Shekel Scales
Shekel Scales, founded in 1971 in Nazareth, Israel, is a privately held provider of electronic weighing systems that now sells the Innovendi Elite autonomous sales solution to retailers, including tobacconists, via channel partners such as Logista Strator.
- Company typePrivate
- Founded1971
- HeadquartersNazareth, Israel
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Shekel Scales does
Shekel Scales, founded in 1971 and headquartered in Nazareth, Israel, is a privately held provider of electronic weighing systems that has expanded into AI-driven autonomous retail technology. Its flagship product, Innovendi Elite, is an autonomous sales solution designed to enable retailers to operate sales with limited human intervention and to open new revenue channels, with tobacconists and broader retail identified as target end-markets. The underlying technology is described as an autonomous-agent platform, though specific AI architecture, model details, and data assets are not publicly disclosed.
The company's business model combines its legacy weighing-systems revenue with a recurring subscription-style offering for Innovendi Elite, distributed internationally through channel partners rather than a direct sales force. The most material disclosed commercial action is a partnership with Logista Strator, signed in February 2026, which serves as the exclusive distribution channel for Innovendi Elite into the Spanish retail and tobacconist markets. The firm employs 101-250 people and operates from Nazareth, with no public listing, no disclosed funding rounds, and no M&A activity in the available data.
Customer concentration, pricing, and revenue are not publicly disclosed. The company relies on partner-led go-to-market for international expansion, meaning the pace of growth in new geographies is largely a function of partner channel capacity rather than internal sales scaling. The strategic narrative positions Shekel as a legacy industrial hardware vendor attempting a software- and AI-led pivot into autonomous retail, with Spain as the first disclosed proving ground for that pivot.
Shekel Scales firmographics
Firmographics- Name
- Shekel Scales
- Website
- https://shekel.ai
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Shekel Scales, founded in 1971 in Nazareth, Israel, is a privately held provider of electronic weighing systems that now sells the Innovendi Elite autonomous sales solution to retailers, including tobacconists, via channel partners such as Logista Strator.
- Ownership category
- akta.pro rank
Shekel Scales industry classification
Industry- Product category
- Electronic Weighing Systems
- SIC
- Totalizing Fluid Meters & Counting Devices (3824), Wholesale-Durable Goods (5000)
- akta.pro primary industry
- Retail Weighing Scales & Integrated Scanner-Scales (HDACAKAI)
Keywords
Where Shekel Scales is headquartered
LocationHeadquarters
- HQ city
- Nazareth
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Shekel Scales business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Innovendi Elite Product Revenue: Revenue generated from the autonomous sales solution through channel partnerships and distribution agreements in international markets such as Spain
Go-to-market motion1 record
Distribution channels1 record
Shekel Scales product offering
Product offeringCore offering
Shekel Scales is a global provider of electronic weighing systems and offers the Innovendi Elite, an autonomous sales solution that enables retailers — particularly tobacconists and broader retail operators — to open new revenue channels through automated sales operations. The company distributes its products through channel partners such as Logista Strator for international market expansion.
Product overview
Shekel Scales offers the Innovendi Elite autonomous sales solution as its primary product. This technology platform is designed to help retailers open new revenue channels through automated sales capabilities. The company expands into new markets through partnerships, such as the recent agreement with Logista Strator to bring Innovendi Elite to Spain's tobacconist and retail sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Innovendi Elite An autonomous sales solution designed to open new revenue channels for retailers. It targets tobacconists and the broader retail sector, enabling automated sales operations and expanding market reach through channel partnerships.
Companies that use Shekel Scales
Customer profileSegments2 records
Ideal customer profiles1 record
Shekel Scales technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Shekel Scales partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Logista StratorcoreLogista Strator and Shekel have signed an agreement to bring Innovendi Elite to the Spanish market. This partnership represents a market expansion effort targeting tobacconists and the broader Spanish retail sector. The autonomous sales solution is designed to open new revenue channels for retailers through Logista Strator's established distribution network in Spain.
Scale indicators1 record
Recent moves3 records
Expansion highlights4 records
Shekel Scales competitors and assessment
Company assessmentDirect peers
- Mettler-Toledo: Global market leader in precision weighing instruments and related retail/industrial solutions. Directly comparable to Shekel's electronic weighing systems heritage and adjacent retail-tech offerings.
- Bizerba: German provider of weighing, slicing, and retail technology solutions for food retail and industry. Comparable as a weighing-systems specialist expanding into retail-technology products similar to Innovendi Elite.
- Ishida: Japanese manufacturer of weighing, packaging, and inspection equipment widely used in food retail. Comparable product portfolio and retail-channel footprint to Shekel Scales.
- CAS Corporation: Korean manufacturer of electronic weighing scales for retail and industrial use. Comparable as a multi-decade weighing-systems vendor with international channel distribution like Shekel.
- Avery Berkel: Established weighing-scale brand (now part of ITW) serving retail and food-service customers. Directly comparable core offering of retail weighing solutions.
- Yamato Scale: Japanese weighing-scale manufacturer serving retail and industrial customers with weighing, pricing, and labeling systems. Comparable product breadth and retail-channel orientation.
- Cardinal Scale: US-based manufacturer of industrial and retail weighing scales. Comparable as a long-established weighing-systems company pursuing adjacent retail and digital products.
- Rice Lake Weighing Systems: US provider of weighing equipment and integrated retail/industrial solutions. Comparable mid-sized weighing-systems vendor with diversified channel distribution.
- Tamtron: Nordic weighing solutions provider focused on retail, logistics, and industrial segments. Comparable channel-driven international distribution model and customer overlap.
- Detecto: US manufacturer of medical, industrial, and retail weighing scales. Comparable legacy weighing-systems manufacturer with overlapping retail customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Shekel Scales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shekel Scales leadership team
Management profileNumber of profiles
Profiles1 record
Shekel Scales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shekel Scales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shekel Scales
What does Shekel Scales do?
Shekel Scales is a global provider of electronic weighing systems and offers the Innovendi Elite, an autonomous sales solution that enables retailers — particularly tobacconists and broader retail operators — to open new revenue channels through automated sales operations. The company distributes its products through channel partners such as Logista Strator for international market expansion.
Is Shekel Scales a public or private company?
Shekel Scales is a private company. It is classified as unknown and is currently operating.
When was Shekel Scales founded?
Shekel Scales was founded in 1971. It employs 101 to 250 people.
Where is Shekel Scales based?
Shekel Scales is headquartered in Nazareth, Israel, in the Middle East region.
How does Shekel Scales make money?
One revenue line is on record: innovendi Elite Product Revenue.
Who are Shekel Scales's main competitors?
Direct peers on record are Mettler-Toledo, Bizerba, Ishida, CAS Corporation, Avery Berkel, Yamato Scale, Cardinal Scale, Rice Lake Weighing Systems, Tamtron and Detecto.
Does Shekel Scales have an API?
No public API is recorded for Shekel Scales.
What industry is Shekel Scales in?
Shekel Scales's product category is Electronic Weighing Systems. Its primary akta.pro industry code is HDACAKAI, Retail Weighing Scales & Integrated Scanner-Scales. Its SIC code is 3824.