

Name

EmPRO

Legal name

EmPRO Insurance Company

Website

https://myempro.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

EmPRO Insurance Company is a New York-domiciled medical professional liability carrier underwriting claims-made and occurrence MPL coverage for physicians, physician groups, and healthcare facilities across five Northeast states, distributing through licensed brokers and generating over $190 million in annual written premiums.

Ownership category

akta.pro rank

Product category

Medical Malpractice Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Medical Malpractice Liability (FSAJADAK)

Keywords

• Medical malpractice insurance
• Professional liability coverage
• Healthcare insurance
• Risk management services
• Continuing medical education

Headquarters

HQ city

Roslyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Medical Professional Liability Insurance Premiums: EmPRO generates revenue through medical professional liability insurance premiums collected from healthcare providers, physician groups, and healthcare facilities. Policyholders pay premiums for coverage protection against malpractice claims. The company writes both claims-made and occurrence policies for physicians and other healthcare professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

EmPRO Insurance Company is a regional medical professional liability (malpractice) insurance carrier underwriting claims-made and occurrence MPL policies for individual physicians, physician groups, and healthcare facilities in the Northeast United States. The company also offers Entity Liability and Commercial General Liability coverage, complemented by risk management consulting, CME-accredited education, and peer support services.

Product overview

EmPRO Insurance Company is a medical professional liability insurance carrier offering a comprehensive portfolio of products and services for healthcare professionals and facilities. The core offerings include Physicians and Healthcare Providers Coverage, Physician Groups Coverage, Healthcare Facilities Coverage, and Other Products. These are supported by Entity Liability Policies and Commercial General Liability Coverage. The company differentiates through value-added services including Risk Management and Patient Safety consulting, Educational and Support Programs (featuring CME-accredited courses like Fundamentals of Risk Management, Minimizing Diagnostic Error, and Demystifying Medical Malpractice Litigation), Peer Support Program (offering one-to-one and group support), and the Physicians' Club membership program. Content resources include the 'Flourishing in Medicine: From Surviving to Thriving' podcast. The company operates as a regional carrier in the Northeast U.S. with coverage available in New York, New Jersey, Massachusetts, Connecticut, and Pennsylvania.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Professional Liability (MPL) Policy for Physicians and Healthcare Providers Insurance policy covering an insured healthcare provider's liability for injury arising during treatment and care of patients, issued to individual physicians and other healthcare professionals on a claims-made or occurrence basis.
• Medical Professional Liability (MPL) Policy for Physician Groups Tailored group MPL coverage for physician practices of all sizes and specialties, providing coordinated liability protection for multiple providers within a practice entity.
• Medical Professional Liability (MPL) Policy for Healthcare Facilities Coverage for hospitals and healthcare facilities protecting against medical liability risks and supporting the facility's patient care mission.
• Other Insurance Products Additional insurance products that broaden protection beyond standard medical malpractice coverage, addressing complementary risks for healthcare professionals and entities.
• Entity Liability Policy Insurance policy covering claims against professional entities (e.g., healthcare practice groups) based on liability for acts of employees and contractors.
• Commercial General Liability (CGL) Coverage Coverage for accidental bodily injury, property damage, and personal or advertising injury caused by services, business operations, or employees of the insured entity; excludes professional liability.
• Risk Management and Patient Safety Services Risk management consulting services designed to help healthcare professionals manage clinical and operational risk, improve patient safety outcomes, and reduce exposure to malpractice claims.
• Educational and Support Programs (CME) CME-accredited courses and educational programs designed to reduce malpractice risk and insurance costs, including risk management training and professional development; completion qualifies for premium discounts (5% in NY, 7.5% in NJ, MA, CT, PA).
• Peer Support Program Confidential peer support services for physicians experiencing medical errors, malpractice lawsuits, depositions, or trials, available in-person and virtually, including one-to-one peer support and virtual support groups.
• Physicians' Club A membership program offering quarterly events and networking opportunities for physicians to connect, share experiences, and build camaraderie, open to all physicians regardless of insured status.

