Sleepy's
Sleepy's is a US mattress and bedding sub-brand owned by Sealy, exclusively distributed through Mattress Firm retail stores and MattressFirm.com. It serves budget-to-mid-market consumers with Basics, Innerspring, Hybrid, and Sleepy's by Sealy premium collections plus sleep accessories and adjustable bases.
- Company typePrivate
- Founded1957
- HeadquartersHicksville, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sleepy's does
Sleepy's is a US mattress and bedding brand founded in 1957 and currently owned by Sealy (a subsidiary of Tempur-Sealy International). The brand is operated as a private-label sub-brand within Sealy's portfolio and is sold exclusively in the United States through Mattress Firm's retail store network and the MattressFirm.com e-commerce platform, making Mattress Firm the sole distribution channel for all Sleepy's products.
The product portfolio spans two tiers. The value-oriented Sleepy's line includes Basics, Innerspring, and Hybrid collections priced from under $100 (clearance) to mid-range $200–$500. The premium Sleepy's by Sealy line features Spring, Memory Foam, Slumber, and Hybrid variants incorporating exclusive proprietary technologies — Micro-Lift™ and Anti-Sag™ (powered by ViscoBoost™) — designed to resist body impressions and extend mattress durability. The company also sells accessories under the Sleepy's Signature sub-brand: adjustable bases ($749–$1,199), mattress protectors ($29.99–$129.99), gel memory foam and cooling pillows ($99.99–$149.99), sheet sets ($79.99), and box spring/platform foundations. The brand holds multiple registered trademarks (Micro-Lift™, Anti-Sag™, ViscoBoost™, TOTAL DEFENSE™, Sleepy's Signature).
Sleepy's generates revenue through one-time mattress and bedding product sales plus financing-related revenue streams operated by Mattress Firm (0% interest over 72 months via Synchrony, Progressive Leasing no-credit-needed lease-to-own, and a Mattress Firm/Synchrony HOME private-label credit card). Distribution is omnichannel within the Mattress Firm ecosystem: physical retail stores with Sleep Experts® (200+ hours of training), the MattressFirm.com site with chat and phone sales support (7am–10pm CST), and seasonal promotional events (July 4th Sale up to $700 off, BOGO deals, 20–35% holiday discounts). The customer base is value-oriented US consumers seeking affordable quality mattresses with financing support, and the brand has minimal geographic reach beyond the US, with only a token presence in Australian buying guides.
Sleepy's firmographics
Firmographics- Name
- Sleepy's
- Legal name
- Sleepy's
- Website
- https://sleepys.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sleepy's is a US mattress and bedding sub-brand owned by Sealy, exclusively distributed through Mattress Firm retail stores and MattressFirm.com. It serves budget-to-mid-market consumers with Basics, Innerspring, Hybrid, and Sleepy's by Sealy premium collections plus sleep accessories and adjustable bases.
- Ownership category
- akta.pro rank
Sleepy's industry classification
Industry- Product category
- Mattresses and Bedding
- NAICS
- Mattress Manufacturing (33791), Mattress Manufacturing (337910)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Sleep Health & Comfort Services (In-Store Fitting, Delivery, Removal, Sanitization) (CRAIABAJ)
Keywords
Where Sleepy's is headquartered
LocationHeadquarters
- HQ city
- Hicksville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sleepy's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Mattress and Bedding Product Sales: One-time sale of mattresses (Innerspring, Memory Foam, Hybrid), pillows, bedding, mattress protectors, and bed bases (adjustable bases, box springs, platform frames). Sold through Mattress Firm retail stores and MattressFirm.com.
- Financing Programs: Mattress Firm offers 0% interest financing (72 equal monthly payments), no-credit-needed options via Progressive Leasing, and a private-label credit card (Mattress Firm/Synchrony HOME credit card) generating revenue through financing charges on extended payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sleepy's Basics — entry-level comfort and support at maximum value |
| One time/ perpetual license | Pay-as-you-go | Sleepy's Innerspring — proven coil technology with firmer, supportive feel |
| One time/ perpetual license | Pay-as-you-go | Sleepy's Hybrid — coil and memory foam combination for pressure relief and cooling |
| One time/ perpetual license | Pay-as-you-go | Sleepy's by Sealy — premium line with exclusive Micro-Lift™ and Anti-Sag™ technologies |
| Unit Pricing | Pay-as-you-go | Accessories — pillows, protectors, sheets, adjustable bases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Sleepy's product offering
Product offeringCore offering
Sleepy's designs, sources (via Sealy), and sells mattresses and bedding products including innerspring, memory foam, and hybrid mattresses, plus pillows, mattress protectors, sheets, adjustable bases, box springs, and platform frames. The brand operates two main lines: the value-oriented Sleepy's collection (Basics, Innerspring, Hybrid) and the premium Sleepy's by Sealy collection featuring exclusive Micro-Lift™, Anti-Sag™, and ViscoBoost™ technologies. All products are sold exclusively through Mattress Firm retail stores and MattressFirm.com in the United States.
