Fixit Group

What Fixit Group does

FIXIT GRUPPE (legally Fixit TM Holding GmbH) is a privately held European building materials holding company headquartered in Freising, Germany, that operates as an umbrella organization for five heritage brands: FIXIT, GREUTOL, HASIT, KREISEL, and RÖFIX. The group employs approximately 2,300 people across 67-68 sales and production sites in 18 European countries, manufacturing and distributing thermal insulation systems, base plasters, finishing plasters, paints and coatings, screed and floor systems, masonry mortars, tile and paving systems, and restoration/renovation systems. Production is anchored by owned raw material sources including the Ennetmoos gypsum quarry in Switzerland, and the group runs a central R&D function with interdisciplinary teams of building material technologists, mineralogists, and chemists.

The group's revenue model is hardware sales of building materials and integrated system solutions, supplemented by professional services including calculation tools (U-value, dowel, joint-material calculators), planning and tendering support, CAD files, color design apps, and technical training. Go-to-market is hybrid: direct field sales teams (40+ in Switzerland, 50+ at HASIT) serve specialist contractors, architects, planners, and large project owners, while specialist trade partners, building materials retailers, and DIY stores distribute to mid-market and prosumer segments. Pricing is project-based and not publicly disclosed, transacted through specialist trade channels rather than consumer e-commerce.

Notable proprietary technology includes the FIXIT 222 Aerogel High-Performance Insulating Plaster — described as a worldwide-unique aerogel-based insulating plaster for facade and interior applications — the Ri-Struttura earthquake mesh reinforcement system, and the Fixit POR foam levelling and insulation product line. Customer reference projects span heritage and monument-protection renovation (Mathildenhöhe Darmstadt UNESCO site, Banja Luka Cultural Center, Kolpinghaus Bregenz), healthcare (Thermenland Health Center Fürstenfeld), and education (FHNW Campus Brugg-Windisch). The group holds sustainability credentials including UN Global Compact membership, Blauer Engel and Ecobau certifications, and IBU Environmental Product Declarations, alongside stated 2030 GHG reduction targets of 42% for Scope 1 & 2 and 25% for Scope 3 versus a 2020 baseline.

Name

Fixit Group

Legal name

Fixit TM Holding GmbH

Website

https://fixit-gruppe.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

FIXIT GRUPPE is a privately held European building materials holding company operating five heritage brands (FIXIT, GREUTOL, HASIT, KREISEL, RÖFIX) across 67-68 sites in 18 countries, manufacturing and distributing plasters, thermal insulation systems, mortars, coatings, and renovation systems to specialist contractors, architects, and trade retailers.

Ownership category

akta.pro rank

Product category

Building Materials

NAICS

Engineering Services (54133)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)

Keywords

• Building materials
• Thermal insulation systems
• Facade renovation products
• Plaster and mortar products
• Construction chemicals

Headquarters

HQ city

Freising

HQ country

Germany

HQ region

Europe

Offices29 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Sales: FIXIT GRUPPE generates revenue through manufacturing and selling building materials including thermal insulation systems, plasters, mortars, paints, coatings, and system solutions for facades, walls and floors to construction professionals and end customers.
2. System Solutions: Sale of compact system solutions combining products from five brands for complete facade, wall and floor systems including ETIC systems, renovation systems and specialized products.
3. Services: Services including calculation tools (dowel calculator, joint material calculator, U-value calculator), planning and tendering support, CAD files, color design, product training and technical consulting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fixit Group manufactures and distributes a broad portfolio of building materials including thermal insulation systems, plasters, paints and coatings, mortars, screed and floor systems, and renovation/restoration systems for facades, walls, and floors. The group operates as an umbrella organization for five sub-brands (FIXIT, GREUTOL, HASIT, KREISEL, RÖFIX), serving construction professionals, architects, planners, traders, and end customers across 18 European countries through direct field sales and specialist trade channels. Complementary services include calculation tools, planning and tendering support, CAD files, and product training.

Product overview

Fixit Group is a European building materials company organized as an umbrella organization for five sub-brands: FIXIT, GREUTOL, HASIT, KREISEL, and RÖFIX. The company operates 67-69 sales and production sites across 18 European countries with approximately 2,300 employees. The product portfolio centers on quality building materials from proprietary raw materials to compact system solutions for facades, walls, and floors. Core product categories include thermal insulation systems, various plasters (base, upper, finishing), paints and coatings, screed and floor systems, GaLa and tile systems, bricklaying mortar, and restoration/renovation systems. Notable flagship products include FIXIT 222 Aerogel High-Performance Insulating Plaster, the Ri-Struttura earthquake reinforcement mesh, and Fixit POR foam insulation products. The group offers building materials and solutions for structural and civil engineering, new construction, and refurbishment.

Differentiator

Problem solved

Functional benefit

Brands

• FIXIT: Swiss building materials brand specializing in facades, walls, floors, and civil engineering with over 100 years of experience.
• GREUTOL
• HASIT
• KREISEL
• RÖFIX

