Stoneacre Motor Group
Stoneacre Motor Group is a privately held UK franchised automotive retailer operating 85+ dealerships across 50+ UK locations, selling new and used vehicles from 33 manufacturers and earning revenue across vehicle sales, finance commissions, leasing, servicing, and MOT.
- Company typePrivate
- Founded1994
- HeadquartersThorne, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Stoneacre Motor Group does
Stoneacre Motor Group is a privately held UK automotive retailer operating under the legal entity DecideBloom Ltd, founded in 1994 by Richard Teatum and headquartered in Thorne, United Kingdom. The group operates 85+ franchised dealerships across 50+ locations in Northern England, the Midlands and Wales, selling new and used vehicles from a portfolio of 33 manufacturers spanning volume marques (Ford, Vauxhall, Nissan, Kia), premium names (Volvo, Lexus, Aston Martin), and EV-exposed brands (Polestar, BYD, OMODA, JAECOO), alongside motorcycles from Triumph and Harley-Davidson and commercial vehicles through dedicated Ford Transit Centres.
The business earns revenue across four streams: one-time gross margin on new and used vehicle sales; recurring finance commissions on PCP, PCH, HP and Conditional Sale products brokered under FCA authorisation (Firm Reference Number 308726); recurring contract hire and leasing income; and ongoing aftersales revenue from manufacturer-trained servicing, MOT testing, parts, and body repairs. Customer segments include individual retail consumers, business fleet operators, and Motability Scheme customers, with go-to-market combining physical showrooms, an online search and booking platform, and the internal Stoneacre Academy used for staff training and certification.
The company's competitive position is anchored in physical distribution density, an unusually broad multi-brand portfolio for a non-listed UK dealer group, and an FCA-regulated finance capability that allows it to retain finance-introducer economics in-house. In July 2024 Stoneacre acquired Trenton Motor Group (£70m reported turnover), adding Nissan and KGM Motors franchises plus three dealerships in Hull and Grimsby; underlying organic revenue trends remain undisclosed in the available data.
Stoneacre Motor Group firmographics
Firmographics- Name
- Stoneacre Motor Group
- Legal name
- DecideBloom Ltd
- Website
- https://stoneacre.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Stoneacre Motor Group is a privately held UK franchised automotive retailer operating 85+ dealerships across 50+ UK locations, selling new and used vehicles from 33 manufacturers and earning revenue across vehicle sales, finance commissions, leasing, servicing, and MOT.
- Ownership category
- akta.pro rank
Stoneacre Motor Group industry classification
Industry- Product category
- Automotive Retail
- NAICS
- Motor Vehicle and Parts Dealers (441), Automobile Dealers (4411), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industry
- Motorcycle & Powersports Finance (FSAKADAG)
Keywords
Where Stoneacre Motor Group is headquartered
LocationHeadquarters
- HQ city
- Thorne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices13 records
Markets served
Stoneacre Motor Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales (New and Used): Primary revenue stream from sale of new and used vehicles across 33 automotive brands. Revenue generated from mark-up on vehicle sales with varying margins across brands and vehicle types.
- Automotive Finance: Finance products including Personal Contract Purchase (PCP), Personal Contract Hire (PCH), Hire Purchase (HP), Conditional Sale, and specialist finance options. Revenue generated through interest income and lender commissions.
- Aftersales and Servicing: Manufacturer maintenance, MOT testing, repairs, and parts sales. Ongoing revenue stream from existing customer base requiring regular servicing and repairs.
- Vehicle Leasing: Car and van leasing options across multiple brands. Business and personal contract hire arrangements generating recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Vehicle Sales - Cash Purchase |
| Subscription | Monthly | Finance Products (PCP/HP/PCH) |
| Unit Pricing | Pay-as-you-go | Servicing and MOT |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Stoneacre Motor Group product offering
Product offeringCore offering
Stoneacre Motor Group is a multi-brand automotive retailer operating 85+ franchised dealerships across 50+ UK locations, selling new and used vehicles from 33 manufacturers. The company offers automotive finance (PCP, PCH, HP, Conditional Sale), vehicle leasing, manufacturer-trained servicing, MOT testing, parts, commercial vehicles, motorcycles, fleet operations, and Motability Scheme adapted vehicles. Online capabilities include vehicle search, finance applications, service booking, and a free car valuation tool.