Product overview
Sleepy's is a mattress and bedding sub-brand owned by Mattress Firm, manufactured under license from Sealy. The product portfolio spans two main lines: the Sleepy's brand (targeting value-conscious consumers with Basics, Innerspring, and Hybrid collections) and the Sleepy's by Sealy premium line (offering Spring, Memory Foam, Slumber, and Hybrid collections featuring proprietary technologies like Micro-Lift™ and Anti-Sag™ with ViscoBoost™). The complete offering includes mattresses across multiple technologies (innerspring, memory foam, hybrid), bedding accessories (pillows, mattress protectors, sheet sets), and sleep support products (adjustable bases, box springs, platform frames). All Sleepy's products are exclusively sold through Mattress Firm retail stores and their e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Sleepy's Basics: Mattress line delivering comfort and support at an incredible value
- Sleepy's Innerspring
- Sleepy's Hybrid
- Sleepy's by Sealy Spring
- Sleepy's by Sealy Memory Foam
- Sleepy's by Sealy Slumber
- Sleepy's by Sealy Hybrid
Products and services
- Sleepy's Basics Mattress Collection Entry-level mattress collection delivering comfort and support at an accessible price point, targeted at value-conscious mattress shoppers.
- Sleepy's Innerspring Mattress Collection Traditional innerspring mattress line with proven coil technology delivering a firmer, more supportive feel that adapts to body and sleep style, with a breathable surface for cooler sleep.
- Sleepy's Hybrid Mattress Collection Hybrid mattress collection combining coils and memory foam for a melt-into-the-mattress feel with support and breathability for cooler, deeper sleep.
- Sleepy's by Sealy Spring Mattress Collection Premium spring mattress collection featuring exclusive Micro-Lift™ and Anti-Sag™ technologies that resist body impressions, alleviate pressure points, and extend mattress durability and comfort life.
- Sleepy's by Sealy Memory Foam Mattress Collection Premium memory foam mattress collection with high-quality memory foam layers that contour to the body, cushioning hips and shoulders for optimal pressure relief and support, available across various price points.
- Sleepy's by Sealy Slumber Mattress Collection Premium Slumber mattress collection featuring individually wrapped coils that adapt to the body's natural shape, providing ultra-responsive support, targeted 5-Zone support, and reduced motion transfer for supportive, refreshing sleep.
- Sleepy's by Sealy Hybrid Mattress Collection Premium hybrid mattress collection featuring exclusive Anti-Sag™ technology powered by ViscoBoost™, which resists body impressions, alleviates pressure points, and extends mattress durability and comfort life.
- Sleepy's Signature Adjustable Base Adjustable bed base allowing personalized comfort positioning, complementing Sleepy's mattresses with customizable sleep posture.
- Sleepy's Deluxe Adjustable Base Premium adjustable bed base with enhanced positioning features for elevated sleep customization.
- Sleepy's Elite Adjustable Base Elite-tier adjustable bed base offering advanced positioning features for premium sleep customization.
- Sleepy's Basic Box Spring Foundation Standard box spring foundation providing mattress support and height for Sleepy's mattress collections.
- Sleepy's Universal Box Spring Foundation Versatile box spring foundation compatible with various mattress types, designed for broad compatibility across Sleepy's mattress collections.
- Sleepy's Heavy Duty Raised Metal Platform Frame Heavy-duty raised metal platform frame offering enhanced support and durability for Sleepy's mattresses.
- Sleepy's Signature TOTAL DEFENSE™ Mattress Protector Premium mattress protector offering comprehensive defense against allergens, dust mites, and moisture for Sleepy's mattresses.
- Sleepy's Basics Waterproof Mattress Protector Entry-level waterproof mattress protector providing basic moisture protection for Sleepy's mattresses.
- Sleepy's Deluxe Comfort Cool Mattress Protector Premium mattress protector incorporating cooling technology for temperature-regulated sleep.
- Sleepy's Deluxe Comfort Cool Pillow Cooling pillow integrating comfort technology for temperature-regulated head and neck support.
- Sleepy's Signature Gel Memory Foam Pillow Gel-infused memory foam pillow providing pressure relief and cooling for head and neck support.
