Ecoroots
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Ecoroots firmographics
Firmographics- Name
- Ecoroots
- Legal name
- ECOROOTS
- Website
- https://ecoroot.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ecoroots industry classification
Industry- Product category
- Sustainable Mycelium-Based Packaging Materials
- NAICS
- Corrugated and Solid Fiber Box Manufacturing (322211)
- SIC
- Paper Mills (2621)
- akta.pro primary industry
- Sustainable Protective & Cushioning Materials (Paper Cushions, Bio-Foams, Mycelium) (IMALAMAH)
Keywords
Where Ecoroots is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ecoroots business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bespoke Packaging Solutions: Custom mycelium-based packaging sold to businesses and brands. Process includes consultation, design, prototyping, testing, refinement, and scale-up production.
- Direct E-commerce Sales: Consumer products sold through online storefront including Mycelium Planters (£6), Jam Jar Holders (£8), and Wine Bottle Holders (£9).
- Mycelium-Based Insulation Materials: Thermal insulation materials for construction applications with exceptional thermal properties. Pilot plant for construction materials expected to be operational shortly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mycelium Planters - Consumer product |
| Unit Pricing | Pay-as-you-go | Mycelium Jam Jar Holder - Consumer product |
| Unit Pricing | Pay-as-you-go | Mycelium Wine Bottle Holder/Box - Consumer product |
| Other | Multi-year contract | Bespoke Packaging Solutions - Enterprise/custom |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Ecoroots product offering
Product offeringCore offering
Ecoroots develops and manufactures mycelium-based biomaterials by binding agricultural waste with customised fungal compositions through a seven-stage proprietary process. It sells customisable, moulded mycelium packaging to businesses as bespoke projects and finished consumer products (Planters, Jam Jar Holders, Wine Bottle Holders) through its online shop, with mycelium-based insulation materials for construction in pilot development.
Product overview
Ecoroots offers a suite of mycelium-based biomaterial products centered around its core offering of customisable packaging materials. The company's flagship product is proprietary mycelium-based technology that binds agricultural waste to create strong, versatile materials mouldable into any shape. The product portfolio includes two tiers: standard mycelium-based packaging materials (available through the online shop as finished products including Mycelium Planters, Mycelium Jam Jar Holders, and Mycelium Wine Bottle Holders/Boxes) and bespoke/tailored packaging solutions (a design service offering end-to-end custom packaging from consultation through prototyping to full-scale production). The company is also developing Mycelium-Based Insulation Materials as a pilot offering in the construction sector. All materials are characterised as 100% plant-based, biodegradable, compostable, free from fossil-fuels, chemicals, and plastics, with fire-resistance, water-resistance, and insulation properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Mycelium Planters Small mycelium-based planters priced at £6.00 GBP, designed for home gardening. Fully compostable and biodegradable; can be broken up and spread in garden soil. Targeted at individual consumers seeking plastic-free home and garden products.
- Mycelium Jam Jar Holder Mycelium-based holder for jam jars priced at £8.00 GBP, providing a sustainable packaging alternative for preserving and gifting. Targeted at individual consumers and gift buyers seeking compostable alternatives.
- Mycelium Wine Bottle Holder/Box Mycelium-based wine bottle holder or box priced at £9.00 GBP, offering sustainable protective packaging for wine bottles. Targeted at individual consumers, gift buyers, and wine brands.
- Tailored/Bespoke Mycelium Packaging Solutions End-to-end custom mycelium-based packaging design service including consultation, design, prototyping, testing, refinement, and scale-up production. Sold directly to businesses and brands on quote-based, multi-year contracts to create packaging moulded to specific product and brand requirements.
Quantifiable outcome
- Materials are 100% compostable in soil (3-6 weeks), landfill (90 days), and ocean (180 days)
- +2 more outcomes
Companies that use Ecoroots
Customer profileSegments3 records
Ideal customer profiles3 records
Ecoroots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ecoroots partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Academic InstitutionscoreEcoroots collaborates with academic institutions to foster innovation and advance research in sustainable materials and mycelium-based solutions.
