SMARTSEER

What SMARTSEER does

SMARTSEER GmbH is a Frankfurt am Main-based B2B SaaS company that operates an AI-driven decisioning platform for enterprise clients in the travel and online retail sectors. The platform is built around a proprietary architecture called the Massive Relational Knowledge Network, which models relationships between individual users, their context and behavior, products, services, and channels in real time, then generates automated decisions at scale — reportedly hundreds per second — to optimize each client's stated business goals. The system is validated against more than 1.7 billion user shopping journeys and is delivered to clients via REST APIs and a dedicated client portal (the SSR Platform at dmp.smartseer.com), enabling integration into existing enterprise IT landscapes.

The underlying technology stack spans Python (scikit-learn, PyTorch) for ML, Java 17+ (Spring Boot/Quarkus) and TypeScript/React for services and front-ends, Microsoft Azure (Azure ML, Blob Storage, AKS) for cloud and ML infrastructure, Kafka/RabbitMQ for streaming, and MongoDB/Elasticsearch/Aerospike/Cassandra for data storage and retrieval. The platform supports AI capabilities including recommendation, predictive user profiling, optimization, NLP on textual content such as reviews, and computer vision for product and profile enrichment.

SMARTSEER was founded in 2023 by Andy Owen Jones, Melanie Sickenberger, and Stefan Henz, and was acquired by the German travel-tech company GIATA GmbH in September 2025, becoming part of the GIATA Group. The company operates a direct, sales-led enterprise go-to-market with custom, quote-based annual subscriptions; pricing is not publicly disclosed. Clients include airlines, OTAs, tour operators, hotel chains, car rentals, villas, activities and entertainment providers, fashion retailers, homeware retailers, and online retailers, accessed via logos on the company website. The company self-describes as "profitable and growing" and 100% founder-owned as of the About Us page, with a small team (1-10 employees) actively hiring Data Scientist and Full-Stack Engineer roles.

Name

SMARTSEER

Legal name

SMARTSEER GmbH

Website

https://smartseer.com

Company type

Private

Founded year

2023

Operating status

Acquired

Headcount range

11–50 employees

Short description

SMARTSEER GmbH is a Frankfurt-based B2B SaaS company that provides an AI-driven decisioning platform for enterprise travel and online retail clients, using a proprietary relational knowledge network validated on 1.7+ billion shopping journeys to deliver real-time personalized recommendations via REST APIs.

Ownership category

akta.pro rank

Product category

AI Personalization Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

akta.pro primary industry

Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG)

Keywords

• AI decisioning platform
• Real-time personalization
• Recommendation engine
• Travel personalization software
• User profiling AI

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. B2B SaaS Platform Subscription: AI decisioning platform sold to enterprise clients (airlines, OTAs, tour operators, retailers) as a subscription or usage-based service. Clients access the platform via API to power real-time profiling and decision automation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SMARTSEER sells an enterprise AI-driven decisioning platform that profiles products, services and individual users in real time and automatically selects the optimal proposition for each user across digital channels. It is delivered to travel and retail clients (airlines, OTAs, tour operators, hotel chains, retailers) via REST APIs and a dedicated SSR Platform client portal, leveraging a proprietary Massive Relational Knowledge Network validated with more than 1.7 billion shopping journeys.

Product overview

SMARTSEER offers a unified AI decisioning platform centered on its proprietary Massive Relational Knowledge Network technology. The platform consists of the core AI Decisioning System, the SSR Platform client portal, and Real-time AI Recommendations capabilities. The system enables businesses to profile products and users in real time, make optimal decisions at scale across digital channels, and deliver personalized recommendations validated with 1.7 billion user journeys. The company serves sectors including Online Travel Agencies, Airlines, Tour Operators, Hotel Chains, Car Rentals, Villas, Activities & Entertainment, Fashion Retailers, Homeware Retailers, and Online Retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Decisioning Platform Enterprise AI-driven decisioning system that enables businesses to set goals, profile products and users in real time, and make optimal decisions across digital channels for thousands or millions of users simultaneously, aimed at airlines, OTAs, tour operators, hotel chains, car rentals and online retailers.
• SSR Platform (Client Portal) Client-facing portal for accessing SMARTSEER's AI decisioning services, allowing enterprise clients to manage their AI-driven personalisation initiatives, launch support tickets, configure goals and view results.
• Real-time AI Recommendations AI-driven recommendation capability that delivers personalised recommendations and tailored sort lists for travel and retail clients, powering hundreds of automated decisions per second to optimise commercial outcomes.

Quantifiable outcome

• Hundreds of millions of AI-driven recommendations and tailored sort lists delivered for major global travel companies
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• GIATA GmbHflagship / coreStrategic or Co-development Partner · 1 September 2025In September 2025, Germany-based travel tech company GIATA GmbH acquired SMARTSEER GmbH to enhance its AI-powered personalized travel capabilities. The acquisition combines GIATA's hotel data expertise with SMARTSEER's AI decision-making technology, integrating SMARTSEER into the GIATA Group. SMARTSEER has been part of the GIATA family since September 2025 and continues to operate as a Frankfurt-based AI-decisioning platform within the GIATA Group.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Certona: Personalisation and recommendation engine for retail and travel, focused on real-time, individualised customer experiences. Closely comparable in offering real-time 1:1 personalisation at scale.
• RichRelevance (Algonomy): Personalisation platform specialising in retail and e-commerce recommendations and decisioning. Comparable in AI-driven personalisation, real-time decisioning, and B2B enterprise SaaS delivery.
• Boxever: Personalisation and customer data platform specifically built for the travel industry (airlines, OTAs, hotels). Closest sector-specialised peer to SMARTSEER's travel focus; acquired by Sitecore.
• Dynamic Yield: Personalisation and recommendation engine serving enterprise travel, retail, and e-commerce clients with similar real-time decisioning capabilities. Direct competitor in travel personalisation; now part of Mastercard.
• Persado: AI platform generating personalised marketing messages and decisioning for enterprise brands across retail, travel, and financial services. Overlaps with SMARTSEER's enterprise AI personalisation value proposition.
• Coveo: AI-driven relevance, search, and personalisation platform for enterprise commerce, customer service, and digital experiences. Overlaps with SMARTSEER on enterprise personalisation and recommendation use cases.
• Algolia: AI-powered search and discovery/recommendation API serving enterprise e-commerce and travel clients. Comparable in API-first, real-time personalisation delivery to enterprise digital channels.

Emerging players

• Recombee: AI recommendation-as-a-service platform delivered via API to digital publishers, e-commerce, and media clients. Comparable in API-first delivery and real-time personalisation, but broader across content/media rather than travel-specialised.

Broad incumbents

• Bloomreach: Digital experience and personalisation platform for e-commerce, with broader marketing/Content/CMS capabilities. Competes with SMARTSEER's personalisation/decisioning but as part of a much wider commerce suite.
• Adobe Target: Enterprise personalisation and A/B testing product within the Adobe Experience Cloud. Bundled incumbent competing for the same enterprise decisioning budgets as SMARTSEER.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smartseer

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMARTSEER