Cross Valley Federal Credit Union

What Cross Valley Federal Credit Union does

Cross Valley Federal Credit Union is a federally chartered, member-owned not-for-profit cooperative headquartered at 640 Baltimore Drive in Wilkes-Barre, Pennsylvania, serving individuals, families, small businesses, veterans, and youth in northeastern Pennsylvania. Founded in 1969 as the Wilkes-Barre Federal Employees Federal Credit Union and rebranded in 1994, the institution operates six branch locations across the Wyoming Valley with a seventh under construction in Hazleton and serves more than 19,000 members. Membership eligibility derives from Select Employee Groups (SEGs) following a 2021 conversion from a community charter back to SEG-based designation, with Luzerne County Community College and 300+ local businesses serving as primary SEG-acquisition channels via the EPIC (Employee Perks and Incentive Cooperative) program.

The credit union's product portfolio spans Share Draft Checking, Share Savings, Money Market, and Share Certificates (including a Seasonal Savings Certificate and promotional 6-month CD at 4.00% APY) on the deposit side, and Auto Loans, Mortgages, Home Equity Loans/Lines, Personal Loans, Personal Lines of Credit, Student Loans, Education Refinance, Credit Cards, Business Loans, and Merchant Lending Pro on the lending side. The technology layer is delivered through iOS/Android mobile apps, an online banking portal, and a network of QUBE and QUBE+ self-service kiosks providing 24/7 deposits, withdrawals, transfers, and live teller assistance, complemented by 55,000+ surcharge-free ATMs via the Allpoint network. Member-facing enhancements include the WealthWise certified-counselor financial-wellbeing program, the Edge loyalty program offering a 1.00% APR loan discount, and add-on partnerships with TruStage (insurance), One Digital Trust (estate planning), ModernFi (Extended Insurance Accounts up to $15M), and CURevl (student loans).

Revenue mechanics are the standard credit-union model: net interest margin on the $281.6M loan and securities book, fee income (overdraft, wire, stop-payment, ATM), and partnership/referral income from insurance and merchant-lending channels, with any surplus returned to members via lower loan rates, higher savings yields, and reduced fees. As of year-end 2025 the institution reported $281,599,662 in total assets (14.2% YoY growth), was classified 'well-capitalized' under NCUA standards, and was independently audited by RKL, LLP for the fiscal year ended June 30, 2025. Distribution is hybrid: branch-and-kiosk physical presence for relationship-based service, online/mobile self-service for digital-first members, and a dedicated business-development function led by a Chief Business Development Officer driving EPIC employer acquisition.

Name

Cross Valley Federal Credit Union

Legal name

Cross Valley Federal Credit Union

Website

https://crossvalleyfcu.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Cross Valley Federal Credit Union is a federally chartered, member-owned cooperative founded in 1969 in Wilkes-Barre, Pennsylvania, serving 19,000+ consumers, veterans, youth, and small businesses in northeastern Pennsylvania with retail banking, lending, WealthWise financial counseling, and the EPIC employer-benefits program across six branches.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilkes Barre

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Lending: Primary revenue stream from interest charged on loans including auto loans, home mortgages, home equity loans/lines, personal loans, student loans, and credit cards. As a credit union, interest income is returned to members through lower rates and higher savings yields.
2. Dividend Interest on Savings: Interest paid to members on deposits including share savings, share certificates, money market accounts, and checking accounts. Competitive APYs offered to attract and retain deposits.
3. Fee-based Services: Various fees including overdraft fees ($35), return fees ($35), stop payments ($35), ATM fees, wire transfer fees, safe deposit boxes, and other ancillary banking services. Credit union emphasizes lower fees compared to traditional banks.
4. Insurance Products (Partner Revenue): Partnership revenue from TruStage insurance products including home, auto, life, and AD&D insurance offered to members. Credit union receives referral/partnership income from these arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Cross Valley Federal Credit Union is a member-owned, federally chartered credit union offering retail banking products and consumer lending services to individuals, families, small businesses, veterans, and youth in northeastern Pennsylvania. Its core offerings include share draft checking, share savings, money market accounts, and share certificates on the deposit side, plus auto loans, mortgages, home equity loans/lines, personal loans, student loans, education refinance, credit cards, and business lending on the credit side. Members access these products through six physical branches, QUBE/QUBE+ kiosks, a mobile banking app, online banking, and an EPIC employer-partnership program that serves over 300 local businesses.

