Kromatic - Innovation Coaching & Ecosystem Design

What Kromatic - Innovation Coaching & Ecosystem Design does

Kromatic (legally Trikro LLC) is a San Francisco–based innovation coaching and ecosystem design firm founded in 2010 that sells methodology, training, and advisory services to organizations attempting to run evidence-based innovation programs. Its core offering centers on The Real Startup Book (2nd edition, 51 contributors), a curated library of 60+ field-tested validation methods organized by learning objective, alongside four structured multi-week training programs (Running Better Experiments, Innovation Accounting, Creating a Minimum Viable Product, Get to Know Your Customers) and 20+ individual workshop modules covering customer discovery, experiment design, risk prioritization, financial modeling, and project management. The firm also delivers custom coaching engagements and an Innovation Forecasting service that combines proprietary innovation accounting with Monte Carlo simulation to produce probability-based ROI projections for board-level decision-making.

Revenue is generated through five streams: (1) coaching and consulting (custom-quoted, annual cadence), (2) training programs (subscription-recurring, multi-week cohorts), (3) Innovation Forecasting (concierge professional services), (4) Krobot MCP Server API access (freemium tier at 60 requests/minute, higher tiers on contact), and (5) a free resource library supporting top-of-funnel acquisition. Pricing is uniformly quote-based across paid offerings, with no public pricing disclosed. Distribution is hybrid: a content-led self-serve motion for individuals and teams, layered with enterprise sales via discovery and forecasting calls, plus a developer-relations motion through the MCP server targeting AI agent integrations.

Kromatic serves enterprises as its primary customer segment, with governments, non-profits, and accelerators as additional segments, and explicitly reaches a horizontal mix of business executives, product/project managers, marketers, and innovation coaches within those organizations. The firm operates from a San Francisco PO Box with no disclosed physical office and reports 1–10 core employees supplemented by 56 partner coaches across 16 countries. The company self-identifies as being in Beta phase and has not disclosed external funding.

Name

Kromatic - Innovation Coaching & Ecosystem Design

Legal name

Trikro LLC

Website

https://kromatic.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Kromatic (Trikro LLC) is a San Francisco-based innovation coaching and training firm selling lean startup methodology, evidence-based forecasting, and consulting services to enterprises, governments, non-profits, and accelerators, delivered via a distributed network of 56 partner coaches across 16 countries.

Ownership category

akta.pro rank

Product category

Innovation Consulting

NAICS

Other Computer Related Services (541519)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Lean Management & Continuous Improvement (Kaizen) (EDABAKAA)

Keywords

• Innovation coaching services
• Lean startup training
• Customer discovery workshops
• Experiment design consulting
• Innovation ecosystem design

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Coaching & Consulting Services: Strategy, coaching, and hands-on support for innovation leaders and teams. Includes executive coaching and team coaching engagements.
2. Training Programs: Structured multi-week training programs including Running Better Experiments (5 weeks), Innovation Accounting (6 weeks), Creating a Minimum Viable Product, Get to Know Your Customers (3 weeks), and 20+ additional modules.
3. Innovation Forecasting: Concierge forecasting service where team works alongside clients to build financial models and present results to boards.
4. Krobot MCP Server API Access: API access to knowledge base with tiered rate limits. Public tier allows 60 requests/minute per token.
5. Resource Library: 325+ free resources including templates, frameworks, and articles. Premium content includes downloadable templates and guides.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kromatic (operated as Trikro LLC) provides lean startup, customer development, and innovation ecosystem design services centered on coaching engagements, structured multi-week training programs, executive and team coaching, and a concierge Innovation Forecasting service. Offerings are delivered to enterprises, governments, non-profits, and accelerators through discovery calls, forecasting calls, online training purchases, free downloadable resources, and a public Model Context Protocol (Krobot MCP) server that exposes the firm's innovation knowledge base for AI agent integration.

