PsychArmor

What PsychArmor does

PsychArmor Institute, Inc. is a 501(c)(3) nonprofit education organization founded in 2015 and headquartered in Carlsbad, California, with a registered address in San Diego. Its mission is to provide free education and training that helps civilians—healthcare providers, employers, educators, and caregivers—confidently and effectively engage with service members, Veterans, families, caregivers, and survivors. The organization operates primarily through its Online Learning Platform at learn.psycharmor.org, which delivers self-paced, on-demand courses alongside a podcast series ('Behind the Mission') and multimedia resources. Core product lines include the Veteran Ready Program (foundational military-cultural competency training), Customized Training Solutions for organizations, Strategic Consulting and Program Design, and specialized initiatives covering Health Equity (LGBTQIA+, Native American/Alaska Native Veterans), Suicide Prevention (including the VA S.A.V.E. training), Caregiving & Military Families, and Aging & Longevity (including end-of-life care).

The business model is donation- and grant-funded philanthropy rather than commercial revenue: PsychArmor has publicly committed to a 'no cost' model for all learners, with stated donors including Humana and Midway, and historical grant funding from the Rebecca Moores Foundation ($1M, 2014). Revenue from customized organizational training and consulting is not publicly disclosed. The organization reports reaching 33M+ military-connected individuals in the US, completing 200K+ courses annually, and training 500+ organizations. Its go-to-market combines community-led outreach (podcast, blog, social media, email) with event-driven activation through its cornerstone sponsorship of MCON (Military Community Conference) and partnerships with veteran-serving organizations including the George W. Bush Institute's Stand-To program. PsychArmor holds a Candid Platinum Seal of Transparency and a Charity Navigator Four-Star rating, indicating strong nonprofit accountability standing. The leadership team comprises CEO Tina Atherall, Chief Program Officer Carie Rodgers, COO Tom Criger, and Chief Clinical Officer Heidi Squier Kraft, supported by a VP of Partnerships, Senior Advisor, and Senior Manager of Learning & Experience Design.

Name

PsychArmor

Legal name

PsychArmor Institute, Inc.

Website

https://psycharmor.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

PsychArmor Institute is a 501(c)(3) nonprofit that provides free online courses, training, and resources to help healthcare providers, employers, educators, and civilians effectively support U.S. service members, Veterans, families, caregivers, and survivors.

Ownership category

akta.pro rank

Product category

Military Culture Education and Veteran Support Services

NAICS

Professional and Management Development Training (61143), Other Individual and Family Services (624190), Vocational Rehabilitation Services (62431)

SIC

Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

akta.pro secondary industry

Rehabilitation Support (PT/OT Aide) (EDAOAJAI)

Keywords

• Military culture training
• Veteran education
• Nonprofit e-learning
• Suicide prevention training
• Caregiver support services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: PsychArmor is a 501(c)(3) nonprofit organization that relies on donations from individuals and organizations. Their website states 'Our no cost model is not just a vision; it is our commitment' - all courses are provided free to learners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

PsychArmor provides free, online, self-paced courses on military culture and veteran-related topics through its learning platform (learn.psycharmor.org), serving service members, veterans, families, caregivers, and civilians. It complements this individual education with the Veteran Ready program and customized training solutions for organizations, healthcare providers, employers, and educators seeking to better understand and serve the military-connected community.

Product overview

PsychArmor is a 501(c)(3) nonprofit education and learning ecosystem specializing in military culture content. The organization operates primarily through its Online Learning Platform (learn.psycharmor.org), which serves as an e-learning laboratory offering on-demand courses alongside multimedia resources. The core offerings include the Veteran Ready Program for foundational military cultural competency training, Customized Training Solutions for organizational needs, and Strategic Consulting services. Supporting these are specialized initiatives covering Health Equity (including LGBTQIA+ and Native American/Alaska Native programs), Suicide Prevention, Caregiving & Military Families, and Aging & Longevity. The Behind the Mission Podcast complements the learning experience by featuring expert discussions on military-connected community topics. All training is provided free of charge to learners through a 'no cost' model funded by donors and partners.

