Cervezas Alhambra

What Cervezas Alhambra does

Cervezas Alhambra is a Spanish premium brewery founded in 1925 in Granada by two master brewers, operating today as a brand within the Mahou San Miguel group. The company produces a portfolio of premium beers spanning its flagship amber lager Alhambra Reserva 1925 (6.4% ABV), specialty reserve styles including Alhambra Reserva Roja (Bock, 7.2% ABV), Alhambra Reserva Esencia Citra IPA (6.5% ABV), Alhambra Barrica de Ron Granadino (barrel-aged lager), Alhambra Baltic Porter, plus mainstream offerings (Alhambra Especial, Tradicional), non-alcoholic Alhambra SIN, and Alhambra RADLER. The portfolio is completed by the experimental Las Numeradas limited series and centennial products such as the Edición Limitada 1964 (500 units) and the Columna Centenario artisan tap system.

The core technology is traditional slow fermentation, with time treated as a key ingredient aligned to the brand's 'sin prisa' philosophy; the Ron Granadino variant employs oak barrel aging previously used for local rum, and barrel-aged and Bock styles demonstrate specialty brewing capability. The brand operates a single production site in Granada supplying its entire footprint, and products are distributed through the Tienda Mahou San Miguel e-commerce platform, Spanish on-trade hospitality (bars, restaurants, tapas venues), and international export markets spanning 60+ countries across Europe, the Americas, Asia/Pacific, Africa, and the Middle East.

Cervezas Alhambra monetizes primarily through packaged beer sales across retail, hospitality/on-trade, and e-commerce channels, supplemented by revenue from cultural and experiential platforms including Momentos Alhambra (events, festivals, gastronomy), Jardín Alhambra (seasonal pop-ups), and the Premio Cervezas Alhambra de Arte Emergente emerging-artist award partnered with ARCO Madrid. The brand targets premium hospitality consumers, Spanish horeca operators, and international craft beer consumers, leveraging 100 years of Andalusian heritage, the distinctive label-less bottle design, and cultural partnerships with figures including Michelin-starred chef Paco Morales, producer Javier Limón, and artist Spencer Tunick to sustain a premium positioning validated by six consecutive International Taste Institute Superior Taste Awards (2017-2024).

Name

Cervezas Alhambra

Legal name

Cervezas Alhambra

Website

https://www.cervezasalhambra.com/es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cervezas Alhambra is a food and beverage company that offers a wide range of crafted and traditional beers.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industry

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

Keywords

• Craft beer brewing
• Amber lager production
• Specialty beer portfolio
• Hospitality beverage distribution
• Centennial brewery brand

Headquarters

HQ city

Granada

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer Product Sales: Sale of branded beer products through multiple channels including retail, hospitality/on-trade, and e-commerce. Products span from mainstream lagers to premium reserve beers.
2. Hospitality/Foodservice: On-premise sales through bars, restaurants, and hospitality venues. The brand maintains strong relationships with Spanish hospitality sector.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cervezas Alhambra brews and sells a portfolio of premium Spanish craft beers, led by the flagship Alhambra Reserva 1925 amber lager, alongside Bock-style, IPA, barrel-aged, Baltic Porter, traditional Pilsen, non-alcoholic, and radler varieties, plus limited experimental series. The brewery emphasizes slow fermentation under its 'sin prisa' philosophy, produces all beers at its Granada factory, and distributes them through horeca, retail, e-commerce, and international export channels.

Product overview

Cervezas Alhambra is a Spanish brewery founded in Granada in 1925, producing a portfolio of premium beers under the Mahou San Miguel group. The core product lineup includes Alhambra Reserva 1925 (flagship amber lager), Alhambra Reserva Roja (Bock style), Alhambra Reserva Esencia Citra IPA, Alhambra Barrica de Ron Granadino, Alhambra Baltic Porter, Alhambra Especial, Alhambra Tradicional, Alhambra SIN, and Alhambra RADLER. The premium limited series 'Las Numeradas' features experimental beers. For its 2025 centennial, the brand launched the Edición Limitada Alhambra Especial 1964 and Columna Centenario artisan tap system. Beyond beer products, Cervezas Alhambra operates experiential platforms including Momentos Alhambra (events, festivals, gastronomy) and Jardín Alhambra (seasonal outdoor cultural spaces).

Differentiator

Problem solved

Functional benefit

Brands

• Alhambra Reserva 1925: The brand's most iconic amber lager beer, the flagship product launched in 1925.
• Alhambra Reserva Roja
• Alhambra Reserva Esencia Citra IPA
• Alhambra Barrica de Ron Granadino
• Alhambra Baltic Porter
• Alhambra Especial
• Alhambra Tradicional
• Alhambra SIN
• Alhambra RADLER
• Las Numeradas

