Midwest Laboratories Inc.
Midwest Laboratories is a privately held, ISO 17025 and NELAP-accredited third-party analytical testing laboratory in Omaha, Nebraska, operating eight specialized labs across agriculture, food and pet food, environmental, and fuel sectors for U.S. clients.
- Company typePrivate
- Founded1975
- HeadquartersOmaha, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Midwest Laboratories Inc. does
Midwest Laboratories, Inc. is a privately held, family-owned third-party analytical testing laboratory headquartered in Omaha, Nebraska, founded in 1975 by Kennard Pohlman and currently led by second-generation CEO Brent Pohlman. The company operates an ISO/IEC 17025:2017 and NELAP-accredited network of eight specialized laboratories — Soils, Wet Chemistry, Microbiology, Metals, Foods, Feeds, Chromatography, and Fuel — across a 14-building, 90,000+ square foot campus spanning Omaha, Fremont, and (under construction) Papillion. It serves six core verticals: agriculture and agronomy, nutrient management, animal feed and pet food, food and ingredient, environmental, and fuel and ethanol, with annual throughput including 1.8 million soil samples (2017), 10 million metals tests (2017), and tens of thousands of monthly feed and microbiology tests.
The company's technology stack is built around specialized analytical instrumentation rather than software: 16 ICP/ICPMS units for heavy-metals analysis from boron to zirconium, 45 chromatographic instruments (HPLC, LC/MS/MS, GC-FID/ECD, GC/MS/MS, Headspace), LECO carbon-nitrogen and KJELDAHL nitrogen analyzers, ddPCR for GMO detection, and proprietary in-house-built soil testing instrumentation. A method development team led by a Ph.D. in Mass Spectrometry develops 5-10 new methods per year, and every outbound soil report is reviewed by an in-house agronomist. The myLab Portal serves as the unified digital layer for sample submission, results delivery, invoicing, and multi-carrier shipping label generation (UPS, FedEx, Spee-Dee).
Midwest Laboratories generates revenue on a transactional per-sample basis across hundreds of test packages, with prices ranging from approximately $9.77 for a basic soil analysis to $2,600 for a complete AAFCO cat food profile. Customers are billed monthly on Net 15 terms, with credit card surcharges applied for post-invoice payment. Go-to-market combines direct enterprise account management for larger food, pet food, ethanol, and municipal accounts with self-service onboarding through the myLab Portal and walk-in sample drop-off for smaller agricultural and consumer customers. International sample acceptance is supported through USDA/APHIS permits, and the company participates in industry proficiency programs (AAFCO, FAPAS, AOAC, NAPT, ALP, Magruder, MAP) that reinforce its third-party credibility.
Midwest Laboratories Inc. firmographics
Firmographics- Name
- Midwest Laboratories Inc.
- Legal name
- Midwest Laboratories, Inc.
- Website
- https://midwestlabs.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Midwest Laboratories is a privately held, ISO 17025 and NELAP-accredited third-party analytical testing laboratory in Omaha, Nebraska, operating eight specialized labs across agriculture, food and pet food, environmental, and fuel sectors for U.S. clients.
- Ownership category
- akta.pro rank
Midwest Laboratories Inc. industry classification
Industry- Product category
- Analytical Testing Services
- NAICS
- Testing Laboratories and Services (54138), Testing Laboratories and Services (541380)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA)
- akta.pro secondary industries
- Residue & Contaminant Testing (Pesticides, Vet Drugs, Mycotoxins, Heavy Metals) (AFALAAAF), Environmental Monitoring & Hygiene Verification (Swabs, ATP, Pathogen Monitoring) (AFALAAAE), Laboratory Analysis Services (Wet Chemistry, Microbiology for Grains) (AFAOAMAJ)
Keywords
Where Midwest Laboratories Inc. is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Midwest Laboratories Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Laboratory Testing Services: Midwest Laboratories generates revenue through charging fees for analytical testing services across multiple industries including agriculture, food safety, environmental, and fuel. Customers select from comprehensive analysis packages or individual tests. Invoicing occurs monthly for work completed, with payment due within 15 days of invoice date.