Differentiator

Problem solved

Functional benefit

Products and services

• PsychArmor Online Learning Platform Free, self-paced e-learning platform at learn.psycharmor.org offering courses on military culture, suicide prevention, caregiver support, transition, and veteran health topics for service members, veterans, families, caregivers, healthcare providers, employers, and educators.
• Veteran Ready Program

Quantifiable outcome

• 200,000+ courses completed annually
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and notable.

• MCON (Military Community Conference)coreGTM or Marketing Partner · 23 March 2026PsychArmor serves as a cornerstone sponsor of MCON, the annual Military Community Conference. The event addresses health, wellness, workforce transitions, and veteran support with a national call-to-action initiative. PsychArmor partners with MCON Health Summit and Military Impact Summit.
• A-G Associates' Military, Veteran and Family Center of Excellence (MVF COE)coreStrategic or Co-development Partner · 23 March 2026A cornerstone sponsor partner for MCON 2026, working collaboratively on the Military Community Conference focused on veteran support, health, and wellness initiatives.
• Native American and Alaska Native CommunitiescoreStrategic or Co-development Partner · 16 December 2025PsychArmor announced a new initiative to support Native American and Alaska Native Veterans focusing on culturally responsive care to address a health crisis involving increased suicide rates. The program builds trust through community-based, Indigenous-centered training.
• George W. Bush InstitutenotableStrategic or Co-development PartnerCollaboration on the Stand-To Veteran Leadership Program and America 250 initiative. PsychArmor features content related to these programs on their podcast and learning platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Give an Hour: Nonprofit providing free mental health services to veterans, service members, and their families. Comparable as a donation-funded nonprofit addressing veteran mental health needs through professional networks.
• Elizabeth Dole Foundation: Leading nonprofit focused on military and veteran caregivers, including the Hidden Heroes initiative. Comparable due to direct overlap with PsychArmor's caregiver support, coaching, and training initiatives for veteran family caregivers.
• Cohen Veterans Network: Nonprofit mental health network offering confidential mental health care to veterans and their families. Comparable as a mission-aligned veteran mental health nonprofit serving similar beneficiary populations.
• Bob Woodruff Foundation: Nonprofit supporting veterans, service members, and their families with programs focused on rehabilitation, education, and community reintegration. Comparable as a veteran-services nonprofit with a similar donor-funded model and educational programming.
• Tragedy Assistance Program for Survivors (TAPS): Nonprofit providing compassionate care and survivor support for those grieving a military loss. Comparable as a long-standing veteran-family-focused nonprofit delivering education, peer support, and resource navigation.
• Student Veterans of America: Nonprofit supporting military-connected students in higher education through campus chapters, advocacy, and scholarships. Comparable in serving overlapping military-connected populations with educational and community-building programming.
• National Military Family Association: Nonprofit advocating for and supporting military families through education, resources, and community programs. Comparable as a family-focused military nonprofit offering educational programming and caregiver support.
• Hire Heroes USA: Nonprofit providing free career coaching, job search assistance, and workforce transition support to military members and veterans. Comparable as a training/education nonprofit with workforce development focus for the military-connected community.
• America's Warrior Partnership: Community-based veteran-services nonprofit focused on veteran wellness and reintegration through partnerships and localized support programs. Comparable as a smaller veteran nonprofit operating with a similar community-led, partnership-driven model.

Broad incumbents

• Wounded Warrior Project: Large, well-established veteran-services nonprofit offering physical and mental health programs, career counseling, and long-term support. Comparable as a major incumbent in the veteran nonprofit space with significantly larger fundraising scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PsychArmor
• YouTubeyoutube.com/channel/UCytSeKK51OcYBnZR6DHPTkA
• Facebookfacebook.com/700958926587341
• LinkedInlinkedin.com/company/psycharmor
• Instagraminstagram.com/psycharmorinstitute

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PsychArmor