MultiPure

What MultiPure does

MultiPure is a Las Vegas, Nevada-based, privately held manufacturer of residential drinking water filtration systems, founded in 1970 and operating with 51-100 employees. The company's product portfolio is organized into three lines: drinking water systems (Aqualuxe, Aquapremier, Aquaperform, Aquaversa, Aquamini, the Watts Premier 5-Stage Reverse Osmosis System, and the Water Emergency Treatment System), bath and garden products (Aquasource whole-house, Aquashower, Aquasplash, Aquagrow), and a recurring replacement filter business (CBXT, CB11As, CB6, CBLX, CBMINI). All core systems use solid carbon block filtration, with the Aquapremier and Aqualuxe adding proprietary Nanomesh technology for enhanced contaminant reduction.

The underlying technology platform is a proprietary carbon block architecture protected by 8 granted US patents plus granted patents in China, Japan, and Taiwan. MultiPure's systems are independently certified by NSF International under Standards 42 (aesthetic effects), 53 (health effects including PFOA, PFOS, lead, arsenic, and microplastics), 401 (emerging compounds), and P231 (microbiological water purifiers). The product architecture is a platform model: each drinking water housing accepts only its designated proprietary replacement cartridge on a 6-12 month cycle, generating a structural recurring revenue stream alongside one-time system sales.

The business model combines direct-to-consumer e-commerce through multipure.com with a contract-based Independent Builder network of field sales agents who operate co-branded sites, supported by subscription "Subscribe and Save" replacement filters at a 15% discount. Pricing ranges from $35-$95 for replacement filters up to $2,635 for the Aquasource whole-house system. The primary customer segment is health-conscious residential homeowners concerned about tap water contaminants, served through a single-country (US) go-to-market with a long-tail consumer base and no disclosed enterprise or B2B contracts.

Name

MultiPure

Legal name

Multipure

Website

https://multipure.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

MultiPure is a Las Vegas-based, privately held manufacturer (founded 1970) of NSF-certified residential water filtration systems, using proprietary carbon block and Nanomesh technology to serve health-conscious US homeowners through direct e-commerce and an Independent Builder sales network.

Ownership category

akta.pro rank

Product category

Residential Water Filtration Systems

NAICS

Bottled Water Manufacturing (312112)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Under-Sink Water Filtration Systems (CRAJAJAD)

akta.pro secondary industries

Countertop Water Filtration Systems (CRAJAJAC), Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Replacement Filter Cartridges & Consumables (CRAJAJAH), Pitcher & Dispenser Water Filters (CRAJAJAB), Refrigerator & Ice Maker Water Filters (CRAJAJAF), Showerhead Water Filters (CRAJAJAG)

Keywords

• Drinking water filters
• Water filtration systems
• Carbon block filtration
• Whole house water treatment
• NSF certified filters

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Water Filtration Systems: One-time sales of drinking water filtration systems including Aqualuxe, Aquapremier, Aquaperform, Aquaversa, and related products for residential use.
2. Replacement Filters: Recurring revenue from replacement filters sold on subscription (Subscribe and Save 15%) or one-time purchase basis. Filters include CBXT, CB11As, CB6, CBLX, CBMINI, and other replacement cartridges with typical replacement cycles of 6-12 months.
3. Bath & Garden Products: Whole house water treatment systems, shower filters, bathtub filters, and garden hose filters with associated replacement filters and cartridges.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

MultiPure manufactures NSF-certified drinking water filtration systems and replacement filters for residential use. The product portfolio includes under-sink and countertop drinking water systems, whole-house water treatment units, shower and bathtub filters, garden hose filters, and emergency water treatment systems, all built around solid carbon block filtration technology with proprietary Nanomesh technology.

Product overview

MultiPure is a manufacturer of NSF-certified drinking water filtration systems. The product portfolio is organized into three main categories: (1) Drinking Water Systems including Aqualuxe, Aquapremier, Aquaperform, Aquaversa, Aquamini, the Watts Premier 5-Stage Reverse Osmosis System, and the Water Emergency Treatment System (WET); (2) Bath & Garden products including Aquasource whole house systems, Aquashower shower filters, Aquasplash bathtub filters, and Aquagrow garden filters; and (3) Replacement Filters and accessories. All products use carbon block filtration technology with Nanomesh, and the systems are independently tested and certified by NSF International for reduction of contaminants including forever chemicals (PFOA/PFOS), microplastics, arsenic, bacteria, viruses, pharmaceuticals, and other contaminants. The architecture is a platform approach where multiple filtration system bases accept interchangeable filter cartridges, allowing customers to upgrade or replace filters as needed.

