What Natural Habitat Adventures does

Natural Habitat Adventures (Nat Hab) is a privately held, direct-to-consumer adventure travel company founded in 1985 and headquartered in Boulder/Louisville, Colorado. The company sells small-group, guided nature and wildlife expeditions to remote destinations across all seven continents, including polar bear viewing in Churchill, African safaris, Galapagos cruises, Alaska wildlife trips, U.S. National Parks tours, and Asian wildlife expeditions. Trips are capped at 12 guests and priced between approximately $6,495 and $24,995+ per person, with a $500 nonrefundable deposit at booking and optional single supplements. The company also operates two distinct sub-brands: Terra & Tu Cultural Journeys (launched 2021), focused on cultural immersion at the intersection of nature, food, wine, and rural heritage, and Earthwatch Expeditions (launched 2011), offering citizen-science trips where travelers collect field data alongside working scientists. Nat Hab's go-to-market is exclusively direct-to-consumer — nathab.com, phone-based Adventure Specialists, and printed/digital catalogs — supported by an owned-content funnel that includes the Good Nature Blog, weekly eNewsletter, 'Daily Dose of Nature' webinars, and active social channels. The company has been the world's first 100% carbon-neutral travel company since 2007 and has partnered with the World Wildlife Fund (WWF) since 2003, contributing over $10 million to WWF conservation initiatives. The customer base consists of affluent, nature-passionate individual travelers segmented into nature photography enthusiasts, women travelers, cultural heritage travelers, and citizen-science participants.

Name

Natural Habitat Adventures

Legal name

Natural Habitat Adventures

Website

https://nathab.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Natural Habitat Adventures is a privately held, direct-to-consumer adventure travel company founded in 1985 that sells small-group (max 12 guests) nature, wildlife, and cultural expeditions across all seven continents, serving affluent, conservation-minded individual travelers with trips priced $6,495-$24,995+.

Ownership category

akta.pro rank

Product category

Adventure Travel & Ecotourism

NAICS

Tour Operators (561520), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD)

akta.pro secondary industries

Safari & Game Drives (Land-Based) (THAAAEAC), Safari & Wildlife Travel Agencies (THAKAFAG), Polar & Remote-Destination Expedition Tour Operators (THAKADAM), Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF)

Keywords

• Adventure travel packages
• Wildlife expedition tours
• Ecotourism experiences
• Small-group nature trips
• Conservation travel services

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Expedition Package Sales: Natural Habitat Adventures generates revenue through the sale of packaged nature and wildlife expedition trips. Prices range from approximately $6,495 to $24,995+ per person depending on destination, duration, and trip type. Revenue is one-time per trip rather than recurring, though the company fosters repeat customers through their Habitat Club loyalty program and referral incentives.
2. Earthwatch Expeditions Partnership: Partnership with Earthwatch Expeditions offers participatory science travel experiences where tourists contribute to wildlife data collection. This partnership enhances Nat Hab's product portfolio and attracts travelers interested in citizen science and conservation impact.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Natural Habitat Adventures designs and sells small-group (maximum 12 guests) guided nature and wildlife expeditions to remote destinations across all seven continents, including Africa safaris, polar bear viewing in Churchill, Galapagos, Alaska, US National Parks, Antarctica, and the Arctic. It operates two sub-brands — Terra & Tu Cultural Journeys for immersive cultural experiences and Earthwatch Expeditions for citizen-science travel — and has partnered with WWF since 2003 to channel more than $10 million into conservation.

Product overview

Natural Habitat Adventures is a travel company offering a portfolio of nature and wildlife adventure products organized by geographic region (Africa, Arctic, Galapagos, South America, etc.) and travel style (Photo Expeditions, Women's Journeys, Expedition Cruises). The company operates two distinct sub-brands: Terra & Tu Cultural Journeys for cultural immersion experiences focused on local food, wine and heritage traditions, and Earthwatch Expeditions for citizen science travel where tourists participate in wildlife data collection alongside scientists. Core offerings include small-group guided trips to remote wild destinations worldwide, with trips ranging from polar bear viewing in Churchill to African safaris, Galapagos exploration, and multi-week adventures across continents. The company positions itself as the world's first carbon-neutral travel company since 2007 and partners with WWF for conservation initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Terra & Tu Cultural Journeys: Cultural immersion journeys at the intersection of nature and culture, highlighting local food, wine and rural heritage. Weaves travelers into the fabric of local traditions, cuisine and communities while supporting cultural heritage.
• Earthwatch Expeditions

