Sahara AV
Sahara AV (Sahara Presentation Systems Limited), a UK division of Boxlight Corporation, distributes commercial displays, interactive touchscreens, and digital signage under the Clevertouch brand. It serves education and enterprise customers exclusively through a B2B channel partner network.
- Company typePrivate
- Founded1924
- HeadquartersDartford, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sahara AV does
Sahara AV — the trading identity of Sahara Presentation Systems Limited — is a UK-based B2B supplier of commercial audiovisual equipment, operating as a wholly-owned division of US-listed Boxlight Corporation. The company is registered at Unit 4, Blueprint, Church Manorway, Erith, Kent, with a headcount of 51–100, and distributes interactive touchscreens, commercial displays, digital signage, mounting hardware, audio solutions, projector mounts, and room booking panels primarily under the Clevertouch brand alongside carried brands B-Tech, Conen, Roth, and Sahara. Its catalog spans display sizes from 43" to 98", with new launches including the CL Pro 2 Signage family, CL Pro XTR 24/7, CL High Bright commercial displays, the Impact LUX version2 and X5 interactive series, and the Pro Series 3 EDLA-certified interactive display.
The technology stack is built around commercial display hardware integrated with CleverLive, a proprietary multi-zoned digital signage and screen-sharing software bundled into the units, enabling single-device deployment for both signage playback and meeting room collaboration. The portfolio is supported by installation-grade mounting and trolley accessories, with full-stack offerings unified under one brand experience. Clevertouch is a registered UK trademark, and the company maintains ISO 9001, ISO 14001, ISO/IEC 27001, and Cyber Essentials certifications, signaling quality and security posture relevant to enterprise and public-sector procurement.
Sahara AV operates a pure channel-partner go-to-market: products are sold exclusively through authorized resellers and AV integrators who access the Clevertouch Tools portal for authenticated pricing, stock visibility, deal registration, and marketing resources. End pricing is opaque to public buyers, with quote-based negotiation gated behind partner login. Revenue derives primarily from one-time hardware sales across displays and accessories, with a likely recurring component from CleverLive software, although no ARR or revenue split is disclosed. Customer focus is split across two primary verticals — Education (schools, universities, and educational institutions) and Enterprise (meeting rooms, conference rooms, and corporate signage) — with no named end-customer logos publicly listed.
Sahara AV firmographics
Firmographics- Name
- Sahara AV
- Legal name
- Sahara Presentation Systems Limited
- Website
- https://saharaav.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sahara AV (Sahara Presentation Systems Limited), a UK division of Boxlight Corporation, distributes commercial displays, interactive touchscreens, and digital signage under the Clevertouch brand. It serves education and enterprise customers exclusively through a B2B channel partner network.
- Ownership category
- akta.pro rank
Where Sahara AV is headquartered
LocationHeadquarters
- HQ city
- Dartford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sahara AV business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Display Hardware Sales: Sale of large format displays, commercial signage displays, and interactive touchscreen panels across various screen sizes (43" to 98")
- Accessories and Mounting Solutions: Sale of mounts, stands, trolleys, brackets, cable kits, and interactive accessories
- Digital Signage Software and Solutions: CleverLive platform and signage player solutions for digital signage deployment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B quotation-based pricing through authenticated partner portal |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Sahara AV product offering
Product offeringCore offering
Sahara AV designs, sources, and supplies commercial display hardware (large format signage displays, interactive touchscreens, high-brightness window displays, freestanding kiosks) along with AV mounting and accessory solutions, integrated with its proprietary CleverLive digital signage software. The portfolio is sold B2B to education and enterprise customers via an authorised reseller and integrator channel, with deal registration and pricing accessed through the Clevertouch Tools partner portal.
Product overview
Sahara AV, operating as Clevertouch (a division of Boxlight Corporation), offers a portfolio of commercial display and interactive technology products. The product line includes multiple display categories: CL Pro 2 Signage Displays available in sizes from 43" to 98" serving as dual-purpose digital signage and meeting room solutions; CL High Bright Commercial Displays (49" and 55") designed for illuminated window spaces; CleverLive CL Pro Commercial Displays (43" to 86") offering all-in-one digital signage and meeting room functionality; CL Pro XTR 24/7 Commercial Displays for continuous operation environments; Clevertouch Impact LUX version2 interactive displays (75" and 86") for education and enterprise; Clevertouch X5 interactive displays (75" and 86") positioned for quality and value; and the Clevertouch 98" Pro Series 3 EDLA for enterprise deployment. Supporting accessories include the CL Touch Totem freestanding kiosk with built-in CleverLive and VC Shelf for CleverAscent trolleys.
Differentiator
Problem solved
Functional benefit
Brands
- Clevertouch: Interactive touchscreens, commercial displays, and digital signage solutions for education and enterprise environments.
Products and services
- CL Pro 2 Signage Display Series Large-format commercial displays available in multiple sizes (43" to 98") that serve a dual role as both digital signage and meeting room displays, sold B2B to enterprise and education customers through authorised resellers.
- CL High Bright Commercial Display Series High-brightness commercial displays (49" and 55") engineered for window spaces and other illuminated environments where standard displays wash out, sold through the Clevertouch reseller channel.
