Juice Generation
Juice Generation is a New York City-based juice bar and wellness company founded in 1999 that operates 18+ retail locations and a national e-commerce channel selling cold-pressed juices, smoothies, açaí bowls, and the Cooler Cleanse and Activated Nutrition sub-brands to health-conscious urban consumers and corporate catering clients.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Juice Generation does
Juice Generation, Inc. is a New York City-based juice bar and wellness company founded in 1999 by Eric Helms that operates 18+ company-owned retail locations across Manhattan, Brooklyn, and Queens, plus a Long Island City distribution hub. Its product portfolio centers on made-to-order centrifugal juices, USDA-certified organic cold-pressed bottled juices processed with High Pressure Processing (HPP), smoothies, açaí bowls, and functional food items, with sub-brands Cooler Cleanse (co-founded with Salma Hayek in 2008), Juice For A Day, Wellness Shots, and the Activated Nutrition line of enzyme- and probiotic-infused superfood powders built around a proprietary Gut Activated blend. Revenue mechanics span four streams: in-store retail point-of-sale transactions, direct e-commerce shipping of cleanses, shots, and supplements across the continental US, B2B corporate catering (with named clients including Google, Condé Nast, Equinox, Live Nation, and NBC), and a Supa Dupa Rewards loyalty program integrated with an Olo-powered mobile app. The company is independently owned, has disclosed no venture capital or institutional funding, and was founded with celebrity-aligned marketing and a focus on cold-pressed and superfood nutrition for health-conscious urban consumers.
Juice Generation firmographics
Firmographics- Name
- Juice Generation
- Legal name
- Juice Generation, Inc.
- Website
- https://juicegeneration.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Juice Generation is a New York City-based juice bar and wellness company founded in 1999 that operates 18+ retail locations and a national e-commerce channel selling cold-pressed juices, smoothies, açaí bowls, and the Cooler Cleanse and Activated Nutrition sub-brands to health-conscious urban consumers and corporate catering clients.
- Ownership category
- akta.pro rank
Juice Generation industry classification
Industry- Product category
- Cold-Pressed Juice Bar & Wellness Retail
- NAICS
- Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Food And Kindred Products (2000)
- akta.pro primary industry
- Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Refrigerated Juices & Smoothies (CRADACAL)
Keywords
Where Juice Generation is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Juice Generation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Store Sales: In-store sales of fresh juices, smoothies, bowls, and cold-pressed bottled beverages across NYC locations. Walk-in customers and order-ahead pickups generate primary revenue through point-of-sale transactions.
- E-commerce / Direct Shipping: Online sales of Cooler Cleanse programs, Wellness Shots, Activated Nutrition products, and bottled juices shipped directly to consumers within the continental US.
- Corporate Catering: B2B catering services for corporate events, offices, and private functions. Offers smoothie boxes, açaí bowl spreads, and cold-pressed cases with minimum $200 orders and $30 delivery fee within NYC.
- Loyalty Program Revenue: Supa Dupa Rewards program drives repeat purchases through points accumulation (2 points per $1), birthday perks, and $3 reward for every 150 points earned, increasing customer lifetime value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Cooler Cleanse 1-Day |
| Unit Pricing | Pay-as-you-go | Signature Cooler Cleanse 2-Day |
| Unit Pricing | Pay-as-you-go | Signature Cooler Cleanse 3-Day |
| Unit Pricing | Pay-as-you-go | Juice For A Day 6-Pack |
| Unit Pricing | Pay-as-you-go | Wellness Shots 12-Pack |
| Unit Pricing | Pay-as-you-go | Activated Protein |
| Unit Pricing | Pay-as-you-go | Activated Creatine Travel Pack |
| Unit Pricing | Pay-as-you-go | Catering Minimum Order |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Juice Generation product offering
Product offeringCore offering
Juice Generation is a New York City-based juice bar chain and e-commerce retailer selling made-to-order fresh juices, smoothies, acai bowls, cold-pressed bottled juices, wellness shots, and juice cleanse programs. The company operates 18+ retail locations across Manhattan, Brooklyn, and Queens, and ships packaged products nationwide. Core sub-brands include Cooler Cleanse (co-developed with Salma Hayek), Activated Nutrition functional superfood powders, Juice For A Day custom 6-packs, and Wellness Shots.
