PLAYTIME

What PLAYTIME does

PLAYTIME LLC is a custom commercial play-area manufacturer headquartered at 13310 James E Casey Avenue, Englewood, Colorado, founded in 2001 and operating as a privately held LLC with 51–100 employees. The company designs, engineers, manufactures, and installs bespoke themed play sculptures for commercial customers across fifteen-plus verticals including retail centers, restaurants, airports and travel hubs, theme parks and hotels, water parks and aquatic facilities, healthcare facilities, parks and recreation, zoos and aquariums, museums, family entertainment centers, athletic facilities, faith-based organizations, education, brand activation campaigns, and an architectural division serving architects and landscape architects.

The company's product platform is anchored in two proprietary lines—Playsoft™ for indoor soft-play areas and PlaySculpt™ for thematic features and architectural accents—complemented by Glass Fiber Reinforced Polymer (GFRP) hard-coated outdoor sculptures engineered for UV stability and fade resistance, and a water-play portfolio covering floatables, climbers/sprayers, water-walk systems, water slides, and splash pads. All equipment is built to ADA accessibility standards, ASTM F-1487 for public-use outdoor playground safety, and ASTM G21/E2180 antibacterial-coating certifications, with each installation inspected by a PLAYTIME safety specialist. Select installations include Southlands Mall, Lotte World, Beijing Airport, Louisville Recreation Center, St. Luke's Hospital, and LEGO NY Yonkers.

PLAYTIME operates an enterprise field-sales go-to-market with free design consultation, custom project quoting, manufacturing, and turnkey installation delivered under multi-year project-based contracts; pricing is bespoke per project with no publicly listed tiers. The company has recently announced a merger with Soft Play under which PLAYTIME will operate under the Soft Play brand, and its social and web presence operates under the Soft Play identity (Facebook/SoftPlayLLC, Instagram/@softplayllc, YouTube/UCx5vjQsB_c_pSDmT307VKBQ, LinkedIn/Soft Play). Geographic reach is global with active installations in the United States, China, and Korea.

Name

PLAYTIME

Legal name

PLAYTIME LLC

Website

https://playtime.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

PLAYTIME LLC is a custom commercial play-area manufacturer that designs, fabricates, and installs themed indoor, outdoor, and water-play sculptures for enterprise clients across retail, hospitality, healthcare, entertainment, travel, and parks sectors globally.

Ownership category

akta.pro rank

Product category

Commercial Play Equipment Manufacturing

NAICS

Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

akta.pro secondary industries

Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Custom play equipment
• Indoor playgrounds
• Outdoor play sculptures
• Water play equipment
• Themed play environments

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Play Sculpture Sales: Design, manufacture, and sale of custom indoor and outdoor play sculptures to commercial customers across multiple industries including retail, hospitality, healthcare, and entertainment venues.
2. Installation Services: Professional installation services for play equipment, including project management through the lifecycle from design to installation.
3. Water Play Elements: Sale of water play slides, floatables, climbers/sprayers, water walk systems, and splash pads for water parks and aquatic facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PLAYTIME designs, engineers, manufactures, and installs custom commercial indoor, outdoor, and water play sculptures for businesses across multiple industries. Its two flagship product lines are Playsoft™ indoor play areas with handcrafted sculptures and the PlaySculpt™ line of thematic features and architectural accents. The company also produces GFRP hard-coated outdoor sculptures, water play equipment (floatables, climbers/sprayers, water walks, slides, splash pads), interactive play elements, and custom theming for brand activation.

Product overview

PLAYTIME designs and manufactures custom commercial indoor and outdoor play sculptures through two primary product lines: Playsoft™ for indoor soft play areas with handcrafted sculptures, and PlaySculpt™ for thematic features and architectural accents. The portfolio includes GFRP hard-coated outdoor play sculptures for weather-resistant outdoor installations, water play products (floatables, water slides, splash pads) for aquatics facilities, interactive play equipment (play panels, video game consoles), and custom theming services for brand activation. All products are designed for commercial applications across diverse industries including retail, restaurants, airports, healthcare, theme parks, zoos, aquariums, and family entertainment centers.