- Sleepy's Signature Silky Smooth Sheet Set Premium sheet set crafted from silky smooth fabric, designed to complement Sleepy's mattress collections.
Quantifiable outcome
- Up to $700 in savings available on select models during seasonal promotions
- +2 more outcomes
Companies that use Sleepy's
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Sleepy's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sleepy's partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SealycoreSleepy's operates as the 'Sleepy's by Sealy' brand, a core strategic relationship with Sealy Corporation. Sealy provides proven technology, manufacturing capabilities, and the established Sealy brand reputation. The partnership produces the Sleepy's by Sealy collection with exclusive technologies including Micro-Lift™ and Anti-Sag™.
- Mattress FirmcoreSleepy's mattresses and bedding products are sold exclusively through Mattress Firm's retail stores and MattressFirm.com e-commerce platform in the US. Mattress Firm provides the primary distribution channel with in-store Sleep Experts® (200+ hours training), financing options (0% interest up to 72 months), and same/next-day delivery capabilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Sleepy's competitors and assessment
Company assessmentDirect peers
- Casper: Mattress brand selling foam and hybrid beds plus pillows, sheets, and bases to value-conscious consumers; named alongside Sleepy's in Consumer Reports holiday deals coverage.
- Tuft & Needle: Affordable foam/hybrid mattress brand (owned by Serta Simmons) selling direct and through retail, overlapping Sleepy's budget value positioning and accessory range.
- Purple: Mattress brand selling proprietary-tech foam/hybrid beds plus pillows, bases, and protectors through retail and online, overlapping Sleepy's product breadth.
- Brooklyn Bedding: Mattress maker offering innerspring, foam, and hybrid models with proprietary tech, cited alongside Sleepy's in Consumer Reports; competes in the same comfort and price tiers.
- Nectar (Resident): Value-focused memory foam and hybrid mattress brand with aggressive financing and discounting, targeting the same budget-to-mid shopper as Sleepy's.
- Saatva: Mattress and bedding brand offering innerspring, foam, and hybrid models with bases and accessories, competing on quality-at-value with financing options similar to Sleepy's.
Broad incumbents
- Serta Simmons Bedding: Major US mattress manufacturer of innerspring, foam, and hybrid beds sold across mass and specialty retail, competing directly with Sleepy's value-to-mid-market positioning.
- Sleep Number: Vertically integrated mattress retailer/manufacturer with adjustable beds and accessories, competing for the same US bedding consumer though at a higher tech/price tier.
- Sealy: Parent/licensor mattress brand under Tempur-Sealy; directly comparable in mattress construction (innerspring, foam, hybrid) and the same retail channels, and supplies the technology behind Sleepy's premium line.
Emerging players
- Avocado: Niche mattress brand featured alongside Sleepy's in Consumer Reports; overlaps in mattress category and consumer base though differentiated on eco/premium positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sleepy's social profiles
Digital presenceSleepy's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sleepy's leadership team
Management profileNumber of profiles
Profiles2 records
Sleepy's funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sleepy's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sleepy's
What does Sleepy's do?
Sleepy's designs, sources (via Sealy), and sells mattresses and bedding products including innerspring, memory foam, and hybrid mattresses, plus pillows, mattress protectors, sheets, adjustable bases, box springs, and platform frames. The brand operates two main lines: the value-oriented Sleepy's collection (Basics, Innerspring, Hybrid) and the premium Sleepy's by Sealy collection featuring exclusive Micro-Lift™, Anti-Sag™, and ViscoBoost™ technologies. All products are sold exclusively through Mattress Firm retail stores and MattressFirm.com in the United States.
Is Sleepy's a public or private company?
Sleepy's is a private company. It is classified as corporate owned and is currently operating.
When was Sleepy's founded?
Sleepy's was founded in 1957. It employs 1,001 to 5,000 people.
Where is Sleepy's based?
Sleepy's is headquartered in Hicksville, United States, in the North America region.
How does Sleepy's make money?
Two revenue lines are on record. Mattress and Bedding Product Sales are the primary driver. The others are financing Programs.
Who are Sleepy's's main competitors?
Direct peers on record are Casper, Tuft & Needle, Purple, Brooklyn Bedding, Nectar (Resident) and Saatva. Broad incumbents are Serta Simmons Bedding, Sleep Number and Sealy. Avocado is listed as an emerging player.
Does Sleepy's have an API?
No public API is recorded for Sleepy's.
What industry is Sleepy's in?
Sleepy's's product category is Mattresses and Bedding. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAC, Pillows & Pillow Systems Retail. Its NAICS code is 33791 and its SIC code is 5712.