Products and services

• Polar Bear Tours Arctic wildlife expeditions to Churchill, Canada for polar bear viewing on the tundra along Hudson Bay, designed for nature travelers seeking intimate wildlife encounters.
• African Safaris Intimate wildlife adventures in Africa featuring uncrowded private reserves and remote luxury bush camps across Botswana, Namibia, Zambia, South Africa and other African destinations, for travelers seeking premium safari experiences.
• Galapagos Tours Expertly guided small-group explorations of the Galapagos Islands featuring unique and approachable wildlife encounters for nature travelers.
• Alaska Adventures Nature expeditions in Alaska featuring brown bear viewing, Denali backcountry exploration, glaciers and Kenai Fjords marine life, designed for nature and wildlife enthusiasts.
• U.S. National Parks Tours Small-group tours of U.S. National Parks including Yellowstone wolf watching, Grand Canyon, Glacier and Acadia, for domestic nature travelers.
• Canada & the North Northern nature adventures including whale watching, Canadian Rockies heli-hiking, Greenland iceberg viewing and northern lights experiences, for travelers seeking cold-climate nature trips.
• Europe Adventures European nature travel to less-discovered natural wonders including Iceland, Norway and other wild destinations.
• Mexico & Central America Tours Ecotourism adventures featuring gray whales, monarch butterflies, sea turtles, scarlet macaws and other wildlife in Costa Rica and beyond.
• South America Adventures Continent-spanning biodiversity expeditions from the Amazon to the Andes, Pantanal to Patagonia.
• Asia Adventures Asian wildlife expeditions tracking tigers, rhinos and snow leopards in India, orangutans in Borneo, and pandas in China.
• Australia & New Zealand Adventures Rainforest and reef explorations, Outback train journeys, Milford Sound cruising and unique wildlife viewing in Australia and New Zealand.
• Antarctica & Arctic Journeys Remote wilderness expeditions to the polar regions featuring penguin, puffin and polar bear encounters aboard small expedition ships.
• Photo Expeditions Nature photography adventures for all skill levels, coached by expert naturalist-photographer guides at premier wildlife destinations.
• Women's Journeys All-women expedition trips led by female Expedition Leaders offering comfort, camaraderie and inspiration.
• Terra & Tu Cultural Journeys Cultural immersion journeys at the intersection of nature and culture, highlighting local food, wine and rural heritage across destinations including Japan, Italy, Portugal, Morocco, Greece, Vietnam and Croatia. Launched in 2021.
• Earthwatch Expeditions Citizen science expeditions partnering tourists with scientists to collect field data used for ecosystem understanding, conservation decisions and biodiversity protection, operated with Earthwatch Expeditions. Approximately $4,795 per trip.
• Expedition Cruises Small-ship expedition voyages to polar regions, Amazon, Alaska and other remote destinations.

Quantifiable outcome

• Over $10 million contributed to WWF conservation efforts since 2003
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• World Wildlife Fund (WWF)coreStrategic or Co-development Partner · 1 January 2003Since 2003, Natural Habitat Adventures has partnered with WWF, the world's leading environmental organization, to promote conservation travel. Together they've pioneered sustainable travel that supports protection of nature and wildlife. Nat Hab and their travelers have contributed more than $10 million to WWF's global conservation efforts. The partnership includes co-branded marketing, WWF logo usage, and integration of WWF conservation goals into trip itineraries.
• Earthwatch ExpeditionscoreStrategic or Co-development PartnerEarthwatch Expeditions partners with Nat Hab to offer citizen science expeditions where tourists participate in wildlife data collection. An agreement between Earthwatch and Nat Hab established 100% solar power at a research station in the Peruvian Amazon. This partnership enables participatory science travel experiences that contribute to long-term ecological monitoring.
• Aldeias de MontanhaminorStrategic or Co-development PartnerLocal nonprofit partnership in Portugal dedicated to preserving the country's mountain villages. The partnership brings guests opportunities for cross-cultural exchange in communities where traditional ways of life are threatened, supporting regenerative agriculture and sustainable tourism in rural areas.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lindblad Expeditions: Operates small-ship expedition cruises to polar regions, Galapagos and other wildlife destinations with naturalist guides, directly competing with Nat Hab's expedition cruise and polar offerings.
• Abercrombie & Kent: Luxury adventure travel operator offering small-group wildlife safaris and cultural journeys worldwide, closely overlapping with Nat Hab's premium, nature-led positioning and pricing band.
• Adventure Life: Small-group adventure travel company offering wildlife cruises, safaris and cultural journeys across the Americas and polar regions, with overlapping supply chain and customer type.
• Micato Safaris: High-end African safari operator running small-group and private wildlife trips, competing head-to-head with Nat Hab's African safaris portfolio on price point and service intensity.
• Wilderness Travel: US-based operator of small-group nature and cultural journeys to remote destinations worldwide, with similar premium pricing, expert naturalist leaders and conservation-focused itineraries.
• &Beyond: Luxury safari and nature travel company with owned lodges across Africa and Asia, offering premium wildlife experiences that compete directly with Nat Hab's safari products.

Emerging players

• Thomson Safaris: Specialist safari operator focused on Tanzania with conservation partnerships; smaller scale than Nat Hab but competes directly on premium African wildlife trips.
• REI Adventures: Adventure travel program from a major outdoor retailer offering small-group nature and hiking trips with sustainability messaging, overlapping with Nat Hab's nature-focused customer segments.

Broad incumbents

• Intrepid Travel: Large, established small-group adventure travel operator with a strong sustainability positioning; broader portfolio but overlapping wildlife and cultural itineraries at slightly lower price points.
• G Adventures: Global small-group tour operator with wildlife, cultural and nature-focused itineraries; larger scale and broader audience but overlapping product set and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nathab
• YouTubeyoutube.com/@nathab
• Facebookfacebook.com/NaturalHabitatAdventures
• Instagraminstagram.com/naturalhabitatadventures
• TikToktiktok.com/@naturalhabitatadventures
• LinkedInlinkedin.com/company/natural-habitat-adventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Habitat Adventures