AutoQuotes
AutoQuotes is a vertical Quote to Cash software platform serving the Foodservice Equipment and Supplies industry. Built around the world's largest FES product database, it provides CPQ, design, analytics, and payment tools to manufacturers, dealers, reps, and consultants across North America and Europe.
- Company typePrivate
- Founded1990
- HeadquartersJacksonville, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What AutoQuotes does
AutoQuotes is a provider of Quote to Cash technology solutions purpose-built for the Foodservice Equipment and Supplies (FES) industry, operating as a product brand under Revalize, Inc. Founded in 1990 and headquartered in Jacksonville, Florida, the company has built a vertical-specialized platform centered on Configure, Price, Quote (CPQ) capabilities, anchored by what it describes as the world's largest database of foodservice equipment and supplies. The platform serves four primary customer personas — food equipment manufacturers, dealers, reps, and consultants/designers — across North America, the United Kingdom, and Germany, with offices in Jacksonville (US), Harlow (UK), and Karlsruhe and Bochum (Germany).
The product architecture is a core CPQ platform (AQ CPQ, including the mobile-optimized AQ GO) extended by a suite of add-on modules: AQ Design Solutions and AQ Visual for commercial kitchen design; AQ Insight Pro and AQ Insight for Reps for analytics and reporting; AQ Listing Pro and AQ SKU for product data management; AQ Pay for multi-channel payment processing; SpecQuote for specification-based quoting; and the Integration Hub and AQ Products API for third-party connectivity. Together these products cover the full quote-to-cash workflow from product listing and specification through quoting, design, payment, and post-sale analytics.
AutoQuotes generates revenue primarily through software subscriptions to its CPQ platform and modular add-ons, distributed via direct enterprise field sales with consultative product demonstrations. Pricing is not publicly disclosed. The company was acquired by Luminate Capital Partners in 2018 and currently operates as part of the broader Revalize platform, which also encompasses German subsidiaries Revalize GmbH and Tenado GmbH. In 2020, AutoQuotes acquired Axonom to extend its CPQ and visual configuration capabilities.
AutoQuotes firmographics
Firmographics- Name
- AutoQuotes
- Legal name
- Revalize, Inc.
- Website
- https://AQ-FES.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AutoQuotes is a vertical Quote to Cash software platform serving the Foodservice Equipment and Supplies industry. Built around the world's largest FES product database, it provides CPQ, design, analytics, and payment tools to manufacturers, dealers, reps, and consultants across North America and Europe.
- Ownership category
- akta.pro rank
AutoQuotes industry classification
Industry- Product category
- Configure, Price, Quote (CPQ) Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Chemicals, Ingredients & Raw Materials Marketplaces (CRAFAHAK)
Keywords
Where AutoQuotes is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
AutoQuotes business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Subscription-based access to AQ's CPQ platform, design solutions, data analytics, and API products. The company offers multiple product tiers including AQ CPQ, AQ Design Solutions, AQ Insight Pro, AQ Listing Pro, AQ Pay, AQ API, AQ SKU, and SpecQuote.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
AutoQuotes product offering
Product offeringCore offering
AutoQuotes provides cloud-based Configure, Price, Quote (CPQ) technology and data analytics solutions tailored for the Foodservice Equipment and Supplies (FES) industry. Its core offering centers on the AQ CPQ platform, augmented by design solutions, analytics, payment processing, and the world's largest foodservice equipment database, enabling manufacturers, dealers, reps, and consultants to streamline quote-to-sale operations. The company operates as a product division under Revalize, Inc., serving over 20,000 FES industry professionals globally.
Product overview
AutoQuotes is a comprehensive platform-plus-modules architecture serving the Foodservice Equipment and Supplies (FES) industry with a full suite of CPQ, design, data analytics, and payment processing solutions built around the world's largest foodservice equipment database. The core platform centers on AQ CPQ for Configure, Price, Quote operations, supported by specialized modules including AQ Design Solutions and AQ Visual for commercial kitchen design; AQ Insight Pro and AQ Insight for Reps for analytics and reporting; AQ Listing Pro and AQ SKU for product data management; AQ Pay for payment processing; SpecQuote for specification-based quoting; and the Integration Hub and AQ Products API for extensibility. AQ GO provides mobile-optimized CPQ access. The platform serves manufacturers, dealers, reps, and consultants across the foodservice industry.
Differentiator
Problem solved
Functional benefit
Brands
- AQ CPQ: Configure, Price, Quote solution for the Foodservice Equipment and Supplies industry
- AQ Design Solutions
- AQ Insight Pro
- AQ Insight for Reps
- AQ Listing Pro
- AQ Pay
- AQ API
- AQ SKU
- AQ Visual
- SpecQuote
- Integration Hub
Products and services
- AQ CPQ
Companies that use AutoQuotes
Customer profileSegments4 records
Ideal customer profiles4 records
AutoQuotes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
AutoQuotes partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
AutoQuotes competitors and assessment
Company assessmentDirect peers
- Configure One (now part of ESO Solutions): Vertical CPQ software with deep focus on complex, configurable products — historically strong in foodservice, automotive, and industrial equipment. Closest direct competitor to AutoQuotes given overlapping vertical CPQ positioning and similar dealer/manufacturer customer base.
