Social Panga
Social Panga is a Bengaluru-headquartered full-stack digital marketing agency with 400+ staff across India and Dubai, serving 100+ enterprise brands with integrated creative, performance, influencer, video, and AI-powered services via intoai.studio.
- Company typePrivate
- Founded2015
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Social Panga does
Social Panga (legally registered as Higa Digital Private Limited) is a Bengaluru-headquartered, full-stack digital marketing agency founded in 2015 and now operating as a portfolio company of LS Digital. The company delivers integrated digital services across social media management, performance marketing, creative strategy, branding, media planning and buying, influencer management, video production, UI/UX, and SEO to 100+ enterprise brands spanning FMCG, healthcare, e-commerce, fashion, conglomerate, technology, real estate, and government verticals. Operations are distributed across four offices in Bengaluru, Mumbai, Gurugram, and Dubai (opened February 2024), supported by a 400+ person team and dedicated sub-brand verticals including The Yellow Shutter (video production), The Viral Union (influencer marketing), and intoai.studio (AI-powered creative). Revenue is generated primarily through project-based and multi-year retainer engagements on a quote-based pricing model, with no publicly disclosed standard tiers. In June 2026 the company launched intoai.studio, a dedicated AI creative vertical offering AI Films, AI Avatars, AI-driven music production, AI-enabled product photoshoots, and always-on content production to enterprise clients such as Hyundai, Bosch, LG, Tally, IIFL, Saffola, and Nestlé Maggi. The business has accumulated 25+ industry awards between 2019-2023, including multiple Agency of the Year honors and Abby/Shorty's/Big Bang recognitions.
Social Panga firmographics
Firmographics- Name
- Social Panga
- Legal name
- Higa Digital Private Limited
- Website
- https://socialpanga.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Social Panga is a Bengaluru-headquartered full-stack digital marketing agency with 400+ staff across India and Dubai, serving 100+ enterprise brands with integrated creative, performance, influencer, video, and AI-powered services via intoai.studio.
- Ownership category
- akta.pro rank
Social Panga industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Social Media Creative Agencies (Content & Community) (MPAAAAAE), Paid Social Advertising Management (MPAAACAC), Paid Social Media Buying (BPAFABAD)
Keywords
Where Social Panga is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Social Panga business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital marketing agency offering social media management, performance marketing, creative strategy, branding, media planning and buying, influencer management, video production, and UI/UX services on a project or retainer basis
- AI-Powered Creative Services (intoai.studio): Specialized AI-powered creative services including AI films, avatar creation, music production, and product photoshoots for brand storytelling
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based and retainer engagements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Social Panga product offering
Product offeringCore offering
Social Panga is a full-stack digital marketing agency offering integrated social media management, performance marketing, creative strategy, branding, media planning and buying, influencer management, video production, and UI/UX services for enterprise brands. The agency operates sub-brands The Yellow Shutter (video production) and The Viral Union (influencer marketing), and launched intoai.studio, an AI-powered creative vertical offering AI Films, AI Avatars, AI-driven music production, and AI-enabled product photoshoots.
Product overview
Social Panga is a Mumbai-based integrated digital-first marketing agency offering a full-stack digital marketing service portfolio. The core offering includes social media marketing, creative strategy, media planning, branding, influencer management (The Viral Union), mobile/website UI/UX design, and video production (The Yellow Shutter). In June 2026, the company expanded into AI-powered creative capabilities through intoai.studio, a dedicated vertical combining human creativity with artificial intelligence for brand storytelling, featuring AI Films, AI Avatars, AI-driven music production, and AI-enabled product photoshoots. The company operates from four locations (Bangalore, Mumbai, Delhi, and Dubai) with a team of over 400+ employees and serves enterprise clients across various industry verticals.
Differentiator
Problem solved
Functional benefit
Brands
- intoai.studio: AI-powered creative vertical combining human creativity with artificial intelligence for brand storytelling, offering AI Films, performance-led creative assets, always-on content production, AI Avatars, AI-driven music production, and AI-enabled product photoshoots.
Products and services
- Digital Marketing Services Integrated digital marketing agency services including social media management, creative strategy, media planning, branding, performance marketing, SEO, paid media, and UI/UX design for enterprise brand clients.