Differentiator

Problem solved

Functional benefit

Brands

• Playsoft™: Indoor play areas featuring customizable, handcrafted play sculptures
• PlaySculpt™

Products and services

• Playsoft™ Indoor Play Areas Customizable, handcrafted indoor soft play sculptures designed for commercial applications across retail, healthcare, restaurants, and other industries.
• PlaySculpt™ Thematic Sculptures Thematic features and sculptures that complement indoor and outdoor spaces, used for brand theming and architectural accents in commercial environments.
• GFRP Hard-Coated Outdoor Play Sculptures Glass Fiber Reinforced Polymer (GFRP) hard-coated outdoor play sculptures designed for durability, UV stability, and fade resistance in outdoor environments at zoos, aquariums, and parks.
• Water Play Products Aquatic play equipment including floatables, climbers/sprayers, water walk systems, water slides, and splash pads designed for water parks and aquatics facilities.
• Custom-Themed Sculptures and Theming Services Custom-branded sculptures, architectural accents, signage, themed flooring, and entrance designs for brand activation and non-play applications across theme parks, retail, and entertainment venues.

Quantifiable outcome

• ADA compliant play areas
• +3 more outcomes

Named customers6 records

Segments15 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Soft PlaycoreStrategic or Co-development PartnerPLAYTIME has merged with Soft Play, combining the strengths of both organizations. PLAYTIME will operate under the Soft Play brand. Both companies share similar outlooks on helping kids feed their imaginations. The merger enables expansion of solutions and product portfolios with exciting new products and practices for customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Soft Play: Direct peer and now merger partner; Soft Play designs and manufactures commercial indoor play equipment for the same FEC, retail, and entertainment verticals as PLAYTIME, and the two brands are being combined under the Soft Play name.
• Landscape Structures: Major commercial playground equipment manufacturer serving parks, schools, and recreation; directly comparable as a custom-engineered play equipment provider targeting institutional and commercial buyers.
• BCI Burke: Commercial playground equipment manufacturer offering custom and standard play structures for parks, schools, and communities; comparable as a competing fabricator targeting similar institutional buyers.
• Waterplay Solutions: Designer and manufacturer of aquatic play equipment including splash pads, water slides, and play features; directly comparable to PLAYTIME's water play product line for water parks and aquatic facilities.
• Vortex Aquatic Structures: Manufactures aquatic play structures, splash pads, and water slides for municipal and commercial aquatic facilities; competes head-on with PLAYTIME's water walk systems, splash pads, and floatables.

Broad incumbents

• Kompan: Global playground and outdoor fitness equipment incumbent with a much broader catalog portfolio; comparable in serving parks, schools, and commercial venues with both standard and custom solutions.
• PlayPower: Diversified commercial playground manufacturer (includes Miracle Recreation and Little Tikes Commercial); competes with PLAYTIME in commercial indoor and outdoor play equipment for parks, schools, and FECs.
• WhiteWater West: Large-scale water park attraction manufacturer and supplier; comparable in delivering water play and aquatic attractions to the same water park and resort customer base that PLAYTIME serves.

Others

• Herschend Family Entertainment: Theme park and family attraction operator; comparable as a major end-customer profile (large destination attraction) that PLAYTIME's custom theming and play sculpture business targets.

Emerging players

• Adventure Playground & Safety: Niche custom playground design and fabrication company serving schools, parks, and commercial venues; partial overlap with PLAYTIME's custom design-build approach for community and recreation applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCx5vjQsB_c_pSDmT307VKBQ
• Facebookfacebook.com/PLAYTIMELLC
• LinkedInlinkedin.com/company/playtime-llc
• Instagraminstagram.com/softplayllc
• Xx.com/PLAYTIME_LLC

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLAYTIME