What HG COMMERCIALE does

HG COMMERCIALE (HGC) is a privately held Swiss service company for the construction industry, founded in 1899 and headquartered in Winterthur, Switzerland. The company provides a wide range of building materials (Baumaterial) and construction supplies (Baustoffe) to customers in Switzerland through an online e-commerce platform (hgc.ch), positioning itself around quick and easy online purchasing for SMB, individual, and consumer buyers. Its operations are exclusively domestic, with no disclosed cross-border expansion or international footprint.

The company employs between 501 and 1,000 people, indicating a mid-sized distribution operation by Swiss standards, though no revenue, pricing, or product-level financial data is publicly disclosed. The product portfolio beyond the general building-materials category is not detailed in the source material, and there is no disclosed proprietary technology, AI/ML capability, or platform architecture beyond a standard e-commerce storefront. The company trades under the DBA "HGC."

The business model centers on direct-to-customer online distribution of construction supplies within Switzerland. Pricing models, contract structures, customer segment mix, and revenue mechanics are not disclosed. Ownership structure, investors, parent entities, management team (with only Jan Ammermann identified as Head of Human Resources), funding history, M&A activity, partnerships, and certifications are also not present in the source material, indicating a relatively opaque private operator with a long-tenured legacy in the domestic construction supply trade.

Name

HG COMMERCIALE

Website

https://hgc.ch

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

501–1,000 employees

Short description

HG COMMERCIALE (HGC) is a privately held Swiss construction-industry service company, founded in 1899 in Winterthur, that sells building materials and construction supplies online to SMB and consumer buyers within Switzerland.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Building Material and Supplies Dealers (4441), Other Building Material Dealers (444180)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

Keywords

• Building materials retail
• Construction supplies
• Online building materials
• Construction industry services
• Building materials distribution

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Core offering

HG COMMERCIALE is a service company for the construction industry that offers its customers a wide range of building materials (Baumaterial) and construction supplies (Baustoffe). The company operates an online e-commerce platform that enables quick and easy online purchasing of building materials, targeting SMBs, individual tradespeople, and consumers in Switzerland.

Product overview

Based on the available source data, HG COMMERCIALE operates an online platform for purchasing building materials (Baumaterial) and construction supplies (Baustoffe) in Switzerland. The source provides minimal detail on their specific product portfolio, product architecture, or named offerings beyond the general e-commerce positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Building Materials & Construction Supplies (Baumaterial & Baustoffe)

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• Hilti: Liechtenstein-headquartered supplier of tools, software, and services for the construction industry. Comparable as a specialist construction supplier focused on professional trade customers across Europe.
• HORNBACH Baumarkt: European DIY and home improvement retailer with a meaningful Swiss footprint (including Jumbo). Directly comparable as a multi-format building materials and construction supply retailer serving both trade and DIY customers.
• Debrunner Koenig: Swiss wholesale and retail supplier of steel, metals, building materials, and construction supplies for trade and industry. Highly comparable as a Swiss-based B2B/B2C building materials distributor with a deep trade customer base.
• Landolt + Co: Swiss construction services and building materials group operating in structural steel, foundations, and related construction supply. Comparable as a Swiss-rooted construction materials and services company serving similar end markets.
• Jumbo-Markt: Swiss DIY and home improvement chain now part of the HORNBACH group. Operates the same Swiss market as HGC with overlapping building materials and construction supply assortment.
• Coop Bau+Hobby: Swiss home improvement and construction supply retailer owned by Coop. Closely comparable as a domestic Swiss building materials and home improvement destination with both physical stores and online ordering.

Broad incumbents

• Wienerberger: European manufacturer and supplier of building materials (bricks, roof, pipes) with growing distribution exposure. Comparable as a major European building materials player selling through construction supply channels that HGC also serves.
• Bauhaus (Swiss operations): European home improvement and DIY retail chain with Swiss stores. Overlaps with HGC in construction materials, tools, and supplies aimed at both consumers and tradespeople.
• Saint-Gobain Distribution: Global building materials group with distribution and retail brands (e.g., POINT.P, Raab Karcher) serving European construction trades. Comparable as a broader incumbent with overlapping building materials distribution activities in the Swiss and wider European market.

Regional players

• Travis Perkins: UK-based builders' merchant and construction supply distributor. Comparable in business model and trade-customer focus, though primarily serves the UK rather than Switzerland directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HG COMMERCIALE