What Wurth USA does

Wurth USA, Inc. is a New Jersey-incorporated B2B distributor of automotive parts, chemicals, fasteners, hand tools, and industrial supplies, operating since 1969 as a wholly-owned subsidiary of the German Würth Group. The company maintains its headquarters at 93 Grant Street, Ramsey, New Jersey, and serves automotive professionals, nation-wide fleet maintenance companies, and auto body shops with a catalog exceeding 20,000 SKUs organized across categories including 50-State Compliant Chemicals, Abrasives/Cutting/Drilling, Auto Body Clips and Fasteners (with OEM-specific lines for Chrysler, GM, Honda, Lexus, Mercedes, Nissan, and Toyota), Electrical, Fluid Power/Hydraulics, US and Metric Hardware, Service and Repair Parts, Shop Supplies and Safety, Tire/Wheel/Brake Supplies, Tools, Northern Safety, and Eco Certified Chemical Products.

The company operates a direct-to-customer B2B e-commerce platform at wurthusa.com featuring online account registration, shopping lists, order history, customer-specific pricing, a Virtual Showroom, and an SDS portal for safety compliance. Chemical products require registered customer accounts and cannot be ordered by guests. Pricing is unit-based with no order minimum and free shipping on orders over $99, with bulk and pallet quantities available on select items. Marketing channels include the corporate website, blog content, a resource center, email newsletters, and catalog distribution, supplemented by ongoing promotional banners.

The revenue model centers on one-time product sales of automotive chemicals, fasteners, hardware, tools, and industrial supplies distributed through the e-commerce storefront. The company functions as a one-stop shop for professional automotive repair, fleet maintenance, and body shop operations, with customized inventory management solutions positioned for fleet and multi-location buyers. Its ownership structure — a wholly-owned subsidiary of the Würth Group — means no external funding rounds, IPO, or venture investment exist in the data, and its strategic direction is anchored by parent-group priorities rather than independent capital allocation.

Name

Wurth USA

Legal name

Wurth USA, Inc.

Website

https://wurthusa.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

Wurth USA is a B2B distributor of automotive parts, chemicals, fasteners, hand tools, and industrial supplies serving automotive professionals, fleet maintenance companies, and body shops since 1969 through a 20,000+ product e-commerce platform, operating as a wholly-owned subsidiary of the Würth Group.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Hardware (5072)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industries

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)

Keywords

• Automotive parts distribution
• Industrial fasteners supply
• Fleet maintenance products
• Automotive chemicals
• Shop supplies B2B

Headquarters

HQ city

Ramsey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of automotive chemicals, fasteners, hardware, tools, and industrial supplies through e-commerce platform. Products sold in unit quantities with pricing varying by product type and volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wurth USA is a B2B distributor of automotive chemicals, fasteners, hardware, hand tools, electrical components, fluid power, safety supplies, and service-and-repair parts, offering more than 20,000 SKUs through an integrated e-commerce platform. The company sells primarily to automotive repair shops, body shops, fleet maintenance companies, and industrial customers across the United States, with unit-priced catalog sales, no order minimums for registered accounts, and free shipping on orders over $99. Private-label and proprietary offerings include Northern Safety industrial supplies, Eco Certified Chemical Products, and OEM-specific auto body clips and fasteners.

Product overview

Wurth USA is a B2B distributor of automotive parts, chemicals, fasteners, hand tools, and industrial supplies serving professionals since 1969. The company offers over 20,000+ products through a single integrated e-commerce platform and operates as a comprehensive one-stop shop for automotive repair, fleet maintenance, and industrial operations. The product portfolio is organized into distinct categories spanning Chemical Products (including 50-State Compliant Chemicals and Eco Certified Chemical Products sub-brands), Abrasives/Cutting/Drilling, Auto Body Clips & Fasteners with OEM-specific offerings, Electrical components, Fluid Power/Hydraulics, Hardware (US and Metric), Northern Safety (private-label safety supplies), Service and Repair Parts, Shop Supplies and Safety, Tire/Wheel/Brake Supplies, and Tools. The company also provides digital services including a Virtual Showroom and online account management for ordering, with featured divisions for Automotive and Cargo market segments.