Differentiator

Problem solved

Functional benefit

Brands

• Aqualuxe: Premium drinking water filtration system with carbon block filtration
• Aquapremier
• Aquaperform
• Aquaversa
• Aquamini
• Aquasource
• Aquashower
• Aquasplash
• Aquagrow
• WET System
• Dewey The Drop

Products and services

• Aqualuxe Drinking Water System Premium residential drinking water filtration system using carbon block filtration with Nanomesh technology in a stainless-steel housing; certified to reduce PFOA, PFOS, and microplastics.
• Aquapremier Drinking Water System Drinking water filtration system using carbon block filtration with built-in Nanomesh technology to reduce chemical and microbiological contaminants in a durable stainless-steel housing; NSF certified under Standards 42, 53, 401, and P231.
• Aquaperform Drinking Water System Drinking water system using solid carbon block filtration to reduce a broad range of contaminants including Arsenic V and Forever Chemicals (PFOA/PFOS); NSF certified under Standards 42, 53, and 401.
• Aquaversa Drinking Water System Under-sink drinking water filter system using solid carbon block filtration to reduce contaminants down to 0.5 micron; NSF certified under Standards 42, 53, and 401.
• Aquamini Drinking Water System Compact countertop drinking water filter system designed for portable filtration needs.
• Watts Premier 5-Stage Reverse Osmosis System 5-stage reverse osmosis water filtration system sold by MultiPure as part of its product lineup, including RO membrane and multiple filtration stages.
• Water Emergency Treatment System (WET) Emergency water filtration system designed for manual water filtration during emergencies using emergency filter cartridges.
• Aquasource Whole House Water Treatment System Whole house water treatment system providing filtered water for bathing, showering, and household water needs using carbon block filtration.
• Aquashower Shower Filter Shower head filter system that reduces chlorine and improves water quality for bathing.
• Aquasplash Bathtub Filter Bathtub water filter that reduces chlorine for healthier bathing water using KDF-55 filtration media.
• Aquagrow Garden Hose Filter Garden hose water filter for improving water quality for plant watering and outdoor use.

Quantifiable outcome

• NSF Standard 53 certified for reduction of PFOA, PFOS, and microplastics
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Smithsonian Science Education CenterminorStrategic or Co-development Partner · 18 March 2026MultiPure donated 100 drinking water test kits to support the Water! Guide educational resource for students ages 11-18. The kits will be distributed to volunteer teachers globally for hands-on STEM lessons on water quality testing, with educators from Vietnam and Nigeria already signed on. The Water! Guide is available free of charge in multiple languages as part of the Smithsonian Science for Global Goals series.
• Watts PremiercoreTechnology or IntegrationMultiPure offers the Watts Premier 5-Stage Reverse Osmosis System as part of their product lineup. They sell compatible replacement filters including RO membranes, carbon block pre-filters, sediment pre-filters, and post-filters specifically designed for the Watts RO system.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brita (Clorox): Brita is a leading residential water filtration brand owned by The Clorox Company, offering pitchers, dispensers, faucet-mount, and under-sink filters. Directly comparable to MultiPure's drinking water system portfolio but with far broader mass-market retail distribution.
• PUR (Helen of Troy): PUR offers faucet-mount, pitcher, and under-sink water filtration products with NSF-certified filtration. Competitor in residential point-of-use filtration with similar NSF certification claims and direct-to-consumer plus retail presence.
• Aquasana (AO Smith): Aquasana, owned by AO Smith, manufactures whole-house, under-sink, shower, and countertop water filtration systems with NSF certifications. Closely comparable product portfolio across drinking water and bath categories.
• Clearly Filtered: Clearly Filtered positions as a premium direct-to-consumer water filtration brand with third-party-verified removal of hundreds of contaminants. Competes head-to-head with MultiPure in the health-conscious premium DTC segment.
• Epic Water Filters: Epic Water Filters sells premium pitcher and under-sink filters marketed on contaminant removal performance and third-party testing. Direct competitor in the premium residential DTC filtration segment.
• Berkey: Berkey manufactures gravity-based water filtration systems sold primarily through independent dealers and direct channels. Similar direct-to-consumer and network-driven distribution model with comparable premium positioning.
• APEC Water Systems: APEC manufactures reverse osmosis and filtration systems for residential and light commercial use, sold primarily DTC. Comparable in under-sink RO and drinking water system categories with similar pricing.
• Pelican Water Systems: Pelican offers whole-house water filtration, softening, and drinking water systems sold DTC and through dealer networks. Competes in the whole-house and under-sink segments with similar premium DTC positioning.

Broad incumbents

• Culligan: Culligan is a major water treatment franchise network offering residential and commercial filtration, softening, and reverse osmosis systems. Comparable in whole-house and drinking water categories but with broader scope and dealer-franchise model.
• Kinetico: Kinetico is a large established water treatment company specializing in non-electric, demand-driven water softening and filtration systems for residential and commercial markets. Overlaps with MultiPure's whole-house treatment offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MultiPure4U
• Facebookfacebook.com/multipure
• Instagraminstagram.com/multipure
• TikToktiktok.com/@multipureofficial
• LinkedInlinkedin.com/company/multipure-international

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MultiPure