What Ooredoo Myanmar does

U9 (formerly Ooredoo Myanmar) is a Myanmar-based telecommunications operator providing mobile connectivity, broadband internet, digital financial services, gaming, and entertainment content. The company was established in 2013/2014 as a subsidiary of Qatar-based Ooredoo Group, becoming one of the first international telecom operators in Myanmar after market liberalization. Following Ooredoo Group's strategic divestiture of the Myanmar operation in May 2024, the entity rebranded to U9 on 17th September 2025 and officially relaunched on 26th September 2025 as an independent telecom operator focused on digital innovation and community engagement. U9 serves both consumer and business/corporate segments in Myanmar, offering prepaid and postpaid mobile plans, 4G/LTE data services with VoLTE and eSIM support, Supernet broadband products (Lite, Wireless, and FTTH Fiber), and an integrated digital ecosystem through its SuperApp.

The company's product architecture is built on telecommunications infrastructure (4G/LTE network with VoLTE capability and eSIM provisioning) extended into a digital platform layer. Core products include the U9 App (available on Google Play, Apple App Store, and Huawei AppGallery), M-Pitesan digital wallet with loyalty rewards, gaming platforms (Gameverse, Super Games, Game City), entertainment services (Viu streaming partnership, Mahar, Funtone ringback tones, Apikyi), and targeted bundles such as Ayan Ayan Tan combos and Shal Pro Combo gaming packs (including MLBB Diamonds). Business solutions include dedicated internet, Swal Sone Thone communication bundles, and Mobile Padaythar cost management. Distribution operates through a hybrid model combining self-serve digital channels (u9.com.mm portal and app) with an extensive physical retail store and agent network across Myanmar.

U9's revenue model is primarily subscription/recurring across mobile services, data/voice packs, broadband subscriptions, and entertainment subscriptions, supplemented by usage-based revenue from international roaming and transaction fees from M-Pitesan financial services. The company employs a self-serve PLG go-to-market motion via its digital portal and app, complemented by physical retail and agent touchpoints for SIM distribution and in-person support. As of May 2026, Ooredoo Group is reportedly in talks to sell U9 to potential buyers including Myanmar's Young Investment Group, Singapore's Campana Group, and SkyNet, signaling a likely further ownership transition. The company operates exclusively within Myanmar (no international footprint claim) and faces the dual challenge of navigating Myanmar's post-coup economic environment while pursuing its post-rebrand digital ecosystem strategy.

Name

Ooredoo Myanmar

Legal name

U9

Website

https://ooredoo.com.mm

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

U9 (formerly Ooredoo Myanmar) is a Myanmar-based telecom operator serving consumer and business customers with mobile connectivity, 4G/LTE broadband (Supernet Fiber/Wireless/Lite), gaming platforms, entertainment content, and M-Pitesan digital wallet services through an integrated SuperApp and physical retail network.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112)

akta.pro primary industry

Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)

akta.pro secondary industry

Fixed Wireless Access (FWA) Broadband Providers (HDAIABAE)

Keywords

• Mobile telecommunications
• Mobile data services
• Broadband internet
• Digital wallet services
• Mobile value-added services

Headquarters

HQ city

Yangon

HQ country

Myanmar (Burma)