Product overview
Stoneacre Motor Group is a multi-brand automotive dealership network operating as a unified platform offering sales, finance, and servicing across the vehicle ownership lifecycle. The core offering centers on new and used car sales across 27+ manufacturers (Abarth, Alfa Romeo, Alpine, Aston Martin, BYD, Changan, Citroen, CUPRA, Dacia, Fiat, Ford, Geely, Honda, Hyundai, JAECOO, Jeep, KGM, Kia, LEPAS, Lexus, Mazda, MG, Mitsubishi, Nissan, OMODA, Peugeot, Polestar, Renault, SEAT, Suzuki, Toyota, Vauxhall, Volvo), supported by car finance products (PCP, PCH, HP, Conditional Sale), vehicle leasing, servicing and MOT, vans and commercial vehicles, motorcycles, the Motability Scheme, part exchange, free car valuation, and body repair services. The company operates 85+ dealerships across 50+ UK locations.
Differentiator
Problem solved
Functional benefit
Products and services
- New Car Sales Sale of brand-new vehicles across 33 manufacturers including Abarth, Alpine, Aston Martin, BYD, Citroen, Changan, CUPRA, Dacia, Fiat, Ford, Geely, Honda, Hyundai, JAECOO, Jeep, KGM, Kia, LEPAS, Lexus, Mazda, MG, Nissan, OMODA, Peugeot, Polestar, Renault, SEAT, Suzuki, Toyota, Vauxhall, and Volvo, with searchable listings by manufacturer, location, and finance options.
- Used Car Sales Pre-owned vehicle sales including nearly new, ex-demonstration, and approved used cars across multiple manufacturers with part-exchange options and used vehicle warranties.
- Car Leasing Personal and business vehicle leasing contracts including Personal Contract Purchase (PCP), Personal Contract Hire (PCH), Hire Purchase (HP), and Conditional Sale options across multiple brands, generating recurring monthly payments.
- Car Finance Multiple consumer finance products including PCP, PCH, HP, Conditional Sale, bad credit finance, 0% finance, no deposit options, and pay-as-you-go financing, arranged through FCA-regulated credit broker arrangements (firm reference 308726).
- Servicing and MOT Manufacturer-trained technician servicing, MOT testing, and manufacturer maintenance programmes across all 33 brands sold by the group, with online booking for service and MOT appointments.
- Vans and Commercial Vehicles New and used van sales, Ford Transit Centre commercial vehicle operations, and van leasing across brands including Citroen, Fiat, Ford, Nissan, Peugeot, Renault, Toyota, and Vauxhall.
- Motorcycles Motorcycle sales including Triumph and Harley-Davidson brands through a dedicated motorbike sales division.
- Body Repairs and Accessories Accident and body repair services along with genuine manufacturer accessories, delivered through the group's accident repair centres and parts operations.
Companies that use Stoneacre Motor Group
Customer profileSegments3 records
Ideal customer profiles3 records
Stoneacre Motor Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stoneacre Motor Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- NissancoreFranchised dealer partnership for Nissan vehicles. Following Trenton Motor Group acquisition in July 2024, Stoneacre now operates Nissan dealerships in Grimsby, Hull, Liverpool, and Nottingham. Provides sales, service, and aftersales support for Nissan vehicles including electric vehicles like the Nissan LEAF.
- KGM MotorscoreFranchised dealer partnership for KGM (formerly SsangYong) vehicles. Added through Trenton Motor Group acquisition. Stoneacre provides KGM sales and aftersales services from Grimsby Hewitts Business Park location.
- FordcoreLong-standing franchised dealer for Ford vehicles and commercial vehicles. Stoneacre operates Ford dealerships in multiple locations including Doncaster, York (Transit Centre), and Scarborough, with dedicated Ford Transit Centre facilities for commercial vehicle sales and service.
- RenaultcoreFranchised dealer partnership for Renault vehicles. Stoneacre operates Renault dealerships in Blackburn, Chesterfield, Darlington, Doncaster, Rotherham, Sheffield, and Stafford, offering sales and service for Renault's range including electric vehicles.
- KiacoreFranchised dealer for Kia vehicles across multiple UK locations. Stoneacre Kia dealerships in Durham, Grimsby, Lincoln, Stafford, and Wallasey providing sales, service, and warranty support for Kia's award-winning vehicle range.