Product overview

Cross Valley Federal Credit Union operates as a member-owned, not-for-profit financial cooperative offering a comprehensive suite of banking products through a multi-channel delivery system. The core portfolio includes Share Draft Checking, Share Savings, Money Market Accounts, and Share Certificates (with current promotional rates of 4.00% APY for 6-month and 3.85% APY for 12-month terms, plus a Seasonal Savings Certificate at 3.50% APY). Lending products span Auto Loans (starting at 7.50% APR), Mortgages with up to $500 closing cost credit, Home Equity Loans (5.00% APR fixed for 15 years), Personal Loans (up to $25,000 at 8.50% APR), Personal Line of Credit, Student Loans, Education Refinance, and Business Lending including Merchant Lending Pro. Digital access is provided through Mobile Banking and Online Banking apps, complemented by QUBE and QUBE+ self-service kiosks with live teller capability. Member benefits include WealthWise free financial counseling, Edge Loyalty Rewards (1.00% APR loan discount), EPIC employee benefits program, TruStage insurance products, One Digital Trust estate planning, and complimentary Mastercard ID theft protection. The EPIC business program offers employers a 100% free benefit package including Merchant Lending Pro (1% commission on referred loans) and Extended Insurance Accounts (up to $15M protection via ModernFi).

Differentiator

Problem solved

Functional benefit

Brands

• EPIC (Employee Perks and Incentive Cooperative): A 100% free benefit program for businesses to boost their employees' financial wellbeing, including free financial counseling, discounted tickets, and retirement planning services.
• WealthWise
• Edge
• QUBE/QUBE+

Products and services

• Share Draft Checking
• Share Savings
• Share Certificates
• Seasonal Savings Certificate
• Money Market Account
• Auto Loans
• Mortgages
• Home Equity Loans
• Home Equity Lines of Credit (HELOC)
• Personal Loans
• Personal Line of Credit
• Student Loans
• Education Refinance
• Credit Cards
• Business Loans & Lending
• Merchant Lending Pro
• Extended Insurance Account
• EPIC Business Benefits Program
• TruStage Insurance Products
• Estate Planning & Will Kit
• Veterans Resources
• WealthWise Financial Counseling
• Youth Accounts
• Second Chance Checking
• Night Drop

Quantifiable outcome

• Total assets grew 14.2% over 2024 to $281.6 million
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TruStage InsurancecoreGTM or Marketing Partner · 1 January 2026Partnership with TruStage for insurance products including home, auto, life, and accidental death & dismemberment (AD&D) insurance. Cross Valley members receive special discounts on policies. TruStage call center provides quotes and support. No-cost AD&D policy included as membership benefit.
• CU BenefitsminorGTM or Marketing Partner · 1 January 2026Financial preparedness tools partnership including free Financial Information Guide and Will Kit. CU Benefits representatives contact members via SMS about offers with official credentials provided.
• Allpoint NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Surcharge-free ATM network partnership providing Cross Valley members access to over 55,000 ATMs worldwide without withdrawal fees.
• Veteran Benefits Banking Program (VBBP)coreStrategic or Co-development Partner · 1 January 2026U.S. Department of Veterans Affairs initiative connecting Veterans with financial institutions trained to securely manage VA benefit payments. Cross Valley member of VBBP providing specialized banking for Veterans.
• Defense Credit Union Council (DCUC)coreStrategic or Co-development Partner · 1 January 2026DCUC advocates for credit unions serving military members, Veterans and their families. Cross Valley is a proud member supporting Veteran community through national advocacy efforts.
• National Credit Union Coalition for America's Heroes (NCUCAH)coreStrategic or Co-development Partner · 1 January 2026NCUCAH equips credit unions to better serve Veterans. CEO Traci Donahue serves in a leadership role. Cross Valley actively supports Veteran community through this partnership.
• One Digital TrustcoreTechnology or Integration · 1 January 2025Online subscription-based estate planning tool through partnership with TruStage and One Digital Trust. Members access tools to create legally valid estate documents including wills, trusts, power of attorney. Includes secure digital document vault for storage.
• RKL, LLPminorOthers · 1 January 2025Independent auditors who issued opinion that statements of financial condition present fairly the financial position as of year ended June 30, 2025.
• CURevlcoreTechnology or Integration · 1 January 2023Student loan program partnership with CURevl for undergraduate/graduate loans and education refinancing. Includes variable/fixed rate options, cosigner release after 36 payments, and no origination fees.
• Tickets At WorkminorGTM or Marketing Partner · 1 January 2023EPIC program benefit providing access to over 30,000 local and national discounts on theme parks, shows, sporting events, movie tickets, hotels and more. Exclusive to Cross Valley members.
• Luzerne County Community CollegecoreStrategic or Co-development Partner · 1 January 2023SEG partnership with students and alumni association. Historical connection since original CEO Len Shimko was LCCC graduate. LCCC Foundation Board includes Cross Valley leadership. EPIC program benefits available to students and alumni.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights12 records

Customer concentration

• Xx.com/crossvalleyfcu
• Facebookfacebook.com/crossvalleyfcu
• LinkedInlinkedin.com/company/cross-valley-federal-credit-union

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Valley Federal Credit Union