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Telecommunications Services: Core revenue from mobile voice, SMS, and data services including prepaid and postpaid tariff plans. Revenue generated through recurring airtime consumption, data pack purchases, and voice pack bundles.
2. Data and Voice Packs: Pre-packaged data and voice bundles offered at various price points including promotional packs like Ayan Ayan Tan Combo, Shal Pro Combo for gamers, and standard data packs. Sold on subscription/recurring basis.
3. Roaming Services: International roaming services for both outbound (roaming overseas) and inbound (visiting Myanmar) travelers. Revenue from roaming fees and special international packages.
4. Entertainment Services: Revenue from gaming platforms (Gameverse, Super Games), streaming (Viu), music (Funtone/CRBT), and other entertainment content offerings.
5. Broadband Internet Services: Revenue from Supernet Fiber (FTTH home broadband), Supernet Wireless, and Supernet Lite internet packages targeting both residential and business customers.
6. M-Pitesan Financial Services: Digital wallet and financial services including bill payments, money transfers, and potentially transaction fees on financial services. Loyalty program integrated with coins earned on transactions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Ooredoo Myanmar (now operating as U9) is a mobile telecommunications operator in Myanmar providing 4G/LTE voice, SMS, mobile data, and broadband internet (Supernet Lite, Wireless, and FTTH Fiber) services to consumers and businesses. The company complements connectivity with prepaid/postpaid tariff plans, data/voice/roaming combo packs (Ayan Ayan Tan, Shal Pro Combo), an eSIM and VoLTE service, the U9 SuperApp for self-care, the M-Pitesan digital wallet with loyalty rewards, and integrated gaming and entertainment platforms (Gameverse, Super Games, Viu, Funtone, Mahar, Apikyi). Dedicated business solutions include dedicated internet, Swal Sone Thone communication bundles, Mobile Padaythar cost management, and international calling services.

Product overview

U9 (formerly Ooredoo Myanmar) is a telecom operator in Myanmar providing a comprehensive suite of mobile and fixed connectivity services. The product portfolio consists of core connectivity offerings (Prepaid mobile service, Supernet Lite/Wireless/Fiber internet packages, eSIM, VoLTE) complemented by a digital ecosystem including the U9 App for self-service management and M-Pitesan digital wallet. Entertainment and gaming services include Gameverse, Game City, Super Games, Funtone, Apikyi, Viu, and Mahar. Value-added services encompass data/voice/roaming packs, gaming combos (Ayan Ayan Tan, Shal Pro Combo), and promotional offerings. Business solutions provide dedicated internet, cost management tools (Mobile Padaythar, Swal Sone Thone), and international calling services.

Differentiator

Problem solved

Functional benefit

Brands

• U9 App: Mobile application for customers to manage their accounts, top-up, buy packs, and access services
• M-Pitesan
• Supernet
• Gameverse
• Super Games
• Funtone
• Apikyi
• Viu