Product overview

Kromatic is an innovation coaching and ecosystem design company offering a platform of training programs, workshop modules, consulting services, and downloadable templates/tools organized around a proprietary innovation knowledge base accessible via MCP API. The core product is The Real Startup Book—a free guide with 60+ validation methods updated for the AI era. The training portfolio includes 4 structured programs (Running Better Experiments, Creating a Minimum Viable Product, Innovation Accounting, Get to Know Your Customers) plus 20+ individual workshop modules covering customer discovery, experiment design, risk prioritization, survey design, financial modeling, leadership habits, and project management. Consulting services include Executive Coaching, Team Coaching, and Innovation Forecasting. Downloadable resources include templates, frameworks (e.g., Jobs to Be Done, Customer Persona, 2x2 Risk Mapping), and tools like Monster Project Cards. The entire knowledge base is exposed through Krobot, a public MCP server enabling semantic search for AI agents.

Differentiator

Problem solved

Functional benefit

Products and services

• The Real Startup Book (2nd Edition) A free downloadable guide containing 60+ field-tested methods for startup validation (customer interviews, smoke tests, fake doors, disposable MVPs) organized by learning objective. Updated for the AI era with AI prompts to accelerate learning and analysis. Aimed at founders, product teams, and innovation practitioners seeking validation methods.
• Running Better Experiments Five-week structured training program teaching product and business teams to make better decisions with actionable data. Covers designing the right kinds of tests, reducing bias, uncovering actionable results, and defining clear next steps. Targeted at product, innovation, and growth teams.
• Creating a Minimum Viable Product Program that takes participants from initial insight to validated experiment. Covers storyboarding solutions, stripping ideas down to the simplest testable version, setting up metrics for early-stage projects, choosing experiment types, and designing experiments that produce trustworthy results. Targeted at teams launching new products, validating internal process improvements, or validating service concepts.
• Innovation Accounting Six-week structured training program teaching participants to build a hypothesis-driven financial model and make better pivot or persevere decisions on real innovation projects. Targets innovation leaders and project teams needing financial-language artifacts to communicate with executives.
• Get to Know Your Customers Three-week workshop teaching participants to extract maximum value from customer interviews, build mutually beneficial customer relationships, and craft value propositions that resonate with target audiences. Targeted at product, marketing, and innovation teams needing customer-discovery capability.
• Executive Coaching One-on-one and small-team coaching service for Heads of Innovation who are navigating stakeholder politics, uncertainty, and impossible expectations. Delivers defensible product strategy, clear trade-offs between core delivery and future bets, and evidence-based decision making. Targeted at senior innovation executives.
• Team Coaching Team coaching service that aligns innovation teams around shared goals, roles, and decision-making rituals; runs lean experiments that turn insights into decisions; and installs innovation systems designed to survive quarterly pressure. Targeted at innovation teams and their operating leaders.
• Innovation Forecasting Concierge forecasting service that combines proprietary innovation accounting methodology with AI-powered forecasting to help innovation leaders prove ROI before spending budget and secure funding. Translates uncertain experiments into financial language executives understand and produces probability distributions rather than single-point estimates. Targeted at Heads of Innovation and finance executives who must defend innovation investments to their boards.
• Krobot MCP Server API Public Model Context Protocol (MCP) server called Krobot that exposes Kromatic's innovation knowledge base (blog posts, innovation tools, program guides, and The Real Startup Book) for MCP-compatible AI agents. Provides semantic search across the knowledge base, category browsing, and a complete resource index. Self-service registration via Path 1 (agent self-signup) or Path 2 (Personal Access Token). Public tier allows 60 requests per minute per token; higher-volume integrations available on contact.
• Custom Training Programs Custom training programs built from 20+ workshop modules covering customer discovery, experiment design, risk prioritization, survey design, financial modeling, leadership habits, and project management. Each program is designed around the team's starting capabilities and target outcomes. Targeted at enterprise, government, and non-profit teams that need tailored upskilling.

Quantifiable outcome

• 150+ enterprise, government, and non-profit clients served
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kromatic - Innovation Coaching & Ecosystem Design