Helen's House

What Helen's House does

Helen's House® LLC is a privately held, locally family-owned assisted living operator based in Appleton, Wisconsin, founded in July 2013 by Christopher after the death of his mother Helen. The company delivers 24-hour live-in long-term care in custom-built 4-bedroom single-family homes, each serving a maximum of four residents with a 1:4 caregiver-to-resident ratio. Care is overseen by a full-time Director of Care who is a Registered Nurse with over 20 years of nursing experience and includes ostomy, catheter, wound, diabetic, and dementia care, along with ADL support and aging-in-place services. The company also operates Helen's House® Supportive Home Care, an in-home care service for active independent seniors across the Fox Valley from Oshkosh to Green Bay.

The business operates on a monthly residency fee model with pricing quoted privately (not publicly disclosed). Customer acquisition is community-led: phone inquiries (920-851-2345), website contact forms, in-person tours, and word-of-mouth referrals from family testimonials are the primary channels. Helen's House has expanded to six locations across Grand Chute, Little Chute, Kimberly, and Appleton (Lourdes), with five functioning as Long-Term Care Households and maximum census of approximately 20–24 residents. Headcount is reported at 11–50 employees and the company is entirely founder-owned with no external institutional investment.

Revenue figures are not disclosed; based on capacity, Wisconsin assisted living rate benchmarks, and a small employee base, revenue is estimated in the low single-digit millions. The competitive positioning centers on a residential congregate housing model that intentionally avoids institutional aesthetics — homes are built in actual neighborhoods with no signage or campus, and residents can personalize their rooms. Switching costs are reinforced by the ability to age in place without relocating as care needs escalate.

Name

Helen's House

Legal name

HELEN'S HOUSE® LLC

Website

https://helens-house.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Helen's House® LLC operates a network of custom-built 4-bedroom residential assisted living homes in the Appleton, Wisconsin area, providing 24-hour live-in care with a 1:4 caregiver-to-resident ratio for seniors needing long-term support, alongside an in-home Supportive Home Care service for active seniors across the Fox Valley.

Ownership category

akta.pro rank

Product category

Assisted Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• Assisted living services
• Residential elderly care
• Senior care facilities
• In-home care services
• Memory care support

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Long-Term Care Residency: 24-hour live-in care services provided in custom-built 4-bedroom homes. Residents receive personalized care plans, daily living assistance, medication management, and specialized care services. Revenue generated through ongoing residency fees.
2. Supportive Home Care Services: In-home care services for active independent seniors including companionship, house chores, shopping assistance, personal cares, accompanying with outings, and pet services. Available throughout the Fox Valley from Oshkosh to Green Bay.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Helen's House operates custom-built 4-bedroom residential homes in the Appleton, Wisconsin area that provide 24-hour live-in assisted living care to four residents per home, maintaining a 1:4 caregiver-to-resident ratio. The company also offers Supportive Home Care services for active independent seniors throughout the Fox Valley, providing in-home assistance with daily activities, companionship, and household tasks. Services include specialized medical care such as ostomy, catheter, and wound care, along with assistance with activities of daily living, medication management, and dementia-centered activities.

Product overview

Helen's House operates as a single-product care services company offering two interconnected residential care solutions: Long-Term Care Households (the core flagship offering established in 2013) and Supportive Home Care (a newer in-home care service). Both services are designed around the company's 1:4 care ratio philosophy, providing personalized, dignified care that enables seniors to age in place rather than move to institutional settings. The Long-Term Care Households feature custom-built 4-bedroom homes for four residents each, while Supportive Home Care extends similar philosophy to seniors remaining in their own homes throughout the Fox Valley area.

Differentiator

Problem solved

Functional benefit

Brands

• Helen's House® Supportive Home Care: In-home care services for seniors ranging from assisting with daily activities of living (ADLs) to facilitating household chores and errands, available throughout the Fox Valley from Oshkosh to Green Bay.

Products and services

• Long-Term Care Households
• Supportive Home Care

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Atria Senior Living: Major U.S. assisted living operator with over 200 communities, owned by Ventas (REIT). Comparable as a broad incumbent offering similar assisted living services to seniors nationally; addresses the same resident demographic as Helen's House but with larger community formats.
• Five Star Senior Living: Operates ~140 senior living communities across the U.S., including assisted living and memory care. Comparable as a broad incumbent serving the same resident demographic; differs in offering larger community formats rather than the small-house approach Helen's House employs.
• Watermark Retirement Communities: National senior living operator with ~70 communities across 18 states, focused on premium assisted living and memory care. Comparable in its premium positioning and emphasis on quality resident experience; competes with Helen's House for the higher-acuity, higher-fee segment of the senior care market.
• Enlivant: Operates over 200 assisted living communities across 26 states. Provides similar assisted living services to Helen's House at larger institutional scale; relevant comparable for understanding assisted living unit economics, regulatory exposure, and caregiver ratio tradeoffs.
• Sunrise Senior Living: Large senior living provider with ~270 communities across the U.S., U.K., and Canada. Offers assisted living and memory care services comparable to Helen's House but at institutional scale; competes for the same premium-segment families seeking quality care.
• Brookdale Senior Living: Largest senior living operator in the U.S. with ~650 communities across 41 states. Compares as the dominant broad incumbent in assisted living; competes for the same senior resident pool as Helen's House but at much larger institutional scale with significantly lower caregiver-to-resident ratios.

Direct peers

• The Green House Project: Nonprofit pioneer of the small-house nursing home model with ~300 homes in operation. The closest direct peer to Helen's House's 4-bed congregate housing philosophy, with similar emphasis on intimate caregiver ratios, homelike environments, and aging in place; an architecturally and operationally analogous model.

Regional players

• Brightview Senior Living: Operates ~45 senior living communities primarily in the Mid-Atlantic and Northeast U.S. Comparable in offering assisted living with high service standards; relevant as a regional player demonstrating how mid-sized operators expand geographically without yet reaching national scale.

Emerging players

• Comfort Keepers: Franchise-based in-home care provider with ~600 locations across the U.S. and internationally. Directly comparable to Helen's House's newer Supportive Home Care service line; competes for the same active senior in-home care market in the Fox Valley and similar markets.

Others

• Wisconsin Department of Health Services (Family Care / IRIS): Wisconsin state agency administering Family Care and IRIS Medicaid waiver programs that fund assisted living services for eligible seniors. Relevant as the primary public payor in Helen's House's market; understanding Family Care reimbursement is critical to sizing Wisconsin ALF market economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HelensHouseLLC
• Instagraminstagram.com/helenshousellc
• LinkedInlinkedin.com/company/helens-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helen's House