Zoomalia
Zoomalia is a France-based omnichannel pet supplies retailer operating an e-commerce platform across 25+ European country domains with 30,000+ SKUs and 39 company-owned stores across France, serving 1M+ pet owners through private-label brands and the Family'z loyalty program.
- Company typePrivate
- Founded2009
- HeadquartersSaint-geours-de-maremne, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Zoomalia does
Zoomalia is a France-headquartered, privately held omnichannel pet supplies retailer founded in 2009, operating an e-commerce platform with 25+ country-specific European domains alongside a network of 39 company-owned physical animalerie stores across France. The catalog spans 30,000+ product references across dogs, cats, small mammals, fish, reptiles, birds, and farm animals, supported by a proprietary private-label portfolio (Zolia accessories, Zoomalia Basic food, Frizy cooling products, Hopsy, Hevea, Galineta, SAMOS, Thasos) and a 10-brand exclusive line-up. The customer base of 1 million+ registered users generates 830,600+ product reviews at a 4.8/5 rating, with retention supported by the Family'z loyalty/referral program (points redeemable up to 20% of purchase value, plus 10,000-point/€30 refer-a-friend incentives) and the '1 Commande = 1 Repas' charity initiative that has collected over 7.29 million meals for partner shelter associations. The business model is transaction-fee e-commerce and retail SKU sales with pay-as-you-go unit pricing, free shipping above €49, and BNPL options via Oney Bank, Klarna, and Alma.
Revenue is recorded at the combined-entity level: France's Autorité de la concurrence approved Holding Nicole's acquisition of Zoomalia in February 2026, producing a combined operation exceeding €150 million in turnover and 162 French stores (123 franchised JMT Le Royaume des Animaux plus 39 Zoomalia-owned), with Zoomalia's standalone revenue not separately disclosed. The only external funding on record is a 2013 Galia Gestion round of approximately €1,034,537, and the company is led by founder Pierre-Adrien Thollet. No AI/ML capabilities, patents, or proprietary technology features are disclosed; integrations are limited to payment processors (Oney, Klarna, Alma) and advertising platforms (Google, Meta, TikTok, Bing, Criteo, Squadata).
Zoomalia firmographics
Firmographics- Name
- Zoomalia
- Legal name
- Zoomalia
- Website
- https://zoomalia.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Zoomalia is a France-based omnichannel pet supplies retailer operating an e-commerce platform across 25+ European country domains with 30,000+ SKUs and 39 company-owned stores across France, serving 1M+ pet owners through private-label brands and the Family'z loyalty program.
- Ownership category
- akta.pro rank
Zoomalia industry classification
Industry- Product category
- Pet Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- General Pet Supplies Retail (Multi-category) (CRALAHAA)
- akta.pro secondary industries
- Pet Supplies Omnichannel (CRAFAEAJ), Pet & Animal Supplies Marketplaces (CRAFABAH)
Keywords
Where Zoomalia is headquartered
LocationHeadquarters
- HQ city
- Saint-geours-de-maremne
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Zoomalia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations
Revenue model
- E-commerce Product Sales: Online sales of pet supplies through Zoomalia.com and country-specific domains, featuring both third-party brands and proprietary private-label products (Zolia, Zoomalia Basic, etc.)
- Physical Retail Store Sales: Revenue from 39 company-owned animalerie stores across France, offering in-store shopping experience complementary to online operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across 30,000+ SKUs |
| Unit Pricing | Pay-as-you-go | Professional and Association Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Zoomalia product offering
Product offeringCore offering
Zoomalia operates an online and physical retail platform selling pet supplies and animal care products, offering over 30,000 product references across categories including dogs, cats, rodents, fish, reptiles, birds, farm animals, and horses. The company runs an omnichannel model combining Zoomalia.com and 25+ country-specific European e-commerce domains with 39 company-owned physical animalerie stores across France, alongside proprietary private-label brands such as Zolia and Zoomalia Basic.
Product overview
Zoomalia is an online pet supplies retailer operating a multi-channel platform combining e-commerce with physical retail. The core offering is the Zoomalia Online Pet Store featuring over 830,600 product references for dogs, cats, rodents, fish, reptiles, birds, farm animals, and horses. The company supports its e-commerce platform with 39 company-owned physical stores across France offering dog wash services. Its product portfolio includes private label brands (Zolia for accessories, Zoomalia Basic for budget pet food) alongside third-party brands. Supplementary services include the Family'z loyalty program for point accumulation, the solidarity initiative '1 Commande = 1 Repas' donating meals to shelter animals, a mobile application with tracking features, and community content through blog and forum platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Zolia: Own brand of pet accessories and products including water fountains, bowls, toys, harnesses, and care products
- Family'z
- Zoomalia Basic
- Zoomalia Frizy
- Zoomalia Hopsy
- Zoomalia Hevea
- Zoomalia Galineta
- Zoomalia SAMOS
- Zoomalia Thasos
Products and services
- Zoomalia Online Pet Store Online pet supplies retail platform offering over 30,000 product references across dogs, cats, rodents, fish, reptiles, birds, farm animals, and horses; available across 25+ European country-specific domains for individual pet owners.
- Zolia Private Label Brand Zoomalia's own brand of pet accessories including water fountains, cooling mats, leashes, harnesses, toys, snuffle mats, and care products for cats, dogs, and small pets.
- Zoomalia Basic Private Label Pet Food Budget-friendly pet food line, including Complete Adult dog food in multiple weight options, positioned as an affordable alternative to premium pet food brands.
- Zoomalia Frizy Relax Cooling Mat Orthopedic cooling mat product line for pets (Zoomalia Frizy sub-brand), designed for comfort and temperature regulation.
- Zoomalia Physical Retail Stores 39 company-owned physical pet retail stores (animaleries) across France offering in-store shopping, dog wash services, and local customer support for pet owners.
Quantifiable outcome
- 830,600+ product reviews demonstrating high customer engagement
- +3 more outcomes
Companies that use Zoomalia
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles2 records
Zoomalia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Zoomalia partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Zoomalia competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Zoomalia social profiles
Digital presenceZoomalia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoomalia leadership team
Management profileNumber of profiles
Zoomalia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoomalia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoomalia
What does Zoomalia do?
Zoomalia operates an online and physical retail platform selling pet supplies and animal care products, offering over 30,000 product references across categories including dogs, cats, rodents, fish, reptiles, birds, farm animals, and horses. The company runs an omnichannel model combining Zoomalia.com and 25+ country-specific European e-commerce domains with 39 company-owned physical animalerie stores across France, alongside proprietary private-label brands such as Zolia and Zoomalia Basic.
Is Zoomalia a public or private company?
Zoomalia is a private company. It is classified as corporate owned and is currently operating.
When was Zoomalia founded?
Zoomalia was founded in 2009. It employs 251 to 500 people.
Where is Zoomalia based?
Zoomalia is headquartered in Saint-geours-de-maremne, France, in the Europe region.
How does Zoomalia make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are physical Retail Store Sales.
Does Zoomalia have an API?
No public API is recorded for Zoomalia.
What industry is Zoomalia in?
Zoomalia's product category is Pet Supplies Retail. Its primary akta.pro industry code is CRALAHAA, General Pet Supplies Retail (Multi-category), with a secondary code of CRAFAEAJ, Pet Supplies Omnichannel. Its NAICS code is 45991 and its SIC code is 5940.