VitalCaring Group

What VitalCaring Group does

VitalCaring Group is a Medicare-certified home health and hospice care provider operating 114 branch locations across 10 U.S. states (Texas, Oklahoma, Louisiana, Mississippi, Alabama, Florida, Arizona, Kansas, Missouri, and Nevada), with its corporate headquarters in Dallas, Texas. Founded in 2021, the company delivers skilled nursing, physical, occupational, and speech therapy, medical social services, and end-of-life hospice care to patients in their homes, with specialty clinical programs in cardiac care, cognitive care, respiratory care, diabetes management, wound management, orthopedic care, dementia care, and specialty infusion. The company serves primarily Medicare- and Medicaid-eligible patients on a fee-for-service basis, with a smaller private-pay stream for private duty nursing and attendant services.

VitalCaring grew primarily through acquisitions: Scissortail Home Health (Oklahoma) and Well Done Home Health (Florida) in July 2023, followed by the acquisition of Traditions Health's home health operations across five states in a December 2024 / 2025 transaction in which the acquired locations were rebranded to VitalCaring by December 2025. The company is building out an AI-assisted cognitive care program through a third-party partnership with Constant Therapy, launched as a pilot in September 2024, and maintains veteran-specific hospice services through a We Honor Veterans Level 3 partnership with the NHPCO and Department of Veterans Affairs.

The go-to-market is a hybrid enterprise field sales and direct-to-consumer model: dedicated Account Managers and Care Transition Coordinators build relationships with hospitals, health systems, ACOs, and physician groups, while patients and families can also reach VitalCaring directly via phone, fax, online referral forms, and integrated e-referral systems. Revenue is generated through episodic Medicare home health and hospice billing with no publicly disclosed pricing. The company is privately held and is currently subject to a $43.1 million Delaware judgment and a constructive trust requiring 43% of ongoing profits and any future exit proceeds to be paid to Encompass Health and Enhabit Inc., arising from fiduciary breach findings against former Encompass Health home health executives who founded VitalCaring.

Name

VitalCaring Group

Legal name

VitalCaring Group

Website

https://vitalcaring.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

VitalCaring Group is a Medicare-certified home health and hospice care provider operating 114 branches across 10 U.S. states, delivering skilled nursing, therapy, and end-of-life care to Medicare- and Medicaid-eligible patients in their homes through a field-sales referral model.

Ownership category

akta.pro rank

Product category

Home Health and Hospice Care Services

NAICS

Home Health Care Services (621610), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA)

akta.pro secondary industries

Home Hospice Agencies (HLAFAEAC), Routine In-Home Hospice Care (HSABAFAA), Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA)

Keywords

• Home health services
• Hospice care
• Skilled nursing
• Post-acute care
• In-home therapy

Headquarters

HQ city

Kissimmee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Medicare Home Health Services: Fee-for-service Medicare billing for home health services including skilled nursing, physical therapy, occupational therapy, speech therapy, and medical social services. Services are covered under the Medicare home health benefit when eligible and reasonable/necessary for treatment.
2. Hospice Care Services: Hospice services covered under Medicare hospice benefit including skilled nursing care, pain management, medical equipment setup, medication management, emotional/spiritual support, therapy services, and bereavement support for families.
3. Private Pay Services: Private duty nursing and attendant/caregiver services paid directly by patients or families, including private duty nursing positions and specialty programs.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

VitalCaring Group provides Medicare-certified home health services (skilled nursing, physical therapy, occupational therapy, speech therapy, and medical social services) and hospice services (end-of-life physical, emotional, and spiritual support) delivered to patients in their homes across 10 U.S. states. The company also offers specialty programs including cardiac care, cognitive care (AI-assisted via Constant Therapy), respiratory care, wound management, diabetes management, orthopedic care, dementia and end-stage heart failure hospice, a veterans hospice program, and specialty infusion services.

Product overview

VitalCaring Group is a home health and hospice care provider offering a unified platform of clinical services delivered in patients' homes. The core offerings consist of Home Health Services (skilled nursing, physical therapy, speech therapy, occupational therapy) and Hospice Services (end-of-life care with medical, emotional, and spiritual support). Specialized care modules include Cardiac Care, Cognitive Care, Respiratory Care, Diabetes Management, Wound Management, Orthopedic Care, Dementia Care, End-stage Heart Failure Care, Veterans Hospice Program, and Specialty Infusion Services. The company was founded in 2021 and has grown through acquisitions including Traditions Health, Scissortail Home Health, and Well Done Home Health.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Health Services Medicare-certified skilled clinical care delivered in the patient's home, including skilled nursing, physical therapy, occupational therapy, speech therapy, and medical social services. Care is provided under a personalized care plan developed with the patient's physician to support recovery from injury, surgery, acute or chronic illness, or a new diagnosis, with the goal of restoring independence.
• Hospice Services End-of-life care delivered primarily in the patient's home, providing physical, emotional, and spiritual support to patients with advanced or life-limiting illness and their families. Services include skilled nursing care, pain and symptom management, medical equipment setup, medication management, emotional and spiritual support, therapy services, and bereavement support for families.
• Veterans Hospice Program
• Specialty Infusion Services
• Online Bill Pay

Quantifiable outcome

• 2025 Hospice CAHPS Honors Award - Alabama and Mississippi teams recognized for exceptional care and positive patient experiences
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• We Honor Veterans (NHPCO & Department of Veterans Affairs)coreStrategic or Co-development Partner · 1 January 2024VitalCaring Hospice achieved Level 3 recognition in the We Honor Veterans program created by the National Hospice and Palliative Care Organization in partnership with the Department of Veterans Affairs. The partnership includes veteran-centered education for staff and volunteers, targeted outreach presentations, integration of Military History Checklist into admission processes, and maintaining policies dedicated to serving veterans.
• BlueCross BlueShield of TexasminorOthersMedical benefits coordinated through BlueCross BlueShield of Texas, offering three medical plan options utilizing the largest provider network in the nation for employee healthcare coverage.
• CVS CaremarkminorOthersPrescription drug benefit coordinated through CVS Caremark, utilizing a broad national network of pharmacies including national chains other than CVS for employee pharmacy benefits.
• MetLifeminorOthersDental and vision plan options offered through MetLife for routine care and additional coverage for employees.
• LegalShieldminorOthersPrepaid legal plans offering low-cost access to attorneys for a wide variety of personal legal services for employees and families.
• Allstate IDminorOthersIdentity theft protection available on a voluntary basis through Allstate ID for employees.
• ASPCA Pet Health InsuranceminorOthersPet insurance with savings up to 20% on ASPCA Pet Health Insurance available to employees.
• Constant TherapycoreTechnology or IntegrationAI-powered cognitive care technology partner used in VitalCaring's pilot program to enhance patient outcomes for cognitively impaired patients through evidence-based speech and cognitive therapy.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VitalCaring
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VitalCaring Group