What Infosel does

Infosel (legal entity Infoselective, S.A. de C.V.) is a Mexico-based, privately held SaaS company that delivers real-time financial information, market data, and investment analytics to Mexican financial institutions, brokerages, investment advisors, corporates, and individual investors. Founded in 1989 as a Grupo Reforma subsidiary and acquired in 2018 by entrepreneurs Miguel García and Edgar Pérez through a search fund, the company has evolved from a financial news agency into a multi-product fintech software platform with 30+ years of accumulated proprietary Mexican market data.

The product portfolio centers on Hub, a customizable real-time market monitoring and analysis platform covering BMV, BIVA, US exchanges, ETFs, funds, debt, currencies, commodities, and macroeconomic indicators, complemented by an Excel Add-in. Adjacent products include e-Trading (a white-label SaaS trading platform for brokerages), Portex (a wealth management and compliance platform with KYC/PLD features), Widgets (embeddable financial widgets for websites and apps), and a suite of financial APIs (Market Data, News, Funds, ETF, Securities, Calendar, Derivatives). The October 2025-launched Hub Agent (Asesor Inteligente) adds an AI-powered intelligent advisor layer positioned as the first of its kind in Mexico. Charting is delivered via a partnership with TradingView ("Supergráficos"), and content is amplified through Axis Negocios, a long-standing journalistic collaboration. Infosel holds ISO 27001 certification for information security management.

Infosel operates a hybrid go-to-market combining enterprise field sales targeting major Mexican banks and brokerages, white-label/OEM embedding (e-Trading and Portex), API-first distribution for fintech and developer integrators, and a self-serve SaaS motion for individuals and smaller clients via hub.infosel.com. Revenue is generated primarily through recurring subscriptions (Hub), licensing fees (white-label e-Trading and Portex), API and widget subscriptions, with offices in Mexico City and Monterrey. The company closed a second, undisclosed round of investment in 2024 and has stated ambitions to expand the platform across Latin America.

Name

Infosel

Legal name

Infoselective, S.A. de C.V.

Website

https://infosel.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Infosel is a Mexico-based SaaS provider of real-time financial market data, analytics, white-label trading, and wealth management platforms serving Mexican banks, brokerages, asset managers, corporates, and individual investors via its Hub, e-Trading, Portex, API, and widget products.

Ownership category

akta.pro rank

Product category

Financial Market Data & Analytics Software

NAICS

Portfolio Management and Investment Advice (523940), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Investment Advice (6282), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Distribution, Connectivity & Market Data Platforms (Entitlements, Normalization, APIs) (FSAFAIAJ)

akta.pro secondary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

Keywords

• Financial market data
• Investment analytics software
• Wealth management platform
• White-label trading platform
• Financial data APIs

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hub Subscription: SaaS subscription to the Infosel Hub platform providing access to real-time financial data, news, analysis, and monitoring tools. Billed on a periodic (monthly/annual) basis with subscription recurring revenue model.
2. White Label / OEM Platform Licensing: White-label e-Trading and wealth management platforms sold to financial institutions (brokerages, banks) who rebrand and deploy the software to their clients. Includes frontend, widgets, APIs, and integrations with monthly/anual rental fee.
3. Financial APIs: Access to Infosel's suite of financial APIs (Market Data, News, Funds, ETF, Securities, Calendar, Derivatives) for developers and platforms integrating financial data. Revenue generated through API usage and licensing.
4. Widgets: Embeddable financial widgets sold or licensed to websites and applications seeking financial content integration.
5. Portex (Wealth Management Platform): Wealth management SaaS platform for portfolio administration, client management, compliance, and reporting. Offered as a subscription platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Infosel provides a suite of SaaS financial information and analytics platforms serving the Mexican financial market. Its core offering centers on the Hub platform, which delivers real-time market data, news, and investment analysis for Mexican and international markets, complemented by a white-label e-Trading platform, financial data APIs, embeddable widgets, the Portex wealth management platform, and an AI-powered intelligent advisor (Asesor Inteligente) for investment analysis.