Products and services

• Alhambra Reserva 1925 Flagship amber lager, the company's most iconic beer. An amber-colored beer with slow fermentation, featuring notes of Saaz hop, banana, red apple, and caramel from malt, with 6.4% alcohol volume. Targeted at premium beer consumers seeking craft quality and heritage.
• Alhambra Reserva Roja Bock-style beer inspired by German Bock beers, made for special moments. Deep copper color with intense fruity notes and elegant alcohol fragrance, 7.2% alcohol volume. Designed for slow drinking ('trago lento').
• Alhambra Reserva Esencia Citra IPA American-style India Pale Ale monovarietal beer made with Citra hops, providing intense citrus and tropical fruit aroma with balanced bitterness, 6.5% alcohol volume.
• Alhambra Barrica de Ron Granadino Lager aged in oak barrels previously used in making Ron Granadino rum from Granada. Complex beer with notes of caramel, toasted cereal, coconut, dried fruits, and vanilla from wood, 6% alcohol volume. Designed to be savored slowly.
• Alhambra Baltic Porter Contemporary reinterpretation of traditional Baltic Porter recipes with intensified smoky, chocolate, and coffee aromas. Dark brown almost black color with firm chocolate-toned foam and silky texture.
• Alhambra Especial Lager beer of slow fermentation, smooth and full-bodied, inspired by classic Pilsner Lager styles.
• Alhambra SIN Non-alcoholic beer in the Alhambra range, offering the brand's slow-fermentation quality without alcohol.
• Alhambra RADLER Beer mixed with lemon in the Alhambra range, a refreshing shandy-style offering.
• Alhambra Tradicional Pilsen-style beer that transports consumers to the brand's origins in Granada.
• Las Numeradas Limited series of experimental beers created by master brewers for expanding the senses. Includes Numeradas Serie Andalucía with varieties like Matalahúva, Salicornia, and Azahar celebrating Andalusian flavors.
• Edición Limitada Alhambra Especial 1964 Limited edition of 500 units celebrating 100 years of history, paying homage to the iconic 1964 bottle design from Granada. Released for the brand's centennial in 2025.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Spencer TunickflagshipStrategic or Co-development Partner · 20 September 2025Renowned American artist commissioned to create large-scale art installation 'Retrato Alhambra 1925' to celebrate the brand's 100th anniversary. Nearly 800 nude volunteers covered in green body paint formed a living image in an olive grove in Granada, paying homage to Andalusian culture, nature, and the brand's label-free bottle aesthetic.
• Mahou San MiguelcoreOthersParent company owning and operating the Cervezas Alhambra brand. Manages production, distribution, e-commerce (Tienda Mahou San Miguel), and brand operations.
• Flamenco Artists (Carmen Linares, Arcángel, Diego del Morao, Kiki Morente, Sandra Carrasco, José Maya)flagshipStrategic or Co-development PartnerCollaboration with leading flamenco artists to create 'Sosegá, el palo sin prisa' - a new flamenco style inspired by Granada's way of life. Music production led by Javier Limón with participation from contemporary artists including Pablo López, Ana Mena, Dellafuente, and Paper Citizen.
• Javier LimónflagshipStrategic or Co-development PartnerRenowned music producer serving as musical director for 'Sosegá, el palo sin prisa' - the new flamenco style created for Cervezas Alhambra's centenary celebrations.
• Paco Morales (Restaurante Noor)coreStrategic or Co-development PartnerThree Michelin-starred chef collaborating on gastronomic experiences including 'Taller Saborea' workshops at Jardín Alhambra Córdoba and recipe development for food pairing content.
• Andreu CarullaminorStrategic or Co-development PartnerAward-winning designer collaborated on creation of 'Columna Centenario' - a unique artisanal beer tap handle made through hand-blown glass process, celebrating the brand's 100th anniversary.
• Asís PercalesminorStrategic or Co-development PartnerIllustrator who reinterpreted the iconic Fajalauza Granada pottery for the 'vajilla' (tableware) collection celebrating Granada's artisanal heritage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Estrella Galicia: Spanish premium beer brand from Hijos de Rivera, founded in 1906 in A Coruña. Closely comparable to Cervezas Alhambra as a heritage Spanish brewery with craft-adjacent positioning, diverse product portfolio, and strong on-trade presence in Spain.
• Estrella Damm: Premium lager brand from Damm brewery in Barcelona, with Mediterranean positioning and strong cultural sponsorships (music, film, gastronomy). Directly comparable as a Spanish regional heritage brand emphasizing craft, culture, and Mediterranean lifestyle.
• Cruzcampo: Heritage Andalusian beer brand (founded 1904 in Seville), now owned by Heineken España. Directly comparable as a Spanish regional brewery with strong cultural identity tied to Andalusian lifestyle and broad on-trade distribution.
• Ambar: Independent Zaragoza-based brewery (founded 1900) producing a wide range of beers including premium and craft styles. Comparable as a Spanish regional brewery with diversified portfolio spanning mainstream and specialty beers.
• Moritz: Catalan craft brewery founded in 1856, revived as a craft brand with strong cultural and gastronomic identity in Barcelona. Comparable as a Spanish heritage craft brewery with cultural positioning and premium on-trade focus.

Others

• Mahou: Flagship brand of the parent group Mahou San Miguel. Sister brand within the same corporate family, sharing production and distribution infrastructure with Cervezas Alhambra and competing in overlapping Spanish on-trade channels.
• San Miguel: International lager brand owned by Mahou San Miguel. Sister brand within the same group, sharing parent company infrastructure but targeting broader mainstream and export markets rather than the premium positioning of Cervezas Alhambra.

Broad incumbents

• Heineken España: Spanish operations of Heineken N.V., owner of Cruzcampo and other Spanish brands. Comparable as a major incumbent brewer operating in the Spanish on-trade channel, competing for hospitality accounts and shelf space alongside Cervezas Alhambra.
• Modelo Especial: Mexican premium beer brand owned by AB InBev/Constellation Brands with strong international growth in export markets. Comparable as a heritage national brand expanding globally through cultural authenticity, though at much larger scale than Cervezas Alhambra.
• Guinness: Iconic heritage dark beer brand owned by Diageo with global distribution and strong cultural identity. Comparable as a globally distributed premium heritage brand with distinctive visual identity and on-trade dominance in its category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Alhambra_Es
• YouTubeyoutube.com/user/AlhambraCervezas
• Facebookfacebook.com/CervezasAlhambraEspana
• Instagraminstagram.com/cervezasalhambra
• LinkedInlinkedin.com/company/alhambra-distribuidora-meridional-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cervezas Alhambra