Pace Pakistan
Pace (Pakistan) Limited is a publicly listed Pakistani real estate developer operating 6 shopping malls plus residential, hospitality, and mixed-use projects across Punjab cities, serving middle-to-high-income consumers, retail tenants, and property investors as a subsidiary of First Capital Group.
- Company typePublic
- Founded1995
- HeadquartersLahore, Pakistan
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Pace Pakistan does
Pace (Pakistan) Limited is a real estate development company that designs, builds, and operates commercial, residential, and multi-use property projects concentrated in the Punjab region of Pakistan. Operating since 1995, the company has built a portfolio of six shopping malls (Pace Main Boulevard Gulberg, Pace MM Alam Road, Pace Link Road Model Town, Pace Fortress Stadium, Pace GT Road Gujranwala, and Pace GT Road Gujrat), the Pace Business Center, residential developments (Pace Woodlands with 160 villas on 20 acres and Pace Towers luxury high-rise), and multi-use projects (Pace Circle, Pace Royal, and Peacock Valley Resorts). The company is a publicly listed subsidiary of First Capital Group, a diversified Pakistani conglomerate spanning financial services, real estate, media, and telecom.
The company generates revenue through five streams: recurring rental income from retail tenants in shopping malls, one-time sales of residential villas and apartments, one-time sales of commercial units to investors, office and business center rentals, and hospitality operations through a Hyatt Regency partnership. Distribution is direct-to-consumer via owned physical storefronts, with no intermediary channel partners. Customer segments include middle-to-high-income urban consumers, real estate investors, residential property buyers, and a mix of local and international retail brands. The company lists on Pakistan Stock Exchange and has had a convertible bond listing in Singapore, and was assigned PACRA entity ratings of A (long-term) and A1 (short-term) in July 2009.
Pace's competitive position rests on first-mover advantage in organized retail development in Pakistan (since 1995), strong brand equity recognized both locally and internationally, and a diversified multi-format portfolio that spans retail, residential, hospitality, and office product types. The management team is dominated by the Taseer family through First Capital Group, with Mrs. Aamna Taseer as Chairperson and the Taseer family members holding directorships across the group. Specific pricing for properties is not publicly disclosed, but payment plans are documented for residential offerings such as Pace Woodlands.
Pace Pakistan firmographics
Firmographics- Name
- Pace Pakistan
- Legal name
- Pace (Pakistan) Limited
- Website
- https://pacepakistan.com
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pace (Pakistan) Limited is a publicly listed Pakistani real estate developer operating 6 shopping malls plus residential, hospitality, and mixed-use projects across Punjab cities, serving middle-to-high-income consumers, retail tenants, and property investors as a subsidiary of First Capital Group.
- Ownership category
- akta.pro rank
Where Pace Pakistan is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Offices10 records
Markets served
Pace Pakistan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Shopping Mall Operations: Revenue generated from retail tenants renting space in shopping malls. Malls attract international and local brands, supermarkets, and entertainment facilities.
- Residential Property Sales: Sale of residential villas and apartments such as Pace Woodlands (160 villas on 20 acres) and Pace Towers luxury apartments
- Commercial Property Sales: Sale of shops and commercial units to investors and business owners in mall locations
- Office/Business Center Rentals: Rental income from office and business units in purpose-built commercial properties
- Hospitality Operations: Hotel and resort operations through partnerships with international hospitality brands including a Hyatt Regency hotel development
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Commercial retail spaces available for sale or rent |
| One time/ perpetual license | Multi-year contract | Residential villa and apartment units |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pace Pakistan product offering
Product offeringCore offering
Pace (Pakistan) Limited is a real estate development company that develops, owns, and operates commercial shopping malls, residential property projects (villa communities and luxury high-rise apartments), and multi-use developments combining hotels, retail, and office space across major cities in Punjab, Pakistan. Revenue is generated from retail tenant rentals in malls, sale and rental of residential and commercial properties, and hospitality operations through partnerships with international brands such as Hyatt Regency.
Product overview
Pace (Pakistan) Limited is a real estate development company offering commercial, residential, and multi-use property projects. The commercial portfolio includes seven operational shopping malls across Lahore, Gujranwala, and Gujrat (Pace Main Boulevard Gulberg, Pace MM Alam Road, Pace Link Road Model Town, Pace Fortress Stadium, Pace GT Road Gujranwala, Pace GT Road Gujrat, and Pace Business Center Lahore). The residential segment features Pace Woodlands (villa community) and Pace Towers Lahore (high-rise luxury apartments). Multi-use projects include Pace Circle Lahore (hotel, mall, apartments, office), Pace Royal Lahore (resort/spa hotel), and Peacock Valley Resorts (resort hotel and villas). The company operates as part of the First Capital Group conglomerate.