Product overview

Infosel is a B2B SaaS company providing financial information, analysis tools, and fintech solutions to financial institutions, brokerages, investment advisors, and private investors in Mexico. The product portfolio centers on Hub as the core platform offering market monitoring, analysis, and investment decision support. Additional products include e-Trading for brokerage operations, Widgets for embeddable financial tools, APIs for data distribution, and Portex for wealth management. A content partnership through Axis Negocios adds financial journalism. The AI-powered Hub Agent (Asesor Inteligente) provides intelligent advisory capabilities within the platform. With over 30 years of experience, Infosel serves the Mexican financial ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Hub: Platform for monitoring markets, analysis, and facilitating investment decision-making. Provides real-time financial data and news in a customizable experience.
• e-Trading
• Widgets
• APIs
• Portex
• Asesor Inteligente

Products and services

• Hub SaaS platform providing real-time Mexican and international market data, news, and customizable analysis tools for monitoring markets and supporting investment decisions. Used by individual investors, professionals, and corporates.
• e-Trading

Quantifiable outcome

• First AI-powered intelligent advisor for investment analysis in Mexico (launched October 2025)

Named customers25 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and historical.

• TradingViewcoreTechnology or Integration · 1 January 2024Infosel partnered with TradingView to power the charting engine in its Hub platform, replacing the previous charting technology with TradingView's advanced charting capabilities, branded as 'Supergráficos'. This partnership provides Hub users with more powerful and higher-value charting tools.
• Grupo ReformahistoricalOthersInfosel was founded in 1989 as a subsidiary of Grupo Reforma to provide real-time financial news and stock market information to financial institutions and investors in Mexico and abroad, initially via radio frequencies.
• Terra NetworkshistoricalStrategic or Co-development PartnerIn 1999, Infosel integrated with Terra Networks as its financial news and markets unit, expanding its digital reach during the early internet era.
• Axis NegocioscoreStrategic or Co-development PartnerInfosel and Axis Negocios have collaborated for years to provide an integrated view of the financial and business world. The collaboration combines Axis's journalistic rigor and depth of analysis with Infosel's real-time technology and data, providing strategic information, exclusive interviews, and reports that inspire critical thinking and help anticipate trends.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Addepar: Wealth management technology platform for portfolio analytics, reporting, and client management. Directly comparable to Infosel's Portex product for the wealth management professional segment, and a likely competitor if Infosel pursues LatAm wealth management expansion.
• AlphaSense: AI-powered market intelligence and enterprise search platform for financial research. Comparable as a financial information/AI research layer aimed at investment professionals, and a potential disruptor to Infosel's Hub Agent AI advisor positioning.
• IEX Cloud (IEX): Financial data API platform providing equities, FX, and reference data to developers and fintechs. Comparable to Infosel's APIs as a developer-first financial data distribution channel, though currently US-centric.
• Polygon.io: Cloud-based market data API provider serving fintechs and developers. Directly comparable to Infosel's API Market business (real-time and historical market data delivered via APIs), competing for the same developer/integrator customers globally.

Broad incumbents

• Bloomberg: Global financial data, analytics, and terminal incumbent explicitly cited in Infosel's own materials as a historical competitor. Comparable as a provider of real-time market data, news, and analytics to financial institutions, though operating at global scale and lacking Infosel's depth in Mexico-specific content.
• Morningstar: Provider of investment research, fund data, and wealth management software (Morningstar Direct). Directly comparable to Infosel across market data, fund analytics, and wealth management tooling, and a potential acquirer/partner for LatAm expansion.
• Refinitiv (LSEG): London Stock Exchange Group's financial data and infrastructure division (formerly Thomson Reuters Financial). Directly comparable as a real-time market data and analytics provider to institutional finance, competing with Infosel for enterprise contracts across global and emerging markets.
• FactSet: Provider of financial data, analytics, and portfolio management tools to investment professionals. Highly comparable to Infosel's Hub/e-Trading/Portex stack for institutional buy-side users, particularly for portfolio analytics and multi-asset data.
• S&P Capital IQ: S&P Global's financial intelligence platform offering fundamentals, estimates, transaction data, and analytics. Comparable to Infosel's data aggregation and analytics offerings for institutional research and corporate finance workflows.

Direct peers

• TradingView: Web-based charting and social trading platform and Infosel's strategic technology partner for charting. Comparable as a financial data visualization and charting provider, and a potential substitute/competitor for retail and pro charting layers embedded in Hub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Infosel
• Facebookfacebook.com/infoseloficial
• LinkedInlinkedin.com/company/infosel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infosel