- The Yellow Shutter Video production service handling the entire production process from pre-production to final delivery, creating visual content for brand campaigns.
- The Viral Union Influencer marketing service that builds high-impact campaigns and long-term creator relationships for brands.
- intoai.studio A dedicated AI-powered creative vertical combining human creativity with artificial intelligence for brand storytelling, offering AI Films, AI Avatars, AI-driven music production, and AI-enabled product photoshoots for enterprise brand clients.
- Performance Marketing Data-driven marketing services including SEO, paid media, PPC campaigns, and performance analytics to drive measurable business results for brand clients.
Quantifiable outcome
- KitKat campaign achieved 1000M+ impressions, 878M+ video views, 4.7M+ engagement, and 2.77 lift in brand recall
- +7 more outcomes
Companies that use Social Panga
Customer profileNamed customers46 records
Segments3 records
Ideal customer profiles3 records
Social Panga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Social Panga partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Social Panga competitors and assessment
Company assessmentBroad incumbents
- Dentsu Creative India: Global network agency operating across creative, media, and CX in India. Overlapping capabilities with Social Panga's social/creative/performance services as part of a wider portfolio.
- Publicis India: Large multinational network with significant Indian digital, creative, and media operations. Competes for marquee enterprise clients such as the ones Social Panga serves.
- Ogilvy India: Global creative network with substantial India presence. Broader portfolio spanning advertising, PR, and digital, competing for the same large consumer-brand budgets as Social Panga but at vastly greater scale.
- VMLY&R India: Global brand and customer experience agency with India operations. Competes in integrated digital, social, and creative services for enterprise brands similar to Social Panga's roster.
Direct peers
- Schbang: Mumbai-headquartered full-service digital creative and media agency serving consumer brands across India. Direct competitor in social media management, creative, and performance services with similar team scale.
- Interactive Avenues: Indian digital media and marketing agency (part of IPG Mediabrands) offering paid media, social, SEO, and analytics. Comparable in performance-marketing emphasis and enterprise client base.
- WATConsult: Mumbai-based independent digital and social media agency with similar full-stack offerings (social, performance, influencer, video). Closely comparable to Social Panga in scale, geography, and enterprise client profile.
- Mirum India: WPP-owned digital agency in India offering social media, digital transformation, content, and commerce services. Direct peer across full-stack digital capabilities.
- BC Web Wise: Mumbai-based integrated digital marketing agency providing social, creative, media, and web services. Comparable in size, geography, and consumer brand focus.
Regional players
- The Social House: India-focused social media and influencer marketing agency. Comparable service overlap (community management, influencer campaigns) but smaller scale and primarily India-domestic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Social Panga social profiles
Digital presenceSocial Panga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Panga leadership team
Management profileNumber of profiles
Profiles15 records
Social Panga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Panga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Panga
What does Social Panga do?
Social Panga is a full-stack digital marketing agency offering integrated social media management, performance marketing, creative strategy, branding, media planning and buying, influencer management, video production, and UI/UX services for enterprise brands. The agency operates sub-brands The Yellow Shutter (video production) and The Viral Union (influencer marketing), and launched intoai.studio, an AI-powered creative vertical offering AI Films, AI Avatars, AI-driven music production, and AI-enabled product photoshoots.
Is Social Panga a public or private company?
Social Panga is a private company. It is classified as corporate owned and is currently operating.
When was Social Panga founded?
Social Panga was founded in 2015. It employs 11 to 50 people.
Where is Social Panga based?
Social Panga is headquartered in Bengaluru, India, in the Asia region.
How does Social Panga make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are AI-Powered Creative Services (intoai.studio).
Who are Social Panga's main competitors?
Broad incumbents on record are Dentsu Creative India, Publicis India, Ogilvy India and VMLY&R India. Direct peers are Schbang, Interactive Avenues, WATConsult, Mirum India and BC Web Wise. The Social House is listed as a regional player.
Does Social Panga have an API?
No public API is recorded for Social Panga.
What industry is Social Panga in?
Social Panga's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of MPAAAAAE, Social Media Creative Agencies (Content & Community). Its NAICS code is 541810 and its SIC code is 7311.