- CleverLive CL Pro Commercial Display Series All-in-one commercial displays (43" to 86") with built-in CleverLive software for digital signage and meeting room use, sold B2B for enterprise and education environments.
- CL Pro XTR 24/7 Commercial Display 65" commercial display designed for 24/7 continuous operation with built-in multi-zoned digital signage and screen sharing via CleverLive, targeted at always-on enterprise signage deployments.
- Clevertouch Impact LUX Interactive Display Series Large-format interactive touchscreens (75" and 86") designed for education and enterprise environments, supporting collaborative learning, presentation, and meeting room interaction.
- Clevertouch X5 Interactive Display Series Large-format interactive touchscreens (75" and 86") positioned as a quality and value option for education and enterprise buyers.
- Clevertouch 98" Pro Series 3 EDLA Interactive Display 98" interactive display with EDLA (Enterprise Devices Licensing Agreement) certification, targeted at enterprise deployments that require licensed Android enterprise services.
- CL Touch Totem Freestanding Capacitive Display 65" freestanding capacitive touchscreen kiosk with built-in CleverLive software for multi-zoned digital signage, deployed in retail, hospitality, and corporate environments.
- VC Shelf for CleverAscent (Accessory) Video conferencing shelf accessory compatible with CleverAscent trolleys and stands (versions 1 and 2), sold through the Clevertouch reseller channel to complete AV installations.
- CleverLive Digital Signage Software Proprietary multi-zoned digital signage and screen sharing software embedded in Clevertouch commercial displays and sold on a recurring basis for content deployment and management across enterprise signage estates.
Companies that use Sahara AV
Customer profileSegments2 records
Ideal customer profiles2 records
Sahara AV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sahara AV partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Sahara AV competitors and assessment
Company assessmentDirect peers
- Samsung Electronics (Commercial Display Division): Samsung's commercial display and signage business competes head-to-head with Clevertouch in the same 43"–98" large-format and digital signage category, bundling the MagicINFO CMS with its hardware.
- LG Electronics (Business Solutions / Commercial Displays): LG's commercial display portfolio (including SuperSign CMS) competes directly with Sahara AV's CL Pro and CL Pro XTR signage lines across retail, education and enterprise use cases.
- SMART Technologies: SMART is a direct competitor in interactive displays for education and enterprise, overlapping heavily with Clevertouch Impact LUX and X5 series.
- Promethean: Promethean's ActivPanel interactive displays are a primary competitor in the UK/EU education market, addressing the same schools and universities as Sahara AV's education-focused SKUs.
- ViewSonic: ViewSonic offers commercial displays, interactive flat panels and digital signage solutions overlapping with Sahara AV's full product range across education and enterprise.
- BenQ: BenQ's interactive flat panels and digital signage displays compete with Clevertouch in education and meeting-room deployments, with comparable size ranges and bundled software.
- Sharp NEC Display Solutions: Sharp/NEC's large-format and professional display business competes directly in commercial signage, meeting rooms and education verticals against Sahara AV's portfolio.
- Sony Professional Displays: Sony's BRAVIA Professional Displays and signage solutions target the same enterprise and retail customers as Sahara AV's CL Pro signage line.
- Optoma: Optoma's Creative Touch interactive flat panels and professional signage displays overlap with Sahara AV's interactive display and digital signage offerings, particularly in education and SMB.
Broad incumbents
- Panasonic Connect (Visual Systems): Panasonic Connect's broader professional display and visual systems portfolio overlaps with Sahara AV in commercial signage and meeting-room displays, but as part of a much wider AV/IT portfolio including projectors and broadcast gear.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sahara AV social profiles
Digital presenceSahara AV compliance and trust
Trust signalCompliance4 records
Sahara AV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sahara AV leadership team
Management profileNumber of profiles
Profiles2 records
Sahara AV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sahara AV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sahara AV
What does Sahara AV do?
Sahara AV designs, sources, and supplies commercial display hardware (large format signage displays, interactive touchscreens, high-brightness window displays, freestanding kiosks) along with AV mounting and accessory solutions, integrated with its proprietary CleverLive digital signage software. The portfolio is sold B2B to education and enterprise customers via an authorised reseller and integrator channel, with deal registration and pricing accessed through the Clevertouch Tools partner portal.
Is Sahara AV a public or private company?
Sahara AV is a private company. It is classified as corporate owned and is currently operating.
When was Sahara AV founded?
Sahara AV was founded in 1924. It employs 51 to 100 people.
Where is Sahara AV based?
Sahara AV is headquartered in Dartford, United Kingdom, in the Europe region.
How does Sahara AV make money?
Three revenue lines are on record. Commercial Display Hardware Sales are the primary driver. The others are accessories and Mounting Solutions and digital Signage Software and Solutions.
Who are Sahara AV's main competitors?
Direct peers on record are Samsung Electronics (Commercial Display Division), LG Electronics (Business Solutions / Commercial Displays), SMART Technologies, Promethean, ViewSonic, BenQ, Sharp NEC Display Solutions, Sony Professional Displays and Optoma. Panasonic Connect (Visual Systems) is listed as a broad incumbent.
Does Sahara AV have an API?
No public API is recorded for Sahara AV.