Differentiator
Problem solved
Functional benefit
Brands
- Pace Circle: Multi-use project comprising international grand luxury hotel, world-class shopping mall, state-of-the-art apartment building and modern office block
- Pace Towers
- Pace Woodlands
- Pace Royal
- Peacock Valley Resorts
Quantifiable outcome
- Serves over 4 million customers annually at flagship Gulberg location alone
- +1 more outcomes
Companies that use Pace Pakistan
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Pace Pakistan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pace Pakistan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Hyatt RegencycorePace has partnered with Hyatt Regency to bring this prestigious international hotel chain to Pakistan. The first project under this partnership is an advanced stage Hyatt Regency hotel development in Lahore as part of the Pace Circle multi-use development near Lahore Airport.
- South Africa Insurance Company (joint venture with Shaheen Foundation)minorFirst Capital Group has an insurance company joint venture with a South Africa insurance company and Shaheen Foundation, expanding into financial services beyond securities and real estate.
- First Capital GroupcorePace Pakistan is part of First Capital Group, a conglomerate owning businesses in financial services, real estate development, media, and telecom sectors. The group provides strategic direction, capital, and operational synergies across its subsidiaries.
Scale indicators15 records
Recent moves8 records
Expansion highlights5 records
Pace Pakistan competitors and assessment
Company assessmentDirect peers
- Bahria Town: Pakistan's largest private real estate developer, operating master-planned communities (Bahria Town Karachi, Lahore, Rawalpindi) with integrated commercial and residential components. Directly comparable to Pace as a Pakistan-based mixed-use developer competing for the same middle-to-upper-income urban customer segment.
- Nishat Group (Emporium Mall): Pakistani conglomerate operating Emporium Mall in Lahore, a direct head-to-head competitor to Pace's flagship Gulberg and MM Alam Road malls for premium retail tenants and footfall. Closest geographic and product overlap with Pace's commercial portfolio.
- Al Kabir Town: Pakistani real estate developer offering residential and commercial projects in Lahore, targeting a similar middle-to-upper-income buyer. Comparable in scale and customer overlap with Pace's residential segment.
- Defence Housing Authority (DHA): Major Pakistani residential and commercial developer; Pace Woodlands is sited adjacent to DHA Phase V in Lahore, positioning them as adjacent rather than strictly overlapping players in Lahore's premium residential market.
- Lucky Cement (Lucky One Mall): Pakistan conglomerate that developed Lucky One Mall in Karachi, a large-format organized retail destination comparable to Pace's flagship malls. Represents an alternative capital-rich Pakistani operator competing for international brand tenants.
- Packages Group (Packages Mall): Operates Packages Mall in Lahore, one of the largest organized retail destinations in the city. Competes directly with Pace for international brand tenants and middle/upper-income shoppers in the Lahore market.
Broad incumbents
- Majid Al Futtaim: UAE-based developer and operator of shopping malls (Mall of the Emirates, Mall of Egypt) with integrated hospitality and residential. Operates at international scale but provides a benchmark for what a scaled mall-plus-property platform can become.
- Emaar Properties: Major UAE-based international developer of master-planned communities, malls, and hotels. Comparable in business model (integrated commercial + residential + hospitality) though at vastly greater scale and geographic reach; relevant for assessing international expansion potential of Pace's model.
- Aldar Properties: UAE-listed real estate developer with diversified residential, commercial, and hospitality assets. Comparable diversified real estate developer model with broader portfolio and international capital access.
Regional players
- Avari Hotels Pakistan: Established Pakistani hospitality operator with hotels in Karachi, Lahore, and other cities. Comparable for assessing Pace's hospitality strategy (Hyatt Regency, Peacock Valley) against a domestic incumbent with brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pace Pakistan social profiles
Digital presencePace Pakistan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pace Pakistan leadership team
Management profileNumber of profiles
Pace Pakistan subsidiaries and ownership
Company hierarchySubsidiaries7 records
Pace Pakistan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pace Pakistan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pace Pakistan
What does Pace Pakistan do?
Pace (Pakistan) Limited is a real estate development company that develops, owns, and operates commercial shopping malls, residential property projects (villa communities and luxury high-rise apartments), and multi-use developments combining hotels, retail, and office space across major cities in Punjab, Pakistan. Revenue is generated from retail tenant rentals in malls, sale and rental of residential and commercial properties, and hospitality operations through partnerships with international brands such as Hyatt Regency.
Is Pace Pakistan a public or private company?
Pace Pakistan is a public company. It is classified as public and is currently operating.
When was Pace Pakistan founded?
Pace Pakistan was founded in 1995. It employs 1,001 to 5,000 people.
Where is Pace Pakistan based?
Pace Pakistan is headquartered in Lahore, Pakistan, in the Asia region.
How does Pace Pakistan make money?
Five revenue lines are on record. Shopping Mall Operations are the primary driver. The others are residential Property Sales, commercial Property Sales, office/Business Center Rentals and hospitality Operations.
Who are Pace Pakistan's main competitors?
Direct peers on record are Bahria Town, Nishat Group (Emporium Mall), Al Kabir Town, Defence Housing Authority (DHA), Lucky Cement (Lucky One Mall) and Packages Group (Packages Mall). Broad incumbents are Majid Al Futtaim, Emaar Properties and Aldar Properties. Avari Hotels Pakistan is listed as a regional player.
Does Pace Pakistan have an API?
No public API is recorded for Pace Pakistan.