Shekel Scales

What Shekel Scales does

Shekel Scales, founded in 1971 and headquartered in Nazareth, Israel, is a privately held provider of electronic weighing systems that has expanded into AI-driven autonomous retail technology. Its flagship product, Innovendi Elite, is an autonomous sales solution designed to enable retailers to operate sales with limited human intervention and to open new revenue channels, with tobacconists and broader retail identified as target end-markets. The underlying technology is described as an autonomous-agent platform, though specific AI architecture, model details, and data assets are not publicly disclosed.

The company's business model combines its legacy weighing-systems revenue with a recurring subscription-style offering for Innovendi Elite, distributed internationally through channel partners rather than a direct sales force. The most material disclosed commercial action is a partnership with Logista Strator, signed in February 2026, which serves as the exclusive distribution channel for Innovendi Elite into the Spanish retail and tobacconist markets. The firm employs 101-250 people and operates from Nazareth, with no public listing, no disclosed funding rounds, and no M&A activity in the available data.

Customer concentration, pricing, and revenue are not publicly disclosed. The company relies on partner-led go-to-market for international expansion, meaning the pace of growth in new geographies is largely a function of partner channel capacity rather than internal sales scaling. The strategic narrative positions Shekel as a legacy industrial hardware vendor attempting a software- and AI-led pivot into autonomous retail, with Spain as the first disclosed proving ground for that pivot.

Name

Shekel Scales

Website

https://shekel.ai

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Shekel Scales, founded in 1971 in Nazareth, Israel, is a privately held provider of electronic weighing systems that now sells the Innovendi Elite autonomous sales solution to retailers, including tobacconists, via channel partners such as Logista Strator.

Ownership category

akta.pro rank

Product category

Electronic Weighing Systems

SIC

Totalizing Fluid Meters & Counting Devices (3824), Wholesale-Durable Goods (5000)

akta.pro primary industry

Retail Weighing Scales & Integrated Scanner-Scales (HDACAKAI)

Keywords

• Electronic weighing systems
• Autonomous retail solutions
• Retail point-of-sale hardware
• Self-service vending systems
• Retail automation technology

Headquarters

HQ city

Nazareth

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Innovendi Elite Product Revenue: Revenue generated from the autonomous sales solution through channel partnerships and distribution agreements in international markets such as Spain

Go-to-market motion1 record

Distribution channels1 record

Core offering

Shekel Scales is a global provider of electronic weighing systems and offers the Innovendi Elite, an autonomous sales solution that enables retailers — particularly tobacconists and broader retail operators — to open new revenue channels through automated sales operations. The company distributes its products through channel partners such as Logista Strator for international market expansion.

Product overview

Shekel Scales offers the Innovendi Elite autonomous sales solution as its primary product. This technology platform is designed to help retailers open new revenue channels through automated sales capabilities. The company expands into new markets through partnerships, such as the recent agreement with Logista Strator to bring Innovendi Elite to Spain's tobacconist and retail sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovendi Elite An autonomous sales solution designed to open new revenue channels for retailers. It targets tobacconists and the broader retail sector, enabling automated sales operations and expanding market reach through channel partnerships.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• Logista StratorcoreChannel Partner/ Reseller/ Distributor · 10 February 2026Logista Strator and Shekel have signed an agreement to bring Innovendi Elite to the Spanish market. This partnership represents a market expansion effort targeting tobacconists and the broader Spanish retail sector. The autonomous sales solution is designed to open new revenue channels for retailers through Logista Strator's established distribution network in Spain.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Mettler-Toledo: Global market leader in precision weighing instruments and related retail/industrial solutions. Directly comparable to Shekel's electronic weighing systems heritage and adjacent retail-tech offerings.
• Bizerba: German provider of weighing, slicing, and retail technology solutions for food retail and industry. Comparable as a weighing-systems specialist expanding into retail-technology products similar to Innovendi Elite.
• Ishida: Japanese manufacturer of weighing, packaging, and inspection equipment widely used in food retail. Comparable product portfolio and retail-channel footprint to Shekel Scales.
• CAS Corporation: Korean manufacturer of electronic weighing scales for retail and industrial use. Comparable as a multi-decade weighing-systems vendor with international channel distribution like Shekel.
• Avery Berkel: Established weighing-scale brand (now part of ITW) serving retail and food-service customers. Directly comparable core offering of retail weighing solutions.
• Yamato Scale: Japanese weighing-scale manufacturer serving retail and industrial customers with weighing, pricing, and labeling systems. Comparable product breadth and retail-channel orientation.
• Cardinal Scale: US-based manufacturer of industrial and retail weighing scales. Comparable as a long-established weighing-systems company pursuing adjacent retail and digital products.
• Rice Lake Weighing Systems: US provider of weighing equipment and integrated retail/industrial solutions. Comparable mid-sized weighing-systems vendor with diversified channel distribution.
• Tamtron: Nordic weighing solutions provider focused on retail, logistics, and industrial segments. Comparable channel-driven international distribution model and customer overlap.
• Detecto: US manufacturer of medical, industrial, and retail weighing scales. Comparable legacy weighing-systems manufacturer with overlapping retail customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shekel Scales