Products and services

• Thermal insulation systems Wärmedämmsysteme (thermal insulation systems) that save heating energy and guarantee pleasant room temperatures in all weather conditions. Sold to construction professionals for facade, wall, and roof applications.
• Base plasters (Unterputze) Plasters that fulfil tension- and unevenness-compensating functions and ensure better adhesion of the finishing coat. The choice of base plaster depends on the substrate. Sold to plastering contractors.
• Upper and finishing plasters (Ober- und Deckputze) Plasters that protect facades and ensure a long-lasting, attractive exterior appearance. Sold to construction professionals for facade finishing.
• Paints and coatings (Anstriche und Beschichtungen) Materials for determining room aesthetics through color and surface design. Sold to contractors and end users for interior and exterior applications.
• Screed and floor systems (Estrich und Boden) Floor materials that determine room quality through acoustics, thermal regulation, impact sound insulation, and level compensation. Sold to flooring contractors for residential and commercial projects.
• GaLa and tile systems (GaLa- und Fliesensysteme) Ceramic tile, paving, and natural stone coverings for interior and exterior design applications. Sold to tile and landscape contractors.
• Bricklaying mortar (Mauermörtel) Mortar products formulated for every brickwork application, ensuring stable connections. Sold to masonry contractors.
• Restoration and renovation systems (Sanier- und Renoviersysteme) Ecological materials and procedures for renovation that ensure careful handling of health and environment. Sold to specialist renovation contractors for heritage and energy retrofit projects.
• FIXIT 222 Aerogel High-Performance Insulating Plaster Worldwide unique aerogel insulation plaster for facade insulation in inside and outside applications. Provides highly efficient, environmentally friendly insulation and a healthy indoor climate. Designed for energy-efficient refurbishment and historic monument applications where conventional insulation is limited.
• Ri-Struttura Earthquake Mesh System High-quality, safe and proven technical solution from the RÖFIX System for improving mechanical strength of existing masonry and reinforced concrete structures through seismic reinforcement of buildings. Sold to structural renovation contractors in seismic regions.
• Fixit POR Foam Products Light and insulating levelling compound for levelling and filling cavities in floors. Usable as thermal insulation, filling compound, or in sound insulation. Sold to flooring contractors.

Quantifiable outcome

• 42% GHG emission reduction target for Scope 1 & 2 by 2030
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DEKRA Assurance Services GmbHcoreOthersFIXIT GRUPPE has partnered with DEKRA to manage its internal reporting office for whistleblowing. DEKRA, an internationally recognized testing company specializing in safety services, ensures objective review of reports and protects whistleblower anonymity. Reports can be submitted via online channel, email, phone or mail.
• oeko-bcoreStrategic or Co-development PartnerOver 20-year successful cooperation with oeko-b for quarrying and monitoring recultivation of the Ennetmoos gypsum quarry. oeko-b accompanies and monitors extraction and successful renaturation of final extraction zones, supporting FIXIT's commitment to sustainable quarry operations since 2008.
• National Workers' Compensation AssociationscoreStrategic or Co-development PartnerCollaboration with national workers' compensation associations for occupational safety and health training. Managers and employees receive training in theory and practice covering occupational safety importance, social security systems, responsibilities, legal consequences and accident case analysis.
• EcobauminorStrategic or Co-development PartnerBuilding materials certification and sustainable building association. Sets new standards for sustainable planning and building with over 20 years of certifying building materials and components.
• IBU Institut Bauen und UmweltminorStrategic or Co-development PartnerInitiative committed to sustainability in construction, considered the leading organization in Europe for declaring building products according to EN15804 standard.
• CertiqualityminorStrategic or Co-development PartnerRecognized institution for over 30 years certifying company management systems for quality, environment and safety.

Scale indicators18 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Mapei SpA: Italian-headquartered global leader in construction chemicals, including tile adhesives, mortars, plasters, and renovation systems. Particularly relevant in Italy (RÖFIX overlap) and broader European markets via direct sales.
• Sika AG: Swiss-listed global specialty chemicals company with strong construction chemicals portfolio including mortars, sealants, adhesives, and facade solutions. Competes with Fixit brands in Switzerland, Germany, and Eastern Europe; broader portfolio and global scale than Fixit.
• Henkel (Adhesive Technologies): German multinational with construction adhesives, tile adhesives, and building products lines under Ceresit and PATTEX. Competes with KREISEL and HASIT in tile adhesives and mortars across Central and Eastern Europe.
• Saint-Gobain Weber: European building chemicals arm of Saint-Gobain, offering industrial mortars, tile adhesives, ETICS, renders, and facade solutions. Directly competes with Fixit's KREISEL and HASIT brands across Central and Eastern Europe and shares the system-solutions positioning.

Direct peers

• Knauf: German-headquartered global building materials group producing plasters, renders, ETICS, drywall systems, and insulation. Direct competitor across Fixit's core plaster and insulation systems, particularly strong in Germany, Austria, and Eastern Europe.
• DAW SE / Caparol: German family-owned building coatings group producing paints, plasters, ETICS, and energy-efficient facade systems under the Caparol, Alpina, and Amphis brands. Overlaps with Fixit's GREUTOL brand in ETICS and premium coatings, especially in DACH.
• MC-Bauchemie: German family-owned construction chemicals specialist with concrete admixtures, mortars, sealing systems, and renovation products. Direct competitor in specialty renovation and historic building repair.
• Baumit (Wopfinger Baustoffindustrie): Austrian producer of plasters, mortars, ETICS, screeds, and facade systems owned by the Schmid Industrie Holding. Direct competitor in Austria, CEE, and Italy with comparable specialty renovation focus and aerogel-grade premium offerings.
• Sto SE & Co. KGaA: German-listed specialist in facade systems, external thermal insulation composite systems (ETICS), renders, and paints. Closely overlaps Fixit's HASIT and RÖFIX product portfolios with strong heritage in facade renovation and energy retrofit.

Emerging players

• Schomburg Group: German specialty construction chemicals company focused on waterproofing, tile and natural stone installation systems, and concrete repair. Direct competitor in restoration/renovation systems; smaller scale with more niche positioning than Fixit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks8 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fixit-tm-holding-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fixit Group