What Yummypets does

Yummypets is a free, web-based social networking platform for pet owners and pet enthusiasts, founded in 2012 and headquartered in Elven, France (with operational roots in Bordeaux). The company is operated by the legal entity Spécialités Pet Food SAS, a subsidiary of Symrise Pet Food, and describes itself as the largest online community of pets and their owners with approximately 2 million members worldwide. The platform is accessible at yummypets.com and through localized subdomains in French and Spanish, with distribution via Facebook, Twitter, Instagram (including @voice.usa), and Pinterest.

The product ecosystem is built around a Firebase-backed web platform and comprises twelve distinct features: pet profiles, Best in Show photo sharing, the Forum organized by animal type, a Magazine for pet advice, a comprehensive Breeds database, Surveys/Polls, the Yummy or Not voting game, hashtag-based monthly photo contests with Amazon gift card prizes, Teams for interest-based groups, a Find Nearest Vet locator, the Pet Owner Panel (Explorer), and the Voice click-to-donate charity program. Voice is the flagship social-impact feature, having generated 21,513,776 clicks to donate over 40 tons of kibble to 609 animal rescues, with a dedicated US Instagram presence and a UK launch in December 2023.

Yummypets is a for-profit private company that monetizes exclusively through advertising, using third-party ad networks including Google, Microsoft, and Yahoo. The platform is free to end users with no membership tiers, paid subscriptions, or disclosed commerce functionality. The company holds a registered Yummypets trademark, is GDPR- and CCPA-compliant, and operates with 11-50 employees. No venture capital funding has been disclosed since the original 2012 round, and the platform now functions primarily as a digital community and marketing channel within the Symrise Pet Food corporate structure.

Name

Yummypets

Legal name

Spécialités Pet Food SAS

Website

https://yummypets.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Yummypets is a free, ad-supported social networking platform serving approximately 2 million pet owners worldwide. Founded in 2012 in France and owned by Symrise Pet Food, it offers photo sharing, forums, breed databases, and the Voice click-to-donate charity program for animal shelters.

Ownership category

akta.pro rank

Product category

Pet Social Networking Platform

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

akta.pro secondary industry

Pet Food & Treats Retail (CRALAHAB)

Keywords

• Pet social network
• Pet owner community
• Pet care content
• Pet media platform
• Pet click-to-donate

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising: The platform uses advertising cookies from Google, Microsoft, Yahoo, and other third-party networks. Marketing and social media cookies are used for personalized advertising and measuring ad effectiveness.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Yummypets is a free, web- and mobile-based social networking community where pet owners create profiles for their pets, share photos and videos, join breed- and species-specific forums, browse a pet breed database, read an editorial magazine, vote in polls, and enter hashtag-based photo contests with prizes. A complementary Voice program turns daily user clicks into kibble donations to partner animal shelters and rescues. The platform is monetized primarily through third-party advertising, and the parent pet food company (Spécialités Pet Food SAS / Symrise Pet Food) uses it as a community engagement and data channel.

Product overview

Yummypets is a social petwork platform operating since 2012, serving as the largest online community of pets and their owners with approximately 2 million members. The platform comprises a unified product ecosystem including: the core social networking platform for pet profiles and photo sharing (Best in Show), the Voice click-to-donate charity program for animal shelters, the Forum for pet discussions organized by animal type, the Magazine for pet advice articles and news, a Breeds database, Surveys/Polls for community engagement, the Yummy or Not competition game, hashtag-based Photo Contests with prizes, Teams for interest-based groups, and Pet Owner Panel (Explorer) for data insights. The platform is available in multiple languages via subdomains (es.yummypets.com, fr.yummypets.com, www.yummypets.com) and supports mobile access on iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Voice: A click-to-donate program where users click on ads to help feed animals in shelters and associations. Has supported over 500 rescues and donated over 40 tons of kibble.

