What Flatastic does

Flatastic is a mobile-first household management application designed to coordinate the operational tasks of shared living. The product combines four integrated modules in a single shared workspace for a household: a collaborative shopping list with smart suggestions and item tagging, a cleaning schedule with a point-based scoring system for accountability, an expense tracker with automatic who-owes-whom calculations, and a pinboard for household communication. A complementary web app extends participation to household members without smartphones. The platform is built on Google Firebase, Mailjet, Freshdesk, Google AdMob, and AWS (EEA-hosted), with distribution exclusively through the Apple App Store and Google Play Store.

The company targets three primary consumer personas: shared-flat occupants (the original WGs use case in the German-speaking market), couples, and families. User testimonials consistently cite reduced household friction as the core value driver. Marketing is product-led and organic, relying on app store discovery, word-of-mouth within household groups, content marketing via a blog, and earned media coverage in major DACH outlets (FAZ, Spiegel Online, Die Zeit, Süddeutsche Zeitung, Wirtschaftswoche, 20 Minuten).

Flatastic operates a freemium subscription model. The base app is free (ad-supported via AdMob for non-Premium users), and Flatastic Premium — priced below 2 CHF/month with a 20% annual discount — unlocks an ad-free experience, cleaning-plan history, CSV export of financial entries, image attachments, multiple tagged shopping lists, and item sorting/editing. The company is bootstrapped and founder-owned, having explicitly raised no investor capital, financed historically through voluntary user donations before transitioning to subscriptions in 2020. Operating geographies are primarily DACH (Germany, Switzerland, Austria), with incidental usage documented in Northern Europe.

Name

Flatastic

Legal name

Flatastic GmbH

Website

https://flatastic-app.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Flatastic is a bootstrapped, mobile-first household management app for shared flats, couples, and families, offering integrated shared shopping lists, cleaning schedules with scoring, expense tracking, and household communication via a freemium subscription model in the DACH market.

Ownership category

akta.pro rank

Product category

Household Management Mobile App

akta.pro primary industry

Mobile App Stores & Marketplaces (BPAMADAA)

Keywords

• Household management app
• Shared apartment living
• Chore tracking software
• Shared expense tracking
• Collaborative shopping list

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Flatastic Premium Subscription: Core revenue stream. Users pay a monthly or annual subscription to unlock premium features including: no advertising, cleaning plan history, notes on chores, access to financial archives, personal expense tracking, CSV export of finances, image attachments to expenses, notes on items, multiple shopping lists with tags, item editing, and sorting. The app was initially funded through voluntary donations before transitioning to a formal subscription model. No investor funding has been raised.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Flatastic sells a mobile household management application that helps people who live together — in shared flats, as couples, or as families — coordinate shopping lists, cleaning schedules and chores, shared expenses and debts, and household communication in real time. The product is free to download on iOS and Android with a subscription tier (Flatastic Premium) that unlocks ad-free usage, multiple shopping lists with tags and categories, CSV export of finances, image attachments, cleaning plan history, and personal expense tracking. A companion browser-based web app is offered for household members without smartphones.

Product overview

Flatastic is a household management platform with a modular architecture. The core Flatastic App serves as the unified product, encompassing four integrated modules: Shopping List (collaborative grocery shopping), Cleaning Schedule/Chores (task management with accountability scoring), Expenses (shared financial tracking and debt calculation), and Pinboard (household communication). A companion Web App provides browser-based access for users without smartphones. Flatastic Premium is a subscription add-on that unlocks advanced features across all modules including ad-free experience, CSV export, item categorization, task filtering, and financial history archives. The product targets shared flats, couples, and families seeking to organize household tasks, shopping, and expenses.

Differentiator

Problem solved

Functional benefit

Products and services

• Flatastic App Free mobile household management application for shared living. Includes Shopping List (collaborative grocery lists with smart suggestions and item details), Cleaning Schedule (chore management with point-based accountability scoring), Expenses (shared finances and automatic debt settlement), and Pinboard (household communication). Available on iOS and Android for flatmates, couples, and families.
• Flatastic Web App Browser-based companion application of Flatastic for household members who do not have a smartphone. Provides full access to core household management features including shopping lists, expenses, chores, and the pinboard via a standard web browser at flatastic-app.com/webapp.
• Flatastic 3.3.0 Version 3.3.0 of the Flatastic mobile app — a major shopping list overhaul that introduces tags, categories, auto-categorization for 300+ items, and sorting/grouping capabilities. Represents a meaningful new shopping-list capability released to existing Flatastic App users.

Quantifiable outcome

• Reduces household arguments over chores, shopping, and expenses — user testimonials consistently cite fewer 'fights' and 'discussions' about household duties

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

One partnership is on record.

• ImmoRaiseminorGTM or Marketing PartnerFlatastic partnered with ImmoRaise, a German energy cost optimization service, to offer users a way to reduce household ancillary costs (Nebenkosten). Flatastic publishes a blog article on its website promoting ImmoRaise's services, with Flatastic credited as the source (utm_source=flatastic). The partnership is a referral/lead generation arrangement where Flatastic directs users to ImmoRaise for energy provider optimization, reportedly saving households up to 20% on ancillary costs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Any.do: Any.do is a broad productivity and task management app with shared lists, reminders, and calendar features that overlaps with Flatastic's shopping list and chore modules. While not specialized in shared household coordination, it is a credible alternative for users seeking a more general productivity solution.

Direct peers

• Splid: Splid is a group expense sharing app focused on trips, shared housing, and event groups. It directly competes with Flatastic's Expenses module and is popular among European flatmate and friend groups — the same target audience Flatastic serves.
• Cozi: Cozi is a long-standing family organizer app combining shared calendars, shopping lists, to-dos, and meal planning for households. It targets the same family segment as Flatastic with overlapping module coverage, making it a direct horizontal competitor for family household management.
• Splitwise: Splitwise is the dominant expense-splitting app for shared living situations, directly competing with Flatastic's Expenses module. Its large installed base and dedicated positioning on shared finances makes it the most directly comparable peer for Flatastic's shared-living target market.
• Settle Up: Settle Up is a group expense and debt settlement app for shared living, trips, and events. It targets the same flatmate/friend group use case as Flatastic's Expenses module and has a similar mobile-first, consumer-friendly positioning.
• OurHome: OurHome is a household chores and rewards app for families that bundles to-do lists, chores, and shared responsibilities into a gamified experience. It overlaps with Flatastic's Cleaning Schedule module and point-based accountability scoring.
• Hub Family Organiser: Hub Family Organiser is a family coordination app combining shared calendars, lists, meals, and to-dos. It directly competes for the family segment of Flatastic's customer base with overlapping module coverage.
• Sweepy: Sweepy is a chore and cleaning schedule app designed specifically for shared apartments (WGs), the exact target segment Flatastic originated in. It overlaps directly with Flatastic's Cleaning Schedule module and shares the German/DACH market roots.
• Tody: Tody is a smart chore and cleaning management app that helps households distribute and track recurring tasks. It is a focused competitor to Flatastic's Cleaning Schedule module and shares the recurring-chore use case with a comparable accountability system.
• Tricount: Tricount is a widely-used group expense tracking app popular in Europe for shared trips, shared flats, and households. It directly competes with Flatastic's Expenses module and has stronger European distribution and brand recognition in many markets Flatastic targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/flatasticapp
• Facebookfacebook.com/flatastic
• Instagraminstagram.com/flatasticapp
• LinkedInlinkedin.com/company/flatastic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flatastic