Quantifiable outcome

• 5% Premium Discount Program available in New York State for completing approved risk management courses
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• Physicians' Reciprocal Insurers (PRI)coreStrategic or Co-development Partner · 1 July 2020Physicians' Reciprocal Insurers (PRI) is the parent company of EmPRO. PRI was formed in 1981 as a New York reciprocal insurance exchange. EmPRO is a wholly owned subsidiary of PRI. As of October 1, 2021, EmPRO became the authorized insurance company within the holding company system through which all insurance business is written. All EmPRO policyholders remain Subscribers of the PRI reciprocal exchange.
• PRIMMA LLCcoreStrategic or Co-development Partner · 1 July 2017PRIMMA LLC is a wholly owned subsidiary of PRI that acts as both the Attorney-in-Fact for PRI and the Manager for EmPRO. The team that reengineered the turnaround of PRI beginning in July 2017 is the same team of senior management and employees responsible for the business operations of EmPRO and its expansion.
• The Princeton Partnership, LLC (TPP)coreStrategic or Co-development Partner · 1 July 2017New management led by Bruce C. Shulan and his team at The Princeton Partnership, LLC (TPP) engineered the turnaround of PRI beginning in July 2017. This management team was authorized by the New York State Department of Financial Services to restructure and reorganize the organization.
• Law Offices of Benvenuto & GaujeanmajorImplementation/ SI/ Consulting PartnerEmPRO partners with the Law Offices of Benvenuto & Gaujean for legal representation in malpractice defense cases. The firm has over 30 years of litigation experience with over 20 years as a medical malpractice defense attorney. Senior Trial Attorney Max Gaujean and his team represent EmPRO insureds in both State and Federal courts.
• Medical Society of the State of New York (MSSNY)majorStrategic or Co-development PartnerEmPRO Insurance Company is accredited by the Medical Society of the State of New York (MSSNY) to provide continuing medical education for physicians. EmPRO designates its live activities for AMA PRA Category 1 Credits. MSSNY accreditation enables EmPRO to offer CME-accredited courses that qualify for premium discounts.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• CNA Financial: Diversified commercial P&C insurer with a significant healthcare professional liability unit serving hospitals, healthcare systems, and physicians. A broader incumbent whose healthcare liability capabilities compete with EmPRO in the facility and group segment.

Direct peers

• ISMIE Mutual Insurance Company: Medical professional liability insurer headquartered in Illinois, providing MPL coverage and risk management to physicians and healthcare entities—comparable in product scope and physician-focused service model.
• The Doctors Company: Largest medical professional liability insurer in the United States, serving physicians, groups, and healthcare facilities across all 50 states. Directly comparable to EmPRO across core MPL products and physician-member services model.
• Coverys: Medical professional liability insurer formed from the merger of several regional MPL carriers, serving physicians, hospitals, and healthcare systems nationally. Overlaps with EmPRO in core MPL underwriting and Northeast presence.
• Medical Protective: A Berkshire Hathaway specialty insurer and one of the oldest MPL carriers in the US, writing claims-made and occurrence policies for physicians, groups, and healthcare facilities. A leading direct competitor to EmPRO in physician-focused MPL.
• MAG Mutual Insurance Company: Doctor-led medical professional liability insurer serving physicians and healthcare systems, with strong risk management and patient safety services comparable to EmPRO's CME and peer support ecosystem.
• Medical Mutual of Maryland: Regional MPL carrier serving Mid-Atlantic physicians, healthcare professionals, and facilities. Comparable to EmPRO in regional concentration strategy and physician/patient safety programs.
• ProAssurance (NORCAL Mutual): Specialty property/casualty insurer with a substantial medical professional liability division including NORCAL Mutual. Directly comparable to EmPRO in MPL products for physicians, groups, and healthcare facilities.
• SVMIC (State Volunteer Mutual Insurance Company): Physician-owned MPL carrier serving physicians, group practices, and healthcare facilities across multiple states, with risk management and CME offerings directly parallel to EmPRO's value-added services.

Emerging players

• Physicians Insurance: Northwest-focused medical professional liability insurer serving physicians, clinics, and hospitals. Comparable to EmPRO in MPL product focus and physician risk management services, though regionally distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EmPRO_Insurance
• YouTubeyoutube.com/@emproinsurance7756
• Facebookfacebook.com/EmPROInsurance
• LinkedInlinkedin.com/company/my-empro-insurance
• Instagraminstagram.com/emproinsurance

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EmPRO