- FarmerscoreEcoroots partners with farmers to source agricultural waste materials for mycelium substrate, supporting regenerative agriculture practices and creating circular economy supply chains.
- Manufacturing PlantscoreEcoroots collaborates with manufacturing plants for production capabilities, focusing on sustainable manufacturing and waste reduction in the production of mycelium-based materials.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ecoroots competitors and assessment
Company assessmentBroad incumbents
- Notpla: UK-based alternative packaging scale-up producing seaweed-based films and coatings for FMCG packaging, a broader sustainable-packaging incumbent competing for the same corporate packaging-decision budget.
Direct peers
- Ecovative Design: US pioneer of mycelium technology through Mycelium Foundry and Atlast Food Co., offering MyComposite packaging and foods via a vertically integrated mycelium platform comparable to Ecoroots' moulded mycelium approach.
- Mogu: Italian mycelium biotech producing mycelium-based acoustic panels, flooring, and wall finishes using agricultural residues - direct competitor in mycelium materials for interior and packaging-adjacent applications.
- Biohm: UK bio-fabrication company producing mycelium insulation boards and bio-based construction materials, overlapping with Ecoroots' pilot mycelium-based insulation line for the construction sector.
- Grown.bio: EU mycelium materials startup developing Grow.bio's Mycelium and Solexei panels for architectural, acoustic, and packaging uses - direct peer using mycelium composites for industrial applications.
- Bolt Threads (now Forager): US biotech that spun out its mycelium packaging into Forager, developing mycelium foams and leather alternatives using agricultural waste - direct competitor in grown-material packaging and bio-foam.
- Magical Mushroom Company: UK-based mycelium packaging startup supplying moulded Mushroom Packaging to enterprise customers, the closest direct competitor to Ecoroots in bespoke mycelium packaging with comparable agricultural-waste feedstock.
Emerging players
- MycoTechnology: US fungal fermentation company producing mycelium-based food ingredients and packaging materials, an adjacent peer using fungal biology for industrial-scale applications sharing customer mindshare with Ecoroots.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Ecoroots social profiles
Digital presenceEcoroots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecoroots leadership team
Management profileNumber of profiles
Profiles3 records
Ecoroots funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecoroots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecoroots
What does Ecoroots do?
Ecoroots develops and manufactures mycelium-based biomaterials by binding agricultural waste with customised fungal compositions through a seven-stage proprietary process. It sells customisable, moulded mycelium packaging to businesses as bespoke projects and finished consumer products (Planters, Jam Jar Holders, Wine Bottle Holders) through its online shop, with mycelium-based insulation materials for construction in pilot development.
Is Ecoroots a public or private company?
Ecoroots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ecoroots founded?
Ecoroots was founded in 2022. It employs 1 to 10 people.
Where is Ecoroots based?
Ecoroots is headquartered in London, United Kingdom, in the Europe region.
How does Ecoroots make money?
Three revenue lines are on record. Bespoke Packaging Solutions are the primary driver. The others are direct E-commerce Sales and mycelium-Based Insulation Materials.
Who are Ecoroots's main competitors?
Notpla is listed as a broad incumbent. Direct peers are Ecovative Design, Mogu, Biohm, Grown.bio, Bolt Threads (now Forager) and Magical Mushroom Company. MycoTechnology is listed as an emerging player.
Does Ecoroots have an API?
No public API is recorded for Ecoroots.
What industry is Ecoroots in?
Ecoroots's product category is Sustainable Mycelium-Based Packaging Materials. Its primary akta.pro industry code is IMALAMAH, Sustainable Protective & Cushioning Materials (Paper Cushions, Bio-Foams, Mycelium). Its NAICS code is 322211 and its SIC code is 2621.