- Conga (formerly Apttus): Quote-to-Cash and document automation platform spun out of Apttus. Directly comparable on CPQ and contract management for B2B sales, though less specialized in foodservice equipment than AutoQuotes.
- Tacton: Sales and product configurator platform purpose-built for complex B2B manufacturing. Closely comparable to AQ CPQ in delivering configuration-driven quoting for manufacturers and dealers of configurable equipment.
- PROS (Smart CPQ): AI-driven CPQ and pricing optimization software for B2B sellers. Directly comparable to AutoQuotes' Quote-to-Cash positioning, particularly around dynamic pricing and analytics (overlapping with AQ Insight Pro).
- Vendavo (FPX): B2B pricing and CPQ platform, including the FPX product line. Comparable on Quote-to-Cash and analytics functionality aimed at manufacturers and distributors, overlapping with AQ CPQ and AQ Insight Pro capabilities.
Broad incumbents
- NetSuite CPQ (Oracle): NetSuite ERP's quoting and configurator functionality, often paired with NetSuite CPQ partners. Competes for the same manufacturer/dealer customer base that AutoQuotes targets, particularly mid-market FES companies evaluating bundled ERP+CPQ solutions.
- Salesforce Revenue Cloud (formerly Salesforce CPQ): Salesforce's flagship CPQ solution (Steelbrick acquisition). A broad incumbent offering configure-price-quote capabilities as part of a much larger CRM/Revenue Cloud platform — directly comparable core functionality (CPQ) but as one capability among many, not specialized in foodservice.
- Epicor CPQ (formerly KBMax): Epicor's CPQ capability via its 2021 KBMax acquisition, bundled with Epicor Kinetic ERP. Targets manufacturers of complex configurable products — directly comparable configurator/CPQ core, broader industry scope.
- Oracle CPQ (formerly BigMachines): Oracle's CPQ cloud, acquired from BigMachines in 2018. Provides configure-price-quote functionality typically bundled with Oracle CX and ERP — overlapping core capability with AutoQuotes but serving broad B2B industries rather than specializing in foodservice.
- SAP CPQ (formerly CallidusCloud): SAP's CPQ offering acquired via CallidusCloud in 2018. Part of SAP's broader CX/ERP suite; competes head-to-head with AutoQuotes on CPQ but lacks FES-specific vertical data and design workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights6 records
Customer concentration
AutoQuotes social profiles
Digital presenceAutoQuotes financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoQuotes leadership team
Management profileNumber of profiles
Profiles5 records
AutoQuotes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoQuotes M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoQuotes
What does AutoQuotes do?
AutoQuotes provides cloud-based Configure, Price, Quote (CPQ) technology and data analytics solutions tailored for the Foodservice Equipment and Supplies (FES) industry. Its core offering centers on the AQ CPQ platform, augmented by design solutions, analytics, payment processing, and the world's largest foodservice equipment database, enabling manufacturers, dealers, reps, and consultants to streamline quote-to-sale operations. The company operates as a product division under Revalize, Inc., serving over 20,000 FES industry professionals globally.
Is AutoQuotes a public or private company?
AutoQuotes is a private company. It is classified as private equity controlled and is currently operating.
When was AutoQuotes founded?
AutoQuotes was founded in 1990. It employs 251 to 500 people.
Where is AutoQuotes based?
AutoQuotes is headquartered in Jacksonville, United States, in the North America region.
How does AutoQuotes make money?
One revenue line is on record: software Subscription.
Who are AutoQuotes's main competitors?
Direct peers on record are Configure One (now part of ESO Solutions), Conga (formerly Apttus), Tacton, PROS (Smart CPQ) and Vendavo (FPX). Broad incumbents are NetSuite CPQ (Oracle), Salesforce Revenue Cloud (formerly Salesforce CPQ), Epicor CPQ (formerly KBMax), Oracle CPQ (formerly BigMachines) and SAP CPQ (formerly CallidusCloud).
Does AutoQuotes have an API?
Yes. AutoQuotes offers an AQ Products API that enables access to the world's largest database of foodservice equipment and supplies. The API is listed as a product offering in the AutoQuotes suite. Developer documentation is at No Information.
What industry is AutoQuotes in?
AutoQuotes's product category is Configure, Price, Quote (CPQ) Software. Its primary akta.pro industry code is CRAFAHAK, Chemicals, Ingredients & Raw Materials Marketplaces. Its NAICS code is 541511 and its SIC code is 7372.