Products and services

• Yummypets Platform Web- and mobile-based social petwork where pet owners create pet profiles, share photos and videos, join breed- and species-specific forums, browse a breed database, read the magazine, participate in polls and contests, and engage with the Voice click-to-donate charity program. Available globally through www, fr, and es subdomains and via iOS and Android apps.
• Voice Stand-alone sub-brand click-to-donate charity program for pet owners: users click daily to generate kibble donations to partner animal shelters and rescues. Featured campaigns with named partners (e.g., Cattyshack, Inc.) and supported via the @voice.usa Instagram channel.
• Yummypets Forum Stand-alone discussion forum organized by animal type (Dogs, Cats, Reptiles, Fish, Birds, Rodents, Horses, Insects, Other) where users ask questions, share pet care advice, and discuss pet topics.
• Yummypets Magazine Editorial content publication offering pet advice articles, news, behavior and health tips, care guides, and breed information columns such as 'Tips for Pet Parent' and 'Misc Facts'.
• Pet Breeds Database Searchable breed reference database covering dogs, cats, reptiles, fish, birds, rodents, horses, and insects with breed-specific information pages.
• Surveys/Polls Community polls and surveys on pet-related topics such as food preferences, health habits, and pet owner behaviors, used for engagement and community insights.
• Yummy or Not Photo competition game where users vote on pet photos to select winners, with a rule that winners cannot win more than once every six months to ensure fairness.
• Pet Owner Panel (Explorer) Panel feature that aggregates pet-related data and insights from the Yummypets community, accessible at explorer.yummypets.com for market and community insight use cases.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Cattyshack, Inc.coreStrategic or Co-development Partner501(c)(3) nonprofit dedicated to rescuing cats in Alabama. They provide vet care, foster homes and an adoption lounge at Lowe Mill in Huntsville. Currently featured in Voice program with 330 pounds of kibble campaign.
• Various animal shelters and rescuescoreStrategic or Co-development PartnerOver 609 animal rescues have been supported through the Voice program, receiving donations of over 40 tons of kibble through click-to-donate campaigns.

Scale indicators5 records

Expansion highlights5 records

Direct peers

• Petfinder: Operated by Purina/Mars, Petfinder is a major pet-focused community platform connecting adopters with rescue animals. Like Yummypets, it combines pet community features with shelter/rescue support, serving overlapping audiences of pet owners and animal welfare advocates.
• BringFido: BringFido is a pet-focused community platform offering pet-friendly travel guides, reviews, and social features. Comparable to Yummypets as a niche pet community with curated content, user reviews, and pet owner engagement tools.

Broad incumbents

• Rover: Rover is the largest pet services marketplace (sitting, walking, boarding). While Yummypets is social/community-focused, Rover represents an adjacent pet-owner platform with overlapping user base and similar reliance on community trust dynamics.
• Wag!: Wag! is a pet care services platform offering dog walking, pet sitting, and veterinary access. Comparable to Yummypets as a pet-owner-facing platform with community engagement features and adjacent service offerings.
• Chewy: Chewy is the largest US online pet supplies retailer with active community features (reviews, Q&A, photos). Comparable as a large pet-owner engagement platform, though its commerce focus differs from Yummypets' community-first approach.
• PetSmart: PetSmart is a major pet retail chain with growing digital and community initiatives. Overlaps with Yummypets as a broad pet owner touchpoint, though primarily offline/retail versus Yummypets' online community model.
• Mars Petcare: Mars Petcare is the parent of Petfinder and a global pet care conglomerate that owns consumer pet brands. Comparable to Symrise Pet Food (Yummypets' parent) as a strategic pet industry incumbent that operates both consumer products and community platforms.

Regional players

• Pawshake: Pawshake is a European pet care marketplace connecting owners with pet sitters and boarders. Comparable to Yummypets in European geographic focus and pet owner community engagement, though focused on services transactions rather than social networking.

Emerging players

• Nextdoor: Nextdoor is a hyperlocal community platform that increasingly hosts pet-related groups and lost-pet features. Comparable to Yummypets in community-led social networking model, though Nextdoor is geographically local versus Yummypets' pet-vertical focus.
• PawBoost: PawBoost is a lost pet alert and pet community platform with social sharing features. Comparable to Yummypets in combining pet owner community engagement with animal welfare/rescue support, addressing an overlapping audience segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Yummypets
• Facebookfacebook.com/YummypetsGlobal
• Instagraminstagram.com/voice.usa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yummypets