- Motability SchemecorePartnership with UK Motability Scheme enabling disabled customers to access vehicles through the scheme. Stoneacre offers Motability Scheme vehicles across multiple brands including BYD, Citroen, CUPRA, Dacia, Fiat, Ford, Hyundai, and others with adapted vehicle options.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Stoneacre Motor Group competitors and assessment
Company assessmentDirect peers
- Vertu Motors: UK multi-brand automotive retailer with ~140 dealerships across volume and premium brands. Directly comparable to Stoneacre in business model (franchised multi-brand sales, finance, aftersales) and customer segments (retail and fleet).
- Pendragon: Major UK automotive retailer (formerly listed, now Hellman & Friedman portfolio) operating franchised dealerships across volume and premium brands. Closely comparable multi-brand retail and aftersales platform to Stoneacre.
- Lookers: One of the UK's largest dealer groups operating volume and premium franchised dealerships. Directly comparable to Stoneacre in scale, brand breadth, finance brokerage, and aftersales operations.
- Inchcape UK: Global automotive distributor and retailer with significant UK franchised operations across premium and volume brands. Comparable multi-brand retail and distribution model with strong finance and aftersales presence.
- Arnold Clark: Largest independently owned automotive retailer in Europe with 200+ UK dealerships across multiple brands. Closely comparable to Stoneacre in scale, multi-brand strategy, and family-owned private operating model.
- Marshall Motor Group: UK franchised automotive retailer (acquired by Constellation Automotive Group in 2022) operating volume and premium brand dealerships. Directly comparable to Stoneacre in multi-brand retail model and customer base.
- JCT600: Large Yorkshire and North England-based multi-brand automotive retailer with 50+ dealerships. Highly comparable to Stoneacre in regional concentration, multi-brand strategy, and family-owned private status.
- HR Owen: UK luxury automotive retailer specializing in ultra-premium and luxury brands (Aston Martin, Lamborghini, Bentley). Comparable to Stoneacre's premium franchise exposure but with a more luxury-focused positioning.
- Allen Motor Group: UK family-owned multi-brand automotive dealer group with franchised dealerships across volume brands. Comparable to Stoneacre in private ownership, regional footprint, and multi-brand retail strategy.
- Waylands Automotive: UK multi-brand automotive retailer with franchised dealerships across volume brands. Comparable to Stoneacre in private ownership, multi-brand portfolio approach, and regional dealership network strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stoneacre Motor Group social profiles
Digital presenceStoneacre Motor Group compliance and trust
Trust signalCompliance3 records
Stoneacre Motor Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoneacre Motor Group leadership team
Management profileNumber of profiles
Profiles1 record
Stoneacre Motor Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Stoneacre Motor Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoneacre Motor Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoneacre Motor Group
What does Stoneacre Motor Group do?
Stoneacre Motor Group is a multi-brand automotive retailer operating 85+ franchised dealerships across 50+ UK locations, selling new and used vehicles from 33 manufacturers. The company offers automotive finance (PCP, PCH, HP, Conditional Sale), vehicle leasing, manufacturer-trained servicing, MOT testing, parts, commercial vehicles, motorcycles, fleet operations, and Motability Scheme adapted vehicles. Online capabilities include vehicle search, finance applications, service booking, and a free car valuation tool.
Is Stoneacre Motor Group a public or private company?
Stoneacre Motor Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stoneacre Motor Group founded?
Stoneacre Motor Group was founded in 1994. It employs 1,001 to 5,000 people.
Where is Stoneacre Motor Group based?
Stoneacre Motor Group is headquartered in Thorne, United Kingdom, in the Europe region.
How does Stoneacre Motor Group make money?
Four revenue lines are on record. Vehicle Sales (New and Used) is the primary driver. The others are automotive Finance, aftersales and Servicing and vehicle Leasing.
Who are Stoneacre Motor Group's main competitors?
Direct peers on record are Vertu Motors, Pendragon, Lookers, Inchcape UK, Arnold Clark, Marshall Motor Group, JCT600, HR Owen, Allen Motor Group and Waylands Automotive.
Does Stoneacre Motor Group have an API?
No public API is recorded for Stoneacre Motor Group.
What industry is Stoneacre Motor Group in?
Stoneacre Motor Group's product category is Automotive Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of FSAKADAG, Motorcycle & Powersports Finance. Its NAICS code is 441 and its SIC code is 5500.