Differentiator

Problem solved

Functional benefit

Products and services

• 50-State Compliant Chemicals Environmentally-regulated chemical products that comply with VOC and environmental standards across all 50 US states, including cleaners, lubricants, and specialty chemicals for automotive and industrial professionals.
• Abrasives, Cutting, and Drilling Products High-performance abrasive tools including discs, cutting wheels, and drill bits designed for professional applications across 1,369 products for automotive and industrial use.
• Auto Body Clips and Fasteners Premium automotive clips and fasteners including OEM-specific components and vehicle-specific lines for Chrysler, GM, Honda, Lexus, Mercedes, Nissan, and Toyota with 1,135 products, targeted at body shops and collision repair.
• Chemical Products Industrial chemical solutions spanning A/C products, adhesives, body repair, cleaning and care, gasketing compounds, leak detection, lubricants, paints, plastic repair, specialty brake, tire repair, and underbody coatings across 699 products.
• Eco Certified Chemical Products Private-label environmentally-friendly certified chemical products including ECO-branded cleaning and care, odor eliminator, and polishes designed for sustainable performance without compromising quality across 24 products.
• Electrical Components Comprehensive electrical components including batteries, bulbs, circuit breakers, connectors, electrical tape, fuses, shrink tubing, solder, specialty electrical, switches and sockets, terminals, tie straps, wire and cable, and wire management with over 1,700 items.
• Fluid Power Components Fluid power solutions including brass fittings, hydraulic fittings, hydraulics, steel fittings, air brake hose, composite fittings, and glad hand accessories with 4,336 products.
• Hardware (US and Metric Fasteners) Extensive hardware inventory of both US and metric fasteners including screws, bolts, nuts, and components with 4,724 products (3,432 US Hardware, 1,292 Metric Hardware).
• Northern Safety Industrial Supplies Private-label sub-brand offering a complete line of safety and industrial supplies including safety eyewear, respirators, hand protection, hearing protection, ergonomics, protective clothing, first aid, spill cleanup, janitorial supplies, material handling, fire safety, and traffic safety across 1,389 products.
• Service and Repair Parts Maintenance and repair components including air conditioning supplies, clamps, coil inserts, drain plugs and seals, grease fittings, hose, O-rings, time serts, wiper blades, and key cutting with 1,517 products.
• Shop Supplies and Safety Equipment Shop essentials and safety equipment including air hose accessories, general use supplies, personal protection, storage, tape, vehicle protection, weather stripping, sound deadening, and work lights with 1,042 products.
• Tire, Wheel, and Brake Supplies Vehicle tire, wheel, and brake components including brake lathe bits, duckheads, lug nuts, plugs and patches, shims and spacers, TPMS, tire repair, valve stems and caps, wheel weights with 427 products.
• Professional Hand Tools Professional hand tools for automotive and industrial applications, offered through the Tools category on wurthusa.com.
• Refrigerants Refrigerant products for automotive and industrial cooling applications, featured within the company's EV Program on wurthusa.com.
• Hydraulics Hydraulic system components and solutions for industrial and automotive applications, featured as a dedicated product banner on wurthusa.com.
• Janitorial and Sanitation Supplies Industrial janitorial and sanitation supplies for maintaining clean and safe work environments, sold through wurthusa.com.
• Assortments and Package Deals Bundled product assortments including AC, chemical products, electrical, fasteners, fluid power, service and repair, tape, tire repair, and tools packages for cost-effective purchasing.
• Virtual Showroom Online virtual showroom allowing customers to explore products, browse categories, and discover solutions virtually through the wurthusa.com website.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McMaster-Carr: McMaster-Carr is a leading catalog and online distributor of industrial hardware, fasteners, and supplies with a renowned e-commerce experience. Highly comparable to Wurth USA's hardware, fluid power, and industrial supply categories.
• Snap-on: Snap-on manufactures and distributes professional-grade hand tools, diagnostics, and equipment primarily to automotive technicians through a franchise-based direct sales model. Comparable target customer base (professional mechanics) and overlapping product categories in tools and shop equipment.
• NAPA Auto Parts (Genuine Parts Company): NAPA is one of the largest automotive parts distributors in the US, serving professional installers and DIY customers through a vast branch network. Directly comparable in automotive parts, chemicals, and tools distribution to professional mechanics and body shops.
• Dorman Products: Dorman designs, packages, and distributes automotive replacement parts, fasteners, and hardware — with strong overlap in auto body clips, fasteners, and service repair parts that closely mirror Wurth USA's catalog.
• Bossard Group: Bossard is a global fastener and assembly technology specialist with US operations, serving industrial and automotive customers. Comparable in fastener category focus, engineering-driven solutions, and global supplier pedigree similar to the Würth Group.
• Fastenal: Fastenal distributes fasteners, tools, and industrial supplies to professionals through a mix of on-site vending, branches, and e-commerce. Highly comparable to Wurth USA's industrial and fastener distribution model with overlapping customer base of professional buyers.
• MSC Industrial: MSC Industrial distributes metalworking, maintenance, repair, and operations supplies through catalog and e-commerce channels to industrial professionals. Comparable in B2B distribution of tools, abrasives, and fasteners to professional buyers.

Broad incumbents

• AutoZone: AutoZone is a major US retailer and distributor of automotive parts, accessories, and maintenance products. While more retail/DIY-focused than Wurth USA, it overlaps in automotive chemicals, fasteners, and replacement parts categories.
• O'Reilly Auto Parts: O'Reilly Auto Parts is a leading US retailer of automotive aftermarket parts, tools, and accessories serving both DIY and professional installers. Comparable in automotive parts distribution and a key competitor for professional shop accounts.
• Grainger: Grainger is a broad-line industrial supply distributor serving maintenance, repair, and operations (MRO) customers across the US. Overlaps with Wurth USA's industrial supplies, safety products, and shop supplies categories, though Grainger serves a much broader industrial customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wurth_usa
• Facebookfacebook.com/wurthusa
• LinkedInlinkedin.com/company/wurth-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wurth USA