Product overview
Juice Generation is a New York City-based juice bar and wellness company offering a portfolio of cold-pressed juices, smoothies, açaí bowls, and functional wellness products. The core offering centers on made-to-order centrifugal juices and USDA-certified organic cold-pressed bottled juices using HPP preservation. Key sub-brands include Cooler Cleanse (co-founded with Salma Hayek) for juice cleansing programs, Activated Nutrition for digestive enzyme and probiotic powder supplements, Juice For A Day for customizable 6-packs, and Wellness Shots for concentrated functional shots. Additional offerings include catering services, a loyalty program (Supa Dupa Rewards), gift cards, and a published cookbook. The company operates 18+ retail locations across NYC and ships products nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Cooler Cleanse: A cold-pressed juice cleanse program co-founded by Salma Hayek, offering 1-3 day juice cleanses with delivery across the continental US.
- Supa Dupa Rewards
- Activated Nutrition
- Juice for a Day
- Wellness Shots
Products and services
- Fresh Juices
- Smoothies
- Acai Bowls
- Cooler Cleanse
- Juice For A Day
- Wellness Shots
- Activated Nutrition
- Cold Pressed Bottled Juices
- Catering Services
- SuperFoods / Protein Bites
- The Juice Generation Cookbook
- Gift Cards
Quantifiable outcome
- Over 75,000 copies sold of The Juice Generation cookbook
- +2 more outcomes
Companies that use Juice Generation
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Juice Generation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Juice Generation partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Salma Hayek (Cooler Cleanse)flagshipIn 2008, actress Salma Hayek partnered with Juice Generation founder Eric Helms to develop nutritional juice and nut milk recipes. Together they created the Cooler Cleanse line of fresh, raw juices with health and beauty-enhancing benefits, delivered to customers' doors. Salma Hayek is credited as Co-Founder of Cooler Cleanse and continues to lend her expertise to the product lineup and brand mission.
- Fruit Tree Planting FoundationcorePartnership focused on environmental sustainability through tree planting initiatives. Juice Generation is committed to 'growing it back' by planting trees and supporting communities through their Planting Our Future sustainability program.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Juice Generation competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Juice Generation social profiles
Digital presenceJuice Generation compliance and trust
Trust signalCompliance7 records
Juice Generation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juice Generation leadership team
Management profileNumber of profiles
Profiles2 records
Juice Generation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juice Generation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juice Generation
What does Juice Generation do?
Juice Generation is a New York City-based juice bar chain and e-commerce retailer selling made-to-order fresh juices, smoothies, acai bowls, cold-pressed bottled juices, wellness shots, and juice cleanse programs. The company operates 18+ retail locations across Manhattan, Brooklyn, and Queens, and ships packaged products nationwide. Core sub-brands include Cooler Cleanse (co-developed with Salma Hayek), Activated Nutrition functional superfood powders, Juice For A Day custom 6-packs, and Wellness Shots.
Is Juice Generation a public or private company?
Juice Generation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Juice Generation founded?
Juice Generation was founded in 1999. It employs 101 to 250 people.
Where is Juice Generation based?
Juice Generation is headquartered in New York, United States, in the North America region.
How does Juice Generation make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce / Direct Shipping, corporate Catering and loyalty Program Revenue.
Does Juice Generation have an API?
No public API is recorded for Juice Generation.
What industry is Juice Generation in?
Juice Generation's product category is Cold-Pressed Juice Bar & Wellness Retail. Its primary akta.pro industry code is THAFAKAA, Juice Bars & Cold-Pressed Juice Shops, with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 3121 and its SIC code is 2080.