Products and services

• Prepaid Mobile Service Pay-as-you-go mobile service with prepaid balance for voice, data, and messaging, targeting individual consumers in Myanmar.
• Supernet Lite Lightweight internet package providing affordable mobile data access for basic connectivity needs of consumers.
• Supernet Wireless Wireless broadband service providing mobile internet connectivity for residential and business customers across Myanmar.
• Supernet Fiber (FTTH) Fiber-optic internet service delivering high-speed fixed-line connectivity to homes and businesses in Myanmar.
• eSIM Digital SIM card service enabling customers to activate mobile service without a physical SIM card via embedded SIM provisioning.
• VoLTE Service Voice over LTE service delivering high-quality voice calls over the 4G network to subscribers.
• U9 App (SuperApp) Mobile SuperApp for self-service management including balance top-up, pack purchases, bill payments, money transfer, and access to all U9 services within a 2-click reach interface. Available on Google Play, Apple App Store, and Huawei AppGallery.
• M-Pitesan Digital Wallet Digital wallet enabling money transfers, bill payments, top-ups, and loyalty coin rewards on every transaction.
• Gameverse Gaming Platform Virtual gaming ecosystem offering interconnected gaming experiences and virtual items for mobile gamers.
• Super Games Gaming tournament platform offering a variety of games with competitive play and winning opportunities for subscribers.
• Game City Gaming platform and tournament hub within the U9 ecosystem for competitive mobile gaming.
• Viu Streaming Video streaming service offering movies and entertainment content integrated with U9 data packages.
• Funtone (Ringback Tones & Music) Ringback tone service letting subscribers customize caller ringback music and sounds.
• Apikyi Streaming Streaming destination for on-demand movies and video content available on the U9 platform.
• Mahar Entertainment content service within the U9 platform offering digital content and lifestyle media.
• Dedicated Internet (Business) Business-grade internet service providing reliable dedicated connectivity for organizations and enterprises in Myanmar.
• Swal Sone Thone (Business Bundles) Cost-effective business communication bundles designed for daily business communication needs of SMBs and enterprises.
• Mobile Padaythar (Mobile Cost Management) Mobile cost management solution enabling organizations to control expenses for on-net and off-net voice and SMS across their workforce.
• International Calling (Business) International business calling services for organizations with global communication needs.
• Roaming Services International roaming services for outbound travelers from Myanmar and inbound roaming packages (Visiting Myanmar) for tourists and visitors.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• True Corporation (Thailand): Thai integrated telecom with mobile (TrueMove H), fixed broadband, and digital content verticals. Comparable as an emerging Asian market operator layering entertainment/content (TrueID, streaming), gaming bundles, and digital services on top of mobile ARPU—a structural model relevant to U9.
• PLDT / Smart Communications (Philippines): Filipino integrated telco with mobile (Smart), fixed broadband (PLDT Home), and digital wallet (Maya) verticals. Comparable as an emerging-market operator combining mobile data, fixed broadband, and a digital financial services stack—paralleling U9's Supernet + M-Pitesan positioning.
• Grameenphone (Telenor Bangladesh): Telenor's Bangladesh mobile operator. Highly comparable to U9 as a Western-affiliated emerging-market MNO with similar low-ARPU prepaid dynamics, digital self-service adoption, and value-added service layering (GP Music, gaming bundles, mobile wallets) that drove ARPU expansion.
• Viettel Telecom (Viettel Group): Vietnamese state-owned telecom group that provided the technical backbone for Mytel. Comparable as a frontier/emerging-market MNO operator with own-network infrastructure, value-added services, and entertainment verticals, demonstrating the playbook U9 is trying to execute in Myanmar.
• Indosat Ooredoo Hutchison (IOH): Indonesian mobile operator jointly controlled by Ooredoo and Hutchison. Comparable as a sister entity under the former Ooredoo Group portfolio with a similar emerging-market MNO playbook, digital app-first strategy, and gaming/entertainment bundling approach relevant to U9's product direction.

Regional players

• Smart Axiata (Cambodia): Cambodia's leading MNO under the Axiata group. Comparable as a Southeast Asian emerging-market mobile operator with similar prepaid-led model, gaming-data bundles, music/streaming partnerships, and SuperApp-style digital wallet integrations relevant to U9's Myanmar strategy.
• Globe Telecom (Philippines): Filipino mobile and broadband operator. Comparable to U9 as a Southeast Asian emerging-market MNO with prepaid-led GTM, content/gaming partnerships, a digital wallet (GCash ecosystem), and enterprise connectivity bundles.
• Dialog Axiata (Sri Lanka): Sri Lankan mobile operator under the Axiata group with adjacent emerging-market positioning. Comparable for its layered digital services strategy spanning voice/data, broadband, content (TV/music), and a mobile wallet (eZ Cash), which mirrors U9's Supernet + M-Pitesan + entertainment stack.

Direct peers

• MPT (Myanmar Posts and Telecommunications): Myanmar's incumbent state-backed mobile and fixed telecom operator. Direct competitor to U9 across mobile voice/data, broadband, and enterprise services in the same single market, with comparable 4G coverage and prepaid-led GTM.
• Mytel (Myanmar National Telecom): Military-affiliated JV mobile operator launched in 2018 with Viettel technical support. Directly competes with U9 for subscribers in Myanmar with overlapping 4G/LTE coverage and bundled data products targeting the same prepaid/postpaid segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@U9Myanmar
• Facebookfacebook.com/U9Myanmar
• LinkedInlinkedin.com/company/u9-myanmar
• Instagraminstagram.com/u9myanmar
• Xx.com/ooredoo_mm

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ooredoo Myanmar