- Analysis Packages and Individual Tests: Specific test packages are priced individually (e.g., Denaturant Testing $350, Denatured Ethanol D4806 Package $308, W3 Water Quality $82). Individual analyses are also available at varying price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Denaturant Testing Package - ASTM D4806 Relative Density, distillation curve, vapor pressure, aromatics, sulfur, olefins, API degrees |
| Unit Pricing | Pay-as-you-go | Denatured Ethanol D4806 Package - Gum, chloride, sulfate, copper, acidity, density, water, sulfur, ethanol/methanol by GC, pHe |
| Unit Pricing | Pay-as-you-go | W3 Water Quality Package - Total coliform, hardness, manganese, E.coli, conductivity, sulfate, sodium, iron, chloride, calcium, TDS, fluoride, magnesium, pH, nitrate nitrogen |
| Unit Pricing | Pay-as-you-go | W3A Water Quality - Same as W3 without coliform/E.coli |
| Unit Pricing | Pay-as-you-go | W4 Basic Suitability - Nitrate-nitrite nitrogen, total coliform, E. coli |
| Unit Pricing | Pay-as-you-go | W5 FHA Loan Package - Total coliform, nitrate nitrogen, lead, fecal coliform, nitrite nitrogen, E. coli |
| Unit Pricing | Pay-as-you-go | FS1 Food Screen - Total plate count, coliforms, E. coli, S. aureus, Salmonella, yeast, mold |
| Unit Pricing | Pay-as-you-go | Nutritional Labeling (2020 FDA Format) - Complete nutritional label with raw data and Nutrition Facts Panel |
| Unit Pricing | Pay-as-you-go | F2 Complete Proximates (Guaranteed Analysis) - Moisture, crude protein, crude fat, fiber, ash, energy calculations |
| Unit Pricing | Pay-as-you-go | AAFCO Package (Dog Food) - Complete AAFCO Profile |
| Unit Pricing | Pay-as-you-go | AAFCO Package (Cat Food) - Complete AAFCO Profile without Vitamin K |
| Unit Pricing | Pay-as-you-go | S1A Basic Soil Package - Organic matter, phosphorus, potassium, magnesium, calcium, hydrogen, pH, CEC, base saturation |
| Unit Pricing | Pay-as-you-go | S3C Complete Soil Package - S1A plus S2N and S3 packages |
| Unit Pricing | Pay-as-you-go | Soil Health Complete - S3C plus CO2C and Haney Test with Soil Health Calculation |
| Unit Pricing | Pay-as-you-go | Compost Package - Nitrogen, phosphate, potash, sulfur, calcium, magnesium, sodium, iron, manganese, copper, zinc, pH, carbon, C/N ratio, and more |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Midwest Laboratories Inc. product offering
Product offeringCore offering
Midwest Laboratories is an ISO 17025 and NELAP accredited independent third-party analytical testing laboratory that provides comprehensive testing services across eight specialized laboratories (Soils, Wet Chemistry, Microbiology, Metals, Foods, Feeds, Chromatography, and Fuel). The company serves agricultural, food safety, pet food, animal feed, environmental, and fuel/bioethanol industries with over 10 million tests produced annually, supported by the proprietary myLab Portal for sample submission, results viewing, and invoicing.
Product overview
Midwest Laboratories is an independent third-party analytical testing laboratory providing comprehensive laboratory services across six industry verticals: Agriculture/Agronomy, Nutrient Management, Animal Nutrition (Feed & Pet Food), Food & Ingredient, Environmental, and Fuel. The company's core offering is its testing laboratory network comprising eight specialized sub-laboratories (Soils, Wet Chemistry, Microbiology, Metals, Fuel, Foods, Feeds, and Chromatography), all supported by the myLab Portal client platform. The myLab Portal serves as the unified access layer for sample submission, result viewing, invoicing, and supply ordering. Testing services span soil and plant health, nutritional labeling, food safety (pathogens, allergens, GMOs), environmental compliance (TCLP, wastewater, drinking water), and biofuel quality. The portfolio includes base testing packages organized by industry, with add-on specialized packages such as Pet Food Label Modernization (PFLM) packages that provide AAFCO-compliant analysis with Total Dietary Fiber testing.
Differentiator
Problem solved
Functional benefit
Products and services
- Agronomy / Soil Testing Services Comprehensive soil and plant health analytical services including S1A Basic, S3C Soil Health Complete, plant tissue analysis, plant parasitic nematode identification, irrigation water testing, and stalk nitrate analysis. Serves farming operations, ag retailers, co-ops, and fertilizer dealers needing fertilizer recommendations and crop management data.
- Nutrient Management Testing
Quantifiable outcome
- 1.8 million soil samples analyzed in 2017 - demonstrating massive scale and throughput capacity
- +4 more outcomes
Companies that use Midwest Laboratories Inc.
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Midwest Laboratories Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature8 records
Midwest Laboratories Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Midwest Veterinary LaboratorycoreMidwest Veterinary Laboratory is listed as a new laboratory provider expanding access to VolitionRx's Nu.Q® Vet Cancer diagnostic test in the U.S. market. This represents Midwest Veterinary Laboratory distributing/referring samples for Midwest Laboratories' testing services related to canine cancer detection.
Scale indicators18 records
Recent moves7 records
Expansion highlights5 records
Midwest Laboratories Inc. competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Midwest Laboratories Inc. social profiles
Digital presenceMidwest Laboratories Inc. compliance and trust
Trust signalCompliance5 records
Midwest Laboratories Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Laboratories Inc. leadership team
Management profileNumber of profiles
Profiles4 records
Midwest Laboratories Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Laboratories Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Laboratories Inc.
What does Midwest Laboratories Inc. do?
Midwest Laboratories is an ISO 17025 and NELAP accredited independent third-party analytical testing laboratory that provides comprehensive testing services across eight specialized laboratories (Soils, Wet Chemistry, Microbiology, Metals, Foods, Feeds, Chromatography, and Fuel). The company serves agricultural, food safety, pet food, animal feed, environmental, and fuel/bioethanol industries with over 10 million tests produced annually, supported by the proprietary myLab Portal for sample submission, results viewing, and invoicing.
Is Midwest Laboratories Inc. a public or private company?
Midwest Laboratories Inc. is a private company. It is classified as family owned and is currently operating.
When was Midwest Laboratories Inc. founded?
Midwest Laboratories Inc. was founded in 1975. It employs 101 to 250 people.
Where is Midwest Laboratories Inc. based?
Midwest Laboratories Inc. is headquartered in Omaha, United States, in the North America region.
How does Midwest Laboratories Inc. make money?
Two revenue lines are on record. Laboratory Testing Services are the primary driver. The others are analysis Packages and Individual Tests.
Does Midwest Laboratories Inc. have an API?
No public API is recorded for Midwest Laboratories Inc..
What industry is Midwest Laboratories Inc. in?
Midwest Laboratories Inc.'s product category is Analytical Testing Services. Its primary akta.pro industry code is AFALAAAA, Food Testing Laboratories (Microbiological, Chemical, Allergen), with a secondary code of AFALAAAF, Residue & Contaminant Testing (Pesticides, Vet Drugs, Mycotoxins, Heavy Metals). Its NAICS code is 54138 and its SIC code is 8734.